Wednesday, March 14, 2018

Branding Your Business for Successful Growth

Establishing your business brand is one of the most important things you can do for your business' growth and success. This will assist your customers in recognizing your business quickly from the colors, logo, or even font. A good logo is only the start of this. Branding goes so far as to include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. And in this case, consistency does pay! From the get go, if you can establish a solid brand, it will not only give you a very professional look but make it easier for customers to recognize your company. Here are a few things you can do to help make your branding sync, and establish a brand that works for you.

Stay Focused

A new business will always have limited resources, so it's important to use the funds you have to brand very specifically. Draw your attention to the single focus of your company, and brand that. Don't get distracted on rabbit trails within the business, and the small details that make it up. You want to clearly show your customers what you do, and after hooking their attention, then you can explain the rest. If you own a landscape company, but you also offer basic home repairs and lawn maintenance, keep the original focus on the landscaping. After you've had a chance to introduce yourself and your company, then you can go into the subcategories.

Keep It Simple

From the name of your company to the logo you choose, remember to keep it all simple. This will be the way people find you, and your name and logo will grace all of the promotional products and marketing materials that you use. Make your business name easy to spell and pronounce, and keep your logo visibly appealing, while not being complicated, confusing or distracting.

Use Your Brand Consistently

After you've established a brand, be sure to use it consistently. This is one area where many companies start to stray from their original plans. Just because another slogan develops, or a different image of your company starts to form as you go on, be sure to only stick to the original branding. It can be confusing for your consumers if your branding starts to change over time. Keep continuity in your business cards, promotional products, vinyl banners and other print materials. This will establish your brand, but also make it easier for someone to recognize your brand when they see it!

Branding Your Business

Our team of graphic designers would love to help you create a logo and brand that distinguishes your company, but also helps keep your brand consistent. At Lake Printing, we specialize in promoting your company through print products that get your name out there. From custom designed print products, to a custom mailing system to get those products to your customers, we help you take care of it all!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Wednesday, March 7, 2018

Check Out the Many Services We Offer at Lake Printing!

At Lake Printing, we offer a variety of services, from printing to mailing. All of these services are available because we know how important it is for your business to make a great impression. We have been located at the Lake of the Ozarks for over sixty years and we look forward to being here for sixty years more. If you're looking for a print company who can meet your needs, big or small - check out our services!


Good graphics are a way to make or break your print materials. You can invest your money in high-quality printing and nice paper, but if you don't have a good design, the chances of it catching your customer's eye is slim. Let our graphic designers create an eye-catching piece for you!


We use top of the line printers to ensure that you are receiving a high-quality product. From large to small batches, and large to small products, we can do it all.


In order for your print product to look it's best, and perform the way you expect, finishing is required. From binding, trimming, laminating, foil stamping, die cutting, and more - we do it all!


Banners are a great way to send a BIG message! They can be customized with any photos, logos, fonts, or colors - meaning the sky is the limit.


There are many types of binding available, and all of these types have a specific purpose in your print materials. From ring binding to staple binding, we can help you make your print piece look professional and finished.


Do you want to mail out a print piece? We can help you not only design and print your mailer, but then choose an ideal audience (or use your current addresses) and reach your clients!


Did you know that a promotional product with your logo doesn't just appeal to your current clients, but also to the people they come in contact with? If you hand out a bag with your logo, not only will your client have your phone number when they need it, but they can also advertise to the people the run into at the store, post office, gas station, and more!


The difference between a professional print piece and a piece that is damaged due to the elements is lamination. If you're making a cover, poster, or another project that requires the paper to be protected, lamination is what you need.


UV coating is a process that we perform on your print piece to help preserve it and make it look even nicer. It looks spectacular on business cards, postcards, and other pieces that you may hand out.


Not only does aqueous coating make your print piece look nice when you ha, it helps to deter fingerprints and smudges.


Have you ever wanted to create a print piece that is custom for every single person? Whether you want to put their individual name on each post cards or have another thing in mind, variable data allows you to do that - even in large quantities.


