Monday, October 15, 2018

Coupon Advertising for the Holidays!

As the holidays draw nearer, people will be coming out in force to shop for gifts and special deals that they may not be able to get during the rest of the year. They'll be looking for the super great deals to be rolling out and searching high and low for any money saving opportunities they can find. Coupon advertising, however, isn’t just a way to draw in the deal hunters. It’s an essential way to draw in new customers to your business. Here are some ways to ensure that your coupons are drawing in consumers and building excitement to shop at your store.


Have a Strong Call to Action
Are you trying to drive your customers to shop in store or online? You can guide shoppers to visit your store or online site easily by enticing them with a coupon offering a discount if the consumer shops in whichever venue you desire. Perhaps you're trying to get new customers through the door. You can easily do this by offering an incentive, such as a percentage off or a free item, to your current customers to bring in friends who haven't shopped your product or services yet. Make sure your call to action is highly visible and easy to understand.

Stand Out with Visual Appeal
Coupons that provide full-color, eye-catching content can compel customers to read your message. Give your content the professional and stylish look it needs. Include your logo and photos of your products to intrigue consumers. Put the discounted price or percentage off next to the image of your product to really drive home the incentive and entice consumers to shop.

Use Clear and Concise Text
We all know there's nothing more frustrating than getting what we assume to be an exceptionally wonderful incentive, get all excited while shopping, have our carts full and ready to check out... only to find out that half the items in your cart are exceptions to the coupon. Often times companies who make those irritatingly tricky coupons don't disclose restrictions in a easy to understand way. Avoid a frustrated consumer and answer every concern a buyer could think of. What: 20% off your purchase, Where: both in-store and online, When: until December 31st, and How: use the code 12345 or present coupon at time of checkout. Don’t try to trick your customers and always specify if there are certain restrictions. This honesty will demonstrate that your brand or company is trustworthy.

Determine the Value of the Coupon
Set a reasonable sales or revenue-based goal. This will help you decide how much money to spend on the campaign and ultimately, help you measure the results. Remember, the main goal of offering coupons is to encourage consumers to try your products or services. If what you offer is really good, they’ll most likely continue to shop with you. Coupons give you the opportunity to persuade new customers to switch to your brand. Make it count!

Trust the experts in retail marketing design and printing to help you create a stand out coupon that will draw in new and existing clients and have them shopping your products and services this holiday season. Lake Printing has been helping retail businesses of all sizes reach and grow their client base since 1949. Over the years we've gained a lot of knowledge and experience in effective retail marketing strategies. If you're in need of a revamp on your retail marketing materials, give us a call at 573-346-0600. We've got in house graphic designers that can help you create a marketing masterpiece to build your brand and clientele!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Thursday, October 11, 2018

Creating Effective and Meaningful Holiday Cards for Your Business

The holidays are quickly approaching. If you're hesitant about sending out holiday cards to your customers, prospects, vendors, partners and employees, you need to know that there's real value in doing so. Not only does it show your patrons and employees that you're thinking of them and value the relationship, but it also keeps your business top of mind. But just sending out a digital holiday card isn't good enough. It really needs to be a personalized printed card. Here are some tips for creating an effective and meaningful holiday card that'll show you truly care!


5 Reasons to Send Out Holiday Cards
  1. Professionally printed holiday cards are an ideal way to market your business in a very personal manner during the holiday season.
  2. A printed holiday business card gives you an opportunity to reconnect with customers and others you may have lost touch with.
  3. Well-designed and professionally printed holiday cards make a lasting impression on recipients. The impression you will leave on your customers will outweigh the cost.
  4. Printed corporate holiday cards mean much more to the recipient than a digital card. They prove you value your customer relationships enough to have your cards professionally printed. People love receiving cards in the mail.
  5. People tend to put the cards they receive on display during the holidays. This offers an opportunity for those who visit that business a chance to glimpse your brand. 
3 Considerations to Make When Creating Your Card
  1. Consider your brand when you're creating your card. Although it's the holidays and you want to create a festive card, you still want to incorporate your business's brand. You can do this without sacrificing the holiday cheer. Sometimes simplicity is best. 
  2. Rather than sending out cards with the same generic message, consider leaving space to allow a handwritten note to be included to truly personalize the holiday greetings. You can write the same message on each card, but it offers a more personal feel when it's handwritten. 
  3. Include a holiday incentive to say thank you and to entice them to return to you business for additional services or products. With Variable Data Marketing, you can provide different offers for the different types of relationships you're sending to (ie: offer customers a % off a service during their next visit). 

