Wednesday, September 19, 2018

Marketing Events to Plan Ahead For

No matter what business you're in, there will be many opportunities this fall and winter that offer you a chance to get some product exposure and build brand recognition. But just showing up to represent your business isn't enough these days. You're going to need to put some real effort into this marketing opportunity if you want to stand above your competitors. Lake Printing, the best commercial printing company, offers some upcoming events to consider planning for:


Boating Shows
As we enter the fall season, and boating season begins to wind down, boaters will be looking for opportunities to check out new and upcoming products and services to prepare them for next year's boating season. Boat and dock dealers, marinas, boating accessory businesses, and any other businesses in the marine industry will have some upcoming opportunities to shine in the spotlight and draw in some new business! Show off your products and services at the fall boat shows and get noticed with eye catching marketing material that will keep your products at top of mind.

Business Expos
Registering for a vendor booth at a business expo is a great way to get your business out there and seen! These shows feature a wide range of products and services including consumer goods, health and wellness, building contractors and suppliers, plumbing and electrical supplies; home improvement and remodeling, and much more. Be a part of the diverse selection of products and services for business, home, personal and lake living. Keep your services and product top of mind by planning out the BEST promotional product giveaways that consumers will use on a daily basis - keeping your business brand in their hands and mind at all times!

Bridal Shows
Mid April through Mid October is typically considered to be wedding season, which means that during the months of January-March are the PERFECT times to start thinking about targeting those browsing brides! How do your services or products play a role in planning a wedding? Are you a hairdresser? Do you provide makeup services or photography? Maybe you provide music services or offer a new venue location! Regardless as to what your role in the bridal industry is, if you're looking to make the most of the 2019 bridal season, you need to be visible at the upcoming bridal shows! Make sure you have some great handouts and competitive marketing strategies to draw in those deal searching brides. Catch their eye with stunning and whimsical advertising and signage.

Holiday Celebrations
In the marketing industry, NOW is the best time to start planning for the upcoming holiday celebrations. There are parades, holiday parties, and tons of other community events that take place in celebration of the upcoming festive holidays! Be sure your business is a part of the fun and out in the community by promoting with glam marketing material, banners, promo product handouts, party giveaways and more!

Print Marketing with Lake Printing
Our team is ready to help you get prepared for your next business expo, bridal show, boat show or upcoming holiday celebration. So whether you need customized promotional products, personalized apparel for your team, or visually stunning banners for your vendor booth, we've got you covered.Visit our website to learn more about our services, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Wednesday, September 12, 2018

Your One-Stop-Shop for All of Your Print Marketing Needs!

At Lake Printing, we offer a variety of services, from printing to mailing to graphic design. All of these services are available because we know how important it is for your business to make a great impression. If you're looking for a print company who can meet your needs, big or small - check out our many print marketing services!


Lake Printing offers a full range of print marketing services, including:

Graphic Design
Graphic design is more than just aesthetics; graphic design is a form of communication between your business and your audience. Graphic design is important for any business wanting to make a positive, lasting impression. The first time a visitor interacts with your brand in any capacity will set the tone for the rest of your business relationship.

Printing, Finishing, & Binding
Discover the value and quality of our high-volume printing services. We use top of the line printers to ensure that you are receiving a high-quality product. From large to small batches, and large to small products, you can count on our experts every step of the way. From binding, trimming, laminating, foil stamping, die cutting, and more - we do it all!

Shipping/Mailing
Do you want to mail out a print piece? We can help you not only design and print your mailer, but then choose an ideal audience (or use your current addresses) and reach your clients!

Promotional Products
Did you know that a promotional product with your logo doesn't just appeal to your current clients, but also to the people they come in contact with? A study conducted by L.J. Market Research found that 52% of participants given a promotional item ultimately did business with that company. If you hand out a bag with your logo, not only will your client have your phone number when they need it, but they can also advertise to the people the run into at the store, post office, gas station, and more!

Full Color Vinyl Banners
A banner is one of the easiest ways to spread the word about your business. They are easy to hang with the grommets in the corner and can be hung in many different places. They are also extremely affordable, and you can purchase multiple banners for one event while still staying within budget.

Customized Apparel
Regardless of the business industry you're in, one marketing strategy that works for every business is custom branded apparel. Not only does it create a professional appearance for your business, but it helps to promote company pride, credibility and trust, and brand recognition. Branded apparel is generally a low-cost way to boost your businesses image and recall rate.

