Showing posts from 2020

Trends in Print Marketing for 2020

Believe it or not, print marketing is still a huge part of business marketing. At Lake Printing, we’re here to make sure that you are staying on top of the trends so that your business always looks good. If you are still trying to figure out what the best ways for print marketing are for your business, here are a few trends that are incredibly popular right now and how we can help you make dreams into reality.

Merging Digital and Print MarketingWhat makes marketing in this day and age so unique is that you get to combine the best of both worlds. All of the personal, colorful, and textural aspects of print marketing can bring out the best of digital marketing and vice versa. You can easily make your print marketing reflect your digital marketing, and your digital marketing reflects your print marketing. What’s more, you can have them work together! QR codes are still a huge part of marketing and are an easy way to get people where you want them to go. In fact, they are even more popular…

Business Card Coatings & What They Mean for You

It’s just the texture, right? How can the paper coatings really make a huge impact on your business cards? Well, it’s partially true - it’s just paper. Business cards can be just as successful whether they are printed on glossy or on matte, but there’s something to be said for an excellent composition. When a business card is designed as a whole, from the color scheme to the paper chosen, when it all matches and works together, it can speak volumes about your company. Here at Lake Printing, we make it a priority to help you create a classy and professional piece to represent your business, and because one aspect of that is the coating on your business card - we want you to know what they all look like.

Why Does Texture Matter?Often before someone looks at your business card they will feel it. When your card feels nice in the hand, it can catch attention and appeal to many different senses. It can be easy to overlook the texture and jump straight to the design but take a few moments wh…

Graphic Design Trends to Follow

Graphic design is a language, it communicates emotion, important details, and can make or break your print piece. While you hire a graphic designer to create your pieces and tell you what is trending, or to make your piece look perfect, it can be helpful to know what is trending as you begin these projects so that you know which visual direction to go in. Here are a few trends that are happening this year, and how they can translate into your marketing pieces!

Zero Negative SpaceWhile there are many aspects of design trending that are minimalist, and interesting maximalist style is also emerging. The style to fill a page edge to edge and not leave any negative space can be incredibly attractive or highly distracting. It all depends on the style, the subject, and how it’s laid out. Using a blend of photos and text to accomplish this look can be awesome for printed posters or magazine pieces.

Muted Color PalettesIn the recent past, bright, bold, and vivid colors have been key pieces to de…

Marketing and Promotional Products for School Season

2020 is looking pretty different from year’s past, and this can’t be any more obvious than in the school setting. From preschools to college, there will be many different rules and regulations, and in addition to all of the previous marketing tools and products, there will be even more that you can make available. This is the time to get these products and print materials ordered so, so whether you’re a teacher who wants to have special things on hand, a staff member at the school who is in charge of implementing new products, or someone who will be attending different schools and colleges throughout the season and you want to hand items out - these are the things you’ll want to watch for this year.

Personal Protective EquipmentBecause this is one of the first things on the minds of so many, we’re going to get through this first. Lake Printing can help you get a hold of PPE. From masks and hand sanitizer to gloves and thermometers. No matter what you’re looking for, we can help you get…

Branded Items For Your Restaurant!

Marketing has never been more import that it is now, and never as creative, either. Restaurants around the country are having to find a new normal in their business practices, but they are also finding that they need to really amp up their marketing game amongst their customers. Here at Lake Printing, we specialize in all things print marketing - from brochures and pamphlets to menus and customized apparel. If you are finding that you need a fresh look to go with your new normal, here are a few things we would recommend for your food industry!

Branded Promotional Items for the Food Industry We have so many different items that you can brand and use for your restaurant that will showcase what you are truly about. From bottle openers to free gifts, and even to-go boxes - we've got it all!
Bottle Openers
7" Stainless Steel Vinyl Speed Opener
Aluminum Bottle Opener Key Tag
Griffith 3-in-1 Metal Straw, Cutlery Set & Bottle Opener

Origin'L Fabric®3.6"Round x1/16"…

The Services at Lake Printing

At Lake Printing, if you can think it, we can ink it. We specialize in projects large and small - including wide format with special finishes and more. While we are a local printing company at the Lake of the Ozarks, we have clients nationwide and we want to work with you on your next print project no matter where you’re located. If you have never worked with us before, we wanted to take a moment to introduce you to our services and our company!

Printing Services at the Lake of the OzarksThere’s no job too large or small, and we offer a full range of printing services:
Vehicle WrapsOutdoor SignageDisplaysBacklit DisplaysBillboardsGraphic DesignPrintingFinishingBindingShippingMailingPromotional ProductsFull-Color Vinyl BannersCustomized ApparelNumberingLaminationUV Coating (gloss, dull, or soft-touch)Aqueous Coating (dull or gloss)Variable DataFoil SamplingDie Cutting
We are also now offering wall graphics, vehicle wraps, outdoor signage, billboards, displays for events and exhibitions, a…

The Missouri State Shoot Magazine is Live!

