Showing posts from May, 2016

Who Wants to Go On a VACATION?

It may just be your lucky day! Lake Printing is running an amazing vacation giveaway to only TWO MORE lucky winners. If a two bedroom, two bathroom condo anywhere in the world strikes your fancy, Lake Printing would love to provide this for you. Think it sounds too good to be true? Well, it is TOO GOOD and VERY TRUE! Here are all of the details you need to know to be entered to win. Where Do YOU Want to Go? If you could go anywhere in the world, where would you go? Would you choose the sandy beaches of Australia, or perhaps the foggy moors in Europe? What if you decided to stay in the United States, would you prefer sunny California, or to eat the amazing seafood in Maine? There are so many options, and now, Lake Printing is bringing them to you! Until mid-June, we are providing a two bedroom, two bathroom condo, anywhere in the world for you to get away and enjoy a vacation. We'll take care of condo, and you can take care of the transportation and food. It's going to be

CMYK vs. RGB - What Are They?

In the printing world, there can be many terms, words and phrases we use that probably don't make sense to anyone who isn't immersed in this daily. There are two methods that designers will use to design any of your promotional products - CMYK & RGB. Here are a few interesting facts about printing history, and how our printing has evolved to this point when using colors. The Difference Between CMYK and RGB Both of these coloring methods are used in design, but only one is used for printing. CMYK stands for cyan, magenta, yellow, and black (or key). While RGB stands for red, green, and blue. You will only find CMYK in the printing world while the RGB methods are used in digital media like websites. CMYK & RGB The CMYK and printing color spectrum is based on the light absorption as well as the possible color output that is available. Digital devices can display more colors options and choices that a printed document, for now. That's also why you may see s

What Is EDDM and Why Do I Need It?

EDDM stands for Every Door Direct Mailing, and it allows you to reach the customers who mean so much to your company by targeting very specific neighborhoods or ZIP codes. This is certainly a breakthrough for your company when you want to send out mailings that are specifically for a certain area or a low cost. Here are a few reasons that you will want to incorporate EDDM into your next Lake of the Ozarks marketing plan. It's Easy It's as simple as telling us what you would like done, and then seeing it appear in print! We will use the insight you have about your company and customers to create a design that will catch your attention. After you give us the details you want on the postcard or flyer, we do the rest - easy as that. We design, we print, we add postage and we mail your next marketing plan out to your customers so they can know exactly what's happening at your company and why they should come. It's Direct Our graphic designers are a skilled team

Creating a Brand for Your Business

When you start your company, one of the most important things you can do is establish your branding. This will assist your customers in recognizing your business quickly from the colors, logo, or even font. A good logo is only the start of this, branding goes so far as to include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. From the get go, if you can establish a solid brand, it will not only give you a very professional look but make it easier for customers to recognize your company. Here are a few things you can do to help make your branding sync, and establish a brand that works for you. Stay Focused A new business will always have limited resources, so it's important to use the funds you have to brand very specifically. Draw your attention to the single focus of your company, and brand that. Don't get distracted on rabbit trails within the business, and the small details that make it up. You want to