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Showing posts from 2020

The Impact of Bold Visual Content Marketing

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In the modern technological era that we currently live in, it's essential that you capture your consumer's attention quickly and effectively. Today, there are thousands of digitals ads for products and services hitting consumers at all times, this makes it more imperative than ever to have striking visuals on not only your digital marketing but your print marketing content as well. The visual impact of your marketing is so vital to the success of your business that it has been the subject of numerous studies, showing how companies' visuals directly impacted their bottom line. In this week's blog, we will discuss a few things to keep in mind when contemplating graphic design and print materials. Bold VisualsIt has been shown that visual content is processed nearly 60,000 times faster than plain text. When thinking about how this would relate to your business, it's relative to every piece of printed marketing material. This means that it is wise to strategically desi…

3 Ways to Boost the Effectiveness of Your Marketing Material

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Business owners understand the importance of marketing company products and services to attract more customers. While you likely have a number of marketing strategies already in place, there may be some marketing tools being left unutilized. As the printing hub of the Midwest, Lake Printing understands the importance of bold and strategic marketing to attract attention. We're here this week to give you 3 huge ways to improve the reach of your marketing material. Continue reading to learn more! Floor GraphicsFloor graphics are an excellent way to get noticed, they stand out because they are out of the ordinary. Most advertisements and marketing are around eye-level, wall posters, stands, phones, televisions, etc. So, catching your consumers' attention by using something as unusual as a floor graphic is a great tactic to get noticed. If you think about it, in midst of the hustle and bustle of a busy life, people tend to look down while they walk because they are focused on many o…

Draw More Attention at Your Next Expo

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Expos are a fantastic way to network, speak with as many people as possible, display your products and services, as well as give you an opportunity to educate, create awareness, gather leads. This is the time to capitalize, and ensuring that you have a concise, yet appealing setup is a great way to demand attention for your booth. 
But how do you get quality materials to set up your booth? That's where a professional printing service in the Midwest can help out, by thoughtfully designing branded print and promotional products to be displayed at your table. At Lake Printing, we use our printing expertise at the Lake of the Ozarks to assist in promoting your business using top of the line equipment and materials. In this week's blog, we'll feature just a few tips to give you a competitive edge at your next Expo.
Plan Your DisplayYour booth is the centerpiece for an Expo, so strategically planning the layout of the booth well ahead of the event itself is essential for creating …

Lake Printing: est. 1949

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Lake Printing has been a staple printing service for the Lake of the Ozarks for over 70 years now. We've seen MANY changes in the printing industry over those years. We attribute our longevity and success to our willingness to adapt and expand with the times, while never forgetting where we started and practicing our core values. We are proud to be the printing hub of the Midwest, serving clients across the country, and always striving to provide top-of-the-line printing services with exceptional customer service. Continue reading our blog to learn more about the history of Lake Printing. Humble BeginningsLake Printing started with humble beginnings, established in 1949 as a small letterpress shop in the basement located in the Lake of the Ozarks, Missouri. In 1990 we were able to move to our current home; a 30,000 sqft facility on a 40-acre tract in Osage Beach, Missouri.Fast-forward to 2020, as we've adapted to the innovations in our market over time our top of the line produ…

Fresh Ideas to Create an Exceptional Restaurant Menu

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Visual appeal is an important component of a restaurant. So, you've nailed the atmosphere with your interior designer or design skills, but what about your menu? While the menu is not the first thing your customers see, it is a close second. If your menu is strategically designed and printed professionally, say by the best printing hub in the Midwest, it can be a huge asset to your advertising and product promotion. As the premier printing service at the Lake of the Ozarks, Lake Printing strives to provide bold, eye-catching designs to demand attention and convey your company's message to your audience. Continue reading our blog to learn more about how to create the perfect menu for your restaurant!Keep it SimpleYour customers don't want to read an entire novel just to try and decide what to eat, keep it concise! While you may think that having a photo for each and every dish is essential, it actually overloads the menu with content, making it far too lengthy and cumbersome…

The Impact Branded Wall Graphics have on your Business

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First impressions can last a lifetime and have been shown to be a huge influencing factor in someone's perception of your business. From the curb appeal of the parking lot to the exterior and interior layout, people are judging your business, professionally and qualitatively based on these initially visible features. So, what is your business communicating to your potential clients? Is your business portraying your intended message or something less ideal? Your local printing experts at the Lake of the Ozarks are here to help!