The team at Lake Printing is proud to produce the Missouri State Shoot magazine for the Missouri Trap Shooters Association. This was an awesome project to be involved in and we were honored to be chosen as your design and print company in Missouri. Not only are we celebrating the release of this awesome project, we are proud that the International Grand American Shoot has been suddenly moved to the Lake of the Ozarks this year due to COVID restrictions. This week, we’re going to cover several fun elements of the magazine, as well as share the details about the Grand American Shoot in case our local followers want to be a part!

Missouri State Shoot Magazine ProjectThis gorgeous magazine was a huge undertaking. It’s 72 pages long, full color, and filled to the brim with gorgeous ads, events, and details about the ATA event. If you would like to see the entire magazine, you can visit our website and click the banner on our home page. Lake Printing is proud to welcome …

FAQs When Ordering Customized Apparel

From screen printing to embroidery, having customized apparel for your business, events, and organizations can make a huge difference. However, it can be a time filled with questions and decisions, so if you don’t know what to expect, it may feel a bit overwhelming as you get started. Here are a few frequently asked questions that can help give you a starting place before placing your order with Lake Printing at Lake of the Ozarks.

Frequently Asked QuestionsQ: How much does it cost to make a custom shirt?
A: This question is pretty relative, but will depend on the type of garment that you’re ordering, how many you’re ordering, how many locations you want to print, and how many colors are printed on each location.

Q: What file format do you need for artwork?
A: This depends on what type of customization you are having done. If you are choosing a screen print or vinyl, an illustrator or Photoshop file are great. If you need to do something different, other options are .eps or .svg. If you …

Promotional Products for Boating Industries

As summer kicks into full gear at Lake of the Ozarks, we are reminded about all of the businesses around us, but also around the country who are promoting watercraft. As people are coming out of hibernation, there’s nothing like the thrill of being on the water, feeling the wind in your face, and even enjoying some fun water-related activities like fishing, tubing, water skiing, and more. If you own a small business (or big business!) and you want to utilize the power of promotional products for your business, here are a few ways you and make these products work for you, a well as a few of our favorites for your business!
Ways to Distribute Promotional Products for MarinasThere are many ways you can distribute promotional products for your marina. Obviously, the first that come to mind are when you hand them out as freebies. This can be beneficial after the purchase of a large ticket item, like a boat or expensive gear. You can also pass smaller promotional items out at boat shows and …

Marketing to the Great Outdoors

June is Great Outdoors Month, and while the intention was to get people enjoying the great outdoors through activities, sports, and relaxation - we have a different idea. Marketing outdoors can be a huge way to reach your potential customer and spread the word about your business. There are many ways to accomplish this, and they are conveniently done primarily through print marketing! Here at Lake Printing, we assist your business with the best print marketing at Lake of the Ozarks, and we are proud to offer some incredible outdoor marketing options.

Vehicle WrapsIf you are wanting to find a fun new way to advertise to your potential clients and make use of the great outdoors, vehicle wraps are phenomenal. 98% of in-car audiences have admitted to noticing truck-side ads, and vehicle advertising have been shown to generate between 30,000 and 70,000 DAILY vehicle impressions. If you really want to take your marketing to the next level, vehicle wraps can be an awesome way to make use of o…

Build a Memorable Brand for Your Business

Creating a strong, memorable brand is important for making your company stand out in customers' minds. You want to build a brand for your business that people immediately recognize and that brings to mind your products or services. 

This may begin with a good logo but branding encompasses so much more. Branding can include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. When you are able to establish a solid brand, it not only gives you the professional look you need but it will also make it easier for customers to continue to recognize your company. Our nationwide printing company in the Midwest has a few tips for you in today's blog that will help you build a brand that works.

Keep It Simple
You have less than 10 seconds to make a first impression. Make sure your name and logo are simple, relevant, and memorable while clearly conveying your brand's message. This will be the way customers find your business a…

Improve Your Business's Bottom Line With Print Marketing

A constant goal for any business is growth. Strategic print materials and promotional products are an excellent way to not only attract new clients but also to keep them coming back. Lake Printing Company knows how to help you reach the people you're looking for with impressive print marketing for your business. The following ideas may be just what your company needs. 

Get Eyes on Your Website
Whether you create a custom brochure with important information about your business and what you offer clients or a promotional product that they can use daily - these are two great ways to catch a potential customer's eye. By including your website and possibly even your social media information on all print and promotional products, you can direct people to the places where they can learn more detailed information about your business and exactly what ou have to offer.

Thank Customers... in Print!
One way to make current customers feel valued and appreciated is to provide them with a custo…