Thursday, August 16, 2018

Are You Risking Copyright Infringement with Your Marketing?

As a small business, you're probably trying to balance your budget as much as possible, so it only makes sense to be your own graphic designer when you need to make posters, pamphlets, and business cards. Unfortunately, many individuals run to Google when they need certain photos, logos, graphics, and even fonts, and those materials are not up for grabs. This year we've seen a rise in copyright infringement case stories, so we wanted to take some time to dig into copyright laws and how that can affect you as a business through your print materials.


The Definition
There are three types of legally protected materials that could be important to you, and it's important to know the difference: patents, trademarks, and copyrights. A patent protects an invention, think of things like tools, vehicles, supplies, etc. A trademark protects brand names and logos that appear on goods and services. Finally, a copyright protects original and artistic works - this is probably where a small business will need to be cautious.

Protecting Your Print Materials
There are two things to keep in mind when thinking about protecting your print materials - protecting them from being stolen, and protecting you from accidentally stealing. In the first situation, if you've created a logo, taken photos, or written anything special for your print piece and you don't want anyone to reuse it without your permission, you'll need to have it copywritten. There are some laws that can protect you even if you don't pay the copyright fee - but if you want to ultimately be protected, it's easier to go through the proper channels.

In the second instance, you need to protect yourself from being called into court because you used something that was copywritten. The most common ways you'll probably infringe copyright is through photos, logos, and even fonts. Did you realize that many items on the web are copywritten and not available for use?

From graphics that you grabbed from Google for your poster to the cool font that matched the theme of your event - when you use these items for commercial use you are opening yourself up for trouble. There are some exceptions for personal use, and sometimes there are items that are in public domain, but it's always best to try and not evade the laws. If you really want to use something for commercial use, you can try to reach out to the copyright holder and get permission.


How Lake Printing Can Help
Do you want to stay safe while still getting designs that are professional? Lake Printing can help! We believe in making great impressions through your print materials, and part of making great impressions is keeping everything legal. From the fonts, photos, and graphics, we can help you achieve the look you love without being afraid that it will come back to bite you in the end. Visit our website to learn more about our graphic design, as well as all print materials!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Tuesday, August 7, 2018

Benefits of Using Die Cutting in Your Marketing

The shape of your print marketing piece can play a vital role in your message and it’s effectiveness because it helps it to stand out. Die cutting is a great way to incorporate shapes and new elements of design into your print pieces, as well as give them a whole new perspective. At Lake Printing, we want to help you create a print piece that you're proud to show off, so today we're going to talk about why you want to incorporate die cutting into your next print piece.


You Can STAND OUT!
Most print materials, while they look different in color and design, look rather the same in shape - kind of like billboards. If you've ever noticed, most billboards are the same shape and size, all broadcasting different messages, but they're easy to tune out when you've become accustomed to them. There are some random shapes thrown in occasionally, like a circle or square, but even those don't scream "look at me!" However, have you ever driven down the highway to find a brand new billboard with an entirely new shape? Or a sculpture built beside it to showcase the message? It stands out! This is what die cutting does for your print materials.

They Help Spread the Word
By choosing a unique shape for your business cards, brochures, folders and more, you're increasing your chances of spreading the word. In a world when people will receive hundreds of business cards a year (and also throw out hundreds of business cards a year), you want to do something that will make yours stand out. Sure, you can round the corners, or choose an odd shape - but what really makes a difference is working with your brand and your design to create a shape that is unique. People can't help but keep unique things, and when your business card is shaped like a piece of pizza because you are the best Italian restaurant in town, people will be more apt to keep your card and show it off!

Die Cuts Allow You to be Creative
While there is a level of creativity involved in designing your business card (that's why you hire the best graphic designers at the Lake of the Ozarks!), there is even more creativity at your fingertips when you use die cutting to customize your print materials at the Lake of the Ozarks. You can make your print pieces not just a piece, but interactive with the shapes colors and designs.

