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Brand Building for Your Small Business

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When starting a new business from the ground up, one of the most important things you can do is make yourself known as a company.  To do this, building a memorable brand is imperative.  As you grow and make your business known in the community, your customers will begin recognizing your business quickly from the brand you build.  This may begin with a good logo, but branding encompasses so much more.  Branding can include the look of your website, emails, business cards, promotional products, signage, and event your company apparel.  If you are able to establish a solid brand for your small business from the very beginning, it will not only give you the professional look you want for your business, but it will also make it easier for customers to continue to recognize your company.  Your number one printing company at the Lake of the Ozarks has provided a few things you can do to help build a brand that works for you and your new business.

Maintain Focus As a new business, you will m…

5 Tips to Help Speed Up Your Next Printing Project

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Planning an event or gearing up for a big sale takes time, and your list of to-dos can become lengthy.  Having a professional printing company at the Lake of the Ozarks to help you with your print advertising can take some of the stress off your shoulders. Having commercial grade printed products is not only more professional looking for your business, but using a commercial printer can offer organization printing capabilities you can’t perform at the office by yourself.  On top of that, using commercial printers are the most economical way to produce a large number of copies. If you're on a time crunch, however, getting your print material back in time may be causing you a little anxiety. Many business owners and marketing departments that are new to the process wonder how they can speed up future printing projects when working on a tight deadline.  Thankfully, there are some things you can do to help expedite your printing jobs, and Lake Printing has provided some tips to help you…

Get Ready for Summer Events With Promotional Products!

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The upcoming Memorial Day weekend will bring in mass amounts of potential business to the Lake of the Ozarks as it does every year. Following Memorial Day will continue the multitude of events that occur at the Lake of the Ozarks each summer.  This year be prepared to draw in potential customers with promotional products that WOW! Lake Printing has some stellar promotional products that people will love getting this summer! Take a look at some of the products we can design for your promotional marketing at the Lake of the Ozarks:

Branded Product for Everyone to Touch Whether you are hosting a Memorial Day pool party, attending a massive firework show this Fourth of July, or are attending a crowded summer concert, this branded beach ball is sure to be a crowd pleaser!  Toss around multiple branded beach balls and everyone at your event will be able to touch a product with your company’s name printed on it.  Leave the branded beach balls and potential customers will have a summer pool …

Improve Your Print Marketing Strategies

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Are you re-thinking your business marketing strategies?  You may have had a pretty good year so far, but the goal is to make this summer the season your business booms!  Print marketing is a valuable way to advertise your business. Whether you're marketing with banners, business cards, promotional products, or catalogs, the experts at Lake Printing can help.  Let’s start by stressing the importance of remembering that there are good ways to market and other unproductive ways. Here are some lessons we have learned about marketing in our 70 years of experience.
Know Your Target Audience / Know Who Your Customer Is A successful print campaign starts with identifying your audience.  Strive to understand your target audience – their wants, needs, shopping habits, and connections.  If you understand what your customer wants and needs, you will be better equipped to develop a clear message directed toward your audience about how your business can provide what they want or need.

Create a…

Using Color to Market Effectively

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Color plays a key role in effective print marketing.  The strategic use of color can be an absolute powerhouse when it comes to using print marketing to promote your business. Whether you realize it or not, your company’s logos, branding, and other promotional printing efforts rely on color as an asset to your messaging and designs.

Color is what gets your customers to see what you want them to see, to feel how you want them to feel, and to do what you want them to do.  The psychology of color is a powerful tool.  Choosing the right colors can boost your message; on the same lines, poor color choices can have a negative impact on your message.  The trick to succeed with color and create effective print marketing is knowing what colors to use to get your message out there and to get people to respond accordingly.  This blog will discuss how different colors can influence consumer response to your marketing.
The Role of Color in Print Marketing Your branding will be much more powerful …

3 Ways to Use Direct Mail Marketing to Re-engage Customers

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Reaching out to customers who have stopped frequenting your Mid-Missouri business can have a lasting effect on your business and its bottom line.  By using direct mail tactics to re-engage lapsed customers you stand to convert a segment of clientele that is already familiar with your brand. The expert designers at Lake Printing Company can help you create a simple, well-written mail piece to send out to your customers that may not be quite as engaged as you would like.  Continue reading to learn three tactics to use in order to create a fantastic win-back direct mail campaign.
1. Be Direct with Customers Send lapsed customers an eye-catching, easy-to-read survey.  Ask your customers directly why they left your business.  Make sure the survey is short and to the point (about three to five questions).  Include a business reply card – and don’t forget the pre-paid, pre-addressed envelope!  Consider providing an incentive of some type for completing the survey.  This incentive could be a…

Print Marketing Tools You Can See Every Day

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In an ever-changing digital era, print marketing is still imperative for many businesses.  At Lake Printing, your number one printing company at the Lake of the Ozarks, we are here to help ensure your print message is professional and visually appealing. These are vital aspects of print marketing, especially when it comes to reaching your target audience.

Take a look around you.  You are probably reading this on a computer or other digital media format right now.  But we challenge you to look beyond that.  Think about your trip to the office today – did you see advertisements on billboards, pass flyers hung in the hallway, or perhaps you are sitting at a desk with a neat stack of business cards in front of you.  This is print marketing and it’s everywhere.

There are several forms of print marketing that can be found in numerous places.  If you use coupons or clippings from advertisements sent by direct mail, you are a perfect target audience for print marketing.  Again, that flyer yo…