Tuesday, December 26, 2017

Wide Format Printing: 3 Features Your Office Printer Can't Replicate!

You use your office printer for a number of things every single day, and it works for your daily minor printing needs. But there are instances when businesses require printing larger-than-legal documents or graphics, such as rolling out a new marketing campaign. There may also be times when your office printer’s limited features prevent you from achieving a desired output quality on a bigger medium. A wide format printer is the solution to this dilemma. Check out 3 features only a wide format printer can provide that your run-of-the-mill office printer can't!

1. Capacity to Print Large-Width Media
Wide format printers can handle and yield print media much greater than the standard print job. The designs are often printed on large rolls rather than on separate sheets such as those used by home or even office grade printers. Because of their capacity to produce refined and big prints, large format copiers are highly efficient in printing marketing signage, banners, and more! And because they allow for quick printing, turnaround time for print material is minimal.

2. Better Image Refinement
While large format printers are categorized as inkjet, lasers, thermal, or electrostatic, in theory they all employ droplet technology, a system that utilizes microscopic drops and a high-precision ejection process. One of the challenges with regular printers is that ink sometimes tends to smudge, blur, or overlap where images and text are found in the same document. Regardless of your chosen printing speed or whether you’re printing a high resolution image or a low DPI image, print quality remains consistently vibrant, sharp, and finely detailed. Wide format printers are able to identify text and graphics separately, so lines are sharper and texts and images are distinct from each other.

3. Print Speed, Accuracy and Convenience
These copiers are designed for speedy printing, producing high-quality prints at a rate of 125 to 5,000 square feet an hour. That means one to 10 massive posters in a span of 15 minutes. Given their speed, accuracy, and convenience, wide format printers allow us to provide greater efficiency and productivity. Wide format printing is also more affordable than screen printing!

When your business depends on large-scale prints, trust Lake Printing to handle your printing needs! Outsourcing your printing needs to us, especially for your wide format printing needs, provides better flexibility, convenience, and savings for your business! Give us a call at Lake Printing today to discuss your business print and marketing needs!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Wednesday, December 20, 2017

Make a Floor-to-Ceiling Statement with Digital Wallcoverings!

From hotels and convention centers to retail stores and office spaces, the new next level decor piece that's making a huge statement is digital wallcoverings! Wallcoverings can create an experience and evoke emotional response that can turn any setting into a visual stunner. For this reason alone, digital wallcoverings are becoming a powerful marketing tool for commercial design.

Perfect for Personalization
Digital printing technologies take wallcoverings to the next level by providing multitudes of opportunities for personalization. Custom designs can be created from scratch by our in-house designers working in collaboration with you to meet your specific needs and desires.

From Focal Point to Mood Setting
While wallcoverings continue to expand their use within the hospitality industry, the design opportunities are such that they truly can be used in any industry. Retail stores and corporations are embracing the brand capabilities of digital wallcoverings, communicating their brand and message through engaging visuals that draw the viewer into the brand experience. Digital wallcoverings can create fantastic focal points in reception areas, elevator lobbies, and restaurants. They can also be the perfect solution for setting the mood you're trying to evoke in your clientele and customers.

Expanding Aesthetics
Hotels can use digital imagery to enhance the destination experience. Retailers and corporations can brand their walls with colors, patterns, and textures that convey their brand essence. Wide-format printing allows for uninterrupted floor-to-ceiling artistic expression that engages the brand experience. With the right digital technology and state of the art equipment anything is possible!

Create an Unforgettable Experience with Lake Printing
Digital wallcoverings can add richness and depth while creating a stunning and memorable visual experience for your patrons. So, if you're looking to step up your marketing game and create a floor-to-ceiling brand experience that will make an impact and leave a good impression, let Lake Printing help you. We specialize in creating and printing digital wallcoverings. Give us a call at Lake Printing today and get a fresh new look that you never thought possible!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Thursday, December 14, 2017

2018 Upcoming Events to Market Your Business At

No matter what business you're in, getting out in the community and getting your brand noticed is worth making the time for and spending some marketing money on. There are many opportunities that are coming up in 2018 that offer you a chance to get some product exposure and build brand recognition. But just showing up to represent your business isn't enough these days. You're going to need to put some real effort into this marketing opportunity if you want to stand above your competitors. Lake Printing, the best commercial printing company at the Lake of the Ozarks, offers some upcoming events to consider planning for:

Business Expos
Registering for a vendor booth at a business expo is a great way to get your business out there and seen! These shows feature a wide range of products and services including consumer goods, health and wellness, building contractors and suppliers, plumbing and electrical supplies; home improvement and remodeling, and much more. Be a part of the diverse selection of products and services for business, home, personal and lake living. Keep your services and product top of mind by planning out the BEST promotional product giveaways that consumers will use on a daily basis - keeping your business brand in their hands and mind at all times!