Increases Brand Recognition
One of the greatest things you can accomplish with your business is to create brand recognition. You want people to be able to recognize your business at a glance because of the brand. Whether it's a font you use, color scheme, photos, or shapes. This is where die cutting comes in handy - you can create shapes on your print pieces that couldn't be done with regular 2D printing. Anything that helps strengthen your brand even more is a great step in making great impressions!

Makes Your Images and Graphics POP
When deciding how to create your print pieces, you may want to use graphics or photos. Keep in mind that the best way to showcase your brand is not through stock images and clipart, but through actual images of your product and personal photos of yourself. Enhance these photos and graphics by cutting around them with die cutting! This will make them pop and definitely add more character to your images than just a flat image on paper.

Creates Something Touchable and Interactive
Have you ever seen those print pieces that beg to be touched, held, and used? When you incorporate die cutting into your print piece you are giving it that element of being interactive. When talking about business cards, brochures, company handbooks, magazines, catalogs and more, you WANT someone to pick up your piece. You want them to take it home, look at it, remember it, save it, and in the end - call your number when they need what you have. Your print piece is something that goes where your salesmen cannot go, and speak where you cannot on behalf of your business - invest in it.

They’re Versatile and Reusable
One of the best things about die cutting is that it can be combined with so many different printing techniques. You can use it on many different paper types, with different finishes, foils, embossing or more. Die cutting is also reusable. If you choose a standard shape like circles or rounded edges, it can be easier to get because they are most likely in stock - but if you choose a custom shape, we'll keep it and you can use it many times over.

Die Cutting Services
In an age where people are competing to provide the best service, make yours and easy choice by making your promotional pieces unique. At Lake Printing, our specialized staff makes it easy for you to get a great product at an affordable price, from the print products, promotional products, die cutting, and more. Visit our website to learn more about our services, and then give us a call to get a price quote!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Monday, July 30, 2018

Lake Printing Services

Lake Printing is an established print company with nearly 70 years of service and excellent print quality. We care about our local community, but we also have our eye to the future and know that expansion for larger print jobs is possible even now. Because of this, we specialize in large and small print jobs. If you aren't familiar with our company and the long history we've held at the Lake of the Ozarks, here is some information about us!

About Lake Printing

Lake Printing began in 1949 as a small Letterpress Shop in a basement located in Lake of the Ozarks, Missouri. In 1990 we moved into our present home: a 30,000 square foot facility on a 40-acre tract in Osage Beach, Missouri.

We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. We also offer many additional small press capabilities as well as a variety of multiple special finishes in bindery to accommodate all of your needs. Our Pre-Press Department includes state of the art equipment such as an Epson 9900 Color Inkjet Printer and a Direct-to-Plate CREO Trendsetter to ensure that proofing requirements are met and your project is completed without sacrificing quality.

Our Services

  • Graphic Design
  • Printing
  • Finishing
  • Binding
  • Shipping
  • Mailing
  • Promotional Products
  • Full-Color Vinyl Banners 
  • Customized Apparel
  • Numbering
  • Lamination
  • UV Coating (gloss, dull, or soft touch)
  • Aqueous Coating (dull or gloss)
  • Variable Data
  • Foil Sampling
  • Die Cutting

Promotional Products

Lake Printing offers a plethora of products to help market your business or organization. From ink pens, cups and wine bottle openers to golf balls, key chains and outdoor chairs – we can help you promote! Browse our promotional items website with over 100,000 options to view and/or call 573.346.0600 to visit with us about your next project!

Work With a Print Team That You Trust

Whether your print project is big or small, you can count on the experienced team at Lake Printing to help you achieve greatness in your print projects. Our motto is to "Make Great Impressions," and that's exactly what we want to do for you and your company. Are you ready to take your print pieces to the next level? Visit our website to learn more about our services, see our portfolio, and even submit an online quote!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Sunday, July 22, 2018

Why is Hiring a Graphic Designer So Important?

