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A Few Tips for Creating an Effective Print Marketing Campaign

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A new year could be new marketing strategies for your business at the Lake of the Ozarks . With over seven decades of service to the Lake area, your printing hub of the Midwest , Lake Printing has invaluable information to help you boost your marketing campaign this year! Interested in more effective ways of attracting new customers? Read on to learn more! Know your Customer The first step in any successful campaign is to identify your audience. To do this, you'll need to strive to understand their wants, needs, habits, and connections. Once you have these items figured out you're much better equipped to market to them.  Create Emotional Connections  Believe it or not, there is a lot of emotional influence when shopping or selecting a service. Humans are inherently emotional beings and will connect with a message that is relevant to them and targets these emotions. Draw Attention You have a short amount of time to capture someone's attention, so making a great first impress

Ways to WOW at your Next Expo!

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A successful business expo can give your business a huge boost, but trying to plan the perfect design and products can be a time-consuming challenge. That's where the printing hub of the Midwest comes in! We can help you design the perfect products that will have your booth standing out from the competition. If you're planning to attend an expo this year, we encourage you to contact Lake Printing to inquire about our customized event products . Here are just a few of the products to boost your expo presence. Signage A large, themed sign can help the flow of traffic at your station. Giving directions, instructions, or simply an attractive appearance to help support your mission. These signs work best when they are professionally crafted, giving them a high-end appearance and focused message. Branded Promotional Items Crating branded promotional items is another great way to stand out at your next event. Make the items something that is usable in someone's daily life. This w

Top 3 Reasons to Use Wide-Format Printing

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 There are many ways to market your business in today's day and age. And while you may think that internet marketing is king on all playing fields, the printing hub of the Midwest , Lake Printing, would like to explain otherwise. Wide-format printing can be a huge (.... literally) asset in helping to promote your business at the Lake of the Ozarks.  Read on to learn more about this fantastic printing style! Demand Attention Wide-format imaging allows you the chance to make your business a "larger-than-life" appearance. Producing bold, high-quality images on large projects such as banners, marketing signage, and other large-scale materials. These work wonderfully to capture the attention of your audience and express something of value about your business, such as a promotion, new location, etc.  High-Quality Imaging Wide-format printers are built to handle and yield large print materials while keeping high-quality imagining through refinement. Typically, these printers are

Building Brand Exposure with Print Marketing: Events

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 As we head into the new year, you'll have plenty of opportunities, both new and old, to promote your business at the Lake of the Ozarks.  When you market effectively at events such as trade shows, boat shows, expos, and other social events, you can capture a great deal of exposure for your brand. In this week's blog, the printing hub of the Midwest , Lake Printing, is here to showcase just how marketing your business at these types of events can benefit your business. Trade Shows Setting up an attractive display for your trade show feature is a great way to draw the crowd's attention and open the opportunity to build brand awareness and have one-on-one conversations. You can follow this up by implementing branded promotional products to help you stay top of mind with the potential clients and fellow business owners that you meet.  Boat Shows The 2021-boating season at the Lake of the Ozarks is sure to turn out record numbers, as the urge to shake free from the cabin fever

All About Newsletters & How they can Help Generate Sales

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Advertising a business can be one of the largest expenses in a business's budget. Therefore, you'll want to ensure you're getting the best return on your dollars. Newsletters can be an invaluable piece to your marketing campaign. As your premier printing company at the Lake of the Ozarks , Lake Printing is here to elaborate on just how beneficial newsletters can be for the bottom line of your business. Read on to learn more! Reach Your Ideal Market You'll receive the best results when you specifically advertise to your target market - your ideal client. Newsletters are a form of advertising that gets sent to people that have already shown some interest in your business by subscribing or agreeing to a mailing list. What an effective way to reach your ideal clients! Newsletters help to promote your business, and since your mailing list is already interested in your company, you can use the newsletters to address specific information related to your business. Educate &am

Print Marketing Strategies for an Awesome 2021!

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The end of the year is drawing closer, and you know what that means. Time to review your business's marketing strategy! You may have had a phenomenal 2020 business year, but you're looking to make 2021 even better, right? Well, print marketing is an important asset to use when advertising your business. In this week's blog, the printing hub of the Midwest , Lake Printing is here to shed some light on the most effective and efficient ways to market your business with print marketing. Read on to learn about these marketing strategy tips! Measure Marketing Results It's essential to your marketing success (and budget) to have ways of tracking marketing performance over a period of time. It's hard to determine just how well your marketing campaigns are doing without some sort of index for them. Doing so will allow you to analyze the marketing reports and pinpoint what's working, and more importantly, what's not. So that you can adjust your campaigns to the most

Holiday-Themed Promotional Products

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With the holiday season in full swing, Lake Printing, your premier printing company at the Lake of the Ozarks , thought it fitting to highlight some phenomenal holiday-themed promotional products that benefit your Lake of the Ozarks business . Branded promotional products are a fantastic way to show clients you care and are dedicated to your cause. It also helps keep you top of mind if they use the branded item often in their daily lives. Continue reading to see a few featured holiday-themed promotional products! Holiday-Themed Promotional Products Baked fresh and shipped the same day containing no preservatives, these mouthwatering cookies have a two week recommended shelf life. A stock tin and a hand-signed card designer gift card are included. Customize the tin with a full-color, direct imprint of your logo or warm wishes! Spread some extra holiday cheer with this SuperSealed laminated greeting card! Available in several holiday-themed prints, the item includes an additional gift of