UV & Aqueous Coating
UV coating is a process that we perform on your print piece to help preserve it and make it look even nicer. It looks spectacular on business cards, postcards, and other pieces that you may hand out. It makes your colors look richer and your design even more amazing. An aqueous coating is clean, fast-drying, and water-based. It is used to protect your print piece, and it provides a high-gloss or matte surface. It can deter dirt and fingerprints, which makes it ideal for any piece that will be handled on a routine basis.

Variable Data Printing
Variable Data Printing (VDP) allows you to customize and personalize your direct mailing campaigns. This means that you can create more attention-grabbing pieces that appeal to your target market, rather than sending out the same print to all consumers with the same message. By having this option to change up your market pieces, you're likely to grab the eye of a larger number of customers.

Your One-Stop-Shop for All of Your Print Marketing Needs!
Our team is ready to assist you with any of your print marketing needs, large or small. In fact, we are here to help you make great impressions. If you are looking for a business who can provide any of these services for you, we would be honored to be your connection. Visit our website to learn more about our services, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Wednesday, September 5, 2018

Creating the Right Business Card for YOUR Business

Business cards are typically the first marketing tool you hand out when you meet new potential customers. It's part of the first impression someone has of your business, so you want it to make an impression that will make it easy for the recipient to remember you and want to reach out. At Lake Printing, we make your print marketing pieces a priority, and from the smallest business card to the largest banner, we want to put the same amount of care into your product. Here are a few things to remember as you have your professional business cards designed.


Think Outside the Box
Appearance is everything, and details matter. What we mean by this, is that when designing your business cards, don't be afraid to splurge a little on the extra details because those are what grab the attention of your customer. If you are an roofing company you can get creative by having a business card die cut into the shape of a house. Something like this is different enough that you can be sure customers aren't going to forget about your business card, and they may even hang onto it to show friends and family, or at least put it on their fridge. You can think outside the box and use special shapes, colors, textures, and designs to make your card exceptional.

Include Key Information
When you have a business card designed by our graphic designers, we help you narrow down what the best information will be. You want to make it quick and direct. When someone picks up your card, it's because they want to potentially contact you, the same as if someone gives them your card. They are already interested, now you just have to convince them that you are the best client. Put your name, phone number and location if you have one. Make the website a prominent piece of the card as well, because that will probably be the first thing someone goes to look at. You will also want your email address because people are more likely to email you with questions than call you in this day and age. If you have a fax number and want to include that, you can, but other than that, you really don't need much more.

Choose the Right Finish
If you didn't think that the finish was important - think again. A business card needs to be able to stand up to the pressures of life in a wallet, desk drawer, on the fridge or in a wallet. A coating will look great on your card, but if you are a doctor or hair stylist that takes appointments and want to write them on the back of your card, you may only want a shiny finish on the front. If you want to use foil stamping to catch the eye of your customers, you won't want a finish at all because the foil stamping won't stick to it. However, if you want your card to stand up to heavy-duty wear and tear, a coating will protect the paper from deteriorating quickly.

Create Eye Catching Business Cards
Don't take your business card lightly - they make an impact that you may not even realize. While you can design them yourself and then print them on your home printer, you probably won't be able to achieve the same results as a professional print company. We want to help you promote your business and make great impressions from start to finish. Give us a call today, or visit our website to learn more about our services and submit a quote!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Tuesday, August 28, 2018

Looking Back: Lake Printing Then and Now!

For nearly 70 years, Lake Printing has been one of the most trusted printing companies in the USA . Over the years, we have built that trust starting in our local community and have expanded our reputation coast to coast. Although, we've started small, we have grown a national reputation through hard work, top of the line equipment and dedication to our customers.


There have been a lot of changes and challenges over the last nearly 70 years,  but all of them have increased our skill and ability to produce quality print products to serve you. Here's a glimpse of Lake Printing in the past, and our evolution to becoming one of the best printing companies in the United States.

Then

Lake Printing began in 1949 as a small letterpress shop in a basement located in Lake of the Ozarks, MO. As Lake Printing's reputation for quality printing and excellent service grew, we made numerous equipment purchases which enabled us to enhance and improve both our quality and services. In 1989, additional multi-color presses were added along with a complete finishing department. In 1990, we moved into our present home ... a 35,000 square foot facility on a 46-acre tract in Osage Beach.

