Showing posts from 2020

Build a Memorable Brand for Your Business

Creating a strong, memorable brand is important for making your company stand out in customers' minds. You want to build a brand for your business that people immediately recognize and that brings to mind your products or services. 

This may begin with a good logo but branding encompasses so much more. Branding can include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. When you are able to establish a solid brand, it not only gives you the professional look you need but it will also make it easier for customers to continue to recognize your company. Our nationwide printing company in the Midwest has a few tips for you in today's blog that will help you build a brand that works.

Keep It Simple
You have less than 10 seconds to make a first impression. Make sure your name and logo are simple, relevant, and memorable while clearly conveying your brand's message. This will be the way customers find your business a…

Improve Your Business's Bottom Line With Print Marketing

A constant goal for any business is growth. Strategic print materials and promotional products are an excellent way to not only attract new clients but also to keep them coming back. Lake Printing Company knows how to help you reach the people you're looking for with impressive print marketing for your business. The following ideas may be just what your company needs. 

Get Eyes on Your Website
Whether you create a custom brochure with important information about your business and what you offer clients or a promotional product that they can use daily - these are two great ways to catch a potential customer's eye. By including your website and possibly even your social media information on all print and promotional products, you can direct people to the places where they can learn more detailed information about your business and exactly what ou have to offer.

Thank Customers... in Print!
One way to make current customers feel valued and appreciated is to provide them with a custo…

5 Helpful Tips For An Impressive Print Marketing Campaign

Re-thinking the marketing strategies for your business occasionally is an excellent way to grab the attention of new customers. Print marketing is an incredibly valuable way to advertise your business and it offers many different options to choose from. 

Lake Printing Company creates marketing tools for numerous clients across the country. We can make everything look great but it's up to you to make sure you are reaching your target audience. Here are some helpful tips to consider so that your print marketing materials will grab the attention of the right people. 

Know Who Your Customer Is
A successful print campaign starts with identifying your audience. Strive to understand your target audience – their wants, needs, shopping habits, and connections. Once you know those things, you will be better equipped to develop a clear message directed toward the right audience about how your business can provide what they are searching for.

Create an Emotional Connection
Part of knowing your t…

"WOW" Customers With Large, Colorful Wall Graphics

Wall graphics for your business are a wonderful way to make a big impact. They say a picture is worth a thousand words, and large wall graphics from Lake Printing Company can help you to say a lot more than just a regular sign ever could.  

What is a Wall Graphic?
Also referred to as a "wall sticker," wall graphics are just that. A type of vinyl sticker that can be used for decoration or to convey information. 

In some cases, depending on what you need, wall graphics can be a small accent border, phrase, or design. On the other hand, we also have the capability to print wide-format, large scale wall graphics that can cover an entire wall, floor to ceiling.  

All of our wall graphics can be fully customized to fit your business or home decorating needs. From text to photographs or a combination of both, as we always say "If you think it, we can ink it!"  

Benefits of Wall Graphics
Unlike a paper sticker, these high-quality vinyl graphics are long-lasting and can adhere to…

5 Pro Tips to Speed Up Your Next Printing Project

Planning an event or gearing up for a big sale takes time, and your list of to-dos can become lengthy. Having a professional printing company at the Lake of the Ozarks to help you with your print advertising can take some of the stress off your shoulders.

Having commercial grade printed marketing materials is not only more professional looking for your business, but using a commercial printer can offer organizational printing capabilities you can’t perform at the office by yourself. On top of that, using commercial printers are the most economical way to produce a large number of high-quality copies.

If you're on a time crunch, however, getting your print material back in time may be causing you a little anxiety. Many business owners and marketing departments that are new to the process wonder how they can speed up future printing projects when working on a tight deadline. Thankfully, there are some things you can do to help expedite your printing jobs, and Lake Printing Company ha…

Create a Business Card That Really Stands Out

Business cards are an essential tool for marketing your business. They should create a first impression that makes people want to know more about what you do. At Lake Printing Company, we have a wide variety of business cards for you to choose from and multiple ways to design and enhance them so that your brand leaves a memorable impression. 

It is important to recognize that a business card should not only look good, but it should feel good too. This can be accomplished with a visually and tactually pleasing business card. Our mid-Missouri printing company offers several finishing services for business cards that can enhance them dramatically. 

As we like to say, "If you think it, we can ink it!" Of course, if you need a bit of help in the design area, our talented graphic designers are here to lend a hand. Here are some other ways that we can make your business card really stand out.

Foil Sampling Business cards with a foil print often portray a touch of elegance. If you are …

Unique Promotional Items That Make Customers Remember You

It's important that promotional products for a business have your name and contact information on them but they don't necessarily have to match the service your business provides. If the promo item you are passing out is unique, eye-catching, and useful, people are more likely to keep it and be reminded of you each time it is used.

Lake Printing Company at the Lake of the Ozarks can turn just about anything into a wonderful tool for promoting your company. Today we are featuring some fun, quirky, and unique ideas that are great for grabbing a new customer's attention and keeping current customers interested.

Follow Popular Trends
Current events and trends always bring particular items to the forefront of people's attention. For example, with the health scare keeping everyone at home right now, things like hand sanitizer, reusable face masks, and for some strange reason, toilet paper are extremely sought after items.

Keep an eye on what people are currently intrigued with…

Grab Customers' Attention with Wide-Format Printing

The printer in your office is sufficient for every day small print jobs that require little in the way of quality, size options, and durability. There are many instances when your business will need to print items on a much larger scale the typical piece of paper that will be used to promote your services.  For those jobs, wide-format printing for your business is what you are looking for. 

The office printer's limited features may prevent you from achieving the desired effect. Lake Printing Company has the capability to provide wide-format printing in a variety of sizes, in large quantities, and we can get them to you quickly. Interested? Here are 3 benefits of wide-format printing that highlight the reasons this is a tremendous marketing tool. 

Eye-Catching Large-Width Media
Wide-format printers can handle and yield print media much greater than the standard print job. The designs are often printed on large rolls rather than on separate sheets. Because of their capacity to produce …

How to Reach Out to Customers During the Stay-At-Home Order

With stay-at-home orders in place, your business is most likely seeing a decline in customers or you've had to close up shop completely. Don't just take a break and fade into the background. Make your business visible to clients right now!

Lake Printing has a few marketing ideas that can help to keep your business in customers' thoughts. Highlighting your best features or sharing helpful information now will help to keep you in their minds when everything calms down and gets more back to normal. Here are a few ways to do that. 

Direct Mailings
Most people are anxious for contact with the rest of the world outside of their home right now. That means the mail arriving every day is most likely a highlight of their new schedule. It's a link to the outside world away from computer screens and mobile devices. Our printing company in mid-Missouri can even mail your printed materials directly to your clients after we create them. 

If your business is still open, you could send inf…

Top 5 Print Marketing Tools to Expand Your Business

Print marketing for a business is an extremely valuable tool to bring attention to who you are and what you do. There are many different ways that Lake Printing Company at the Lake of the Ozarks can do this for you. Today we are highlighting 5 of the most popular print items that will help to increase your customer reach.

Business Cards
These small calling cards contain relevant information for ways that customers can stay in touch with you. They are a small item, making them easy to carry with you at all times, but they can create a big impact. 

They are also small enough for your clients to easily keep on hand, say in their wallet, and share with potential customers they believe could also use your services. In this way, business cards sometimes travel to places you haven't even been to yet.  

Flyers & Brochures
Brochures come in a variety of sizes and are able to convey a lot more information than a business card. In addition to contact info, you may also give an overview of you…