Friday, May 18, 2018

What You Need to Consider for Outdoor Banners

Large banners are a great way to advertise a business or event. Whether it’s a sale, event, achievement or even a grand opening, banners can let the community know about it. Outdoor banners can get the attention of a large audience, who will then, hopefully, visit your business. Lake Printing offers state of the art digital printing for large format banners. Here are a few things you should consider before ordering your next banner:

Be Consistent with Branding
Make sure that your banner is concise with your business branding. Having a logo or a slogan on the banner is a good way to tie it back to your business. If possible, try to stick with colors and font that you use on all other marketing media.

Have a Purpose
What is this banner going to be used for? Have a strong purpose for your outdoor banner. Be concise and clear with the wording. Most of the time, people who see your banner will be passing by and not have a long time to read what is on it.

Have a Clear Call to Action
Not only do you want to have a strong purpose, but it is a good idea to have a clear call to action. What do you want your target audience to do after reading your banner? A website is an easy place to direct people to get more information about your business or event.

Location, Location, Location
Where will your banner be located? Who are you trying to reach? Will they be walking by your banner or driving by it? How big does it need to be in order for your target audience to see it? Also, make sure your design allows for mounting.

Think about Durability and Color
Outdoor signs need to be a lot more durable than indoor signs. Not only does it need to be a thicker vinyl than indoor signs, but it you need to think about fading. Bright colors will not only attract customers, but will still be readable during bright, sunny days and even cold, gloomy days.

Make it Simple
Have only one message on your banner. Outdoor banners are very different than indoor ones. Customers who see your banner indoors can take the time to read all the information, while those who see your outdoor banner may only have seconds to read it.

Choose a Legible Font
Font size and type is an important factor when creating outdoor banners. Your banner will not be very effective if people cannot read it. The distance between your banner and your intended audience will help you determine what size font will be necessary. Size isn’t the only factor in readability; a neutral font can help your audience read your message better.

Lake Printing, the best large format printing company, makes advertising easy! With fast turnaround on custom orders, it has never been easier to advertise your business with banners. If you need help with printing and design, make sure to contact Lake Printing!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting



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Friday, May 11, 2018

3 Tips for Creating Effective Flyers

Flyers can be a huge and effective part of your business's marketing strategy if done right! Lake Printing has some excellent ways to make use of flyers that will blow your marketing strategy up in a good way! Check out some flyer marketing tips we have to make the most of your marketing strategy:


1. Keep it Simple.
Don't worry about making your flyer a work of art worthy of hanging in a museum. That's not the point of marketing. Your flyer should have a call to action, an offer if applicable, and be easy to read. While nice graphics are eye-catching, too much text, color and graphics can take away from the message. When it comes to flyers, simplicity sells.

2. Repetition Pays Off.
Being repetitive and consistent with your marketing is the only way it's going to work. You can't just pop out a flyer one time and expect for it to drive in customers immediately or continuously. While you may see a small incline in sales, chances are if you don't stick to it, that flow is going to die down. You've got to keep drawing customers in with new offers and messages, all while sticking to your brand so they subconsciously recognize your business. And if your flyers boast amazing offers, customers will look forward to your weekly advertisements.

3. Print for Impact and Longevity.
Have your flyers printed on Lake Printing's state-of-the-art printing presses using high-quality materials such as 100-pound gloss text or cover stock, 16-point gloss cover stock, or 13-point recycled matte cover stock. We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. Our Prepress Department includes state of the art equipment such as an Epson 9900 Color Inkjet Printer and a Direct-to-Plate CREO Trendsetter to ensure that proofing requirements are met and your project is completed without sacrificing quality. Premium printing brings out the best in your design and also stands up better to weather and traffic.


