Lake Printing

As a business owner, print marketing at the Lake of the Ozarks is extremely important if you're going to stay relevant and top of mind. One of the easiest ways to do this is to have business brochures placed around the area that showcase your services and products. Keep in mind that there are different kinds of brochures that are appropriate for specific scenarios, such as leave behinds, point of sale, direct mail, response and sales support. So, you don't have to narrow the focus to just one category. You can use multiple brochures to promote different aspects of your company’s services. No matter what your focus is, Lake Printing offers some tips on how to create a brochure that will capture your target market's attention. Take a look: Have a Purpose to Your Piece Before beginning, figure out what you're trying to accomplish. This will help with coming up with a message and a clear call to action. Avoid filling the white space with unnecessary information ab...

Nowadays, consumers may get a mailed market campaign and just toss it in the trash because it's a very general ad and doesn't immediately capture their attention. While sending out these direct mail marketing campaigns can draw in some clientele, chances are if you're sending out the same old mail piece to all of your target market, you're losing at least half of your efforts to the trash can. Lake Printing offers a solution to your print marketing strategy at the Lake of the Ozarks that will capture your audience's attention and save your mail pieces from going directly in the trash. It's called Variable Data Printing. Let's take a look at what this is and the benefits it can have for your marketing efforts. 1. EASILY CUSTOMIZABLE FOR YOUR TARGET MARKET First of all, Variable Data Printing (VDP) allows you to customize and personalize your direct mailing campaigns. This means that you can create more attention-grabbing pieces that appeal to your ta...

Print marketing is a valuable way to advertise your business. Whether you're marketing with banners, business cards, promotional products, or catalogs - we can help. Of course, it's important to remember that there are good ways to market and other unproductive ways. Here are 10 lessons we've learned about marketing in our 68 years of experience. Choose Quality Your customers and clients may not know everything about your business, but they DO know when you're skimping on the quality of your marketing. Choosing quality paper, products, and materials is a must. Create an Emotional Connection It's common knowledge that people buy for emotional reasons, so make your marketing emotional. Whether you include pets and kids on your promotional items, influence emotions with colors, or use highly effective text, you can create an emotional connection with your materials. Measure Your Marketing Find ways to measure your marketing. If you aren't measuring t...

Spring is here, summer is coming quickly, and before you know it - summertime events will be flooding your corporate calendar. From fairs, parades, and vendor shows, you'll likely be advertising for your business a lot this summer, and one of the most important marketing tools you can have in your back pocket is an amazing promotional product. You may only have a few minutes, or even seconds, to grab the attention of a potential customer, but your promotional product can go home with them and keep advertising to them throughout the summer. Whether your business is lake related or not, here are a few key promo products you can utilize to advertise to people who LOVE the lake life! Classic Neon Sunglasses A great handout for college campuses, beach promotions, festivals and more, our UV400 protection neon sunglasses come in an assortment of four vibrant colors. One size fits most adults. Customize these plastic promo shades with an imprint of your event name or custom logo ...

While we primarily concentrate on printing materials at the Lake of the Ozarks , promotional products, and green printing, we have another service that we'd like to focus on - customized apparel. Whether you're a small business or a large facility, it can be important for your team to have a uniform look and style. We understand this better than anyone, so we want to show you a few ways your apparel can be customized. Embroidery This option is ideal when you want to create a professional look. You can embroidery virtually any color and logo, with only a few exceptions. Some complicated logos may not be able to be replicated exactly with thread, but there are generally ways to work around this, and your logo can be manipulated in such a way that it still looks appropriate. You can embroider hats, shirts, jackets, coats, visors, headbands, purses & bags, towels, blankets, and more. The options are practically limitless. Do you want to learn more about embroidery at the La...

The dictionary defines a brand as this: a kind or variety of something distinguished by some distinctive characteristic. Do you have anything distinctive about your print marketing and branding to help it stand out and get attention? If you don't, the team at Lake Printing would like to invite you to visit with us. From print marketing to promotional products at the Lake of the Ozarks , our team is here for you and your business to help you start making improvements in your branding. Here are a few ways you can improve your branding and marketing through print and promotional products. Direct Mail EDDM = Every Door Direct Mailing. This is a great way to reach out to your clients and inform them of what you do. At Lake Printing, we can help you design a postcard, compile a list of areas to reach out to, and then help you mail it to everyone on the list. Instead of delivering just to lists of individual people - EDDM can help you deliver to whole neighborhoods and areas to ge...

As a small business at the Lake of the Ozarks , we know how important it is to be responsible with your resources. While you may want to invest in a lot of marketing for your company, sometimes it's just not in the budget. Thankfully, at Lake Printing , we can help you achieve your marketing goals, while also staying within your budget. From printing to promotional products at the Lake of the Ozarks , we have you covered! Here are a few cool promotional products that you can get for under one dollar! Bronx Pen This frosted click pen is a great way to make impressions with your client. Your customers most likely have many pens scattered around their home or business, make sure yours is the one they reach for when they need to make notes! This pen has silver accents and black ink. Available in black, blue, green, and red colors. Jumbo Size Magnetic Memo Clip Holder Jumbo size magnetic memo clip holder with a strong grip. High-intensity magnet secures to refrigerators and...

In a day with modern technology and advertising that is grabbing for your consumer's attention, your visual content is key. This isn't just true for your digital presence, but also for your print marketing as well. The visual impact on your product is so powerful, in fact, that there are entire studies to see how it impacts your bottom line. Here are a few things you need to keep in mind as you think about graphic design and your print materials at the Lake of the Ozarks . Powerful Visual Content Did you know that visuals are processed 60,000 times faster than text? This is important for you to know because it affects every piece of print material you put out. When thinking about your next business card or flyer, it's just as important to think about the graphics as the text - if not more so. In fact, studies have shown that the conversion rates when using custom visual content is 7 times higher. Visual Content Isn't Easy If you've ever tried to sit down ...

As the holiday season approaches, you may find that this is the best time to promote your product or services. From gift shops that sell products to landscaping companies to provide a service, the holidays are always a good time to promote. If you haven't considered some ways to increase sales during this season, there is still time before the holidays hit. At Lake Printing, we take promoting your company very seriously, and because of that, we're giving you a few ideas on ways you can promote your business this holiday season! Holiday Parades Tis the season for parades, and with parades come floats! Take advantage of this great time of year to promote your company through driving through a parade. There are a few things you'll need to do ahead of time, though, in order to get yourself ready for the event. Every good float needs a banner so that everyone will know who you are. At Lake Printing, we provide the best banners at the Lake of the Ozarks . They come in ma...

There are many ways to advertise your business, from social media, the radio, television, and print materials. There is one way, however, that can make a huge difference in your company - banners. Vinyl banners may not come to mind as a great way to advertise, but we'd like to submit a few reasons why banners can influence your advertising efforts for the better. Bright & Bold Colors In the past, vinyl banners were a solid color in the background, and then vinyl letters were cut out of a machine and you had limited fonts and shapes to convey the message. That's a far cry from what you can do now with vinyl banners because we provide full-color banners at the Lake of the Ozarks that will help you speak the message you need. There are no limitations on the number of colors, and you can even go as far as using bright colors to show your customers how wonderful your business is. Durability Vinyl banners are made from a high-quality vinyl that can stand up ...