Build a Memorable Brand for Your Business

Creating a strong, memorable brand is important for making your company stand out in customers' minds. You want to build a brand for your business that people immediately recognize and that brings to mind your products or services. 


This may begin with a good logo but branding encompasses so much more. Branding can include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. When you are able to establish a solid brand, it not only gives you the professional look you need but it will also make it easier for customers to continue to recognize your company. Our nationwide printing company in the Midwest has a few tips for you in today's blog that will help you build a brand that works.

Keep It Simple
You have less than 10 seconds to make a first impression. Make sure your name and logo are simple, relevant, and memorable while clearly conveying your brand's message. This will be the way customers find your business and your name and logo will cover all promotional products and print marketing materials that you use. Create an easy to recognize look that does not confuse customers about what your company does. Keep your logo visually appealing without being overly complicated, confusing, or distracting.

Maintain Focus
Building your brand can become more challenging as a small business or start-up because of budget constraints, as well as time constraints. It is important to use the funds you have to brand very specifically. Draw attention to the single focus of your company and brand that. Don’t get distracted with side-thoughts and small ideas and details from within the business.

Your main goal needs to be getting customers to recognize your business and for it to remain top of mind. Clearly show customers what it is that your business does and what you stand for. After initially grabbing their attention you can explain the rest, but from the start, you want to show a solid point. For example, If you own a landscape company but you also offer basic home repairs, lawn maintenance, and pool maintenance, keep the original focus on the landscaping. After you have had a chance to introduce yourself and your company, then you can go into the subcategories.

Be Consistent
After you've established a brand, be sure to use it consistently. Brand consistency is highly important to a business because brand consistency leads to familiarity, and familiarity leads to trust. As businesses grow, they tend to stray from their original brand. You may need to make adjustments in the beginning until you find a formula that works, but once you do, stick with it.

It can be confusing for customers if your branding starts to change too much over time and you can even lose potential or current customers due to this confusion. Keep continuity throughout the company on business cards, promotional products, vinyl banners, and other print materials. This will establish your brand and also make it easier for someone to recognize that brand right away when they see it!



Lake Printing Company Can Help!
Our team of expert graphic designers would love to help you create a brand that distinguishes your company and keeps your brand consistent. At Lake PrintinCompany, we specialize in promoting businesses through print products that get your name out there in front of the people that need to see it. From custom-designed print products to a custom mailing system to get those items to your customers, we can help you take care of it all!


You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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