Friday, April 20, 2018

The Best Signage For Your Marketing Campaign

Are you thinking about upping your marketing campaign game? Having visually stimulating signage can play a huge roll in a successful marketing campaign. Lake Printing is here to help you by producing your business' signs that will attract consumers. Lake Printing offers a variety of printing products that can help you with all aspects of your marketing campaign. Below are what we believe are the best signage for your marketing campaign.

Brand Consistently is Important 


Before you decide what kind of signs you should use to advertise a business or event, you should think about what you want your signs to look like. Brand consistency is a very important part of any marketing campaign. You should try to make all your ads look similar. Use the same colors, fonts, and logos in all your advertisement. Every advertisement shouldn't look identical, but you should try to have a common theme or element in all your ads, especially your logo. The reason you want brand consistency is so your brand gets into consumers' minds. Often, establishing brand recognition takes time. When you have a consistent look, feel, and logo, it is easier for consumers to associate your brand with your advertisements.

Vinyl Banners 


Lake printing has the equipment to produce digital printing for large format banners. Large banners are effective because you can get the attention of a large audience at any event. When your banner is displayed at a large event, it is a relatively inexpensive way to get your brand in front of a lot of people. 

Another plus to using large banner advertisement is the durability. Vinyl banners last longer than paper or cloth. Banners can be put outside because they are tear-resistant and weatherproof. 

Versatility is another huge benefit of vinyl banners. Typically, banners are outdoors, but you can put your banner anywhere. We find that large banners are extremely effective, but we can make them in all sizes. Best of all, you can move your banner anytime you want. For one price, you can have a long-lasting banner that can be used over and over again. 

Decal Printing

Decal printing is great for retail store windows and doors. We can print in all different shapes, colors, and sizes. Decals are great because they can be removed easily. Decals can also be used for walls. Like vinyl banners, decal printing is a versatile marketing tool. 

Floor to Ceiling Prints      

Lake Printing even has printers big enough to create a floor to ceiling advertisement! One way to get consumers attention is a full wall advertisement. These are great for entryways and wall murals. Make a statement and contact Lake printing at the Lake of the Ozarks to print one today! 

Kiosks 

If you want to get your advertisement in front of a lot of people, Kiosk advertising can be very effective. Kiosks are similar to billboards because they are placed in areas where people travel through. An advantage that kiosks have over billboards is that consumers can stop to look at the advertisement in detail. With billboards, consumers typically can only see the advertisement for a few seconds while they are driving.    

Lake printing is here to help you will all your digital printing needs. We pride ourselves on a fast turnaround on custom orders. Having a successful marketing campaign starts with quality advertisement prints. If you need any help with the printing and design for your marketing campaign, give Lake Printing a call at 573-346-0600.    

You Can Trust Lake Printing for Your Large & Small Print Needs


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Monday, April 9, 2018

Add Richness and Depth to Your Business with Digital Wallcoverings!

From hotels and convention centers to retail stores and office spaces, the new next level decor piece that's making a huge statement is digital wallcoverings! Wallcoverings can create an experience and evoke emotional response that can turn any setting into a visual stunner. For this reason alone, digital wallcoverings are becoming a powerful marketing tool for commercial design.


Perfect for Personalization
Digital printing technologies take wallcoverings to the next level by providing multitudes of opportunities for personalization. Custom designs can be created from scratch by our in-house designers working in collaboration with you to meet your specific needs and desires.

From Focal Point to Mood Setting
While wallcoverings continue to expand their use within the hospitality industry, the design opportunities are such that they truly can be used in any industry. Retail stores and corporations are embracing the brand capabilities of digital wallcoverings, communicating their brand and message through engaging visuals that draw the viewer into the brand experience. Digital wallcoverings can create fantastic focal points in reception areas, elevator lobbies, and restaurants. They can also be the perfect solution for setting the mood you're trying to evoke in your clientele and customers.

Expanding Aesthetics
Hotels can use digital imagery to enhance the destination experience. Retailers and corporations can brand their walls with colors, patterns, and textures that convey their brand essence. Wide-format printing allows for uninterrupted floor-to-ceiling artistic expression that engages the brand experience. With the right digital technology and state of the art equipment anything is possible!