Now

We now use top of the line Presses to handle projects of all sizes from wide format pieces to large runs. We also offer many additional small press capabilities as well as a variety of multiple special finishes in bindery to accommodate all of your needs. Our Pre-Press Department includes state of the art equipment to ensure that proofing requirements are met and your project is completed without sacrificing quality.

Our mission is to be the premier FSC/SFI certified graphics, print and promotional products provider in the markets we serve through skilled teamwork, integrity and technology in an environment that stimulates personal growth & development, and total customer satisfaction.

Printing Services for ALL of Your Marketing Needs

We've become an even better fit for you and your printing needs throughout the years because we are continuously increasing and expanding. We haven't just stuck with printing, we've expanded to letterpress, graphic design, binding, and even shipping and mailing. Our company works hard to ensure that you can achieve what you need when you come to us. From business cards to large wall graphics, you've found a company who can envision your marketing ideas and make them become a reality. Give us call at 573-346-0600 or visit our website to start your printing journey today.

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting



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Wednesday, August 22, 2018

Direct Mail: An Excellent Addition to Your Marketing Campaign!

While it's easy to get caught up in the latest advertising trends, it's important to remember that print marketing is still the best tangible way to get your message in the hands of your customers. Because of this, it's essential that you don't ignore tried and true marketing tactics such as direct mail. By working with a printing company to create a quality direct mail piece, you can have a successful marketing campaign that will work to drive customers to reach out to you. Check out these reasons why Lake Printing thinks direct mail marketing is an excellent addition to your marketing campaign.


Consumers React to Tangible Messaging
A piece of direct mail delivers a tangible message that online marketing simply can't. Think about it this way: when you receive a letter or package in the mail, you're eager to open it to see what it is, right? But when you see a new email come into your inbox, you probably sigh and immediately delete it. You're not the only one who reacts like this. While your potential customer may not be ready to purchase your product or service today, with your direct mailing piece, they will have a physical reminder to keep for a later time. Bonus points if it offers them something they'll find valuable and useful (discount or special offer).

You're Able to Target Your Customer More Specifically
Direct mail can easily be marketed to those most likely to respond. Each direct mail campaign can be tailored for a specific audience, from long-time customers to new prospects. Thus, customers receive only offers or information that meet their individual needs or buying habits. If you are not customizing your message for your intended audience, you may be creating "junk mail" that goes unnoticed. Direct mailing works when it's used properly, so don't hesitate to discuss your options and marketing strategies with us!

Direct Mailings can be Tracked and Integrated
Discount coupons are a common way companies use direct mail to track their business. The fact that direct mail allows you to track and measure business makes it a vital marketing channel. By tracking source codes on your direct mail, you can gauge the mailing's success and analyze the overall results. This will help you determine whether or not it's time and money well-spent. You can even integrate it with your online marketing and offer online incentives via your direct mailing piece. For example, a consumer can receive $5 off their next service or product when they shop online. Not only will this entice your targeted customer to shop your products or services, but it'll also drive more traffic to your website or social media channels, all which is trackable!


Lake Printing Can Design and Print Your Direct Mail
Direct mail is still a popular and smart marketing strategy that shouldn't be ignored or dismissed. With all the great benefits direct mail marketing offers, it should be at least an addition to your marketing plan. There are various options when it comes to creating effective direct mail. When you are ready to send out a direct mail marketing piece, let Lake Printing guide you with design options that work for your brand and business!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Thursday, August 16, 2018

Are You Risking Copyright Infringement with Your Marketing?

As a small business, you're probably trying to balance your budget as much as possible, so it only makes sense to be your own graphic designer when you need to make posters, pamphlets, and business cards. Unfortunately, many individuals run to Google when they need certain photos, logos, graphics, and even fonts, and those materials are not up for grabs. This year we've seen a rise in copyright infringement case stories, so we wanted to take some time to dig into copyright laws and how that can affect you as a business through your print materials.


The Definition
There are three types of legally protected materials that could be important to you, and it's important to know the difference: patents, trademarks, and copyrights. A patent protects an invention, think of things like tools, vehicles, supplies, etc. A trademark protects brand names and logos that appear on goods and services. Finally, a copyright protects original and artistic works - this is probably where a small business will need to be cautious.