This process allows you to create an elegant look that can only be achieved through foil stamping.


Die cutting gives you the flexibility to not only create a particular look for your print piece but to also use this process for more in-depth projects like packaging.

Our team is ready to assist you with any of your print needs, large or small. In fact, we are here to help you make great impressions. If you are looking for a business who can provide any of these services for you, we would be honored to be your small-town connection. Visit our website to learn more about our services, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Monday, February 26, 2018

Rely on Wallcoverings to Send a Powerful Message!

From hotels and convention centers to retail stores and office spaces, the new next level decor piece that's making a huge statement is digital wallcoverings! Wallcoverings can create an experience and evoke emotional response that can turn any setting into a visual stunner. For this reason alone, digital wallcoverings are becoming a powerful marketing tool for commercial design.

Perfect for Personalization
Digital printing technologies take wallcoverings to the next level by providing multitudes of opportunities for personalization. Custom designs can be created from scratch by our in-house designers working in collaboration with you to meet your specific needs and desires.

From Focal Point to Mood Setting
While wallcoverings continue to expand their use within the hospitality industry, the design opportunities are such that they truly can be used in any industry. Retail stores and corporations are embracing the brand capabilities of digital wallcoverings, communicating their brand and message through engaging visuals that draw the viewer into the brand experience. Digital wallcoverings can create fantastic focal points in reception areas, elevator lobbies, and restaurants. They can also be the perfect solution for setting the mood you're trying to evoke in your clientele and customers.

Expanding Aesthetics
Hotels can use digital imagery to enhance the destination experience. Retailers and corporations can brand their walls with colors, patterns, and textures that convey their brand essence. Wide-format printing allows for uninterrupted floor-to-ceiling artistic expression that engages the brand experience. With the right digital technology and state of the art equipment anything is possible!

Create an Unforgettable Experience with Lake Printing
Digital wallcoverings can add richness and depth while creating a stunning and memorable visual experience for your patrons. So, if you're looking to step up your marketing game and create a floor-to-ceiling brand experience that will make an impact and leave a good impression, let Lake Printing help you. We specialize in creating and printing digital wallcoverings. Give us a call at Lake Printing today and get a fresh new look that you never thought possible!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Wednesday, February 21, 2018

Boost Your Mail Marketing Game with Variable Data Printing!

Imagine receiving a postcard in the mail from a corporation - but it's customized directly for you. With variable data printing, elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process. This allows you to pinpoint your marketing directly to an individual customer and not just to your customers as a whole.

Lake Printing can help you create a personalized print piece for every customer by working with our sister company, Lake Variable Solutions. They specialize in variable data printing, which fosters brand loyalty and personal relationships with your customers. Lake Variable Solutions has experienced excellent results in working with casinos to achieve a custom print product based on each individual client. Here are a few ways this print technique can help your business!

We Deliver...

Your Message
Defining your message and creating a cohesive campaign around it can be a major undertaking. If you need help with copy, design or marketing strategy, our team has over 50 combined years of experience in the industry. We want to help make your print promotions stand out!

Quality Products
A lot goes into the manufacturing process, and each step is vital. We start with choosing the best format for your mailer, then programming the variable data, ending with the production and mailing of your variable data print material. Our team follows strict quality control procedures to ensure your message is communicated correctly.

On Time
Database driven loyalty mailings are our specialty and are given a high priority in our shop. We understand the importance of getting your message in the hands of your customers, meaning we deliver on time.

Putting a direct mail piece into your customer's mailbox is one of the best ways to get their attention. We guarantee to provide competitive pricing and save you money when possible. We also strive to give you the best return on your printing and mailing dollars.

Variable Data Digital Marketing
While variable data printing is and effective way to reach your customers, you can also utilize this in a digital form. Deliver direct messages to your customers through their digital devices that they use on a daily basis. We can incorporate personalized email marketing, mobile SMS/text, QR codes, personalized landing pages, social media integration and more. We also offer reporting and analytics so you can see how well this type of marketing is working for your business.