Lake Printing can help with all of your business holiday card needs, from design and color printing through direct mail services. Our full color printing, embossing and foil stamping will ensure a professional, high-quality holiday card that will make your brand stand out and get noticed.

Our team is ready to assist you with any of your print marketing needs, large or small. In fact, we are here to help you make great impressions. If you are looking for a business who can provide many professional printing services for you, we would be honored to be your connection. Visit our website to learn more about our services, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Tuesday, October 2, 2018

Brand Building for Your Business

When starting a new business, one of the most important things you can do is work on building a memorable brand. As you grow and make your business known in the community, your customers will begin recognizing your business quickly from the brand you build. A good logo is only the start of this. Branding goes so far as to include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. From the get go, if you can establish a solid brand, it will not only give you a very professional look but make it easier for customers to recognize your company. Here are a few things you can do to help build a brand that works for you.


Stay Focused
A new business will always have limited resources, so it's important to use the funds you have to brand very specifically. Draw your attention to the single focus of your company, and brand that. Don't get distracted on rabbit trails within the business, and the small details that make it up. You want to clearly show your customers what you do, and after hooking their attention, then you can explain the rest. If you own a landscape company, but you also offer basic home repairs and lawn maintenance, keep the original focus on the landscaping. After you've had a chance to introduce yourself and your company, then you can go into the subcategories.

Keep It Simple
From the name of your company to the logo you choose, remember to keep it all simple. This will be the way people find you, and your name and logo will grace all of the promotional products and marketing materials that you use. Make your business name easy to spell and pronounce, and keep your logo visibly appealing, while not being complicated, confusing or distracting.

Use Your Brand Consistently
After you've established a brand, be sure to use it consistently. This is one area where many companies start to stray from their original plans. Just because another slogan develops, or a different image of your company starts to form as you go on, be sure to only stick to the original branding. It can be confusing for your consumers if your branding starts to change over time. Keep continuity in your company business cards, promotional products, vinyl banners and other print materials. This will establish your brand, but also make it easier for someone to recognize your brand when they see it!

Branding Your Business
Our team of expert graphic designers would love to help you create a logo and brand that distinguishes your company, but also helps keep your brand consistent. At Lake Printing, we specialize in promoting your company through print products that get your name out there. From custom designed print products, to a custom mailing system to get those products to your customers, we help you take care of it all!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Tuesday, September 25, 2018

Think Green: Lake Printing Makes An Impact

In a day and age where many are trying to make an impact on the earth through their daily living habits - Lake Printing is no different. We have changed the way we work in the past few years, so that we are using products can be recycled and conserving on products that can't. Have you ever wondered why green print processes matter and make a difference? Here are a few really good reasons:



You Aren't Just Reducing Your Carbon Footprint

While many individuals choose to go green for the sake of reducing the impact they leave on the earth, in the past it also came with a price to pay. Either it was literally a higher price, or you weren't getting as high of quality in your product - that's not how it is any more! When you choose to go with recycled paper or soy ink, you are actually getting a very high quality product that matches if not exceeds the former, while still making a great impact.

It's Not Just About the Earth

While we do gain a sense of satisfaction from knowing that we're making an impact on the earth through our printing practices, there are other great reasons for changes the way printing has been done. In the past, there have been many toxic materials used in printing, such as silver, lead, chromium, cadmium, toluene, chloroform, methylene chloride, barium-based pigments and acrylic copolymers. As if that isn't bad enough, chlorine bleaching of paper could be linked to cancer-causing water pollutants, and waste inks and solvents are usually considered a hazardous material. We aren't just saving the earth through changing our processes, we're improving the quality of life for our employees and even their families.

Real Ways Lake Printing Makes An Impact

It's fine to talk about reasons that green printing is important, but it's only once you start making the change that it really becomes valuable. Here are just a few ways that Lake Printing is making an impact on the lives of our employees and the earth that we live on, while still providing you with quality print products at the Lake of the Ozarks.

  • Using soy ink instead of petroleum based ink. Using alcohol-free press solutions.
  • Recycling all wastepaper, cardboard, used printing plates, solvents, and used toner cartridges.
  • Using recycled paper whenever possible.
  • Creating printing plates with computer-to-plate technology.
  • Using washable shop towels in production area instead of disposable.
  • Sending customer proofs as PDF format via email whenever possible.
  • Re-using boxes and packing material received in incoming shipments to package outgoing deliveries.