Protecting Your Print Materials
There are two things to keep in mind when thinking about protecting your print materials - protecting them from being stolen, and protecting you from accidentally stealing. In the first situation, if you've created a logo, taken photos, or written anything special for your print piece and you don't want anyone to reuse it without your permission, you'll need to have it copywritten. There are some laws that can protect you even if you don't pay the copyright fee - but if you want to ultimately be protected, it's easier to go through the proper channels.

In the second instance, you need to protect yourself from being called into court because you used something that was copywritten. The most common ways you'll probably infringe copyright is through photos, logos, and even fonts. Did you realize that many items on the web are copywritten and not available for use?

From graphics that you grabbed from Google for your poster to the cool font that matched the theme of your event - when you use these items for commercial use you are opening yourself up for trouble. There are some exceptions for personal use, and sometimes there are items that are in public domain, but it's always best to try and not evade the laws. If you really want to use something for commercial use, you can try to reach out to the copyright holder and get permission.


How Lake Printing Can Help
Do you want to stay safe while still getting designs that are professional? Lake Printing can help! We believe in making great impressions through your print materials, and part of making great impressions is keeping everything legal. From the fonts, photos, and graphics, we can help you achieve the look you love without being afraid that it will come back to bite you in the end. Visit our website to learn more about our graphic design, as well as all print materials!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Tuesday, August 7, 2018

Benefits of Using Die Cutting in Your Marketing

The shape of your print marketing piece can play a vital role in your message and it’s effectiveness because it helps it to stand out. Die cutting is a great way to incorporate shapes and new elements of design into your print pieces, as well as give them a whole new perspective. At Lake Printing, we want to help you create a print piece that you're proud to show off, so today we're going to talk about why you want to incorporate die cutting into your next print piece.


You Can STAND OUT!
Most print materials, while they look different in color and design, look rather the same in shape - kind of like billboards. If you've ever noticed, most billboards are the same shape and size, all broadcasting different messages, but they're easy to tune out when you've become accustomed to them. There are some random shapes thrown in occasionally, like a circle or square, but even those don't scream "look at me!" However, have you ever driven down the highway to find a brand new billboard with an entirely new shape? Or a sculpture built beside it to showcase the message? It stands out! This is what die cutting does for your print materials.

They Help Spread the Word
By choosing a unique shape for your business cards, brochures, folders and more, you're increasing your chances of spreading the word. In a world when people will receive hundreds of business cards a year (and also throw out hundreds of business cards a year), you want to do something that will make yours stand out. Sure, you can round the corners, or choose an odd shape - but what really makes a difference is working with your brand and your design to create a shape that is unique. People can't help but keep unique things, and when your business card is shaped like a piece of pizza because you are the best Italian restaurant in town, people will be more apt to keep your card and show it off!

Die Cuts Allow You to be Creative
While there is a level of creativity involved in designing your business card (that's why you hire the best graphic designers at the Lake of the Ozarks!), there is even more creativity at your fingertips when you use die cutting to customize your print materials at the Lake of the Ozarks. You can make your print pieces not just a piece, but interactive with the shapes colors and designs.

Increases Brand Recognition
One of the greatest things you can accomplish with your business is to create brand recognition. You want people to be able to recognize your business at a glance because of the brand. Whether it's a font you use, color scheme, photos, or shapes. This is where die cutting comes in handy - you can create shapes on your print pieces that couldn't be done with regular 2D printing. Anything that helps strengthen your brand even more is a great step in making great impressions!

Makes Your Images and Graphics POP
When deciding how to create your print pieces, you may want to use graphics or photos. Keep in mind that the best way to showcase your brand is not through stock images and clipart, but through actual images of your product and personal photos of yourself. Enhance these photos and graphics by cutting around them with die cutting! This will make them pop and definitely add more character to your images than just a flat image on paper.

Creates Something Touchable and Interactive
Have you ever seen those print pieces that beg to be touched, held, and used? When you incorporate die cutting into your print piece you are giving it that element of being interactive. When talking about business cards, brochures, company handbooks, magazines, catalogs and more, you WANT someone to pick up your piece. You want them to take it home, look at it, remember it, save it, and in the end - call your number when they need what you have. Your print piece is something that goes where your salesmen cannot go, and speak where you cannot on behalf of your business - invest in it.