Flyers make an immediate impression on a large number of people at any given time. They offer the unique ability to market a business with just one sales piece. And since they're economical to print and easy to distribute, flyers are one of the best and easiest marketing strategies for any business. Be creative and eye-catching, and your flyer will be primed for serious business. Lake Printing can help design a masterpiece flyer to best showcase your business and boost your business marketing. Contact us today to discuss flyer printing and all other promotional printing for your business!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Thursday, May 3, 2018

Window, Wall, & Floor Graphics for Your Business

From hotels and convention centers to retail stores and office spaces, staying ahead of the marketing industry is the name of the game. How will you capture attention and keep the interest of your patrons? We've got a few marketing tools that will help create an experience and evoke an emotional response that can turn any marketing message into a streaming line of revenue for your business. Take a look at some of the graphics we can design for you that will be a powerful marketing tool for any business.



Wallcoverings
Digital wallcoverings can add richness and depth while creating a stunning and memorable visual experience for your patrons. Custom wallpaper & mural printing provides a host of marketing opportunities that allow you to enhance your company office, building exterior or public space. Custom wallpaper is a lightweight, durable material which has a variety of uses, from commercial to residential installations. If you are looking for branded wall graphics or a custom wall mural, we can help!

Floor Decals
Give your retail store or business location a professional look by creating and installing our custom vinyl floor decals and graphics. Floor graphics that Lake Printing produces can add flair to any retail shop, venue, or community event. Not only do they look sharp and draw foot traffic, but they’re easy to remove and replace. Add the feel of a high profile atmosphere with stunning floor decals!



Window Decals
There’s plenty of ways to drive more customers into your store, but one of the easiest and most effective options is to invest in store window graphics. With their enticing, full-color imagery, window graphics transform your storefront, helping you attract customers and drive revenue through your doors. Catch the eye of customers with personalized window decals. Whether you're using them to advertise sales, post your hours or brand your office, all you have to do is peel off the backing and apply.


Create an Unforgettable Experience with Lake Printing
These forms of marketing tools can add richness and depth while creating a stunning and memorable visual experience for your patrons. So, if you're looking to step up your marketing game and create a floor-to-ceiling brand experience that will make an impact and leave a good impression, let Lake Printing help you. We specialize in creating and printing digital wallcoverings, floor and window decals. Give us a call at Lake Printing today and get a fresh new look that you never thought possible!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com


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Friday, April 27, 2018

Lake Printing Services

Lake Printing began in 1949 as a small Letterpress Shop. Since 1949 we have expanded our product line and serve clients nationwide! We have top of the line Presses to handle projects of all sizes. We have printing capabilities from small press to wide format printing and large runs. Lake Printing has a large product offering and would like to share with you the services we offer.


Graphic Design


One thing that makes Lake Printing unique is we offer in-house graphic design services. Marketing your business starts with a great design! Lake Printing offers superior graphic design services at the Lake of the Ozarks and nationwide to accommodate all your printing needs.


Promotional Products 


We offer a plethora of products to help market your business or organization. From ink pens, cups, wine bottle openers, to golf balls, key chains, and outdoor chairs. We want to help you promote your business! Visit our website to view over 100,000 promotional product options! 

Full-Color Vinyl Banners


With our wide format printing, we can do full-color vinyl banners! These banners are great for any marketing campaign. They are weather and tear resistant which makes them perfect for the outdoors. The great thing about these banners is because they are so durable, they can be used over and over again! For the price, our Vinyl Banners make for the perfect marketing campaign signage!

Customized Apparel


A great way to promote your business is with great apparel. Order custom apparel for special events, employees, or shop merchandise. The best part about your business logo being on appeal is anyone who wears it is essentially a walking billboard for your company!


Lamination


Need anything laminated? We have you covered! Laminating machines can be costly, so let us help you with all your laminating needs. There is no need to buy your own machine, plus we guarantee your product will come out looking very professional.

Binding


If you want a proposal or presentation to look professional, our binding services are the perfect fit. Our binding will set your proposal or presentation apart from everyone else by giving it a professional look. Our binding services are also great for books and magazines. Contact us today for a free quote!