Boating Shows
Boaters will be coming out in force after the holidays to gear up for the 2018 boating season. Boat and dock dealers, marinas, boating accessory business, and any other businesses in the marine industry will have some upcoming opportunities to shine in the spotlight and draw in some new business! Show off the latest 2018 cruisers, runabouts, performance boats, tritoons, ski boats, personal watercraft, docks, lifts, and all boating accessories at the boat shows and get noticed with eye catching marketing material that will keep your products at top of mind.

Bridal Shows
Mid April through Mid October is typically considered to be wedding season, which means that during the months of January-March are the PERFECT times to start thinking about targeting those browsing brides! How do your services or products play a role in planning a wedding? Are you a hair dresser? Do you provide makeup services or photography? Maybe you provide music services or offer a new venue location! Regardless as to what your role in the bridal industry is, if you're looking to make the most of the 2018 bridal season, you need to be visible at the upcoming bridal shows! Make sure you have some great handouts and competitive marketing strategies to draw in those deal searching brides. Catch their eye with stunning and whimsical advertising and signage.

St. Patrick's and Mardi Gras Celebrations
In the marketing industry, NOW is the best time to start planning for these two popular celebrations. There are parades, bar hops, and tons of other community events that take place in celebration of both of these festive holidays! Be sure your business is a part of the fun and out in the community by promoting with glam marketing material, float banners, promo product handouts, and more!

Print Marketing with Lake Printing
Our team is ready to help you get prepared for your next business expo, bridal show, boat show or upcoming holiday celebration. So whether you need customized promotional products, personalized apparel for your team, or visually stunning banners for your vendor booth, we've got you covered.Visit our website to learn more about our services, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Friday, December 8, 2017

Create a Powerful Infographic with these Simple Tips

Studies have shown that 90 percent of the information that we remember is based on visual impact. In other words, we remember things more easily when we see a good visual representation verses reading about it. One great way to share information about your business, product or service is to showcase your intended message in an easy to read infographic. An infographic collects data, organizes it, and turns this information into an easy to understand visual. But how do you put all of this important information into something that will actually prove to be a useful tool and provide results? We've got some tips on what you can do to create a powerful infographic.

Have an Audience in Mind Before Beginning
While you want to reach as many people as possible with your marketing, you also want to have a clear focus and direction. If you try to structure your design with everyone in mind, chances are it's going to become very convoluted and not reach anyone in particular. This will greatly hinder the potential results of your infographic. So, have a specific target audience in mind before you begin. Who are you trying to reach? What issue does the targeted audience have and how can you solve that issue for them? These are all important questions to consider when thinking about your audience and how the infographic will reach them.

Make Sure Your Information Flows
One problem that we see all too often is that a business's infographic may look visually pleasing, but it doesn't flow, therefore doesn't make it easy for the reader to follow. “Flow” is an important concept in infographic design. Since most infographics are designed in a vertical fashion, you want them to flow, both cognitively and visually, from the top down.

Focus on Visuals, NOT Words
One of the biggest rules of infographic design is to show, not tell. In other words, your visualizations should do as much of the talking as possible. If you need to use a bunch of words, something is wrong. A great way to overcome too much wording is to design your infographic in two layers: one with just visuals, and one with the text overlayed. Every now and then turn off the text layer to see whether your infographic still makes sense without the word content. If it doesn't, it may be necessary to rework your visual content, you may be focusing too much on telling, and not enough on showing.

When in Doubt, Keep it Simple
Having too much information or too many images can take away from your message. Likewise, too many colors and fonts can take away from the overall message. When in doubt, it's best to keep it simple and focus on the main objective. Try to use a simple font and color scheme that are easy to view and somehow relates to your brand. If you can’t do that, make sure you’re at least using colors that balance the different elements of the infographic and make it easy to read. If you find that you've got too much information you want to share, consider doing multiple infographics. Not only will you get more content out of the effort, but you’ll also have better results because readers won’t be nearly as overwhelmed.

