Showing posts from 2017

Wide Format Printing: 3 Features Your Office Printer Can't Replicate!

You use your office printer for a number of things every single day, and it works for your daily minor printing needs. But there are instances when businesses require printing larger-than-legal documents or graphics, such as rolling out a new marketing campaign. There may also be times when your office printer’s limited features prevent you from achieving a desired output quality on a bigger medium. A wide format printer is the solution to this dilemma. Check out 3 features only a wide format printer can provide that your run-of-the-mill office printer can't!

1. Capacity to Print Large-Width Media
Wide format printers can handle and yield print media much greater than the standard print job. The designs are often printed on large rolls rather than on separate sheets such as those used by home or even office grade printers. Because of their capacity to produce refined and big prints, large format copiers are highly efficient in printing marketing signage, banners, and more! And beca…

Make a Floor-to-Ceiling Statement with Digital Wallcoverings!

From hotels and convention centers to retail stores and office spaces, the new next level decor piece that's making a huge statement is digital wallcoverings! Wallcoverings can create an experience and evoke emotional response that can turn any setting into a visual stunner. For this reason alone, digital wallcoverings are becoming a powerful marketing tool for commercial design.

Perfect for Personalization
Digital printing technologies take wallcoverings to the next level by providing multitudes of opportunities for personalization. Custom designs can be created from scratch by our in-house designers working in collaboration with you to meet your specific needs and desires.

From Focal Point to Mood Setting
While wallcoverings continue to expand their use within the hospitality industry, the design opportunities are such that they truly can be used in any industry. Retail stores and corporations are embracing the brand capabilities of digital wallcoverings, communicating their brand …

2018 Upcoming Events to Market Your Business At

No matter what business you're in, getting out in the community and getting your brand noticed is worth making the time for and spending some marketing money on. There are many opportunities that are coming up in 2018 that offer you a chance to get some product exposure and build brand recognition. But just showing up to represent your business isn't enough these days. You're going to need to put some real effort into this marketing opportunity if you want to stand above your competitors. Lake Printing, the best commercial printing company at the Lake of the Ozarks, offers some upcoming events to consider planning for:

Business Expos
Registering for a vendor booth at a business expo is a great way to get your business out there and seen! These shows feature a wide range of products and services including consumer goods, health and wellness, building contractors and suppliers, plumbing and electrical supplies; home improvement and remodeling, and much more. Be a part of the …

Create a Powerful Infographic with these Simple Tips

Studies have shown that 90 percent of the information that we remember is based on visual impact. In other words, we remember things more easily when we see a good visual representation verses reading about it. One great way to share information about your business, product or service is to showcase your intended message in an easy to read infographic. An infographic collects data, organizes it, and turns this information into an easy to understand visual. But how do you put all of this important information into something that will actually prove to be a useful tool and provide results? We've got some tips on what you can do to create a powerful infographic.

Have an Audience in Mind Before Beginning
While you want to reach as many people as possible with your marketing, you also want to have a clear focus and direction. If you try to structure your design with everyone in mind, chances are it's going to become very convoluted and not reach anyone in particular. This will great…

10 Valuable Lessons to Improve Your Marketing Strategy

Print marketing is a valuable way to advertise your business. Whether you're marketing with banners, business cards, promotional products, or catalogs - we can help. Of course, it's important to remember that there are good ways to market and other unproductive ways. Here are 10 lessons we've learned about marketing in our 68 years of experience.

1. Choose Quality
Your customers and clients may not know everything about your business, but they DO know when you're skimping on the quality of your marketing. Choosing quality paper, products, and materials is a must.

2. Create an Emotional Connection
It's common knowledge that people buy for emotional reasons, so make your marketing emotional. Whether you include pets and kids on your promotional items, influence emotions with colors, or use highly effective text, you can create an emotional connection with your materials.

3. Measure Your Marketing
Find ways to measure your marketing. If you aren't measuring the succe…

Why You Should Order Your 2018 Promotional Calendars Now!

It can be very hard to get people's attention today. Companies are using a wide variety of platforms to capture attention, promote their brand, and increase sales. Some of the higher cost methods that companies are using include commercials, billboards, radio ads, and other print advertising. A lower cost way to attract attention for your company can be a promotional calendar. A 2018 promotional calendar can speak to your customers every day, reminding them why they love coming back to you. Now is the time to place your promotional calendar order for your business, and here are a few reasons you'll want to place your order now!

Lake Printing provides a great option for your company's 2018 promotional calendar. Here are several great reasons why you should consider calling us for your calendar printing needs.

Calendars Are Useful
Calendars are still a useful way to keep track of your schedule, important dates, or even just the day of the week. In a digital age people are usin…

Building an Effective Marketing Campaign

Coming up with a solid marketing campaign can be a lot of work. It takes time, creativity, and lots of effort. And if not handled or planned out properly, can become a huge waste of time and money. So to avoid a headache from a botched marketing campaign attempt, we're sharing with you some helpful tips for building an effective marketing campaign.

Have a Clear Call to Action
The call to action is a key ingredient to any effective marketing campaign. Conversions, revenue, business and profit — they all depend on your call to action. Not only does having a clear call to action draw new customers in, but it allows you to track the effectiveness of the campaign and justify the cost.

Determine Who Your Target Audience Is
Identifying a target market helps your company develop effective marketing communication strategies. Knowing who your target audience is allows you to craft messages that appeal specifically to them. So, rather than trying to put out a marketing campaign to reach everyo…

Build Brand Loyalty with Variable Data Printing!