Aqueous Coating


We offer both dull or gloss aqueous coating. It is used to protect your printing materials and helps to deter dirt and fingerprints. This coating is great for mail pieces such as postcards because the coating makes it more durable. Having your business cards made with the aqueous coating is also a nice touch because it can make them last longer, especially when they are carried around in other people’s pockets.

UV Coating


UV coating has a lot of the same benefits as the aqueous coating. UV coating provides the highest gloss versus other coatings. If you are looking for more of a hard finish on your printing materials, then UV coating is perfect for those materials.

Die Cutting


Die cutting is used for cutting specific shapes out of paper. The purpose of die cutting is to make a unique product that will stand out. Die cutting is great for business cards, brochures, or rack cards. The reason you would want to use die cutting is to get the attention of consumers. Having something in a unique shape, such as a brochure can catch the eye of the consumer and cause them to do a double take. That extra couple of seconds may be what causes them to choose your business.


Lake Printing is the printing hub of the Midwest, serving clients nationwide. We work with our clients on jobs large and small. From wide format printing, business cards, graphic design, binding services, and more, we are here to serve you with all your printing needs. Contact us today at 573-346-0600 or visit our website for a free quote!   

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Friday, April 20, 2018

The Best Signage For Your Marketing Campaign

Are you thinking about upping your marketing campaign game? Having visually stimulating signage can play a huge roll in a successful marketing campaign. Lake Printing is here to help you by producing your business' signs that will attract consumers. Lake Printing offers a variety of printing products that can help you with all aspects of your marketing campaign. Below are what we believe are the best signage for your marketing campaign.

Brand Consistently is Important 


Before you decide what kind of signs you should use to advertise a business or event, you should think about what you want your signs to look like. Brand consistency is a very important part of any marketing campaign. You should try to make all your ads look similar. Use the same colors, fonts, and logos in all your advertisement. Every advertisement shouldn't look identical, but you should try to have a common theme or element in all your ads, especially your logo. The reason you want brand consistency is so your brand gets into consumers' minds. Often, establishing brand recognition takes time. When you have a consistent look, feel, and logo, it is easier for consumers to associate your brand with your advertisements.

Vinyl Banners 


Lake printing has the equipment to produce digital printing for large format banners. Large banners are effective because you can get the attention of a large audience at any event. When your banner is displayed at a large event, it is a relatively inexpensive way to get your brand in front of a lot of people. 

Another plus to using large banner advertisement is the durability. Vinyl banners last longer than paper or cloth. Banners can be put outside because they are tear-resistant and weatherproof. 

Versatility is another huge benefit of vinyl banners. Typically, banners are outdoors, but you can put your banner anywhere. We find that large banners are extremely effective, but we can make them in all sizes. Best of all, you can move your banner anytime you want. For one price, you can have a long-lasting banner that can be used over and over again. 

Decal Printing

Decal printing is great for retail store windows and doors. We can print in all different shapes, colors, and sizes. Decals are great because they can be removed easily. Decals can also be used for walls. Like vinyl banners, decal printing is a versatile marketing tool. 

Floor to Ceiling Prints      

Lake Printing even has printers big enough to create a floor to ceiling advertisement! One way to get consumers attention is a full wall advertisement. These are great for entryways and wall murals. Make a statement and contact Lake printing at the Lake of the Ozarks to print one today! 

Kiosks 

If you want to get your advertisement in front of a lot of people, Kiosk advertising can be very effective. Kiosks are similar to billboards because they are placed in areas where people travel through. An advantage that kiosks have over billboards is that consumers can stop to look at the advertisement in detail. With billboards, consumers typically can only see the advertisement for a few seconds while they are driving.    

Lake printing is here to help you will all your digital printing needs. We pride ourselves on a fast turnaround on custom orders. Having a successful marketing campaign starts with quality advertisement prints. If you need any help with the printing and design for your marketing campaign, give Lake Printing a call at 573-346-0600.    

You Can Trust Lake Printing for Your Large & Small Print Needs


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Monday, April 9, 2018

Add Richness and Depth to Your Business with Digital Wallcoverings!