Trust Lake Printing to Help Design Your Next Infographic
Trust the experts in business marketing design and printing to help you create a stand out powerful infographic that will draw in new and existing clients and have them shopping your products and services. Lake Printing has been helping businesses of all sizes reach and grow their client base since 1949. Over the years we've gained a lot of knowledge and experience in effective marketing strategies. If you're in need of a revamp on your marketing materials, give us a call at 573-346-0600. We've got in house graphic designers that can help you create a marketing masterpiece to build your brand and clientele!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Friday, December 1, 2017

10 Valuable Lessons to Improve Your Marketing Strategy

Print marketing is a valuable way to advertise your business. Whether you're marketing with banners, business cards, promotional products, or catalogs - we can help. Of course, it's important to remember that there are good ways to market and other unproductive ways. Here are 10 lessons we've learned about marketing in our 68 years of experience.

1. Choose Quality
Your customers and clients may not know everything about your business, but they DO know when you're skimping on the quality of your marketing. Choosing quality paper, products, and materials is a must.

2. Create an Emotional Connection
It's common knowledge that people buy for emotional reasons, so make your marketing emotional. Whether you include pets and kids on your promotional items, influence emotions with colors, or use highly effective text, you can create an emotional connection with your materials.

3. Measure Your Marketing
Find ways to measure your marketing. If you aren't measuring the success of your marketing, you won't know which channels are the most practical for you. Whether your marketing channels involve promotional products or banners, you'll want to use what works.

4. Utilize Promotions
Promotional products are a great way to appeal to your client. Utilizing promotional products, and promotions within your company are both valuable ways to market.

5. Be About People
People are the ones buying your product and using your service, make sure you are making them a priority in your marketing. Whether you're catering your marketing to them, or you are thanking them for their business with your company by giving them a promotional product - be about your customers.

6. Know Who Your Customer Is
In all marketing, it's important to know who your customers are. It can help you cater to their needs, wants, and better serve them - even through marketing.

7. Use Weakness as a Strength
“Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength….brilliant marketing is taking the product you have and figuring out the right positioning." – Reed Hastings, Co-Founder, and CEO of Netflix

8. Focus on Problems and Solutions
If your product or service can help solve a problem for your client - focus on that in your print media. They have a problem, you have a solution!

9. Market To Your Customers Shopping Habits
There are many different types of customers with different shopping habits. If you appeal to those habits, you can pinpoint exactly how to market. Whether you utilize direct mailing, posters, pamphlets or banners.

10. Be Creative!
Creativity is key when creating your print marketing. Our team of professionals can help you come up with creative ideas for your print marketing!

Marketing at the Lake of the Ozarks
Whether you have a large project or a small print job - Lake Printing wants to help you. Visit our website to learn more about our print services at the Lake of the Ozarks, and don't hesitate to reach out to us when you have questions about our services or to get a quote. We look forward to helping you make great impressions!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Tuesday, November 21, 2017

Why You Should Order Your 2018 Promotional Calendars Now!

It can be very hard to get people's attention today. Companies are using a wide variety of platforms to capture attention, promote their brand, and increase sales. Some of the higher cost methods that companies are using include commercials, billboards, radio ads, and other print advertising. A lower cost way to attract attention for your company can be a promotional calendar. A 2018 promotional calendar can speak to your customers every day, reminding them why they love coming back to you. Now is the time to place your promotional calendar order for your business, and here are a few reasons you'll want to place your order now!

Lake Printing provides a great option for your company's 2018 promotional calendar. Here are several great reasons why you should consider calling us for your calendar printing needs.

Calendars Are Useful
Calendars are still a useful way to keep track of your schedule, important dates, or even just the day of the week. In a digital age people are using their phones for those same things, but the purpose of a promotional calendar is still just as practical as it ever was. Because of their usefulness, you may find that a promotional calendar will also increase your brand recognition.

Calendars Increase Brand Recognition
When you promote your business through promotional calendars, you are increasing your chances of having your customers remember you. Your logo will be on their wall 24/7, which means that for 365 days of the year, you will be reaching your audience. The more your customer sees you, your logo and your brand, the more they may be likely to call you when they need your services.

Calendars Are Cost Effective
Compared to other print advertising, calendars can be a very cost effective method of advertising. For the one time printing cost, you receive exposure for your company everyday of the year. Your company will be top of mind for your potential clients when they are ready to buy.

Calendars Are A Great Way to Say Thank You!
Our calendars are a great way to say thank you to your long-standing customers. They are also a wonderful way to surprise your new clients. Unlike some promotional products that may not be used, a calendar will be something they can use all through the year. Our stunning photos of the Lake of the Ozarks will make a beautiful addition to their home or office.

