Thursday, May 26, 2016

Who Wants to Go On a VACATION?

It may just be your lucky day! Lake Printing is running an amazing vacation giveaway to only TWO MORE lucky winners. If a two bedroom, two bathroom condo anywhere in the world strikes your fancy, Lake Printing would love to provide this for you. Think it sounds too good to be true? Well, it is TOO GOOD and VERY TRUE! Here are all of the details you need to know to be entered to win.

Where Do YOU Want to Go?

If you could go anywhere in the world, where would you go? Would you choose the sandy beaches of Australia, or perhaps the foggy moors in Europe? What if you decided to stay in the United States, would you prefer sunny California, or to eat the amazing seafood in Maine? There are so many options, and now, Lake Printing is bringing them to you! Until mid-June, we are providing a two bedroom, two bathroom condo, anywhere in the world for you to get away and enjoy a vacation. We'll take care of condo, and you can take care of the transportation and food. It's going to be a great opportunity, so don't miss out.

How Can You Win?

It couldn't possibly be easier to get to have a chance to win this vacation. All you have to do is give us a call or stop in a give us a chance to tell you how we can make a great impression on your business or life through our printing services, it's as easy as that!

What Products Do We Print?

At Lake Printing, we are a full-service printing company, with varied processes to fit your needs. From professionally designed business cards, to personalized promotional products - we do it all. Does your company need some new flyers to advertise your products, or perhaps a new banner to inform your customers about a new location or sale? We can help with all of it!

Hire the Best Printing Company at the Lake of the Ozarks

We've been making great impressions for over 60 years, and we still want to continue doing so in even more ways. Now is your chance to not only get a bid on the project that you need to be completed, but a chance to win a free vacation! There is no expense necessary, and we will draw a name every week until mid-June on Mix 92.7. Visit our website today to learn more, or give us a call at 573-346-0600. Your vacation awaits!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Friday, May 20, 2016

CMYK vs. RGB - What Are They?

In the printing world, there can be many terms, words and phrases we use that probably don't make sense to anyone who isn't immersed in this daily. There are two methods that designers will use to design any of your promotional products - CMYK & RGB. Here are a few interesting facts about printing history, and how our printing has evolved to this point when using colors.

The Difference Between CMYK and RGB

Both of these coloring methods are used in design, but only one is used for printing. CMYK stands for cyan, magenta, yellow, and black (or key). While RGB stands for red, green, and blue. You will only find CMYK in the printing world while the RGB methods are used in digital media like websites.


The CMYK and printing color spectrum is based on the light absorption as well as the possible color output that is available. Digital devices can display more colors options and choices that a printed document, for now. That's also why you may see something online and find that it looks completely different in color when it's been printed off.

History of CMYK

Back in the history of printing, they used printing presses, and in order to print a single document with different colors, they would use individual plates to print cyan, magenta, yellow, and black. Black was  also known as key, which is why there is a "k" in the sequence instead of "b." Black ink carried the "key" information like text and image shading, so that's where it got it's name from. First, a printer would lay down one color, wait for it to dry, and then lay down another color. This could be a lengthy process, but that's why printing was so detailed and important.

Printing Now

While printing presses still operate with individual color printing, they now utilized spot colors. These spot colors are generally sample colors based a specific ingredient list to achieve the correct color, and it can come in handy when trying to successfully match the exact shade of teal in your digital logo. While digital printers have come a long way, and there are many advantages and progress, they still operate primarily on CMYK, even though they can print RGB if necessary.

Quality Printing at the Lake of the Ozarks

If you're looking for a quality printer who can help you achieve your dreams for all of your print products, you've found the right company. We specialize in creating a print piece that is perfect for you and helping you achieve this from beginning to end. Our highly trained staff can help you choose the right size, paper, and finished product. Our graphic designers can help you achieve just the right look and feel for your print project at the Lake of the Ozarks through graphic design, and our team members can then print your piece to perfection. If you're ready to get started on your one of a kind eco-friendly print piece, visit our website today!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Friday, May 13, 2016

What Is EDDM and Why Do I Need It?