From hotels and convention centers to retail stores and office spaces, the new next level decor piece that's making a huge statement is digital wallcoverings! Wallcoverings can create an experience and evoke emotional response that can turn any setting into a visual stunner. For this reason alone, digital wallcoverings are becoming a powerful marketing tool for commercial design.


Perfect for Personalization
Digital printing technologies take wallcoverings to the next level by providing multitudes of opportunities for personalization. Custom designs can be created from scratch by our in-house designers working in collaboration with you to meet your specific needs and desires.

From Focal Point to Mood Setting
While wallcoverings continue to expand their use within the hospitality industry, the design opportunities are such that they truly can be used in any industry. Retail stores and corporations are embracing the brand capabilities of digital wallcoverings, communicating their brand and message through engaging visuals that draw the viewer into the brand experience. Digital wallcoverings can create fantastic focal points in reception areas, elevator lobbies, and restaurants. They can also be the perfect solution for setting the mood you're trying to evoke in your clientele and customers.

Expanding Aesthetics
Hotels can use digital imagery to enhance the destination experience. Retailers and corporations can brand their walls with colors, patterns, and textures that convey their brand essence. Wide-format printing allows for uninterrupted floor-to-ceiling artistic expression that engages the brand experience. With the right digital technology and state of the art equipment anything is possible!

Create an Unforgettable Experience with Lake Printing
Digital wallcoverings can add richness and depth while creating a stunning and memorable visual experience for your patrons. So, if you're looking to step up your marketing game and create a floor-to-ceiling brand experience that will make an impact and leave a good impression, let Lake Printing help you. We specialize in creating and printing digital wallcoverings. Give us a call at Lake Printing today and get a fresh new look that you never thought possible!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com


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Monday, April 2, 2018

Lake Printing is GREEN Printing!

Printing is a practice that is used in almost every office space all over the world, and it involves electricity, ink, and paper. All of these can make a huge impact on the planet, and that's why Lake Printing has become a Green Certified Printer. We care about protecting this planet, but we also realize that you need professional print products just as much as ever, so we've found a great compromise. Here are a few reasons why we believe in green printing, and how our shop protects the earth one sheet of paper at a time.



It's in the Ink

At Lake Printing we use green printing practices from beginning to end, so it's no surprise that even our ink is eco-friendly. We use soy ink instead of petroleum based ink not just because it's better for the earth, but it can also produce brighter, more vibrant colors. This means that the end result is safe for the earth and visually appealing. It can also be more cost effective than other oil-based inks.

Recycling

This is generally one of the first things that come to mind when you think of ways to be more eco-friendly. Recycling all of our waste paper, cardboard, used printing plates, solvents and used toner cartridges means that instead of these items going straight to a landfill, they are re-purposed and re-used. We also use recycled paper whenever possible. Some projects need to have new paper, but if we have the choice of going the green route, we always do. You can never go wrong with recycling!

Using Washable Items

Paper towels are a huge resource, but they are also extremely wasteful from an eco-friendly perspective. From beginning to end the process to make them uses more resources than you would imagine, like oil, water and of course, trees. Paper towels also end up in the landfills when they are used, and while they will biodegrade eventually, it takes at least one year to do so. Unfortunately, paper towels aren't just made from trees, and any chemicals in them are also degrading into our earth. This is why Lake Printing makes it a point to use washable shop towels in the production area instead of disposable. In this way, we are able to save hundreds of trees, but also save tons of space in the landfills just with this one eco-friendly choice.

Eco-friendly Proofs

As the best national printing company, one of the most important parts of our business is sending proofs to our clients, while many companies will show printed proofs, we have made the choice to send customers PDF proofs via email whenever possible. This saves on the amount of paper and ink that is wasted on a proof so we can use it for the actual print piece. By choosing to accept PDF proofs, you are helping us help the environment. If you can opt for the PDF or virtual proof, it's always best to do so.

