Wednesday, February 21, 2018

Boost Your Mail Marketing Game with Variable Data Printing!

Imagine receiving a postcard in the mail from a corporation - but it's customized directly for you. With variable data printing, elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process. This allows you to pinpoint your marketing directly to an individual customer and not just to your customers as a whole.


Lake Printing can help you create a personalized print piece for every customer by working with our sister company, Lake Variable Solutions. They specialize in variable data printing, which fosters brand loyalty and personal relationships with your customers. Lake Variable Solutions has experienced excellent results in working with casinos to achieve a custom print product based on each individual client. Here are a few ways this print technique can help your business!

We Deliver...

Your Message
Defining your message and creating a cohesive campaign around it can be a major undertaking. If you need help with copy, design or marketing strategy, our team has over 50 combined years of experience in the industry. We want to help make your print promotions stand out!

Quality Products
A lot goes into the manufacturing process, and each step is vital. We start with choosing the best format for your mailer, then programming the variable data, ending with the production and mailing of your variable data print material. Our team follows strict quality control procedures to ensure your message is communicated correctly.

On Time
Database driven loyalty mailings are our specialty and are given a high priority in our shop. We understand the importance of getting your message in the hands of your customers, meaning we deliver on time.

Value
Putting a direct mail piece into your customer's mailbox is one of the best ways to get their attention. We guarantee to provide competitive pricing and save you money when possible. We also strive to give you the best return on your printing and mailing dollars.

Variable Data Digital Marketing
While variable data printing is and effective way to reach your customers, you can also utilize this in a digital form. Deliver direct messages to your customers through their digital devices that they use on a daily basis. We can incorporate personalized email marketing, mobile SMS/text, QR codes, personalized landing pages, social media integration and more. We also offer reporting and analytics so you can see how well this type of marketing is working for your business.

Quality Control
In this business, there is zero room for error. We've incorporated several checks and balances into our operating procedures to ensure that your print materials stay perfect through the entire manufacturing process. We also employ approvals and sign-offs to help provide 100% accuracy with our products. Here are a few of the ways process ensures accuracy and security:
  • Multiple internal sign-off for approval of proofs to ensure accuracy 
  • Secured FTP File Transfer 
  • Errors and Omission Insurance 
  • Plan to ensure completion of on-going production of jobs 
  • In the event of natural disaster or business interruption, we have production facilities in multiple locations 
  • Multi-step QC process for variable data 
  • Dedicated proofreaders 
  • Postal Experts to verify address panel 
  • In-line bindery processes 
  • Approval sign-offs from each process

We are the Best Variable Data Print Company
With our combined knowledge and experience, we work hard to make sure that your products are perfect. No matter who your customers are, we can help make your marketing pop with variable data printing. From customized print pieces to promotional products with your logo, Lake Printing is here to help. Contact us today for a quote on your next print marketing plan, we'll help you every step of the way.

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com



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Monday, February 12, 2018

Stand Out at Your Next Tradeshow Event!

Have you ever walked into a trade show and been overwhelmed by the bold displays from your competitors? Whether you need to enhance your display with updated materials or do a complete overhaul with all new promotional products and print pieces, Lake Printing is your one-stop-shop. We can help you create a booth that is eye-catching and will help attract more customers. Check out a few items that you'll want to have on hand for a successful trade show.


Customized Name Badges
A name tag or badge is the one of the most important items you can wear when you are at a trade show. Whether you're attending or setting up a booth, you want people to know who you are, and who you represent. We have several different options for name tags, but our personal favorite is a Digitally Printed Name Badge. Our full color digitally printed name badge comes on white, brushed silver, or brushed gold. They come in many different sizes, with custom size options available. You can also choose the clip that they attach with. One of the first ways to make a great impression is by making your name and business readily available for every person you come in contact with.

Full-Color Banners
Banners are a professional way to display your logo, product, and quick information about your business. You can hang them behind your booth or use stand up displays on either side of your table. At Lake Printing, we can create custom, full-color vinyl banners, in many shapes and sizes.

Custom Tablecloths
A table cloth will help your business achieve the touch of professionalism that you want to achieve. It can also help keep your branding uniform. Whether you choose a solid color cloth or a custom printed piece with your logo, both are good options to make your presentation perfect.

