Lake Printing

Marketing has never been more import that it is now, and never as creative, either. Restaurants around the country are having to find a new normal in their business practices, but they are also finding that they need to really amp up their marketing game amongst their customers. Here at Lake Printing, we specialize in all things print marketing - from brochures and pamphlets to menus and customized apparel. If you are finding that you need a fresh look to go with your new normal, here are a few things we would recommend for your food industry! Branded Promotional Items for the Food Industry We have so many different items that you can brand and use for your restaurant that will showcase what you are truly about. From bottle openers to free gifts, and even to-go boxes - we've got it all! Bottle Openers 7" Stainless Steel Vinyl Speed Opener Aluminum Bottle Opener Key Tag Griffith 3-in-1 Metal Straw, Cutlery Set & Bottle Opener Coasters Origin'L Fabric®3.6"Round x1/1...

Business cards have been around since at least 17th century Europe. At that time, they were used to announced the arrival of well-known aristocratic people to their town or home. In 2019, we still use these small pieces of paper to announce who we are and what we do, and they are still just as important today as they were then. You business card may be the first impression that someone received of your company, and you want it to be a good one. At Lake Printing, we can help you achieve business card success through the design and style of your card. If you think that business cards are going out of style, think again. Here are five reasons they are just as important as ever. 1. They are An Effective Marketing Tool Internet marketing, direct mailing, and search engine optimization are all great ways to market your company. There is still something very effective in a person to person meeting sealed with a handshake and a business card exchange. The best thing about busines...

Your office printer suffices for a number of every day small printing jobs that require little in the way of quality, size options and durability. But there are instances when businesses require printing larger-than-legal documents or graphics, such as rolling out a new marketing campaign. There may also be times when your office printer’s limited features prevent you from achieving a desired output quality on a bigger medium or handling a large quantity of prints in a short period of time. A wide format printer is the solution to these dilemmas. Check out 3 benefits of  wide format printing ! 1. Capacity to Print Large-Width Media Wide format printers can handle and yield print media much greater than the standard print job. The designs are often printed on large rolls rather than on separate sheets such as those used by home or even office grade printers. Because of their capacity to produce refined and big prints, large format copiers are highly efficient in printing marke...

When starting a new business, one of the most important things you can do is work on building a memorable brand . As you grow and make your business known in the community, your customers will begin recognizing your business quickly from the brand you build. A good logo is only the start of this. Branding goes so far as to include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. From the get go, if you can establish a solid brand, it will not only give you a very professional look but make it easier for customers to recognize your company. Here are a few things you can do to help build a brand that works for you. Stay Focused A new business will always have limited resources, so it's important to use the funds you have to brand very specifically. Draw your attention to the single focus of your company, and brand that. Don't get distracted on rabbit trails within the business, and the small details that make it...

One of the most important things you can do when starting a business is to establish your brand. This is how your customers will learn to identify and recognize your business quickly above your competitors. A good logo is only the start of this, branding goes so far as to include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. If you can establish a solid brand from the start, you'll not only create a very professional look, but it'll make it easier for customers to recognize your business. Here are a few things you can do to help make your branding sync, and establish a brand that works for you. Stay Focused A new business will always have limited resources, so it's important to use the funds you have to brand very specifically. Draw your attention to the single focus of your company, and brand that. Don't get distracted on rabbit trails within the business, and the small details that make it up. Yo...

Establishing your business brand  is one of the most important things you can do for your business' growth and success. This will assist your customers in recognizing your business quickly from the colors, logo, or even font. A good logo is only the start of this. Branding goes so far as to include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. And in this case, consistency does pay! From the get go, if you can establish a solid brand, it will not only give you a very professional look but make it easier for customers to recognize your company. Here are a few things you can do to help make your branding sync, and establish a brand that works for you. Stay Focused A new business will always have limited resources, so it's important to use the funds you have to brand very specifically. Draw your attention to the single focus of your company, and brand that. Don't get distracted on rabbit trails within th...