Quality Control
In this business, there is zero room for error. We've incorporated several checks and balances into our operating procedures to ensure that your print materials stay perfect through the entire manufacturing process. We also employ approvals and sign-offs to help provide 100% accuracy with our products. Here are a few of the ways process ensures accuracy and security:
  • Multiple internal sign-off for approval of proofs to ensure accuracy 
  • Secured FTP File Transfer 
  • Errors and Omission Insurance 
  • Plan to ensure completion of on-going production of jobs 
  • In the event of natural disaster or business interruption, we have production facilities in multiple locations 
  • Multi-step QC process for variable data 
  • Dedicated proofreaders 
  • Postal Experts to verify address panel 
  • In-line bindery processes 
  • Approval sign-offs from each process

We are the Best Variable Data Print Company
With our combined knowledge and experience, we work hard to make sure that your products are perfect. No matter who your customers are, we can help make your marketing pop with variable data printing. From customized print pieces to promotional products with your logo, Lake Printing is here to help. Contact us today for a quote on your next print marketing plan, we'll help you every step of the way.

You Can Trust Lake Printing for Your Large & Small Print Needs

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Monday, February 12, 2018

Stand Out at Your Next Tradeshow Event!

Have you ever walked into a trade show and been overwhelmed by the bold displays from your competitors? Whether you need to enhance your display with updated materials or do a complete overhaul with all new promotional products and print pieces, Lake Printing is your one-stop-shop. We can help you create a booth that is eye-catching and will help attract more customers. Check out a few items that you'll want to have on hand for a successful trade show.

Customized Name Badges
A name tag or badge is the one of the most important items you can wear when you are at a trade show. Whether you're attending or setting up a booth, you want people to know who you are, and who you represent. We have several different options for name tags, but our personal favorite is a Digitally Printed Name Badge. Our full color digitally printed name badge comes on white, brushed silver, or brushed gold. They come in many different sizes, with custom size options available. You can also choose the clip that they attach with. One of the first ways to make a great impression is by making your name and business readily available for every person you come in contact with.

Full-Color Banners
Banners are a professional way to display your logo, product, and quick information about your business. You can hang them behind your booth or use stand up displays on either side of your table. At Lake Printing, we can create custom, full-color vinyl banners, in many shapes and sizes.

Custom Tablecloths
A table cloth will help your business achieve the touch of professionalism that you want to achieve. It can also help keep your branding uniform. Whether you choose a solid color cloth or a custom printed piece with your logo, both are good options to make your presentation perfect.

Professional Business Cards
Your business cards are not only one of the first impressions that your business can make, but they are a lasting impression. After a trade show, many attendees will take their cards back to the office and look through them to make further contact with businesses they liked. You'll want your business cards to show that you are professional, but also, be eye-catching.

Exciting Giveaways
Pens, cups, flash drives, and more! There are many different items that you can hand out to potential customers at a trade show. At Lake Printing, we can help you hand out your logo and website with every single item. When you are trying to decide what to choose for your trade show, think creatively and outside the box. If you are a car dealership attending a trade show in the winter months, you may want to hand out customized ice scrapers. If you are a lawyer, you may want to invest in really nice custom pens - the kind that become everyone's favorite. A gym may want to hand out water bottles, custom earbuds, sweatbands or other gear that would encourage someone to use your business. The possibilities are endless, and we can help you choose the perfect promotional product.

Create Custom Print Products
Lake Printing can help you with all of your print and promotional needs. We understand the importance of a trade show or conference and how it can impact your business. We also know that having the correct products and gear with you for this event can help set you up for success. Give us a call today and let our team help you have the most successful trade show yet!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Tuesday, February 6, 2018

Benefits of Wall Covering Marketing

For any business owner, your goal for growth should include building your brand and making a lasting impression that people will remember. Not only should you have this focus while creating your marketing material, but also when planning your business space. Custom wallpaper & mural printing provides a host of marketing opportunities that allows you to enhance your company office, building exterior or public space. Custom wallpaper is a lightweight, durable material which has a variety of uses, from commercial to residential installations. If you are looking for branded wall graphics or a custom wall mural, we can help! Take a look at just a few of the great reasons you should consider wall coverings for your business:

Reinforces Your Brand
Who says you have to stick to the standard marketing material when it comes to advertising your brand? Many businesses forget to use every square foot possible to create a lasting brand impression. You've literally got walls of space just waiting to be utilized! Why not use your decor as another selling point? Don't waste your money on stock wallpaper options that don't allow you to personalize your walls. Custom wall coverings allow for the incorporation of corporate colors, logos, and even slogans, amplifying your message, brand, and impression!

