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Trends in Print Marketing for 2020

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Believe it or not, print marketing is still a huge part of business marketing. At Lake Printing, we’re here to make sure that you are staying on top of the trends so that your business always looks good. If you are still trying to figure out what the best ways for print marketing are for your business, here are a few trends that are incredibly popular right now and how we can help you make dreams into reality.

Merging Digital and Print MarketingWhat makes marketing in this day and age so unique is that you get to combine the best of both worlds. All of the personal, colorful, and textural aspects of print marketing can bring out the best of digital marketing and vice versa. You can easily make your print marketing reflect your digital marketing, and your digital marketing reflects your print marketing. What’s more, you can have them work together! QR codes are still a huge part of marketing and are an easy way to get people where you want them to go. In fact, they are even more popular…

Business Card Coatings & What They Mean for You

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It’s just the texture, right? How can the paper coatings really make a huge impact on your business cards? Well, it’s partially true - it’s just paper. Business cards can be just as successful whether they are printed on glossy or on matte, but there’s something to be said for an excellent composition. When a business card is designed as a whole, from the color scheme to the paper chosen, when it all matches and works together, it can speak volumes about your company. Here at Lake Printing, we make it a priority to help you create a classy and professional piece to represent your business, and because one aspect of that is the coating on your business card - we want you to know what they all look like.

Why Does Texture Matter?Often before someone looks at your business card they will feel it. When your card feels nice in the hand, it can catch attention and appeal to many different senses. It can be easy to overlook the texture and jump straight to the design but take a few moments wh…

Graphic Design Trends to Follow

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Graphic design is a language, it communicates emotion, important details, and can make or break your print piece. While you hire a graphic designer to create your pieces and tell you what is trending, or to make your piece look perfect, it can be helpful to know what is trending as you begin these projects so that you know which visual direction to go in. Here are a few trends that are happening this year, and how they can translate into your marketing pieces!

Zero Negative SpaceWhile there are many aspects of design trending that are minimalist, and interesting maximalist style is also emerging. The style to fill a page edge to edge and not leave any negative space can be incredibly attractive or highly distracting. It all depends on the style, the subject, and how it’s laid out. Using a blend of photos and text to accomplish this look can be awesome for printed posters or magazine pieces.

Muted Color PalettesIn the recent past, bright, bold, and vivid colors have been key pieces to de…

Marketing and Promotional Products for School Season

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2020 is looking pretty different from year’s past, and this can’t be any more obvious than in the school setting. From preschools to college, there will be many different rules and regulations, and in addition to all of the previous marketing tools and products, there will be even more that you can make available. This is the time to get these products and print materials ordered so, so whether you’re a teacher who wants to have special things on hand, a staff member at the school who is in charge of implementing new products, or someone who will be attending different schools and colleges throughout the season and you want to hand items out - these are the things you’ll want to watch for this year.

Personal Protective EquipmentBecause this is one of the first things on the minds of so many, we’re going to get through this first. Lake Printing can help you get a hold of PPE. From masks and hand sanitizer to gloves and thermometers. No matter what you’re looking for, we can help you get…

Branded Items For Your Restaurant!

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Marketing has never been more import that it is now, and never as creative, either. Restaurants around the country are having to find a new normal in their business practices, but they are also finding that they need to really amp up their marketing game amongst their customers. Here at Lake Printing, we specialize in all things print marketing - from brochures and pamphlets to menus and customized apparel. If you are finding that you need a fresh look to go with your new normal, here are a few things we would recommend for your food industry!

Branded Promotional Items for the Food Industry We have so many different items that you can brand and use for your restaurant that will showcase what you are truly about. From bottle openers to free gifts, and even to-go boxes - we've got it all!
Bottle Openers
7" Stainless Steel Vinyl Speed Opener
Aluminum Bottle Opener Key Tag
Griffith 3-in-1 Metal Straw, Cutlery Set & Bottle Opener

Coasters
Origin'L Fabric®3.6"Round x1/16"…

The Services at Lake Printing

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At Lake Printing, if you can think it, we can ink it. We specialize in projects large and small - including wide format with special finishes and more. While we are a local printing company at the Lake of the Ozarks, we have clients nationwide and we want to work with you on your next print project no matter where you’re located. If you have never worked with us before, we wanted to take a moment to introduce you to our services and our company!

Printing Services at the Lake of the OzarksThere’s no job too large or small, and we offer a full range of printing services:
Vehicle WrapsOutdoor SignageDisplaysBacklit DisplaysBillboardsGraphic DesignPrintingFinishingBindingShippingMailingPromotional ProductsFull-Color Vinyl BannersCustomized ApparelNumberingLaminationUV Coating (gloss, dull, or soft-touch)Aqueous Coating (dull or gloss)Variable DataFoil SamplingDie Cutting
We are also now offering wall graphics, vehicle wraps, outdoor signage, billboards, displays for events and exhibitions, a…

The Missouri State Shoot Magazine is Live!

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The team at Lake Printing is proud to produce the Missouri State Shoot magazine for the Missouri Trap Shooters Association. This was an awesome project to be involved in and we were honored to be chosen as your design and print company in Missouri. Not only are we celebrating the release of this awesome project, we are proud that the International Grand American Shoot has been suddenly moved to the Lake of the Ozarks this year due to COVID restrictions. This week, we’re going to cover several fun elements of the magazine, as well as share the details about the Grand American Shoot in case our local followers want to be a part!

Missouri State Shoot Magazine ProjectThis gorgeous magazine was a huge undertaking. It’s 72 pages long, full color, and filled to the brim with gorgeous ads, events, and details about the ATA event. If you would like to see the entire magazine, you can visit our website www.LakePrinting.com and click the banner on our home page. Lake Printing is proud to welcome …