They’re Versatile and Reusable
One of the best things about die cutting is that it can be combined with so many different printing techniques. You can use it on many different paper types, with different finishes, foils, embossing or more. Die cutting is also reusable. If you choose a standard shape like circles or rounded edges, it can be easier to get because they are most likely in stock - but if you choose a custom shape, we'll keep it and you can use it many times over.

Die Cutting Services
In an age where people are competing to provide the best service, make yours and easy choice by making your promotional pieces unique. At Lake Printing, our specialized staff makes it easy for you to get a great product at an affordable price, from the print products, promotional products, die cutting, and more. Visit our website to learn more about our services, and then give us a call to get a price quote!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Monday, July 30, 2018

Lake Printing Services

Lake Printing is an established print company with nearly 70 years of service and excellent print quality. We care about our local community, but we also have our eye to the future and know that expansion for larger print jobs is possible even now. Because of this, we specialize in large and small print jobs. If you aren't familiar with our company and the long history we've held at the Lake of the Ozarks, here is some information about us!

About Lake Printing

Lake Printing began in 1949 as a small Letterpress Shop in a basement located in Lake of the Ozarks, Missouri. In 1990 we moved into our present home: a 30,000 square foot facility on a 40-acre tract in Osage Beach, Missouri.

We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. We also offer many additional small press capabilities as well as a variety of multiple special finishes in bindery to accommodate all of your needs. Our Pre-Press Department includes state of the art equipment such as an Epson 9900 Color Inkjet Printer and a Direct-to-Plate CREO Trendsetter to ensure that proofing requirements are met and your project is completed without sacrificing quality.

Our Services

  • Graphic Design
  • Printing
  • Finishing
  • Binding
  • Shipping
  • Mailing
  • Promotional Products
  • Full-Color Vinyl Banners 
  • Customized Apparel
  • Numbering
  • Lamination
  • UV Coating (gloss, dull, or soft touch)
  • Aqueous Coating (dull or gloss)
  • Variable Data
  • Foil Sampling
  • Die Cutting

Promotional Products

Lake Printing offers a plethora of products to help market your business or organization. From ink pens, cups and wine bottle openers to golf balls, key chains and outdoor chairs – we can help you promote! Browse our promotional items website with over 100,000 options to view and/or call 573.346.0600 to visit with us about your next project!

Work With a Print Team That You Trust

Whether your print project is big or small, you can count on the experienced team at Lake Printing to help you achieve greatness in your print projects. Our motto is to "Make Great Impressions," and that's exactly what we want to do for you and your company. Are you ready to take your print pieces to the next level? Visit our website to learn more about our services, see our portfolio, and even submit an online quote!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Sunday, July 22, 2018

Why is Hiring a Graphic Designer So Important?

In today's visual society, you want to speak the language people are using in your marketing. Part of that is through appealing graphics. Graphic design is a part of everyday life. From the television shows, you watch to the print pieces you used to market your company. Whether you have a piece that has already been designed and printed, or your still in the beginning stages of the process, here are a few things you should know to give you a good impression of why graphic design is so important.


Why Do I Need a Professional Graphic Designer?

Have you ever gone somewhere with a table of business cards looking for a specific service? Which ones do you choose? We would wager that you grab the ones that catch your eye. Which ones do you visit the website of? Most likely the ones that have a professional feel, with enough information to show you what they do. This is why graphic design is so important. You probably wouldn't pick up a business card that was printed on printer paper with a grainy appearance and bad graphics because without even realizing it, you are judging the quality of work by the quality of their business card. In many cases, without even knowing what you're doing, you are thinking that if they invested money into their business cards, they have invested time and money into the quality of their work - and so you call them.

Will I Get Any Input in My Print Piece?

Of course! Our graphic designers are creating something just for you, and because of that, we want your opinion from the start. While our designers are trained to create something that will be eye-catching and beautiful, we also realize that graphic design is a style. Our goal is to mix your style with something that will catch attention and in the end, cause someone to want to call you for your services.


Do you Print Off a Proof For Me to See?

Many companies may print a proof off so you can hold your piece and see it in real life, but we've opted for a green option. We create your piece digitally, and then send you a PDF proof so that we can not only save you money in the long run from the cost of a proof, but also save the earth by saving more trees. Help us make a difference in our community and industry by viewing your PDF proof and saving paper and ink.