As the best printing hub in the Midwest, Lake Printing is here to tell you that branded wall graphics can be a great tool for enhancing the visual impact and impression of your business, effectively communicating your message to passersby. Continue reading to find out more about this high-impact tool. 
Creating Customer AppealDistinguishing your business from those in your market or area is important for many reasons, one of the most prominent being, "why…

Why Work with Lake Printing?

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There are many ways to get your marketing message out to your audience and in this digital age one might wonder, why use print marketing? Well, let us tell you about our company and the reasons why our printing services are beneficial for your next marketing project. Our motto at Lake Printing is, "if you can think it, we can ink it". We are print specialists that can handle any project, large or small - including wide format with special finishes and much more. We are a local printing company in the Lake of the Ozarks, Missouri, but we handle big business, servicing clients nationwide. Whatever your print marketing needs, Lake Printing is your trusted source for quality print services in the Midwest, or wherever you're located! About UsLake Printing began in 1949 as a small Letterpress Shop in a basement located in Lake of the Ozarks, Missouri. In 1990 we moved into our present home: a 30,000 square foot facility on a 40-acre tract in Osage Beach, Missouri.

We boast top o…

2020 Missouri Fall Handicap Program

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We are proud to announce that Lake Printing is the official printer for the 2020 Missouri Fall Handicap Program, put on by the Missouri Trapshooters Association. We pride ourselves on being the best printing company in the Midwest and are honored to have been selected for this event. If your business or organization is interested in having top quality printing services look no further! Lake Printing is your premier printing service at the Lake of the Ozarks or the Midwest. Contact us today to see what campaigns or designs we can assist you with!Missouri Fall Handicap & U.S. Open Program InfoThe Fall Handicap and U.S. Open programs will be held in conjunction this year. The shoot will have an All-American Factor of "4". Guaranteed All-American Points on 1,300 targets from Wednesday through Sunday. This is a spectacular event for the whole family.To learn more about the combined program visit our website at www.motraps.com.Local Info & AccommodationsWhile you're out…

Graphic Design: Why It's Essential to your Business?

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The language of marketing is ever-changing and for that reason, it's important to stay informed on what's trending in today's market. In this visual-era, it's critical that your business utilizes graphic design in a way that works for your company while appealing to your ideal audience's visual senses. Graphic design at the Lake of the Ozarks is a proven way to showcase your lake business.No matter what industry you're in, graphic design is a must. Here at Lake Printing, we are ready to work with you and help grow your business at the Lake of the Ozarks with cutting edge graphics. What can a Graphic Designer do for Me? Think about it this way. When you are researching companies for a product or service, what is the first thing that typically catches your attention? Likely, the sharp, colorful, or bold graphics/designs that the company has used on their printed content. These visuals are appealing to the language your customer wants to see, drawing them in and al…

10 Marketing Products for a New Business

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The adrenaline that comes with starting a new business can be invigorating. At the beginning stages of business planning, there will be many new decisions from your logo to your business cards and everything in between. As you are in the beginning stages of planning, here are a few marketing products that can really make a huge difference for your new company and how the team at Lake Printing can come alongside you to help your dreams become a reality!

Business CardsThis is a staple, and probably doesn’t come as a surprise! Business cards are still an easy way to share your information with potential clients, and there are so many ways to incorporate digital content (like QR codes!) with this print medium.

Letterhead & EnvelopesDepending on the type of business you are starting, envelopes and letterhead may be a very practical choice for you. Our team can help you design something professional and then print these pieces for you.

MagnetsThere are many purposes for magnets when planni…

Golf Themed Promotional Products

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We’ve been having some beautiful days here at the Lake of the Ozarks, and they are reminding us of fall! One of the best things about fall, in addition to the splendid colors and beautiful weather, are the activities that go along with it! Fall brings some of the best times of year to take up golfing, and if you offer these services at the Lake of the Ozarks, now is the time to get your promotional products ready for your upcoming guests. Here are a few golfing themed promotional products that would make great gifts or resale items!

Golf Themed Promotional ProductsWhether you’re looking for something to sell in your golf shop or to give away to the golfers coming to play on your course, there are many items that you can stock up on now to make a big difference as you make your marketing goals for the next several months.

Mesh Zipper Golf Valuable Bag
The advanced mesh design allows for optimal breathability. Made-to-Order: Free Design, Free Digitizing, Free Embroidery, and Free Shipping …