Create an Unforgettable Experience with Lake Printing
Digital wallcoverings can add richness and depth while creating a stunning and memorable visual experience for your patrons. So, if you're looking to step up your marketing game and create a floor-to-ceiling brand experience that will make an impact and leave a good impression, let Lake Printing help you. We specialize in creating and printing digital wallcoverings. Give us a call at Lake Printing today and get a fresh new look that you never thought possible!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com


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Monday, April 2, 2018

Lake Printing is GREEN Printing!

Printing is a practice that is used in almost every office space all over the world, and it involves electricity, ink, and paper. All of these can make a huge impact on the planet, and that's why Lake Printing has become a Green Certified Printer. We care about protecting this planet, but we also realize that you need professional print products just as much as ever, so we've found a great compromise. Here are a few reasons why we believe in green printing, and how our shop protects the earth one sheet of paper at a time.



It's in the Ink

At Lake Printing we use green printing practices from beginning to end, so it's no surprise that even our ink is eco-friendly. We use soy ink instead of petroleum based ink not just because it's better for the earth, but it can also produce brighter, more vibrant colors. This means that the end result is safe for the earth and visually appealing. It can also be more cost effective than other oil-based inks.

Recycling

This is generally one of the first things that come to mind when you think of ways to be more eco-friendly. Recycling all of our waste paper, cardboard, used printing plates, solvents and used toner cartridges means that instead of these items going straight to a landfill, they are re-purposed and re-used. We also use recycled paper whenever possible. Some projects need to have new paper, but if we have the choice of going the green route, we always do. You can never go wrong with recycling!

Using Washable Items

Paper towels are a huge resource, but they are also extremely wasteful from an eco-friendly perspective. From beginning to end the process to make them uses more resources than you would imagine, like oil, water and of course, trees. Paper towels also end up in the landfills when they are used, and while they will biodegrade eventually, it takes at least one year to do so. Unfortunately, paper towels aren't just made from trees, and any chemicals in them are also degrading into our earth. This is why Lake Printing makes it a point to use washable shop towels in the production area instead of disposable. In this way, we are able to save hundreds of trees, but also save tons of space in the landfills just with this one eco-friendly choice.

Eco-friendly Proofs

As the best national printing company, one of the most important parts of our business is sending proofs to our clients, while many companies will show printed proofs, we have made the choice to send customers PDF proofs via email whenever possible. This saves on the amount of paper and ink that is wasted on a proof so we can use it for the actual print piece. By choosing to accept PDF proofs, you are helping us help the environment. If you can opt for the PDF or virtual proof, it's always best to do so.

Saving the Earth One Piece of Paper at a Time

At Lake Printing, we take green printing seriously, and that's why we've taken specific measures to create an eco-friendly workflow. While green printing is important to us, your satisfaction is also important, which is why we only use the best products so you have the highest satisfaction in our products. If you're ready to start saving the planet while still receiving the best print products, visit our website to learn more!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Monday, March 26, 2018

Choosing the Best Marketing Products for Your Business

When it comes to choosing the best marketing products for your business, sometimes it can seem overwhelming - the choices are endless. At Lake Printing, we want to help you take the hassle out of making the right decision, and help you make great impressions with every print piece you hand out. No matter what your company needs, we are here to help with your printing and promotional products. Here are a few ways you can choose the best product for your company in the midst of so many choices.


Why Are You Promoting?
Determining the "why" of your promotion will help you decide which type of print product will be the best for you. If you need a print product because you want to get more information out about your company in an easy and concise way, a business card could be a very good option for you. If your business wants to provide detailed information about their services, products or mission, you may want to consider a pamphlet. These give you the freedom to include a lot of information without cramming too much into a small space. If you need a LOT of people to see your information, and you need something that works well in different environments, a banner can be a great way to promote your company. It can stand up to the heat, snow, rain, cold, and more, so you won't have to worry about it falling apart.

What Are You Promoting?
Think about what you are wanting to promote. Do you need to let people know about an event you're hosting, a product that has just hit the shelves, or a brand new feature of your company? Narrowing down your focus can help you decide what would be better for your company. If you're hosting an event, a full color laminated flyer could be a practical option for you. You can grab the eye of your customers in passing, and then provide them the details so they know where, when and why to show up. If you have a new product in your store, a banner can easily showcase this new product, and grab attention from a far distance. If you are promoting a new service for your company, like online ordering, you can take advantage of our great mailing options. We can help you create a postcard that will effectively show what you need to, and then mail it out to a customized list of people who will benefit most from your information.