Saving the Earth One Piece of Paper at a Time

At Lake Printing, we take green printing seriously, and that's why we've taken specific measures to create an eco-friendly workflow. While green printing is important to us, your satisfaction is also important, which is why we only use the best products so you have the highest satisfaction in our products. If you're ready to start saving the planet while still receiving the best print products, visit our website to learn more!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Monday, March 26, 2018

Choosing the Best Marketing Products for Your Business

When it comes to choosing the best marketing products for your business, sometimes it can seem overwhelming - the choices are endless. At Lake Printing, we want to help you take the hassle out of making the right decision, and help you make great impressions with every print piece you hand out. No matter what your company needs, we are here to help with your printing and promotional products. Here are a few ways you can choose the best product for your company in the midst of so many choices.


Why Are You Promoting?
Determining the "why" of your promotion will help you decide which type of print product will be the best for you. If you need a print product because you want to get more information out about your company in an easy and concise way, a business card could be a very good option for you. If your business wants to provide detailed information about their services, products or mission, you may want to consider a pamphlet. These give you the freedom to include a lot of information without cramming too much into a small space. If you need a LOT of people to see your information, and you need something that works well in different environments, a banner can be a great way to promote your company. It can stand up to the heat, snow, rain, cold, and more, so you won't have to worry about it falling apart.

What Are You Promoting?
Think about what you are wanting to promote. Do you need to let people know about an event you're hosting, a product that has just hit the shelves, or a brand new feature of your company? Narrowing down your focus can help you decide what would be better for your company. If you're hosting an event, a full color laminated flyer could be a practical option for you. You can grab the eye of your customers in passing, and then provide them the details so they know where, when and why to show up. If you have a new product in your store, a banner can easily showcase this new product, and grab attention from a far distance. If you are promoting a new service for your company, like online ordering, you can take advantage of our great mailing options. We can help you create a postcard that will effectively show what you need to, and then mail it out to a customized list of people who will benefit most from your information.

How Many People Do You Want to Reach?
Finally, realizing how many people you need to reach can make a difference in the type of product you're choosing. If you just want to make connections one-on-one, shake hands, remember faces and names, a business card is a personal way to introduce yourself and get out information about your company. Whereas, if you want to reach thousands of people, a customized mailing could be a better choice for you.

Customized Print Products
Choosing a print product for your company can be a very important decision, but doesn't mean it has to be hard. At Lake Printing, we can help you find the best product for your company, while also helping you meet specific needs and staying within your budget. If you're ready to find the best product for you and your company, visit our website, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Tuesday, March 20, 2018

6 Tips to Expedite Your Print Project

Planning a printing project shouldn't be a stressful task, but when you're on a time crunch, you might feel the pressure. With everything else going on with planning an event or gearing up for a big sale, worrying about your print advertising shouldn't be one of those things you've got to stress about. And thankfully, there are some things you can do to help alleviate some of those stresses and expedite your printing jobs. Take a look at some of the easy tips we have to help you save time.


1. Communicate Early with Your Printer
The earlier you're able to communicate your print design needs and deadlines, the easier it will be for the print company to complete the job. A heads up does wonders when it comes to saving time and working efficiently. Get your printer’s input as soon as you can. Find out what might speed up your job and improve delivery time. Get a working schedule, share it with key colleagues, stick to it, and always keep your printer in the loop.

2. Proof Carefully Before Sending to be Printed
This is essential for saving time. Proof every job carefully before you send a file to your printer. In fact, do it multiple times and put a second or third set of eyes on the design before sending. This way, there should be no corrections or edits when you get the proof.

3. Review Proofs Quickly
Once the designer has sent you a preview of your print project, take the time to review it rather than putting it off for a later time. The longer you hold onto a proof and the more people you involve in the approval process, the longer it will take to print and deliver the job. Streamline this step internally and turn proofs around fast.

