5 Benefits of Variable Data Printing to Boost Your Marketing Campaign
Nowadays, consumers may get a mailed market campaign and just toss it in the trash because it's a very general ad and doesn't immediately capture their attention. While sending out these direct mail marketing campaigns can draw in some clientele, chances are if you're sending out the same old mail piece to all of your target market, you're losing at least half of your efforts to the trash can. Lake Printing offers a solution to your print marketing strategy at the Lake of the Ozarks that will capture your audience's attention and save your mail pieces from going directly in the trash. It's called Variable Data Printing. Let's take a look at what this is and the benefits it can have for your marketing efforts.
Since you have more flexibility with this service, you can personalize the information on your mailing piece with information that is pertinent to the recipient. So for instance, if you have a store location near where you're sending the mailing to, it wouldn't make sense to list a phone number and store address for a location that's over 100 miles from them when there's one only 10 miles from them. You can easily generate print that provides contact information, business hours, and specific services to the consumer for the location that's closest to them. Not only will they be more likely to contact or visit your business when it's nearby, but it will help to reduce the number of phone calls asking for location information for stores near them.
Going with Variable Data Printing allows you the freedom to take your marketing to a whole new level. You can build your campaign both online and with print components that will achieve maximum effectiveness quickly and easily. VDP also allows for you to expand your marketing campaign to not just printed ads, but to promotional products as well that are guaranteed to grab consumer's attention. So you can take your campaign on the road and to events with you and spread your marketing even further.
As you may well know, consumers are becoming more adept at tuning out boring, old traditional marketing campaigns. This summer don't let your marketing efforts go to waste. By personalizing your material to your target audience, you can increase customer engagement and response rates and, ultimately, your ROI. Contact Lake Printing to discuss designing a Variable Data Print marketing campaign at the Lake of the Ozarks that will draw in your target market, and get noticed!
1. EASILY CUSTOMIZABLE FOR YOUR TARGET MARKET
First of all, Variable Data Printing (VDP) allows you to customize and personalize your direct mailing campaigns. This means that you can create more attention-grabbing pieces that appeal to your target market, rather than sending out the same print to all consumers with the same message. By having this option to change up your market pieces, you're likely to grab the eye of a larger number of customers.2. MAKES YOUR DIRECT MAIL PIECE RELEVANT TO THE RECIPIENT
Variable Data Printing allows you to adjust the content on your mail piece based on the consumer's interests, location, familial status, or any other data you have on your audience. This means that your direct mail piece will be more appealing and relevant to the recipient.
3. PERSONALIZE THE MAIL PIECES BASED ON LOCATION
Since you have more flexibility with this service, you can personalize the information on your mailing piece with information that is pertinent to the recipient. So for instance, if you have a store location near where you're sending the mailing to, it wouldn't make sense to list a phone number and store address for a location that's over 100 miles from them when there's one only 10 miles from them. You can easily generate print that provides contact information, business hours, and specific services to the consumer for the location that's closest to them. Not only will they be more likely to contact or visit your business when it's nearby, but it will help to reduce the number of phone calls asking for location information for stores near them. 4. FREEDOM TO EXPAND YOUR MARKETING CAMPAIGN
Going with Variable Data Printing allows you the freedom to take your marketing to a whole new level. You can build your campaign both online and with print components that will achieve maximum effectiveness quickly and easily. VDP also allows for you to expand your marketing campaign to not just printed ads, but to promotional products as well that are guaranteed to grab consumer's attention. So you can take your campaign on the road and to events with you and spread your marketing even further. 5. MORE EFFECTIVE WAY OF TRACKING RESPONSE RATES
Finally, one of the greatest advantages of using variable data printing is the opportunity to track response rates more efficiently. VDP allows for unique barcodes and coupon identification numbers to be placed on communication pieces which provides marketers with an easier and more efficient way of tracking your results.As you may well know, consumers are becoming more adept at tuning out boring, old traditional marketing campaigns. This summer don't let your marketing efforts go to waste. By personalizing your material to your target audience, you can increase customer engagement and response rates and, ultimately, your ROI. Contact Lake Printing to discuss designing a Variable Data Print marketing campaign at the Lake of the Ozarks that will draw in your target market, and get noticed!
You Can Trust Lake Printing for Your Large & Small Print Needs
You Can Trust Lake Printing for Your Large & Small Print Needs
Comments
Post a Comment