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7 Tips For Proper Business Card Etiquette

October 12, 2021

"How do you hand a business card to another person?" That is a question often thought of when it comes to giving and receiving business cards because they are a staple of business success. You may be able to smooth talk your way through a crowd, give firm convincing handshakes and dress to the nines, but if you are unfamiliar with the etiquettes of giving and receiving business cards, you may be wasting your time and effort. To avoid losing potential leads and sales, your printing hub of the Midwest is here to offer 7 tips you can follow to ensure a productive exchange of business cards. 1. Never leave your home or office without your cards. Make sure you have plenty of them on hand. There is nothing more unprofessional or uncomfortable than someone asking for a business card that you cannot provide. 2. Know where your business cards are at all times. And be able to locate them quickly. If you have to search through every jacket and pants pocket or every nook and cranny o

How to Create an Effective Coupon Ad!

September 29, 2021

With the ever rising costs of consumer products, coupon advertising has become more popular than ever. So popular that "couponing" is actually a regular hobby for many consumers. Even if consumers are not shopping at your establishment regularly, when they get an opportunity to save some money at your store, they are definitely going to take it. Coupon advertising, however, is not just a way to draw in the deal hunters. It is also a way an essential way to draw in new customers to your business. In this week’s blog, your print marketing hub of the Midwest is here to share some ways you can ensure that your coupons are drawing in consumers and building excitement to shop at your store! Have a Strong Call to Action Are you trying to drive your customers to shop in store or online? You can guide shoppers to visit your store or online site easily by enticing them with a coupon offering a discount if the consumer shops in whichever venue you desire. Perhaps you are trying t

Green Printing With Lake Printing

September 24, 2021

Printing is a practice that is used in almost every office space all over the world, and it involves electricity, ink, and paper. All of these can make a huge impact on the planet, and that's why Lake Printing has become a Green Certified Printer . We care about protecting this planet, but we also realize that you need professional print products just as much as ever, so we have found a great compromise. Here are a few reasons why we believe in green printing, and how our shop protects the earth one sheet of paper at a time. It's in the Ink At Lake Printing, we use green printing practices from beginning to end, so it's no surprise that even our ink is eco-friendly. We use soy ink instead of petroleum based ink, not just because it's better for the earth, but it can also produce brighter, more vibrant colors. This means that the end result is safe for the earth and visually appealing. It can also be more cost effective than other oil-based inks. Recycling This is genera

Outdoor Marketing with Lake Printing

September 17, 2021

There is never a bad time to start marketing your business outdoors. Marketing outdoors can be a huge way to reach your potential customers and spread the word about your business. There are many ways to accomplish this, and they are conveniently done primarily through print marketing! Here at Lake Printing, we want to assist your business with the best print marketing at Lake of the Ozarks , and we are proud to offer some incredible outdoor marketing options. Vehicle Wraps If you are wanting to find a fun new way to advertise to your potential clients and make use of the great outdoors, vehicle wraps are phenomenal. 98% of in-car audiences have admitted to noticing truck-side ads, and vehicle advertising have been shown to generate between 30,000 and 70,000 daily vehicle impressions. If you really want to take your marketing to the next level, vehicle wraps can be an awesome way to make use of outdoor marketing. Outdoor Signage & Vinyl Banners This is not a new concept, but out

Choosing Marketing Products for a New Business

September 10, 2021

Looking to open a new business? We’ve got you covered. The process of starting a new business can be exhilarating. At the beginning stages of business planning, there will be many new decisions from your logo to your business cards, and everything in between. Your printing hub of the Midwest thought it would be a great idea to share a few marketing products that can really make a huge difference for your new business! Our team at Lake Printing can come alongside you to help your dreams become a reality! Here are a few ways Lake Printing can help get your new business booming from the start! Business Cards This is a staple, and probably does not come as a surprise! Business cards are still an easy way to share your information with potential clients, and there are so many ways to incorporate digital content (like QR codes!) with this print medium. Letterheads & Envelopes Depending on the type of business you are starting, envelopes and letterheads may be a very practical choice

Tips For Your Print Marketing Campaign

September 01, 2021

Paper matters. Your print marketing materials are often the first thing that people will see as an introduction to your company, and choosing the right paper can be overwhelming. There are thousands of different varieties available, so your print marketing experts are here to help make your project stand out! Here are some factors that companies should consider when choosing the right types of print marketing materials for their campaign. Paper Finishes at Lake Printing Here at Lake Printing, we have various options of paper to coincide with your print marketing campaign. The finish of the paper you use is one way that you can easily highlight unique qualities of your print marketing design. From uncoated and coated commercial papers to fine and specialty papers, we have got you covered. These are just a few of the paper types that are common in our printing shop at Lake of the Ozarks : Matte Coated Paper – Dull & flat finish, business cards, letterheads, brochures Glossy Paper –

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