    Certified Green Print Company

    The Lake Printing Company is proud to be FSC and SFI certified! Since paper comes from forests and forests provide us with clean water, fresh air, and even combats global warming, it is very important to protect them. Because of that, we offer you paper that has been certified to be kinder to the environment, as well as changing our ink and press solutions. When one company makes a change, it can start a ripple effect. If you want to join with us an help create a safer world for our families, while still accomplishing all of your business goals through high quality printing, visit our website to get your quote. Saving the earth just go easier.

    You Can Trust Lake Printing for Your Large & Small Print Needs


    6815 Hwy 54 • Osage Beach MO 65065
    573-346-0600


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    Wednesday, September 19, 2018

    Marketing Events to Plan Ahead For

    No matter what business you're in, there will be many opportunities this fall and winter that offer you a chance to get some product exposure and build brand recognition. But just showing up to represent your business isn't enough these days. You're going to need to put some real effort into this marketing opportunity if you want to stand above your competitors. Lake Printing, the best commercial printing company, offers some upcoming events to consider planning for:


    Boating Shows
    As we enter the fall season, and boating season begins to wind down, boaters will be looking for opportunities to check out new and upcoming products and services to prepare them for next year's boating season. Boat and dock dealers, marinas, boating accessory businesses, and any other businesses in the marine industry will have some upcoming opportunities to shine in the spotlight and draw in some new business! Show off your products and services at the fall boat shows and get noticed with eye catching marketing material that will keep your products at top of mind.

    Business Expos
    Registering for a vendor booth at a business expo is a great way to get your business out there and seen! These shows feature a wide range of products and services including consumer goods, health and wellness, building contractors and suppliers, plumbing and electrical supplies; home improvement and remodeling, and much more. Be a part of the diverse selection of products and services for business, home, personal and lake living. Keep your services and product top of mind by planning out the BEST promotional product giveaways that consumers will use on a daily basis - keeping your business brand in their hands and mind at all times!

    Bridal Shows
    Mid April through Mid October is typically considered to be wedding season, which means that during the months of January-March are the PERFECT times to start thinking about targeting those browsing brides! How do your services or products play a role in planning a wedding? Are you a hairdresser? Do you provide makeup services or photography? Maybe you provide music services or offer a new venue location! Regardless as to what your role in the bridal industry is, if you're looking to make the most of the 2019 bridal season, you need to be visible at the upcoming bridal shows! Make sure you have some great handouts and competitive marketing strategies to draw in those deal searching brides. Catch their eye with stunning and whimsical advertising and signage.

    Holiday Celebrations
    In the marketing industry, NOW is the best time to start planning for the upcoming holiday celebrations. There are parades, holiday parties, and tons of other community events that take place in celebration of the upcoming festive holidays! Be sure your business is a part of the fun and out in the community by promoting with glam marketing material, banners, promo product handouts, party giveaways and more!

    Print Marketing with Lake Printing
    Our team is ready to help you get prepared for your next business expo, bridal show, boat show or upcoming holiday celebration. So whether you need customized promotional products, personalized apparel for your team, or visually stunning banners for your vendor booth, we've got you covered.Visit our website to learn more about our services, or give us a call at 573-346-0600 today!

    You Can Trust Lake Printing for Your Large & Small Print Needs


    6815 Hwy 54 • Osage Beach MO 65065
    573-346-0600


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    Wednesday, September 12, 2018

    Your One-Stop-Shop for All of Your Print Marketing Needs!

    At Lake Printing, we offer a variety of services, from printing to mailing to graphic design. All of these services are available because we know how important it is for your business to make a great impression. If you're looking for a print company who can meet your needs, big or small - check out our many print marketing services!


    Lake Printing offers a full range of print marketing services, including:

    Graphic Design
    Graphic design is more than just aesthetics; graphic design is a form of communication between your business and your audience. Graphic design is important for any business wanting to make a positive, lasting impression. The first time a visitor interacts with your brand in any capacity will set the tone for the rest of your business relationship.

    Printing, Finishing, & Binding
    Discover the value and quality of our high-volume printing services. We use top of the line printers to ensure that you are receiving a high-quality product. From large to small batches, and large to small products, you can count on our experts every step of the way. From binding, trimming, laminating, foil stamping, die cutting, and more - we do it all!

    Shipping/Mailing
    Do you want to mail out a print piece? We can help you not only design and print your mailer, but then choose an ideal audience (or use your current addresses) and reach your clients!