Calendar Distribution is Easy
Calendars are easy to get to your customers! They can be mailed or handed to them personally, and you will stay connected with your clients with this beautiful gift that will keep them thinking about you and your business all year long.

Choose Lake Printing
Calendars are just one easy way we can help you inform your customers about who you are and what you do. When you want to reach your clients with promotional products and print materials that will make an impact and leave a good impression, let Lake Printing help you. From business cards to posters and everything in between, we specialize in printing at the Lake of the Ozarks and around the nation. We're taking orders for the 2018 calendars now, so be sure to give us a call at 573-346-0600 and place your order today!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Sunday, November 12, 2017

Building an Effective Marketing Campaign

Coming up with a solid marketing campaign can be a lot of work. It takes time, creativity, and lots of effort. And if not handled or planned out properly, can become a huge waste of time and money. So to avoid a headache from a botched marketing campaign attempt, we're sharing with you some helpful tips for building an effective marketing campaign.

Have a Clear Call to Action
The call to action is a key ingredient to any effective marketing campaign. Conversions, revenue, business and profit — they all depend on your call to action. Not only does having a clear call to action draw new customers in, but it allows you to track the effectiveness of the campaign and justify the cost.

Determine Who Your Target Audience Is
Identifying a target market helps your company develop effective marketing communication strategies. Knowing who your target audience is allows you to craft messages that appeal specifically to them. So, rather than trying to put out a marketing campaign to reach everyone, identifying a target audience allows you to focus on those most likely to purchase your product.

Narrow Down Your Message
You know what your call to action is, now how will you convey that message? The more content you use to try to get your point across, the more diluted your message will become. Be direct and concise with what you're trying to say. Cut out the unnecessary content and get straight to the point. Say what needs to be said, and no more.

Be Selective with Your Images
People by nature are visual creatures. We are stimulated by images that strike our emotions and grab our attention. In order to get that attention, it’s important to use images strategically. When implemented properly, images can complement and enhance your product or service, catch the interest of new customers, and improve your chances of getting them to shop.

Pick Your Colors Carefully
Color is a part of the brand’s image, so the right choice of color will help you to call for the right emotions, which ultimately determine whether a customer will buy your services or products. Color attracts attention almost flawlessly, which is why it's such an important aspect of marketing. But trying to put too much color into your marketing campaign can take away from your message and can ultimately turn buyers off from your product or service if it's too busy. Not to mention, certain colors don't go well with others when printed - so it's really important to work with a professional graphic design artist who understands RBG & CMYB printing rules.

Hold True to Your Brand
You can create an outstanding and stunning marketing campaign and still hold true to your brand. And you should. There's nothing more important than building trust in your company through brand recognition. So while you're creating your market campaign, keep your brand in mind. Don't be afraid to get creative with your ideas, but always remember that your brand is your business, and a constantly changing brand does not invoke security and trust.

Hire a Professional Graphic Designer to Finish the Job
When you hire Lake Printing to create a print product for you, you probably want to either boost sales or promote a service. The best marketing campaign graphic designers can help you! You can trust our designers to create a product for you that will ensure you stand out from your competition. We have two excellent in-house graphic designers at Lake Printing. They can assist you in creating a promotional product, or print piece that can convey your
business in an exciting way while maintaining the professionalism you need.

Having effective, well-designed print marketing materials will contribute to the credibility of your business, and build brand recognition. Your branding creates a visual and emotional connection with your customers, and good design can be the reason people do or don’t buy from you. For all of your print marketing needs, trust the best commercial print marketing company to handle the design and print of your materials!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Wednesday, November 8, 2017

Build Brand Loyalty with Variable Data Printing!

Lake Printing can help you create a personalized print marketing piece for every customer by working with our sister company, Lake Variable Solutions. They specialize in variable data printing, which fosters brand loyalty and personal relationships with your customers. Lake Variable Solutions has experienced excellent results in working with casinos to achieve a custom print product based on each individual client. Here are a few ways this print technique can help your business!

What is Variable Data Printing
Imagine receiving a postcard in the mail from a corporation - but it's customized directly for you. With variable data printing, elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process. This allows you to pinpoint your marketing directly to an individual customer and not just to your customers as a whole.

We Deliver...

Your Message
Defining your message and creating a cohesive campaign around it can be a major undertaking. If you need help with copy, design or marketing strategy, our team has over 50 combined years of experience in the industry. We want to help make your print promotions stand out!