How Many People Do You Want to Reach?
Finally, realizing how many people you need to reach can make a difference in the type of product you're choosing. If you just want to make connections one-on-one, shake hands, remember faces and names, a business card is a personal way to introduce yourself and get out information about your company. Whereas, if you want to reach thousands of people, a customized mailing could be a better choice for you.

Customized Print Products
Choosing a print product for your company can be a very important decision, but doesn't mean it has to be hard. At Lake Printing, we can help you find the best product for your company, while also helping you meet specific needs and staying within your budget. If you're ready to find the best product for you and your company, visit our website, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Tuesday, March 20, 2018

6 Tips to Expedite Your Print Project

Planning a printing project shouldn't be a stressful task, but when you're on a time crunch, you might feel the pressure. With everything else going on with planning an event or gearing up for a big sale, worrying about your print advertising shouldn't be one of those things you've got to stress about. And thankfully, there are some things you can do to help alleviate some of those stresses and expedite your printing jobs. Take a look at some of the easy tips we have to help you save time.


1. Communicate Early with Your Printer
The earlier you're able to communicate your print design needs and deadlines, the easier it will be for the print company to complete the job. A heads up does wonders when it comes to saving time and working efficiently. Get your printer’s input as soon as you can. Find out what might speed up your job and improve delivery time. Get a working schedule, share it with key colleagues, stick to it, and always keep your printer in the loop.

2. Proof Carefully Before Sending to be Printed
This is essential for saving time. Proof every job carefully before you send a file to your printer. In fact, do it multiple times and put a second or third set of eyes on the design before sending. This way, there should be no corrections or edits when you get the proof.

3. Review Proofs Quickly
Once the designer has sent you a preview of your print project, take the time to review it rather than putting it off for a later time. The longer you hold onto a proof and the more people you involve in the approval process, the longer it will take to print and deliver the job. Streamline this step internally and turn proofs around fast.

4. Use In-House Paper
We understand that you want your print to stand out and be special and different, and we wholeheartedly support that! But when it comes to being in a time crunch, waiting on a specialty paper can cause timing issues. Printers stock certain paper (text weight and cover), so it’s there when customers need it. This is paper that a printer’s already tested on their presses and bindery equipment, so they know the job will run smoothly on the sheet. Sometimes specialty paper can take weeks to locate and get shipped to your printer.

5. Design in Standard Sizes
Take advantage of common sheet sizes, which will also save you money and reduce waste. Ask your print rep what’s standard for the paper you’re considering. Sometimes a print project that is sized as a 5.5×8.5, instead of printing 2 up on an 8.5×11 sheet, it can actually be printed 4 up on an 11×17 sheet which saves a big chunk of change. All of the above are common sizes, and a good rule of thumb is to print in increments of 8.5×11 or what can fit into that.

6. Choose a Lake of the Ozarks Printing Company
Keeping your print jobs local can help to save you time and money because you can quickly swing by our office to pick up your print projects once they're completed. If your print job requires mailing and fulfillment, we can help you save time and money by doing this for you. Plus, you’ll have one graphic designer in charge of your job, not several. Keeping all of the work in-house is a big time saver.

So if you're planning an event or prepping for an upcoming sale, make sure to get your Lake of the Ozarks marketing products designed and printed at Lake Printing! We'll be happy to help you create a design to fit your event theme - just give us a call or REQUEST A FREE QUOTE ONLINE today! We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. We also offer many additional small press capabilities as well as a variety of multiple special finishes in bindery to accommodate all of your event printing needs!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Wednesday, March 14, 2018

Branding Your Business for Successful Growth

Establishing your business brand is one of the most important things you can do for your business' growth and success. This will assist your customers in recognizing your business quickly from the colors, logo, or even font. A good logo is only the start of this. Branding goes so far as to include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. And in this case, consistency does pay! From the get go, if you can establish a solid brand, it will not only give you a very professional look but make it easier for customers to recognize your company. Here are a few things you can do to help make your branding sync, and establish a brand that works for you.