Professional Business Cards
Your business cards are not only one of the first impressions that your business can make, but they are a lasting impression. After a trade show, many attendees will take their cards back to the office and look through them to make further contact with businesses they liked. You'll want your business cards to show that you are professional, but also, be eye-catching.

Exciting Giveaways
Pens, cups, flash drives, and more! There are many different items that you can hand out to potential customers at a trade show. At Lake Printing, we can help you hand out your logo and website with every single item. When you are trying to decide what to choose for your trade show, think creatively and outside the box. If you are a car dealership attending a trade show in the winter months, you may want to hand out customized ice scrapers. If you are a lawyer, you may want to invest in really nice custom pens - the kind that become everyone's favorite. A gym may want to hand out water bottles, custom earbuds, sweatbands or other gear that would encourage someone to use your business. The possibilities are endless, and we can help you choose the perfect promotional product.

Create Custom Print Products
Lake Printing can help you with all of your print and promotional needs. We understand the importance of a trade show or conference and how it can impact your business. We also know that having the correct products and gear with you for this event can help set you up for success. Give us a call today and let our team help you have the most successful trade show yet!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com



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Tuesday, February 6, 2018

Benefits of Wall Covering Marketing

For any business owner, your goal for growth should include building your brand and making a lasting impression that people will remember. Not only should you have this focus while creating your marketing material, but also when planning your business space. Custom wallpaper & mural printing provides a host of marketing opportunities that allows you to enhance your company office, building exterior or public space. Custom wallpaper is a lightweight, durable material which has a variety of uses, from commercial to residential installations. If you are looking for branded wall graphics or a custom wall mural, we can help! Take a look at just a few of the great reasons you should consider wall coverings for your business:


Reinforces Your Brand
Who says you have to stick to the standard marketing material when it comes to advertising your brand? Many businesses forget to use every square foot possible to create a lasting brand impression. You've literally got walls of space just waiting to be utilized! Why not use your decor as another selling point? Don't waste your money on stock wallpaper options that don't allow you to personalize your walls. Custom wall coverings allow for the incorporation of corporate colors, logos, and even slogans, amplifying your message, brand, and impression!

Economical and Cost Efficient
Wall coverings can last up to five times as long as paint, under normal usage conditions. Although you may pay a little more at the start, wall coverings can result in savings of up to 30% over time compared to paint. Plus, unlike painted walls that must be cleaned frequently or repainted to maintain a like new appearance, wall coverings are very durable and require little or no maintenance over the years, saving you time and money!

Easy to Customize
Vinyl wall coverings allow for great customization. Rather than being stuck with only having a half dozen selections of wall paper to choose from, you can customize your wall coverings as you see fit. And, what's better is they can be permanent or semi- permanent depending on how often you prefer to change your look. So if you run a business where you prefer to change your look often with the changing seasons or special events, you have that option - perfect for retail businesses! And we have more permanent solutions for other businesses seeking a permanent wall covering.

Create an Unforgettable Experience with Lake Printing
Digital wall coverings can add richness and depth while creating a stunning and memorable visual experience for your patrons. So, if you're looking to step up your marketing game and create a floor-to-ceiling brand experience that will make an impact and leave a good impression, let Lake Printing help you. We specialize in creating and printing digital wallcoverings. Give us a call at Lake Printing today and get a fresh new look that you never thought possible!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com


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Thursday, February 1, 2018

Beef Up Your Marketing Campaign with these Clever Ideas

Whether you're starting a new business or have been in business for awhile, one thing remains true. Having an active marketing campaign is key to running and growing a successful business. The only way you can grow your company is by expanding your clientele and getting your name out there for people to know and trust. In today's marketing world, many folks will say that online marketing is the new way of advertising, but we know that print marketing is still highly sought out and still has a HUGE impact in the advertising world. Lake Printing has some print-worthy ideas to beef up your print marketing campaign and bring in those customers!


Attractive Banners 
New to the area? Perhaps you're just starting your new business and could use a boost in your marketing strategy. Visual print advertising is the best way to attract attention and draw in potential customers. We can create a capturing banner for your business to beef up your marketing campaign and help attract new business. Banners work as great advertisement for businesses attending expos and socials as well!