At  Lake Printing , we offer a variety of services, from printing to mailing. All of these services are available because we know how important it is for your business to make a great impression. We have been located at the Lake of the Ozarks for over sixty years and we look forward to being here for sixty years more. If you're looking for a  print company  who can meet your needs, big or small - check out our services! GRAPHIC DESIGN Good graphics are a way to make or break your print materials. You can invest your money in high-quality printing and nice paper, but if you don't have a good design, the chances of it catching your customer's eye is slim. Let our  graphic designers  create an eye-catching piece for you! PRINTING We use top of the line printers to ensure that you are receiving a high-quality product. From large to small batches, and large to small products, we can do it all. FINISHING In order for your print product to look...

Lake Printing can help you create a personalized print marketing piece for every customer by working with our sister company, Lake Variable Solutions. They specialize in variable data printing, which fosters brand loyalty and personal relationships with your customers. Lake Variable Solutions has experienced excellent results in working with casinos to achieve a custom print product based on each individual client. Here are a few ways this print technique can help your business! What is Variable Data Printing Imagine receiving a postcard in the mail from a corporation - but it's customized directly for you. With variable data printing, elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process. This allows you to pinpoint your marketing directly to an individual customer and not just to your customers as a whole. We Deliver... Your Message Defining your message and creating a cohes...

Marketing is about grabbing your customer’s attention in a way that your competitors aren't. By using bright photos and enticing graphics, you can educate your customers in your brand, product or services. It may seem cheaper to open publisher, grab a few pieces of clipart and drop some text on your flyer, but in the long run, it will take you more time than you realize - and you could be missing out on potential clients! Here's why you should use a professional graphic designer: It Can Save Time You are a busy individual, and running a company takes energy and time. Why not hire a professional who knows exactly what can make your print media stand out? Professional graphic designers have spent hundreds of hours learning specialized graphic design software programs. These programs are in-depth and have a steep learning curve, and are expensive to purchase. In addition to having the right graphic design software, our graphic design team has many years of training to c...

When building your business and getting your name out there, print marketing design can be essential to your business’ success. Print marketing is an effective, widely used form of marketing and will continue to be so for years to come. Lake Printing offers some tips to ensure that your print marketing at the Lake of the Ozarks has all the necessary parts to make the most of your print material. Take a look at the 4 necessary things you should include in your print marketing material to maximize its effectiveness: 1. Capturing Headline This is the first text content that your readers will see, so your headline must be attractive. A good headline should motivate the customer to continue reading. It must encourage them to move their eyes past the title to the text. Then it’s up to your writing abilities to lead the reader through the rest of your print material. 2. Informative Content Decide on your target audience. This is essential. The main text of your print material shoul...

Regardless of the business industry you're in, one marketing strategy that works for every business is custom branded apparel. Not only does it create a professional appearance for your business, but it helps to promote company pride, credibility and trust, and brand recognition. Branded apparel is generally a low-cost way to boost your businesses image and recall rate. This week, Lake Printing shares with you some of the benefits of branding business apparel at the Lake of the Ozarks to help improve marketing. Establish Company Pride One great advantage of custom branded apparel is the effect it will have on your employee's attitude and work ethic. It helps create a sense of pride and community within your organization, which in turn helps promote employee interaction and collaboration. Wearing custom apparel with your business logo is a great way to create company unity and enhance the professional appearance during any special events that your business participates ...

The dictionary defines a brand as this: a kind or variety of something distinguished by some distinctive characteristic. Do you have anything distinctive about your print marketing and branding to help it stand out and get attention? If you don't, the team at Lake Printing would like to invite you to visit with us. From print marketing to promotional products at the Lake of the Ozarks , our team is here for you and your business to help you start making improvements in your branding. Here are a few ways you can improve your branding and marketing through print and promotional products. Direct Mail EDDM = Every Door Direct Mailing. This is a great way to reach out to your clients and inform them of what you do. At Lake Printing, we can help you design a postcard, compile a list of areas to reach out to, and then help you mail it to everyone on the list. Instead of delivering just to lists of individual people - EDDM can help you deliver to whole neighborhoods and areas to ge...