Economical and Cost Efficient
Wall coverings can last up to five times as long as paint, under normal usage conditions. Although you may pay a little more at the start, wall coverings can result in savings of up to 30% over time compared to paint. Plus, unlike painted walls that must be cleaned frequently or repainted to maintain a like new appearance, wall coverings are very durable and require little or no maintenance over the years, saving you time and money!

Easy to Customize
Vinyl wall coverings allow for great customization. Rather than being stuck with only having a half dozen selections of wall paper to choose from, you can customize your wall coverings as you see fit. And, what's better is they can be permanent or semi- permanent depending on how often you prefer to change your look. So if you run a business where you prefer to change your look often with the changing seasons or special events, you have that option - perfect for retail businesses! And we have more permanent solutions for other businesses seeking a permanent wall covering.

Create an Unforgettable Experience with Lake Printing
Digital wall coverings can add richness and depth while creating a stunning and memorable visual experience for your patrons. So, if you're looking to step up your marketing game and create a floor-to-ceiling brand experience that will make an impact and leave a good impression, let Lake Printing help you. We specialize in creating and printing digital wallcoverings. Give us a call at Lake Printing today and get a fresh new look that you never thought possible!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Thursday, February 1, 2018

Beef Up Your Marketing Campaign with these Clever Ideas

Whether you're starting a new business or have been in business for awhile, one thing remains true. Having an active marketing campaign is key to running and growing a successful business. The only way you can grow your company is by expanding your clientele and getting your name out there for people to know and trust. In today's marketing world, many folks will say that online marketing is the new way of advertising, but we know that print marketing is still highly sought out and still has a HUGE impact in the advertising world. Lake Printing has some print-worthy ideas to beef up your print marketing campaign and bring in those customers!

Attractive Banners 
New to the area? Perhaps you're just starting your new business and could use a boost in your marketing strategy. Visual print advertising is the best way to attract attention and draw in potential customers. We can create a capturing banner for your business to beef up your marketing campaign and help attract new business. Banners work as great advertisement for businesses attending expos and socials as well!

Business and Savings Cards
The quickest and easiest way to promote yourself and your business is by handing out business cards to everyone you meet. If your business cards are bland and boring, it'll likely make its way to the nearest trash can. Avoid people tossing out your card by letting us help you create a business card that is not only professional, but eye-catching and that people will hang on to. Amp up the appeal of checking out your business by handing out rewards or savings cards - everyone loves a freebie or discount!

Promotional Products
Whether you're at a trade show event, hosting a social, or just out and about in the community spreading the word of your business, you'll want to have some fresh gear to hand out. Having product in hand is a great visual reminder that your business is there if they need your services. Visually stunning product that promotes your business is sure to keep a customer's attention.

Customized Apparel
A nicely dressed professional is more likely to get the business of a new client than someone who shows up in jeans and a tee. Keep your entire staff looking professional and uniform in stylish customized apparel. Whether it's just your company logo, or a detailed artistic screen print that shows off the fun side of your business - we've got the right equipment and marketing strategy to make your business apparel catch attention in a good way!

If you can't figure out why your phone's not ringing more or why people are still asking you what services your company offers, chances are it's because your marketing game isn't up to par. Don't struggle anymore with marketing your business. We've got an experienced and knowledgeable staff who can help get you on the right track with your print marketing campaign in no time. We have state of the art equipment, so all of your projects will be of high quality. For all of your print marketing projects, request a FREE quote on your printing needs today!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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