Business and Savings Cards
The quickest and easiest way to promote yourself and your business is by handing out business cards to everyone you meet. If your business cards are bland and boring, it'll likely make its way to the nearest trash can. Avoid people tossing out your card by letting us help you create a business card that is not only professional, but eye-catching and that people will hang on to. Amp up the appeal of checking out your business by handing out rewards or savings cards - everyone loves a freebie or discount!

Promotional Products
Whether you're at a trade show event, hosting a social, or just out and about in the community spreading the word of your business, you'll want to have some fresh gear to hand out. Having product in hand is a great visual reminder that your business is there if they need your services. Visually stunning product that promotes your business is sure to keep a customer's attention.

Customized Apparel
A nicely dressed professional is more likely to get the business of a new client than someone who shows up in jeans and a tee. Keep your entire staff looking professional and uniform in stylish customized apparel. Whether it's just your company logo, or a detailed artistic screen print that shows off the fun side of your business - we've got the right equipment and marketing strategy to make your business apparel catch attention in a good way!

If you can't figure out why your phone's not ringing more or why people are still asking you what services your company offers, chances are it's because your marketing game isn't up to par. Don't struggle anymore with marketing your business. We've got an experienced and knowledgeable staff who can help get you on the right track with your print marketing campaign in no time. We have state of the art equipment, so all of your projects will be of high quality. For all of your print marketing projects, request a FREE quote on your printing needs today!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Thursday, January 25, 2018

Promote Your Company with Customized Apparel

Your staff members are your biggest sales force, so it only makes sense that you would provide them with apparel that will advertise for you just as much as they do. At Lake Printing, we take your marketing and business as serious as you do. We help you promote your company through business cards and print products, to promotional products that you can disperse to your clientele, we are here to provide it all. Here are a few items that you can provide for your employees to help them advertise for you, and keep them looking professional.


Shirts
Customized shirts are a great way to make a professional statement. If your team will be attending any vendor events, sales events, or clubs, a professionally customized shirt will make them stand out and be a venue of free advertising. Whether you opt for a t-shirt style, button-up, or pull over light long sleeve, it'll be the perfect look for any brand!

Vests
A vest can be a casual way to show which company you represent. Your employees may also be more apt to wear these out and about, not just when they're on working hours. Pull your promotional plan together with a custom imprinted vest! For those days that start off on the cold side, a vest will keep your employees warm and stylish.

Caps
Adding a clean customized ball cap to your employee's work attire can really help to pull off a uniform look and make them feel like part of a team. Not only does it promote a sense of being a part of a team, but allowing them to wear caps sporting your business logo on it can be a great conversation starter while they're out in public. Let your employees show off their pride in your business every day with a comfortable customized ball cap. 

Name Tags
If your employees attend any company events, are a part of a local club representing you, or will be talking with many potential customers, and name tag is a must. This small item can instantly help your team member show who they are where they are from, making it easier for your potential customers to relate to them. Name tags are frequently required at events, and a customized name tag will stand out and complete the look better than a sharpie-written sticker.

Lanyards
Custom dye sublimated weave lanyards are an easy, affordable, and fantastic way to increase exposure for sponsored events with crisp detailed images. This is a great way to market your company through not only your employees, but through your customers, too! As these make great promotional items that people can actually use, you can bet they'll get noticed and help to grow your brand recognition!

Business Cards
If you've been following our blog, you will see that we believe in the power of a good business card. You just can't beat a connection with a potential customer that's finalized by a firm handshake and a business card exchange. We can help you design a professional and custom business card that'll keep your business at top of mind for any recipient.

Hire the Best National Commercial Printing Company
At Lake Printing, we take your business seriously, and that's why we want to provide you with quality products that will help you promote your company. Let our experience help you promote your company professionally and successfully.