How do I Know When I Need An Updated Look?

This is hard to say, but if you are wondering if you need to update, chances are you do. While we don't always advocate for changing the entire look of your company, sometimes it can be good to update the style in small ways, or at least make sure that the information is correct so you don't have to keep marking things out with a pen. If you are ready to do a complete re-design of your business card or logo, we can help!

Count on Lake Printing for Your Graphic Design Needs

Lake Printing has been around for over 65 years, and we aim to continue making strides in our industry to continue being the best around. We provide a variety of services from graphic design to custom printing and mailing. If your business needs an updated look, or even just needs new business cards for a new employee, visit our website, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Tuesday, July 17, 2018

Digital Wall Coverings are the New Rage in Marketing!

These days in marketing, there's always the question 'how can we go bigger?' As a business owner, you want to make a big statement that will leave customers and clients remembering you long after they leave your establishment. From hotels and convention centers to retail stores and office spaces, the new next level decor piece that's making a huge statement is digital wallcoverings! See why digital wallcoverings are becoming a powerful marketing tool for commercial design.


From Focal Point to Mood Setting
While wallcoverings continue to expand their use within the hospitality industry, the design opportunities are such that they truly can be used in any industry. Retail stores and corporations are embracing the brand capabilities of digital wallcoverings, communicating their brand and message through engaging visuals that draw the viewer into the brand experience. Digital wallcoverings can create fantastic focal points in reception areas, elevator lobbies, and restaurants. They can also be the perfect solution for setting the mood you're trying to evoke in your clientele and customers.

Perfect for Personalization
Digital printing technologies take wallcoverings to the next level by providing multitudes of opportunities for personalization. Custom designs can be created from scratch by our in-house designers working in collaboration with you to meet your specific needs and desires.

Expanding Aesthetics
Hotels can use digital imagery to enhance the destination experience. Retailers and corporations can brand their walls with colors, patterns, and textures that convey their brand essence. Wide-format printing allows for uninterrupted floor-to-ceiling artistic expression that engages the brand experience. With the right digital technology and state of the art equipment anything is possible!


Create an Unforgettable Experience with Lake Printing
Digital wallcoverings can add richness and depth while creating a stunning and memorable visual experience for your patrons. So, if you're looking to step up your marketing game and create a floor-to-ceiling brand experience that will make an impact and leave a good impression, let Lake Printing help you. We specialize in creating and printing digital wallcoverings. Give us a call at Lake Printing today and get a fresh new look that you never thought possible!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com


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Monday, July 9, 2018

Thank Your Employees this Labor Day!

Almost every holiday presents opportunity to make more money for a number of businesses. With the right exposure and smart marketing, you can turn any holiday into a memorable success! With the next major holiday coming up, Labor Day, NOW is the time to start thinking about how you'll advertise your business while simultaneously thanking your hard working employees!


Let Them Wear Their Pride
A happy employee will be glad to wear your company's name in public, even outside of normal business hours! Why not say thank you for their hard work and dedication by gifting them a personalized branded stylish and professional looking jacket or vest! While it may be hot right now, you'll want to get these gorgeous cover-ups ordered now so they're available in time to give them to your employees on Labor Day to gear them up for the cool fall ahead.

Give Them Something to Talk About
The one object your employees are guaranteed to carry with them everywhere is their phone! Give them some accessories they'll love to use and show off! We offer several phone accessories that offer convenience and simple marketing. Just a few examples of great mobile giveaways are our SlingGrips, Phone Pockets, Cell Phone Ring and the ever popular PopSockets!

Treat Them to Something Sweet & Savory
Sweeten the day for your employees by rewarding them with delicious treats they can share with family and friends! A delicious tin full of chocolate chip cookies or a sweet and salty mix should do the trick. Want to go bigger? We've got gift baskets that your employees will be thrilled to receive!

Gift Them with Classic Fun for Everyone
Challenge your employees to a game of skill with a quality pinewood Ring Toss set. See who's got the magic touch or who will topple the tower with a Giant Tumble Tower Game. Roll the dice with large wooden lawn dice, or have a friendly game of Bag Toss. Celebrate Labor Day with an employee appreciation picnic filled with fun games and great times!