Quality products
A lot goes into the manufacturing process, and each step is vital. We start with choosing the best format for your mailer, then programming the variable data, ending with the production and mailing of your variable data print material. Our team follows strict quality control procedures to ensure your message is communicated correctly.

On time
Database driven loyalty mailings are our specialty and are given a high priority in our shop. We understand the importance of getting your message in the hands of your customers, meaning we deliver on time.

Putting a direct mail piece into your customer's mailbox is one of the best ways to get their attention. We guarantee to provide competitive pricing and save you money when possible. We also strive to give you the best return on your printing and mailing dollars.

Variable Data Digital Marketing
While variable data printing is an effective way to reach your customers, you can also utilize this in a digital form. Deliver direct messages to your customers through their digital devices that they use on a daily basis. We can incorporate personalized email marketing, mobile SMS/text, QR codes, personalized landing pages, social media integration and more. We also offer reporting and analytics so you can see how well this type of marketing is working for your business.

Quality Control
In this business, there is zero room for error. We've incorporated several checks and balances into our operating procedures to ensure that your print materials stay perfect through the entire manufacturing process. We also employ approvals and sign-offs to help provide 100% accuracy with our products. Here are a few of the ways process ensures accuracy and security:

  • Multiple internal sign-off for approval of proofs to ensure accuracy
  • Secured FTP File Transfer
  • Errors and Omission Insurance
  • Plan to ensure completion of on-going production of jobs
  • In the event of natural disaster or business interruption, we have production facilities in multiple locations
  • Multi-step QC process for variable data
  • Dedicated proofreaders
  • Postal Experts to verify address panel
  • In-line bindery processes
  • Approval sign-offs from each process
  • We are the Best Variable Data Print Company

With our combined knowledge and experience, we work hard to make sure that your products are perfect. No matter who your customers are, we can help make your marketing pop with variable data printing. From customized print pieces to promotional products with your logo, Lake Printing is here to help. Contact us today for a quote on your next print marketing plan, we'll help you every step of the way.

You Can Trust Lake Printing for Your Large & Small Print Needs

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Tuesday, October 31, 2017

5 Show-Stopping Finishing Options for Your Business Card

There's no denying that business cards are an important part of a business's marketing strategy. And these days everyone has business cards. But not everyone has a business card that will capture attention and keep their business top of mind. It's so easy to just go online and order your basic template business cards because the design doesn't really matter anyway, right? Wrong! If your business card is just like everyone else's it's going to end up where everyone else's do too: the trash can. By venturing away from the comfort of a standard template business card and getting creative with finishing print options, you'll give a different look and an extra edge to your business cards that'll set you apart from everyone else.

Here are 5 finishing options to consider adding to your business card design to really make it stand out:

1. Varnish & Spot UV
This is one of the most used finishes on business cards. Because of it's durable quality, most of the cards printed in any graphic place already include a varnish finish instead of the old paper feel. A varnish finish is a coating of matte, silk or gloss that can be applied to the business card to protect the paper making it last longer, and also enhance the look and feel of the design. A varnish card has the plastic feeling to it and it’s also very shiny. Spot UV is an ultraviolet varnishing that is used to enhance certain areas of the card making the color appear richer and shine with the varnish coating feel to it.

2. Die Cutting
Die cutting is becoming a very popular choice for business cards. The reason for this is because people tend to be drawn to cards that aren't the cookie cutter size and shape. The creativity of designers are making business cards intriguing by changing the shape according to business needs. Die cutting is the simple process of cutting the card into different shapes.

3. Foil Sampling
A foil finish gives a touch of shimmering elegance to the business card with a nice textured feel and look. This process is created by pressing a colored foil into the card paper with a heated die. It’s mostly used to enhance typography and logos, and is a beautiful way to make your design memorable.

4. Folding
Folded business cards are like standard business cards but with twice the space. Since this finish is unique in the business card standards, they tend to stand out from the norm, and can even have a multipurpose use: providing pertinent information about your business, and playing the role of a coupon, promo, or appointment card. So the extra real estate can add valuable use to the receiver!

5. Embossing & Debossing
Embossing is created by heat pressing into the card paper without any use of ink or foil. It gives a very strong textured feel to the card and in some cases a 3 dimensional visual effect to it. Debossing has the opposite effect of embossing by depressing the print. It gives the same feel but the paper is actually pressed in instead of popping out, and it also creates 3 dimensional visual effects.