In today's visual society, you want to speak the language people are using in your marketing. Part of that is through appealing graphics. Graphic design is a part of everyday life. From the television shows, you watch to the print pieces you used to market your company. Whether you have a piece that has already been designed and printed, or your still in the beginning stages of the process, here are a few things you should know to give you a good impression of why graphic design is so important.


Why Do I Need a Professional Graphic Designer?

Have you ever gone somewhere with a table of business cards looking for a specific service? Which ones do you choose? We would wager that you grab the ones that catch your eye. Which ones do you visit the website of? Most likely the ones that have a professional feel, with enough information to show you what they do. This is why graphic design is so important. You probably wouldn't pick up a business card that was printed on printer paper with a grainy appearance and bad graphics because without even realizing it, you are judging the quality of work by the quality of their business card. In many cases, without even knowing what you're doing, you are thinking that if they invested money into their business cards, they have invested time and money into the quality of their work - and so you call them.

Will I Get Any Input in My Print Piece?

Of course! Our graphic designers are creating something just for you, and because of that, we want your opinion from the start. While our designers are trained to create something that will be eye-catching and beautiful, we also realize that graphic design is a style. Our goal is to mix your style with something that will catch attention and in the end, cause someone to want to call you for your services.


Do you Print Off a Proof For Me to See?

Many companies may print a proof off so you can hold your piece and see it in real life, but we've opted for a green option. We create your piece digitally, and then send you a PDF proof so that we can not only save you money in the long run from the cost of a proof, but also save the earth by saving more trees. Help us make a difference in our community and industry by viewing your PDF proof and saving paper and ink.

How do I Know When I Need An Updated Look?

This is hard to say, but if you are wondering if you need to update, chances are you do. While we don't always advocate for changing the entire look of your company, sometimes it can be good to update the style in small ways, or at least make sure that the information is correct so you don't have to keep marking things out with a pen. If you are ready to do a complete re-design of your business card or logo, we can help!

Count on Lake Printing for Your Graphic Design Needs

Lake Printing has been around for over 65 years, and we aim to continue making strides in our industry to continue being the best around. We provide a variety of services from graphic design to custom printing and mailing. If your business needs an updated look, or even just needs new business cards for a new employee, visit our website, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Tuesday, July 17, 2018

Digital Wall Coverings are the New Rage in Marketing!

These days in marketing, there's always the question 'how can we go bigger?' As a business owner, you want to make a big statement that will leave customers and clients remembering you long after they leave your establishment. From hotels and convention centers to retail stores and office spaces, the new next level decor piece that's making a huge statement is digital wallcoverings! See why digital wallcoverings are becoming a powerful marketing tool for commercial design.


From Focal Point to Mood Setting
While wallcoverings continue to expand their use within the hospitality industry, the design opportunities are such that they truly can be used in any industry. Retail stores and corporations are embracing the brand capabilities of digital wallcoverings, communicating their brand and message through engaging visuals that draw the viewer into the brand experience. Digital wallcoverings can create fantastic focal points in reception areas, elevator lobbies, and restaurants. They can also be the perfect solution for setting the mood you're trying to evoke in your clientele and customers.

Perfect for Personalization
Digital printing technologies take wallcoverings to the next level by providing multitudes of opportunities for personalization. Custom designs can be created from scratch by our in-house designers working in collaboration with you to meet your specific needs and desires.

Expanding Aesthetics
Hotels can use digital imagery to enhance the destination experience. Retailers and corporations can brand their walls with colors, patterns, and textures that convey their brand essence. Wide-format printing allows for uninterrupted floor-to-ceiling artistic expression that engages the brand experience. With the right digital technology and state of the art equipment anything is possible!


Create an Unforgettable Experience with Lake Printing
Digital wallcoverings can add richness and depth while creating a stunning and memorable visual experience for your patrons. So, if you're looking to step up your marketing game and create a floor-to-ceiling brand experience that will make an impact and leave a good impression, let Lake Printing help you. We specialize in creating and printing digital wallcoverings. Give us a call at Lake Printing today and get a fresh new look that you never thought possible!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com


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Monday, July 9, 2018

Thank Your Employees this Labor Day!