These are just a few of thousands of ways you can show your appreciation to the folks who make your business run smoothly. Gifting them with some spectacular promotional items is not only a great way to show your appreciation, but it's also a great way to market your company through people who are proud to be a part of your business. For more great promotional product and gift ideas, visit our website to view over 100,000 customizable promotion items!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Monday, July 2, 2018

Establishing a Brand that Works for Your Business

One of the most important things you can do when starting a business is to establish your brand. This is how your customers will learn to identify and recognize your business quickly above your competitors. A good logo is only the start of this, branding goes so far as to include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. If you can establish a solid brand from the start, you'll not only create a very professional look, but it'll make it easier for customers to recognize your business. Here are a few things you can do to help make your branding sync, and establish a brand that works for you.


Stay Focused

A new business will always have limited resources, so it's important to use the funds you have to brand very specifically. Draw your attention to the single focus of your company, and brand that. Don't get distracted on rabbit trails within the business, and the small details that make it up. You want to clearly show your customers what you do, and after hooking their attention, then you can explain the rest. If you own a landscape company, but you also offer basic home repairs and lawn maintenance, keep the original focus on the landscaping. After you've had a chance to introduce yourself and your company, then you can go into the subcategories.

Keep It Simple

From the name of your company to the logo you choose, remember to keep it all simple. This will be the way people find you, and your name and logo will grace all of the promotional products and marketing materials that you use. Make your business name easy to spell and pronounce, and keep your logo visibly appealing, while not being complicated, confusing or distracting.

Use Your Brand Consistently

After you've established a brand, be sure to use it consistently. This is one area where many companies start to stray from their original plans. Just because another slogan develops, or a different image of your company starts to form as you go on, be sure to only stick to the original branding. It can be confusing for your consumers if your branding starts to change over time. Keep continuity in your business cards, promotional products, vinyl banners and other print materials. This will establish your brand, but also make it easier for someone to recognize your brand when they see it!


Branding Your Business

Our team of professional graphic designers would love to help you create a logo and brand that distinguishes your company, but also helps keep your brand consistent. At Lake Printing, we specialize in promoting your company through print products that get your name out there. From custom designed print products, to a custom mailing system to get those products to your customers, we help you take care of it all!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Monday, June 25, 2018

Poster Marketing Strategies that Work

Posters are an excellent way to market your business in a big and boastful way. They can be a huge and effective part of your business's marketing strategy if done right. Lake Printing has some excellent ideas for making the most of your print marketing using posters to show your products and services! Check out some poster marketing tips we have to emphasis your poster marketing strategy:

Keep it Simple.
Don't worry about making your poster a work of art worthy of hanging in a museum. That's not the point of marketing. Your poster should have a call to action, an offer if applicable, and be easy to read. While nice graphics are eye-catching, too much text, color and graphics can take away from the message. When it comes to posters, simplicity sells.

Repetition Pays Off.
Being repetitive and consistent with your marketing is the only way it's going to work. You can't just pop out a poster one time and expect for it to drive in customers immediately or continuously. While you may see a small incline in sales, chances are if you don't stick to it, that flow is going to die down. You've got to keep drawing customers in with new offers and messages, all while sticking to your brand so they subconsciously recognize your business. And if your posters boast amazing offers, customers will look forward to your weekly advertisements.

Print for Impact and Longevity.
Have your posters printed on Lake Printing's state-of-the-art printing presses using high-quality materials such as 100-pound gloss text or cover stock, 16-point gloss cover stock, or 13-point recycled matte cover stock. We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. Our Pre-Press Department includes state of the art equipment such as an Epson 9900 Color Inkjet Printer and a Direct-to-Plate CREO Trendsetter to ensure that proofing requirements are met and your project is completed without sacrificing quality. Premium poster printing brings out the best in your design and also stands up better to weather and traffic.

Big and bold, posters make an immediate impression on a large number of people at any given time. They offer the unique ability to market a business with just one sales piece. And since they're economical to print and easy to distribute, posters are one of the best and easiest marketing strategies today. Be creative and eye-catching, and your poster will be primed for serious business. Lake Printing can help design a masterpiece poster to best showcase your business and boost your business marketing. Contact us today to discuss poster printing and all other promotional printing for your business!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Friday, June 15, 2018

3 Benefits of Wide Format Printing

Your office printer suffices for a number of every day small printing jobs that require little in the way of quality, size options and durability. But there are instances when businesses require printing larger-than-legal documents or graphics, such as rolling out a new marketing campaign. There may also be times when your office printer’s limited features prevent you from achieving a desired output quality on a bigger medium or handling a large quantity of prints in a short period of time. A wide format printer is the solution to these dilemmas. Check out 3 benefits of wide format printing!