You Can Trust Lake Printing for Your Large & Small Print Needs


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Thursday, January 18, 2018

Color's Role in Effective Marketing

Color plays a key role in effective marketing for many reasons. Colors convey messages, evoke emotions, and add brilliance to everyday things. It's what gets your customers to see what you want them to see, feel what you want them to feel, and do what you want them to do. However, poor color choices can have a negative impact on your message. The trick in effective print marketing is knowing what colors to use to get your message out there and to get people to respond accordingly. This week, Lake Printing is sharing information on color roles in marketing and how to properly use color to positively affect consumer response.


Color Role in Marketing

Research has found that when it comes to picking the right color, predicting consumer reaction to color appropriateness in relation to the product is far more important than the color itself. For example, if the demographic you're trying to reach is essentially males, you could assume that pinks wouldn't sell very well. For women, you may be right on track with pinks. So it's important to take into consideration the product or service that you're selling and the demographic you're trying to reach.

Now, there are colors that typically do align with specific traits (i.e. red with excitement, purple with sophistication, brown with ruggedness). It is far more important for your brand's colors to support the personality you want to portray instead of trying to align with stereotypical color associations. Still, color can often be the sole reason someone purchases a product, where 93% of buyers focus on visual appearance and almost 85% claim color to be their primary reason for purchase!

Properly Using Colors

When designing your marketing print, use contrasts to reduce eyestrain and allow readers to focus their attention on the call to action. Vibrancy can dictate the emotional response users have to your design. For example, choosing brighter colors can lead users to feel more energetic, which can evoke better responses and reactions. But if your print is information-intensive, you may find that a darker color theme will make it easier for readers to process all your data.


When it comes to working with colors for your print market promotional products, it may take a few trial runs before settling on your colors. The colors you originally choose, may not get the response you desired, and by being open to change you allow yourself to feel out the consumer response and adjust accordingly to maximize your marketing effectiveness. At Lake Printing, the best commercial printing company, we specialize in graphic design and can help you come up with a brand and print product to best work for your business. Contact us today to discuss your next print marketing project!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Thursday, January 11, 2018

Print Tips to Improve Your Business Growth

As a business owner, one of your goals for 2018 may be to grow your business. Gaining new clients who will be meaningful to your business, and finding ways to keep them coming back are two things to help with your goal. One way you can assist in your effort to gain new clients is by providing strategic print materials and promotional products about your business. You can keep them coming back by not only providing a great experience but by showing your appreciation for their business. Here are a few ways that print and promotional products can help improve your business.


Create a Resource for Your Customer that Can Lead Them to Your Website
Whether you create a custom brochure with important information about your business and what you offer your clients or a promotional product that they can use daily - these are two great ways to catch their eye. By including your website and possibly your social media info on all print and promotional products, you are directing your potential customers to learn more information about you.

Consider Using Print Stickers To Generate Brand Awareness
Have you ever ordered a new product, and they send a sticker along with it? When you place this sticker on your car, notebook or computer, you are endorsing this product. You are helping to generate brand awareness for the company that you love. If this works for other businesses, this same tactic can work for you as well. Don't forget to put your website strategically on this sticker, you just never know when it will catch someone's eye and they will want to know more!

Design A Catalog To Establish Authority
A custom catalog is a great way to establish your authority in your product. For example, if you sell a line of vitamins, you can create a catalog to showcase the wide variety of your products. You can also include articles about how your product can help people and improve health. You can then distribute this catalog to the waiting rooms of different health care providers. While people are waiting, they can flip through your catalog, and learn more about your business. If the health care provider sells your products, then it's even easier to gain more customers.

Create a Printed Thank You Letter to Valued Customers and Clients
One way to make your current customers feel valued and appreciated is to provide them with a custom printed thank you card. This is a great way to also bring your business back to the forefront of their mind. You can even include a coupon for your product or service to encourage them to come back and visit. In fact, studies have shown that 83% of shoppers have made an unplanned purchase based on a promotion/coupon. Another valid reason to send a coupon, is that 89% of consumers still use a paper coupon to make their purchases, versus a digital coupon.


Promote Your Business with Lake Printing
We specialize in creating personalized print products to help maintain your brand recognition, and increase customer reach. From custom printed catalogs, brochures, business cards and promotional products, we can help you achieve your business goals through print products. Give us a call today to learn how we can help you accomplish your goals this year, and many years to come!


You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com



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