 As you can see, there are many finishing options that can really make your business cards stand out. And you don’t have to go with just one finish - you can mix them up to show off your creativity and come up with a totally unique business card! Now, it's likely that you're on a time crunch and don't have time to spend designing some super spectacular cards. That's okay, because that's why we're here! We've got graphic designers in house that can come up with unique business card designs for you that not only stand out above the rest, but also amplify your brand. So, if you're tired of handing out the same old boring template cards, give us a call and let's get started on creating a unique business card just for you!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Tuesday, October 24, 2017

The Ultimate Guide for Creating an Effective Coupon Ad

In today's society with the ever rising cost of consumer products, couponing has become more popular than ever. And while many consumers may not shop at your establishment regularly, when they get an opportunity to save some money at your store, they're going to take it. Coupon advertising, however, isn’t just a way to draw in the deal hunters. It’s an essential way to draw in new customers to your business. Here are some ways to ensure that your coupons are drawing in consumers and building excitement to shop at your store.

Have a Strong Call to Action
Are you trying to drive your customers to shop in store or online? You can guide shoppers to visit your store or online site easily by enticing them with a coupon offering a discount if the consumer shops in whichever venue you desire. Perhaps you're trying to get new customers through the door. You can easily do this by offering an incentive, such as a percentage off or a free item, to your current customers to bring in friends who haven't shopped your product or services yet. Make sure your call to action is highly visible and easy to understand.

Stand Out with Visual Appeal
Coupons that provide full-color, eye-catching content can compel customers to read your message. Give your content the professional and stylish look it needs. Include your logo and photos of your products to intrigue consumers. Put the discounted price or percentage off next to the image of your product to really drive home the incentive and entice consumers to shop.

Use Clear and Concise Text
We all know there's nothing more frustrating than getting what we assume to be an exceptionally wonderful incentive, get all excited while shopping, have our carts full and ready to check out... only to find out that half the items in your cart are exceptions to the coupon. Often times companies who make those irritatingly tricky coupons don't disclose restrictions in a easy to understand way. Avoid a frustrated consumer and answer every concern a buyer could think of. What: 20% off your purchase, Where: both in-store and online, When: until December 31st, and How: use the code 12345 or present coupon at time of checkout. Don’t try to trick your customers and always specify if there are certain restrictions. This honesty will demonstrate that your brand or company is trustworthy.

Determine the Value of the Coupon
Set a reasonable sales or revenue-based goal. This will help you decide how much money to spend on the campaign and ultimately, help you measure the results. Remember, the main goal of offering coupons is to encourage consumers to try your products or services. If what you offer is really good, they’ll most likely continue to shop with you. Coupons give you the opportunity to persuade new customers to switch to your brand. Make it count!

Trust the experts in retail marketing design and printing to help you create a stand out coupon that will draw in new and existing clients and have them shopping your products and services. Lake Printing has been helping retail businesses of all sizes reach and grow their client base since 1949. Over the years we've gained a lot of knowledge and experience in effective retail marketing strategies. If you're in need of a revamp on your retail marketing materials, give us a call at 573-346-0600. We've got in house graphic designers that can help you create a marketing masterpiece to build your brand and clientele!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Tuesday, October 17, 2017

7 Rules for Proper Business Card Etiquette

Business cards are the staple of business success. You may be able to smooth talk your way through a crowd, give firm convincing handshakes and dress to the nines, but if you're unfamiliar with the etiquettes of giving and receiving business cards, you may be wasting your time and effort. So to avoid losing those potential leads and sales, here are 7 basic rules to follow to ensure a productive exchange of business cards.

1. Never leave your home or office without your cards.  
Make sure you have plenty of them on hand.  There is nothing more unprofessional or uncomfortable than someone asking for a business card that you can't provide.

2. Know where your business cards are at all times. 
And be able to locate them quickly. If you have to search through every jacket and pants pocket or every nook and cranny of a briefcase to find a business card you lose credibility immediately.

3. Invest in a business card case. 
This will keep your cards protected from wear and tear.  Handing out a crumpled business card makes a poor first impression and can make it seem as though you're not organized.

4. Avoid appearing aggressive with business cards. 
Wait to be asked for yours. If that isn’t happening, ask the other person for a card. Reciprocity generally follows. And be sure to hand them out with discretion. Handing out stacks of your cards not only sends a message that your cards aren't worth much, but can come across as desperate.

