Posts

Showing posts from March, 2020

Top 5 Print Marketing Tools to Expand Your Business

Image
Print marketing for a business is an extremely valuable tool to bring attention to who you are and what you do. There are many different ways that Lake Printing Company at the Lake of the Ozarks can do this for you. Today we are highlighting 5 of the most popular print items that will help to increase your customer reach.


Business Cards
These small calling cards contain relevant information for ways that customers can stay in touch with you. They are a small item, making them easy to carry with you at all times, but they can create a big impact. 

They are also small enough for your clients to easily keep on hand, say in their wallet, and share with potential customers they believe could also use your services. In this way, business cards sometimes travel to places you haven't even been to yet.  

Flyers & Brochures
Brochures come in a variety of sizes and are able to convey a lot more information than a business card. In addition to contact info, you may also give an overview of you…

Ways to Update Restaurant Marketing

Image
With everything going on, you may be looking for a way to redesign your menus and store signage to better serve your customers. Some restaurants are going to curbside pickup, disposable menus, or a limited selection. If you are among the restaurants that have recently had to make changes, contact the best printing company at the Lake of the Ozarks! Lake Printing can help you create the perfect designs for outdoor signage and updated menus to help continue promoting your business while also keeping your customers' safety at the forefront. 


Informative Signage 
Whether you are open to dine-in customers or not, it is a good idea to inform customers of your current procedures as soon as they arrive. Rather than printing a rudimentary sign and taping it to the door, let Lake Printing help portray a more professional and prepared image with window signage that is clear and informative.

Outdoor Signage
Many restaurants are moving to curbside pickup only due to health concerns. If you ar…

Grow Your Business with Professional Printing

Image
If you are starting a new business at the Lake of the Ozarks, it's a good idea to get your marketing campaign in place early. There are a lot of marketing choices out there, so it can be hard to choose the best one for your business. At Lake Printing, we believe it is a good idea to have a mix of elements to cover all your basis. We can print flyers, business cards, outdoor signage, promotional products, and so much more to help grow your business at the Lake of the Ozarks and beyond! Read on to learn more about how we can help.


Attract New Customers
If you are a brand new business, your focus will need to be on building brand recognition in the community. Create business cards that demonstrate what your business is all about and that give a convenient way for customers to contact you. Keep them in your lobby, pass them out at networking events, and exchange them at business socials.

Educate Your Audience
It's important to educate potential customers about your business and wh…

4 Impressive Benefits of Direct-Mail Campaigns

Image
Many businesses incorrectly think that mail is a dead form of marketing and have moved to exclusively email marketing. While this can be effective in some scenarios, the benefits of direct mail marketing cannot be ignored. Lake Printing is the best printing company at the Lake of the Ozarks, so we understand the value of a great mail marketing campaign. Read on to learn some great reasons to continue using direct-mail marketing for your business.


1) No Opt-In Necessary
With e-mail campaigns, there are several regulations involved with contacting potential customers. People have to opt-in or sign-up through a form in order for you to be allowed to contact them with marketing materials. It is also easier for someone to unsubscribe from an email campaign than it is for them to cancel mail from your business.

Direct-mail is different in that potential customers do not have to opt-in before you send materials to them. This gives you a much broader audience to which you can market.

2) Mail …