1. Capacity to Print Large-Width Media
Wide format printers can handle and yield print media much greater than the standard print job. The designs are often printed on large rolls rather than on separate sheets such as those used by home or even office grade printers. Because of their capacity to produce refined and big prints, large format copiers are highly efficient in printing marketing signage, banners, and more! And because they allow for quick printing, turnaround time for print material is minimal.

2. Better Image Refinement
While large format printers are categorized as inkjet, lasers, thermal, or electrostatic, in theory they all employ droplet technology, a system that utilizes microscopic drops and a high-precision ejection process. One of the challenges with regular printers is that ink sometimes tends to smudge, blur, or overlap where images and text are found in the same document. Regardless of your chosen printing speed or whether you’re printing a high resolution image or a low DPI image, print quality remains consistently vibrant, sharp, and finely detailed. Wide format printers are able to identify text and graphics separately, so lines are sharper and texts and images are distinct from each other.

3. Print Speed, Accuracy and Convenience
These copiers are designed for speedy printing, producing high-quality prints at a rate of 125 to 5,000 square feet an hour. That means one to 10 massive posters in a span of 15 minutes. Given their speed, accuracy, and convenience, wide format printers allow us to provide greater efficiency and productivity. Wide format printing is also more affordable than screen printing!

When your business depends on large-scale prints, trust Lake Printing to handle your printing needs! Outsourcing your printing needs to us, especially for your wide format printing needs, provides better flexibility, convenience, and savings for your business! Give us a call at Lake Printing today to discuss your business print and marketing needs!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com


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Monday, June 11, 2018

10 Tips to Improve Your Marketing Game

Print marketing is a valuable way to advertise your business. Whether you're marketing with banners, business cards, promotional products, or catalogs - we can help. Of course, it's important to remember that there are good ways to market and other unproductive ways. Here are 10 tips to improve your marketing game we've learned in our 68 years of experience.


1. Choose Quality
Your customers and clients may not know everything about your business, but they DO know when you're skimping on the quality of your marketing. Choosing quality paper, products, and materials is a must.

2. Create an Emotional Connection
It's common knowledge that people buy for emotional reasons, so make your marketing emotional. Whether you include pets and kids on your promotional items, influence emotions with colors, or use highly effective text, you can create an emotional connection with your materials.

3. Measure Your Marketing
Find ways to measure your marketing. If you aren't measuring the success of your marketing, you won't know which channels are the most practical for you. Whether your marketing channels involve promotional products or banners, you'll want to use what works.

4. Utilize Promotions
Promotional products are a great way to appeal to your client. Utilizing promotional products, and promotions within your company are both valuable ways to market.

5. Be About People
People are the ones buying your product and using your service, make sure you are making them a priority in your marketing. Whether you're catering your marketing to them, or you are thanking them for their business with your company by giving them a promotional product - be about your customers.

6. Know Who Your Customer Is
In all marketing, it's important to know who your customers are. It can help you cater to their needs, wants, and better serve them - even through marketing.

7. Use Weakness as a Strength
“Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength….brilliant marketing is taking the product you have and figuring out the right positioning." – Reed Hastings, Co-Founder, and CEO of Netflix

8. Focus on Problems and Solutions
If your product or service can help solve a problem for your client - focus on that in your print media. They have a problem, you have a solution!

9. Market To Your Customers Shopping Habits
There are many different types of customers with different shopping habits. If you appeal to those habits, you can pinpoint exactly how to market. Whether you utilize direct mailing, posters, pamphlets or banners.

10. Be Creative!
Creativity is key when creating your print marketing. Our team of professionals can help you come up with creative ideas for your print marketing!

Improve Your Marketing Strategy
Whether you have a large project or a small print job - Lake Printing wants to help you. Visit our website to learn more about our print services, and don't hesitate to reach out to us when you have questions about our services or to get a quote. We look forward to helping you make great impressions!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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