5. Give the card so it can be seen.
The person who is receiving it should be able read it without having to turn it around. Always make a comment about a card when you receive it. Note the logo, the business name or some other piece of information. This places value on the card. And hand your card to the reciprocant with your right hand. This can make a difference when doing business internationally.

6. Don’t write notes to yourself on someone else’s business card.
You may want a reminder as to why you requested someone's card, but don't jot down notes during the exchange unless they appear relevant. For example, if someone asks me to send information about a service or product, it makes perfect sense to write “Send email about services” on the back of that card. However, that would not be the time to write “good lead for...” on the card. Do that at a later time when you're out of sight.

7. Keep your business cards up to date. 
When any of your contact information changes, you NEED to get new cards printed. It is substandard business etiquette to hand out cards on which you have crossed off an old phone number and written in the new one.

By following these 7 rules for proper business card etiquette, you'll have a better experience in building relations with potential clients and getting return business. For more great ideas on building your business marketing and branding, visit our website or contact Lake Printing today. We don't just create impressionable business cards, we create print marketing at the Lake of the Ozarks for all of your businesses needs. From business cards to mailings to promotional products, we're the best print marketing company at the Lake of the Ozarks and we want to help you succeed!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Thursday, October 12, 2017

6 Simple Ways to Speed Up Your Printing Job

Planning a printing project shouldn't be a stressful task, but when you're on a time crunch, you might feel the pressure. With everything else going on with planning an event or gearing up for a big sale, worrying about your print advertising shouldn't be one of those things you've got to stress about. And thankfully, there are some things you can do to help alleviate some of those stresses and speed up your printing jobs. Take a look at some of the easy tips we have to help you save time.

1. Communicate Early with Your Printer
The earlier you're able to communicate your print design needs and deadlines, the easier it will be for the print company to complete the job. A heads up does wonders when it comes to saving time and working efficiently. Get your printer’s input as soon as you can. Find out what might speed up your job and improve delivery time. Get a working schedule, share it with key colleagues, stick to it, and always keep your printer in the loop.

2. Proof Carefully Before Sending to be Printed
This is essential for saving time. Proof every job carefully before you send a file to your printer. In fact, do it multiple times and put a second or third set of eyes on the design before sending. This way, there should be no corrections or edits when you get the proof.

3. Review Proofs Quickly
Once the designer has sent you a preview of your print project, take the time to review it rather than putting it off for a later time. The longer you hold onto a proof and the more people you involve in the approval process, the longer it will take to print and deliver the job. Streamline this step internally and turn proofs around fast.

4. Use In-House Paper
We understand that you want your print to stand out and be special and different, and we wholeheartedly support that! But when it comes to being in a time crunch, waiting on a specialty paper can cause timing issues. Printers stock certain paper (text weight and cover), so it’s there when customers need it. This is paper that a printer’s already tested on their presses and bindery equipment, so they know the job will run smoothly on the sheet. Sometimes specialty paper can take weeks to locate and get shipped to your printer.

5. Design in Standard Sizes
Take advantage of common sheet sizes, which will also save you money and reduce waste. Ask your print rep what’s standard for the paper you’re considering. Sometimes a print project that is sized as a 5.5×8.5, instead of printing 2 up on an 8.5×11 sheet, it can actually be printed 4 up on an 11×17 sheet which saves a big chunk of change. All of the above are common sizes, and a good rule of thumb is to print in increments of 8.5×11 or what can fit into that.

6. Choose a Lake of the Ozarks Printing Company
Keeping your print jobs local can help to save you time and money because you can quickly swing by our office to pick up your print projects once they're completed. If your print job requires mailing and fulfillment, we can help you save time and money by doing this for you. Plus, you’ll have one graphic designer in charge of your job, not several. Keeping all of the work in-house is a big time saver.

So if you're planning an event or prepping for an upcoming sale, make sure to get your Lake of the Ozarks marketing products designed and printed at Lake Printing! We'll be happy to help you create a design to fit your event theme - just give us a call or REQUEST A FREE QUOTE ONLINE today! We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. We also offer many additional small press capabilities as well as a variety of multiple special finishes in bindery to accommodate all of your event printing needs!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Wednesday, October 4, 2017

How to Successfully Advertise Your Business With Banners

Banners are a great way to advertise a business at the Lake of the Ozarks. Whether it’s a sale, event, achievement or even a grand opening, banners can let the community know about it. Outdoor banners can get the attention of a large audience, who will then, hopefully, visit your business. Lake Printing offers state of the art digital printing for outdoor banners. Here are a few things you should consider before ordering your next outdoor banner:

Be Consistent with Branding
Make sure that your banner is concise with your business branding. Having a logo or a slogan on the banner is a good way to tie it back to your business. If possible, try to stick with colors and font that you use on all other marketing media.