Almost every holiday presents opportunity to make more money for a number of businesses. With the right exposure and smart marketing, you can turn any holiday into a memorable success! With the next major holiday coming up, Labor Day, NOW is the time to start thinking about how you'll advertise your business while simultaneously thanking your hard working employees!


Let Them Wear Their Pride
A happy employee will be glad to wear your company's name in public, even outside of normal business hours! Why not say thank you for their hard work and dedication by gifting them a personalized branded stylish and professional looking jacket or vest! While it may be hot right now, you'll want to get these gorgeous cover-ups ordered now so they're available in time to give them to your employees on Labor Day to gear them up for the cool fall ahead.

Give Them Something to Talk About
The one object your employees are guaranteed to carry with them everywhere is their phone! Give them some accessories they'll love to use and show off! We offer several phone accessories that offer convenience and simple marketing. Just a few examples of great mobile giveaways are our SlingGrips, Phone Pockets, Cell Phone Ring and the ever popular PopSockets!

Treat Them to Something Sweet & Savory
Sweeten the day for your employees by rewarding them with delicious treats they can share with family and friends! A delicious tin full of chocolate chip cookies or a sweet and salty mix should do the trick. Want to go bigger? We've got gift baskets that your employees will be thrilled to receive!

Gift Them with Classic Fun for Everyone
Challenge your employees to a game of skill with a quality pinewood Ring Toss set. See who's got the magic touch or who will topple the tower with a Giant Tumble Tower Game. Roll the dice with large wooden lawn dice, or have a friendly game of Bag Toss. Celebrate Labor Day with an employee appreciation picnic filled with fun games and great times!

These are just a few of thousands of ways you can show your appreciation to the folks who make your business run smoothly. Gifting them with some spectacular promotional items is not only a great way to show your appreciation, but it's also a great way to market your company through people who are proud to be a part of your business. For more great promotional product and gift ideas, visit our website to view over 100,000 customizable promotion items!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Monday, July 2, 2018

Establishing a Brand that Works for Your Business

One of the most important things you can do when starting a business is to establish your brand. This is how your customers will learn to identify and recognize your business quickly above your competitors. A good logo is only the start of this, branding goes so far as to include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. If you can establish a solid brand from the start, you'll not only create a very professional look, but it'll make it easier for customers to recognize your business. Here are a few things you can do to help make your branding sync, and establish a brand that works for you.


Stay Focused

A new business will always have limited resources, so it's important to use the funds you have to brand very specifically. Draw your attention to the single focus of your company, and brand that. Don't get distracted on rabbit trails within the business, and the small details that make it up. You want to clearly show your customers what you do, and after hooking their attention, then you can explain the rest. If you own a landscape company, but you also offer basic home repairs and lawn maintenance, keep the original focus on the landscaping. After you've had a chance to introduce yourself and your company, then you can go into the subcategories.

Keep It Simple

From the name of your company to the logo you choose, remember to keep it all simple. This will be the way people find you, and your name and logo will grace all of the promotional products and marketing materials that you use. Make your business name easy to spell and pronounce, and keep your logo visibly appealing, while not being complicated, confusing or distracting.

Use Your Brand Consistently

After you've established a brand, be sure to use it consistently. This is one area where many companies start to stray from their original plans. Just because another slogan develops, or a different image of your company starts to form as you go on, be sure to only stick to the original branding. It can be confusing for your consumers if your branding starts to change over time. Keep continuity in your business cards, promotional products, vinyl banners and other print materials. This will establish your brand, but also make it easier for someone to recognize your brand when they see it!


Branding Your Business

Our team of professional graphic designers would love to help you create a logo and brand that distinguishes your company, but also helps keep your brand consistent. At Lake Printing, we specialize in promoting your company through print products that get your name out there. From custom designed print products, to a custom mailing system to get those products to your customers, we help you take care of it all!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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