How to Reach Out to Customers During the Stay-At-Home Order

With stay-at-home orders in place, your business is most likely seeing a decline in customers or you've had to close up shop completely. Don't just take a break and fade into the background. Make your business visible to clients right now!

Lake Printing has a few marketing ideas that can help to keep your business in customers' thoughts. Highlighting your best features or sharing helpful information now will help to keep you in their minds when everything calms down and gets more back to normal. Here are a few ways to do that. 

Direct Mailings
Most people are anxious for contact with the rest of the world outside of their home right now. That means the mail arriving every day is most likely a highlight of their new schedule. It's a link to the outside world away from computer screens and mobile devices. Our printing company in mid-Missouri can even mail your printed materials directly to your clients after we create them. 

If your business is still open, you could send inf…

Top 5 Print Marketing Tools to Expand Your Business

Print marketing for a business is an extremely valuable tool to bring attention to who you are and what you do. There are many different ways that Lake Printing Company at the Lake of the Ozarks can do this for you. Today we are highlighting 5 of the most popular print items that will help to increase your customer reach.

Business Cards
These small calling cards contain relevant information for ways that customers can stay in touch with you. They are a small item, making them easy to carry with you at all times, but they can create a big impact. 

They are also small enough for your clients to easily keep on hand, say in their wallet, and share with potential customers they believe could also use your services. In this way, business cards sometimes travel to places you haven't even been to yet.  

Flyers & Brochures
Brochures come in a variety of sizes and are able to convey a lot more information than a business card. In addition to contact info, you may also give an overview of you…

Ways to Update Restaurant Marketing

With everything going on, you may be looking for a way to redesign your menus and store signage to better serve your customers. Some restaurants are going to curbside pickup, disposable menus, or a limited selection. If you are among the restaurants that have recently had to make changes, contact the best printing company at the Lake of the Ozarks! Lake Printing can help you create the perfect designs for outdoor signage and updated menus to help continue promoting your business while also keeping your customers' safety at the forefront. 

Informative Signage 
Whether you are open to dine-in customers or not, it is a good idea to inform customers of your current procedures as soon as they arrive. Rather than printing a rudimentary sign and taping it to the door, let Lake Printing help portray a more professional and prepared image with window signage that is clear and informative.

Outdoor Signage
Many restaurants are moving to curbside pickup only due to health concerns. If you ar…

Grow Your Business with Professional Printing

If you are starting a new business at the Lake of the Ozarks, it's a good idea to get your marketing campaign in place early. There are a lot of marketing choices out there, so it can be hard to choose the best one for your business. At Lake Printing, we believe it is a good idea to have a mix of elements to cover all your basis. We can print flyers, business cards, outdoor signage, promotional products, and so much more to help grow your business at the Lake of the Ozarks and beyond! Read on to learn more about how we can help.

Attract New Customers
If you are a brand new business, your focus will need to be on building brand recognition in the community. Create business cards that demonstrate what your business is all about and that give a convenient way for customers to contact you. Keep them in your lobby, pass them out at networking events, and exchange them at business socials.

Educate Your Audience
It's important to educate potential customers about your business and wh…

4 Impressive Benefits of Direct-Mail Campaigns

Many businesses incorrectly think that mail is a dead form of marketing and have moved to exclusively email marketing. While this can be effective in some scenarios, the benefits of direct mail marketing cannot be ignored. Lake Printing is the best printing company at the Lake of the Ozarks, so we understand the value of a great mail marketing campaign. Read on to learn some great reasons to continue using direct-mail marketing for your business.

1) No Opt-In Necessary
With e-mail campaigns, there are several regulations involved with contacting potential customers. People have to opt-in or sign-up through a form in order for you to be allowed to contact them with marketing materials. It is also easier for someone to unsubscribe from an email campaign than it is for them to cancel mail from your business.

Direct-mail is different in that potential customers do not have to opt-in before you send materials to them. This gives you a much broader audience to which you can market.

2) Mail …

The Psychology of Color in Marketing

Did you know that certain colors can invoke specific reactions in your customers? There is a lot of psychology behind how colors and influence your audience. Lake Printing is the best printing company at the Lake of the Ozarks and we have the tips and information you need to make an informed decision about your marketing materials and their color schemes. Read on to learn more!

Gendered Colors While colors themselves clearly aren't gendered, there are still a lot of stereotypes attached to certain colors. For example, products that are heavily colored with pink or purple may not sell well to the male demographic. It's important to take well-established associations into account when determining your marketing color scheme so you can be as successful as possible. 
The Significance of Colors
This color can create a sense of urgency, excitement, and passion. It encourages appetite, so it can be a perfect color for a restaurant or eatery. It has also been shown to physically s…

Is Paper Old News in the Digital Age?

Digital and internet marketing can seem like it's taking over these days. It's enough to make some people wonder if paper marketing tools are out of date. As the best printing company at the Lake of the Ozarks, Lake Printing knows that print marketing is still alive and well, and bringing customers into businesses that may not have otherwise shopped there. Today we are talking about print and paper marketing and why it is still relevant and important for businesses today. Read on to learn more!

Imagine you are at a networking social with other local businesses and consumers in your area. You've been having a great conversation with a business that would partner well with you for referrals and then they ask you for a business card. What happens next can make a big difference in how this businessperson will see you for the remainder of your conversation.

If you tell them no and offer to add your contact info into their phone, they may think that you aren't pro…