7 Print Marketing Tools That You See Almost Everyday

In the world today everyone keeps saying marketing is all digital. That is furthest from the truth. All though digital marketing is at everyone's fingertips with smartphones, tablets, and laptops, print marketing should still have a place in your marketing budget. At Lake Printing, your number one printing company at the Lake of the Ozarks, we are here to help ensure your print message is professional and visually appealing. These are vital aspects of print marketing, especially when it comes to reaching your target audience.

Print marketing is all around you in everyday life. If you look around as you are driving to the office, visiting a grocery store/ clothing store, or enjoying a day with the family you see print marketing. In this week's blog, we will talk about 7 print marketing tools that you see in your everyday life.

#1. Billboards
As you drive down the road, you will notice billboards that line the road.  Billboards is a large scale print marketing tool that is u…

Marketing Mistakes that You Want to Avoid

Not everyone know the ins and outs of creating a marketing piece that is print ready.  This is one reason why it's important to have a marketing director or firm who understands how print material works and the way a piece of artwork should be designed that is going to the printer.  At the printing hub of the midwest, we have experienced many flaws in artwork that has been sent to us for a print job.  In this week's blog, we will highlight 5 mistakes in marketing that you will want to avoid.

Mistake #1: Not Leaving Bleed Room in Your Artwork
Bleeds allow you to run artwork to the edge of a page. On a press, the artwork is printed on a large sheet of paper and then trimmed down to size. If you do not allow for a 1/8 of an inch bleed, any misalignment while cutting will result with the artwork not running to the edge of the paper, thus leaving white space at the edge of your print. Bleeds ensure you get the results you need.

Mistake #2: Using Small Text on a Rich Black Background

Build Your Brand in 2020 with Services Offered by Lake Printing!

Are you looking to build your brand this year?  Trust Lake Printing for All Your Large &Small Print Needs!  Lake Printing began in 1949 as a small Letterpress Shop in a basement located in Lake of the Ozarks, Missouri. In 1990 we moved into our present home: a 30,000 square foot facility on a 40-acre tract in Osage Beach, Missouri.

We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. We also offer many additional small press capabilities as well as a variety of multiple special finishes in bindery to accommodate all of your needs. Our Pre-Press Department includes state of the art equipment such as an Epson 9900 Color Inkjet Printer and a Direct-to-Plate CREO Trendsetter to ensure that proofing requirements are met, and your project is completed without sacrificing quality.
We work with clients nationwide on jobs large and small, including wide format, plus multiple special finishes in bindery to accommodate all of your needs.   …

Trade Shows, Expos, Boat Shows, & Events: Are You Ready to Market Your Business

The new year will give your company several opportunities to market your business and build brand exposure.  Just showing up and setting up a booth isn't enough these days to make your business memorable.  Your team will need to put a lot of thought and effort in marketing to make your business stand out from the rest.  Lake Printing, the best commercial printer has a few ideas of events that you can attend to ensure your business rises above the competition. 

Boat Shows
Boaters will be feeling cabin fever and come out in full force after the holidays to gear up for the 2020 boating season. Boat and dock dealers, marinas, boating accessory business, and any other businesses in the marine industry will have some upcoming opportunities to shine in the spotlight and draw in some new business! Show off the latest 2020 cruisers, runabouts, performance boats, tritoons, ski boats, personal watercraft, docks, lifts, and all boating accessories at the boat shows and get noticed with eye cat…

Start 2020 with Customized Apparel that will Promote Your Company

At a business, your staff members should be your biggest promoters. It only makes sense that every company would provide its staff with custom apparel that would advertise for your company as well.  Not only does custom apparel promote your company it gives the public the perception that you a professional team. At Lake Printing, we can take care of printing all your marketing materials, including business cards and flyers, we take your business as serious as you do and would love to be a part of your success. Here are a few items that you can provide for your employees and clients to help them advertise for you.

Shirts Shirts are a great item to customize with your logo to make a professional statement. While attending a trade show, a networking social, or an event your team will stand out. Each person at the trade show, social, or event will know what company they work for immediately. Employees will also wear those shirts with pride and that shows they love their job. Whether your…

Graphic Artists - Should you hire a professional?

In today's visual society, you want to speak the language people are using in your marketing. Part of that is through appealing graphics. Graphic design is a part of everyday life. From the television shows, you watch to the print pieces you used to market your company. Whether you have a piece that has already been designed and printed, or you're still in the beginning stages of the process, here are a few things you should know to give you a good impression of why graphic design is so important.

Why Do I Need a Professional Graphic Designer?Have you ever gone somewhere with a table of business cards looking for a specific service? Which ones do you choose? We would wager that you grab the ones that catch your eye. Which ones do you visit the website of? Most likely the ones that have a professional feel, with enough information to show you what they do. This is why graphic design is so important. You probably wouldn't pick up a business card that was printed on printer p…

Tips to Expedite Your Printing Projects

It's the holidays and everyone is busy busy!  If you are having a big sale or preparing for the new year and your team is in a time crunch to get everything ready, these few tips will help you get your printing projects completed a little quicker which will remove some of that anxiety.

1. Communicate Early with Your Printer
The earlier you're able to communicate your print design needs and deadlines, the easier it will be for the print company to complete the job. A heads up does wonders when it comes to saving time and working efficiently. Get your printer’s input as soon as you can. Find out what might speed up your job and improve delivery time. Get a working schedule, share it with key colleagues, stick to it, and always keep your printer in the loop.

2. Proof Carefully Before Sending to be Printed
This is essential for saving time. Proof every job carefully before you send a file to your printer. In fact, do it multiple times and put a second or third set of eyes on the desig…