    Promotional Products
    Did you know that a promotional product with your logo doesn't just appeal to your current clients, but also to the people they come in contact with? A study conducted by L.J. Market Research found that 52% of participants given a promotional item ultimately did business with that company. If you hand out a bag with your logo, not only will your client have your phone number when they need it, but they can also advertise to the people the run into at the store, post office, gas station, and more!

    Full Color Vinyl Banners
    A banner is one of the easiest ways to spread the word about your business. They are easy to hang with the grommets in the corner and can be hung in many different places. They are also extremely affordable, and you can purchase multiple banners for one event while still staying within budget.

    Customized Apparel
    Regardless of the business industry you're in, one marketing strategy that works for every business is custom branded apparel. Not only does it create a professional appearance for your business, but it helps to promote company pride, credibility and trust, and brand recognition. Branded apparel is generally a low-cost way to boost your businesses image and recall rate.

    UV & Aqueous Coating
    UV coating is a process that we perform on your print piece to help preserve it and make it look even nicer. It looks spectacular on business cards, postcards, and other pieces that you may hand out. It makes your colors look richer and your design even more amazing. An aqueous coating is clean, fast-drying, and water-based. It is used to protect your print piece, and it provides a high-gloss or matte surface. It can deter dirt and fingerprints, which makes it ideal for any piece that will be handled on a routine basis.

    Variable Data Printing
    Variable Data Printing (VDP) allows you to customize and personalize your direct mailing campaigns. This means that you can create more attention-grabbing pieces that appeal to your target market, rather than sending out the same print to all consumers with the same message. By having this option to change up your market pieces, you're likely to grab the eye of a larger number of customers.

    Your One-Stop-Shop for All of Your Print Marketing Needs!
    Our team is ready to assist you with any of your print marketing needs, large or small. In fact, we are here to help you make great impressions. If you are looking for a business who can provide any of these services for you, we would be honored to be your connection. Visit our website to learn more about our services, or give us a call at 573-346-0600 today!

    You Can Trust Lake Printing for Your Large & Small Print Needs


    6815 Hwy 54 • Osage Beach MO 65065
    573-346-0600


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    Wednesday, September 5, 2018

    Creating the Right Business Card for YOUR Business

    Business cards are typically the first marketing tool you hand out when you meet new potential customers. It's part of the first impression someone has of your business, so you want it to make an impression that will make it easy for the recipient to remember you and want to reach out. At Lake Printing, we make your print marketing pieces a priority, and from the smallest business card to the largest banner, we want to put the same amount of care into your product. Here are a few things to remember as you have your professional business cards designed.


    Think Outside the Box
    Appearance is everything, and details matter. What we mean by this, is that when designing your business cards, don't be afraid to splurge a little on the extra details because those are what grab the attention of your customer. If you are an roofing company you can get creative by having a business card die cut into the shape of a house. Something like this is different enough that you can be sure customers aren't going to forget about your business card, and they may even hang onto it to show friends and family, or at least put it on their fridge. You can think outside the box and use special shapes, colors, textures, and designs to make your card exceptional.

    Include Key Information
    When you have a business card designed by our graphic designers, we help you narrow down what the best information will be. You want to make it quick and direct. When someone picks up your card, it's because they want to potentially contact you, the same as if someone gives them your card. They are already interested, now you just have to convince them that you are the best client. Put your name, phone number and location if you have one. Make the website a prominent piece of the card as well, because that will probably be the first thing someone goes to look at. You will also want your email address because people are more likely to email you with questions than call you in this day and age. If you have a fax number and want to include that, you can, but other than that, you really don't need much more.

    Choose the Right Finish
    If you didn't think that the finish was important - think again. A business card needs to be able to stand up to the pressures of life in a wallet, desk drawer, on the fridge or in a wallet. A coating will look great on your card, but if you are a doctor or hair stylist that takes appointments and want to write them on the back of your card, you may only want a shiny finish on the front. If you want to use foil stamping to catch the eye of your customers, you won't want a finish at all because the foil stamping won't stick to it. However, if you want your card to stand up to heavy-duty wear and tear, a coating will protect the paper from deteriorating quickly.

    Create Eye Catching Business Cards
    Don't take your business card lightly - they make an impact that you may not even realize. While you can design them yourself and then print them on your home printer, you probably won't be able to achieve the same results as a professional print company. We want to help you promote your business and make great impressions from start to finish. Give us a call today, or visit our website to learn more about our services and submit a quote!

    You Can Trust Lake Printing for Your Large & Small Print Needs


    6815 Hwy 54 • Osage Beach MO 65065
    573-346-0600


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