Stay Focused

A new business will always have limited resources, so it's important to use the funds you have to brand very specifically. Draw your attention to the single focus of your company, and brand that. Don't get distracted on rabbit trails within the business, and the small details that make it up. You want to clearly show your customers what you do, and after hooking their attention, then you can explain the rest. If you own a landscape company, but you also offer basic home repairs and lawn maintenance, keep the original focus on the landscaping. After you've had a chance to introduce yourself and your company, then you can go into the subcategories.

Keep It Simple

From the name of your company to the logo you choose, remember to keep it all simple. This will be the way people find you, and your name and logo will grace all of the promotional products and marketing materials that you use. Make your business name easy to spell and pronounce, and keep your logo visibly appealing, while not being complicated, confusing or distracting.

Use Your Brand Consistently

After you've established a brand, be sure to use it consistently. This is one area where many companies start to stray from their original plans. Just because another slogan develops, or a different image of your company starts to form as you go on, be sure to only stick to the original branding. It can be confusing for your consumers if your branding starts to change over time. Keep continuity in your business cards, promotional products, vinyl banners and other print materials. This will establish your brand, but also make it easier for someone to recognize your brand when they see it!


Branding Your Business

Our team of graphic designers would love to help you create a logo and brand that distinguishes your company, but also helps keep your brand consistent. At Lake Printing, we specialize in promoting your company through print products that get your name out there. From custom designed print products, to a custom mailing system to get those products to your customers, we help you take care of it all!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Wednesday, March 7, 2018

Check Out the Many Services We Offer at Lake Printing!

At Lake Printing, we offer a variety of services, from printing to mailing. All of these services are available because we know how important it is for your business to make a great impression. We have been located at the Lake of the Ozarks for over sixty years and we look forward to being here for sixty years more. If you're looking for a print company who can meet your needs, big or small - check out our services!

GRAPHIC DESIGN

Good graphics are a way to make or break your print materials. You can invest your money in high-quality printing and nice paper, but if you don't have a good design, the chances of it catching your customer's eye is slim. Let our graphic designers create an eye-catching piece for you!

PRINTING

We use top of the line printers to ensure that you are receiving a high-quality product. From large to small batches, and large to small products, we can do it all.

FINISHING

In order for your print product to look it's best, and perform the way you expect, finishing is required. From binding, trimming, laminating, foil stamping, die cutting, and more - we do it all!

FULL-COLOR VINYL BANNERS 

Banners are a great way to send a BIG message! They can be customized with any photos, logos, fonts, or colors - meaning the sky is the limit.

BINDING

There are many types of binding available, and all of these types have a specific purpose in your print materials. From ring binding to staple binding, we can help you make your print piece look professional and finished.

MAILING

Do you want to mail out a print piece? We can help you not only design and print your mailer, but then choose an ideal audience (or use your current addresses) and reach your clients!

PROMOTIONAL PRODUCTS

Did you know that a promotional product with your logo doesn't just appeal to your current clients, but also to the people they come in contact with? If you hand out a bag with your logo, not only will your client have your phone number when they need it, but they can also advertise to the people the run into at the store, post office, gas station, and more!

LAMINATION

The difference between a professional print piece and a piece that is damaged due to the elements is lamination. If you're making a cover, poster, or another project that requires the paper to be protected, lamination is what you need.

UV COATING (GLOSS, DULL, OR SOFT TOUCH)

UV coating is a process that we perform on your print piece to help preserve it and make it look even nicer. It looks spectacular on business cards, postcards, and other pieces that you may hand out.

AQUEOUS COATING (DULL OR GLOSS)

Not only does aqueous coating make your print piece look nice when you ha, it helps to deter fingerprints and smudges.

VARIABLE DATA

Have you ever wanted to create a print piece that is custom for every single person? Whether you want to put their individual name on each post cards or have another thing in mind, variable data allows you to do that - even in large quantities.

FOIL STAMPING

This process allows you to create an elegant look that can only be achieved through foil stamping.

DIE CUTTING

Die cutting gives you the flexibility to not only create a particular look for your print piece but to also use this process for more in-depth projects like packaging.


Our team is ready to assist you with any of your print needs, large or small. In fact, we are here to help you make great impressions. If you are looking for a business who can provide any of these services for you, we would be honored to be your small-town connection. Visit our website to learn more about our services, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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