Have a Purpose
What is this banner going to be used for? Have a strong purpose for your outdoor banner. Be concise and clear with the wording. Most of the time, people who see your banner will be passing by and not have a long time to read what is on it.

Have a Clear Call to Action
Not only do you want to have a strong purpose, but it is a good idea to have a clear call to action. What do you want your target audience to do after reading your banner? A website is an easy place to direct people to get more information about your business or event.

Location, Location, Location
Where will your banner be located? Who are you trying to reach? Will they be walking by your banner or driving by it? How big does it need to be in order for your target audience to see it? Also, make sure your design allows for mounting.

Think about Durability and Color
Outdoor signs need to be a lot more durable than indoor signs. Not only does it need to be a thicker vinyl than indoor signs, but it you need to think about fading. Bright colors will not only attract customers, but will still be readable during bright, sunny days and even cold, gloomy days.

Make it Simple
Have only one message on your banner. Outdoor banners are very different than indoor ones. Customers who see your banner indoors can take the time to read all the information, while those who see your outdoor banner may only have seconds to read it.

Choose a Legible Font
Font size and type is an important factor when creating outdoor banners. Your banner will not be very effective if people cannot read it. The distance between your banner and your intended audience will help you determine what size font will be necessary. Size isn’t the only factor in readability; a neutral font can help your audience read your message better.

Lake Printing, the best commercial printing company in Missouri, makes advertising easy! With fast turnaround on custom orders, it has never been easier to advertise your business with outdoor banners. If you need help with printing and design, make sure to contact Lake Printing in Osage Beach!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Wednesday, September 27, 2017

Colors To Make Your Marketing Media Stand Out!

The colors that you choose for your marketing can play a huge role in how successful your print materials will be. Picking the right colors will ensure your project really shines. While Lake Printing stays on top of color trends and styles, we also use your product as the guideline to help us create the best print product for you. Here are a few tips to know which colors will help you out the most when creating print products.

Choose Colors Carefully

While it's hard to say why colors make people feel a certain way, researchers have found that up to 90% of fast judgments made about products can be based on color alone. Color can also play a role in your branding. In fact, when it comes to picking the "right" color, some research has found that predicting your customer’s reaction to the color in relation to the product is far more important than the individual color itself. If you're appealing to a group of people who want to feel rugged and strong, your product or print material that's covered in glitter and pink may not go over as well. Let your business and your demographic help you choose appropriate colors to represent your company.

Psychology of Color

Here is a guide that can help you choose the best colors for your custom print project.


Red invokes excitement, as well as youthfulness and boldness. The color is attractive and looks good in a variety of shades and on many projects. It conveys liveliness, potential power, passion, and enthusiasm. Red can also stimulate an appetite, which makes it a great color if you're in the food industry, and it's also a popular color with females.


Friendly, cheerful and confident are just a few of the feelings that orange brings about. It combines the energy of red and the happiness of yellow. Orange has a very high visibility and is a great option for catching someone's eye. It can also be a good choice when promoting food products and toys.


This bright, friendly color can invite optimism, clarity and warmth. It's an attention-grabbing color, and it blends well with dark backgrounds - making it a great color to feature in your print materials. On the flip side, yellow can be used to create feelings of caution, and studies show many people find this color unlikeable.


When you want to convey peace, growth and health you can use green to help get the point across. It also suggests stability and endurance, as well as safety when advertising medical products. Green is also a great color to show that you are a "green" company - like us! We include green hues throughout our print and web materials to convey that we are a green printing company in the United States.


Trust, dependability, and strength are just a few traits that blue can relay to your customers. It can also convey a sense of control and authority, which explains why you may find it in the logos of financial institutions, and well-known global brands.

Purple represents your company with sophistication and is a color that evokes beauty and luxury. It is generally linked with classy and/or pricey products, so you may target the high-paying or upscale market when you use this color.

Best Printing Company at the Lake of the Ozarks

The colors you use can help with the audience you're aiming for. Let our team help you target the right customers with your print and promotional materials. From large to small print orders we can help you achieve just what you need with your business cards, pamphlets, books, ads and more! Check out our website today to learn about the different services we offer and how we help protect the earth with our green printing.

You Can Trust Lake Printing for Your Large & Small Print Needs

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