Lake Printing can help you create a personalized print marketing piece for every customer by working with our sister company, Lake Variable Solutions. They specialize in variable data printing, which fosters brand loyalty and personal relationships with your customers. Lake Variable Solutions has experienced excellent results in working with casinos to achieve a custom print product based on each individual client. Here are a few ways this print technique can help your business!

What is Variable Data Printing
Imagine receiving a postcard in the mail from a corporation - but it's customized directly for you. With variable data printing, elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process. This allows you to pinpoint your marketing directly to an individual customer and not just to your customers as a whole.

We Deliver...

Your Message
Defining your message and creating a cohesive campaign ar…

5 Show-Stopping Finishing Options for Your Business Card

There's no denying that business cards are an important part of a business's marketing strategy. And these days everyone has business cards. But not everyone has a business card that will capture attention and keep their business top of mind. It's so easy to just go online and order your basic template business cards because the design doesn't really matter anyway, right? Wrong! If your business card is just like everyone else's it's going to end up where everyone else's do too: the trash can. By venturing away from the comfort of a standard template business card and getting creative with finishing print options, you'll give a different look and an extra edge to your business cards that'll set you apart from everyone else.

Here are 5 finishing options to consider adding to your business card design to really make it stand out:

1. Varnish & Spot UV
This is one of the most used finishes on business cards. Because of it's durable quality, most …

The Ultimate Guide for Creating an Effective Coupon Ad

In today's society with the ever rising cost of consumer products, couponing has become more popular than ever. And while many consumers may not shop at your establishment regularly, when they get an opportunity to save some money at your store, they're going to take it. Coupon advertising, however, isn’t just a way to draw in the deal hunters. It’s an essential way to draw in new customers to your business. Here are some ways to ensure that your coupons are drawing in consumers and building excitement to shop at your store.

Have a Strong Call to Action
Are you trying to drive your customers to shop in store or online? You can guide shoppers to visit your store or online site easily by enticing them with a coupon offering a discount if the consumer shops in whichever venue you desire. Perhaps you're trying to get new customers through the door. You can easily do this by offering an incentive, such as a percentage off or a free item, to your current customers to bring in fri…

7 Rules for Proper Business Card Etiquette

Business cards are the staple of business success. You may be able to smooth talk your way through a crowd, give firm convincing handshakes and dress to the nines, but if you're unfamiliar with the etiquettes of giving and receiving business cards, you may be wasting your time and effort. So to avoid losing those potential leads and sales, here are 7 basic rules to follow to ensure a productive exchange of business cards.

1. Never leave your home or office without your cards.  
Make sure you have plenty of them on hand.  There is nothing more unprofessional or uncomfortable than someone asking for a business card that you can't provide.

2. Know where your business cards are at all times. 
And be able to locate them quickly. If you have to search through every jacket and pants pocket or every nook and cranny of a briefcase to find a business card you lose credibility immediately.

3. Invest in a business card case. 
This will keep your cards protected from wear and tear.  Handing o…

6 Simple Ways to Speed Up Your Printing Job

Planning a printing project shouldn't be a stressful task, but when you're on a time crunch, you might feel the pressure. With everything else going on with planning an event or gearing up for a big sale, worrying about your print advertising shouldn't be one of those things you've got to stress about. And thankfully, there are some things you can do to help alleviate some of those stresses and speed up your printing jobs. Take a look at some of the easy tips we have to help you save time.

1. Communicate Early with Your Printer
The earlier you're able to communicate your print design needs and deadlines, the easier it will be for the print company to complete the job. A heads up does wonders when it comes to saving time and working efficiently. Get your printer’s input as soon as you can. Find out what might speed up your job and improve delivery time. Get a working schedule, share it with key colleagues, stick to it, and always keep your printer in the loop.

2. Proo…

How to Successfully Advertise Your Business With Banners

Banners are a great way to advertise a business at the Lake of the Ozarks. Whether it’s a sale, event, achievement or even a grand opening, banners can let the community know about it. Outdoor banners can get the attention of a large audience, who will then, hopefully, visit your business. Lake Printing offers state of the art digital printing for outdoor banners. Here are a few things you should consider before ordering your next outdoor banner:

Be Consistent with Branding
Make sure that your banner is concise with your business branding. Having a logo or a slogan on the banner is a good way to tie it back to your business. If possible, try to stick with colors and font that you use on all other marketing media.

Have a Purpose
What is this banner going to be used for? Have a strong purpose for your outdoor banner. Be concise and clear with the wording. Most of the time, people who see your banner will be passing by and not have a long time to read what is on it.

Have a Clear Call to Act…

Colors To Make Your Marketing Media Stand Out!

The colors that you choose for your marketing can play a huge role in how successful your print materials will be. Picking the right colors will ensure your project really shines. While Lake Printing stays on top of color trends and styles, we also use your product as the guideline to help us create the best print product for you. Here are a few tips to know which colors will help you out the most when creating print products.
Choose Colors Carefully
While it's hard to say why colors make people feel a certain way, researchers have found that up to 90% of fast judgments made about products can be based on color alone. Color can also play a role in your branding. In fact, when it comes to picking the "right" color, some research has found that predicting your customer’s reaction to the color in relation to the product is far more important than the individual color itself. If you're appealing to a group of people who want to feel rugged and strong, your product or pri…