EDDM stands for Every Door Direct Mailing, and it allows you to reach the customers who mean so much to your company by targeting very specific neighborhoods or ZIP codes. This is certainly a breakthrough for your company when you want to send out mailings that are specifically for a certain area or a low cost. Here are a few reasons that you will want to incorporate EDDM into your next Lake of the Ozarks marketing plan.

It's Easy

It's as simple as telling us what you would like done, and then seeing it appear in print! We will use the insight you have about your company and customers to create a design that will catch your attention. After you give us the details you want on the postcard or flyer, we do the rest - easy as that. We design, we print, we add postage and we mail your next marketing plan out to your customers so they can know exactly what's happening at your company and why they should come.

It's Direct

Our graphic designers are a skilled team of artists who can create a print piece for your company that is direct and straight to the point, while still attractive. Our direct design technique makes sure that your customers can visibly see what you are promoting, and then easily find the information they need to call, email, register and more.

It's Delivered Right Where You Need It

Do you have a specific area that you want to target with your company? Let's say you're a propane company who wants to target a very specific region with your next pre-buy sale. EDDM can do that for you. No guesswork on where you need to send your print materials, and you can even gain new customers because you're not just working out of your own database. Are you a local Dr.'s office who wants to branch out to a new area with a great sale? EDDM can do that too! The system is direct in targeting the people you want to reach out to, and the designs are eye-catching and focus on you need to get out to your clients.

It's Maintenance Free

Lake Printing and EDDM do all of the work for you. We just need you to tell us what you need, approve the proofs and you're done! From beginning to end this process is maintenance free, and you have only to reap the benefits. This maintenance-free approach to marketing is a great way to get the word out about your company, promotions, and events. Because it's so maintenance free and cost effective, you have nothing to loose!

Customized Mailing at the Lake of the Ozarks

At Lake Printing, we take you and your business seriously, meaning from beginning to end you get our full attention on your promotion. From customized mailings, professional business cards at the Lake of the Ozarks, and even great promotional products, we can do it all. Better yet, you're supporting a local business who in turns supports YOUR local business. If you're ready to see what EDDM can do for you, submit a quote on our website, or give us a call at 573-346-0600.

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Wednesday, May 4, 2016

Creating a Brand for Your Business

When you start your company, one of the most important things you can do is establish your branding. This will assist your customers in recognizing your business quickly from the colors, logo, or even font. A good logo is only the start of this, branding goes so far as to include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. From the get go, if you can establish a solid brand, it will not only give you a very professional look but make it easier for customers to recognize your company. Here are a few things you can do to help make your branding sync, and establish a brand that works for you.

Stay Focused

A new business will always have limited resources, so it's important to use the funds you have to brand very specifically. Draw your attention to the single focus of your company, and brand that. Don't get distracted on rabbit trails within the business, and the small details that make it up. You want to clearly show your customers what you do, and after hooking their attention, then you can explain the rest. If you own a landscape company, but you also offer basic home repairs and lawn maintenance, keep the original focus on the landscaping. After you've had a chance to introduce yourself and your company, then you can go into the subcategories.

Keep It Simple

From the name of your company to the logo you choose, remember to keep it all simple. This will be the way people find you, and your name and logo will grace all of the promotional products and marketing materials that you use. Make your business name easy to spell and pronounce, and keep your logo visibly appealing, while not being complicated, confusing or distracting.

Use Your Brand Consistently

After you've established a brand, be sure to use it consistently. This is one area where many companies start to stray from their original plans. Just because another slogan develops, or a different image of your company starts to form as you go on, be sure to only stick to the original branding. It can be confusing for your consumers if your branding starts to change over time. Keep continuity in your Lake of the Ozarks business cards, promotional products, vinyl banners and other print materials. This will establish your brand, but also make it easier for someone to recognize your brand when they see it!

Branding at the Lake of the Ozarks

Our team of graphic designers at the Lake of the Ozarks would love to help you create a logo and brand that distinguishes your company, but also helps keep your brand consistent. At Lake Printing, we specialize in promoting your company through print products that get your name out there. From custom designed print products, to a custom mailing system to get those products to your customers, we help you take care of it all!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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