4. Use In-House Paper
We understand that you want your print to stand out and be special and different, and we wholeheartedly support that! But when it comes to being in a time crunch, waiting on a specialty paper can cause timing issues. Printers stock certain paper (text weight and cover), so it’s there when customers need it. This is paper that a printer’s already tested on their presses and bindery equipment, so they know the job will run smoothly on the sheet. Sometimes specialty paper can take weeks to locate and get shipped to your printer.

5. Design in Standard Sizes
Take advantage of common sheet sizes, which will also save you money and reduce waste. Ask your print rep what’s standard for the paper you’re considering. Sometimes a print project that is sized as a 5.5×8.5, instead of printing 2 up on an 8.5×11 sheet, it can actually be printed 4 up on an 11×17 sheet which saves a big chunk of change. All of the above are common sizes, and a good rule of thumb is to print in increments of 8.5×11 or what can fit into that.

6. Choose a Lake of the Ozarks Printing Company
Keeping your print jobs local can help to save you time and money because you can quickly swing by our office to pick up your print projects once they're completed. If your print job requires mailing and fulfillment, we can help you save time and money by doing this for you. Plus, you’ll have one graphic designer in charge of your job, not several. Keeping all of the work in-house is a big time saver.

So if you're planning an event or prepping for an upcoming sale, make sure to get your Lake of the Ozarks marketing products designed and printed at Lake Printing! We'll be happy to help you create a design to fit your event theme - just give us a call or REQUEST A FREE QUOTE ONLINE today! We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. We also offer many additional small press capabilities as well as a variety of multiple special finishes in bindery to accommodate all of your event printing needs!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Wednesday, March 14, 2018

Branding Your Business for Successful Growth

Establishing your business brand is one of the most important things you can do for your business' growth and success. This will assist your customers in recognizing your business quickly from the colors, logo, or even font. A good logo is only the start of this. Branding goes so far as to include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. And in this case, consistency does pay! From the get go, if you can establish a solid brand, it will not only give you a very professional look but make it easier for customers to recognize your company. Here are a few things you can do to help make your branding sync, and establish a brand that works for you.


Stay Focused

A new business will always have limited resources, so it's important to use the funds you have to brand very specifically. Draw your attention to the single focus of your company, and brand that. Don't get distracted on rabbit trails within the business, and the small details that make it up. You want to clearly show your customers what you do, and after hooking their attention, then you can explain the rest. If you own a landscape company, but you also offer basic home repairs and lawn maintenance, keep the original focus on the landscaping. After you've had a chance to introduce yourself and your company, then you can go into the subcategories.

Keep It Simple

From the name of your company to the logo you choose, remember to keep it all simple. This will be the way people find you, and your name and logo will grace all of the promotional products and marketing materials that you use. Make your business name easy to spell and pronounce, and keep your logo visibly appealing, while not being complicated, confusing or distracting.

Use Your Brand Consistently

After you've established a brand, be sure to use it consistently. This is one area where many companies start to stray from their original plans. Just because another slogan develops, or a different image of your company starts to form as you go on, be sure to only stick to the original branding. It can be confusing for your consumers if your branding starts to change over time. Keep continuity in your business cards, promotional products, vinyl banners and other print materials. This will establish your brand, but also make it easier for someone to recognize your brand when they see it!


Branding Your Business

Our team of graphic designers would love to help you create a logo and brand that distinguishes your company, but also helps keep your brand consistent. At Lake Printing, we specialize in promoting your company through print products that get your name out there. From custom designed print products, to a custom mailing system to get those products to your customers, we help you take care of it all!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Wednesday, March 7, 2018

Check Out the Many Services We Offer at Lake Printing!

At Lake Printing, we offer a variety of services, from printing to mailing. All of these services are available because we know how important it is for your business to make a great impression. We have been located at the Lake of the Ozarks for over sixty years and we look forward to being here for sixty years more. If you're looking for a print company who can meet your needs, big or small - check out our services!

GRAPHIC DESIGN

Good graphics are a way to make or break your print materials. You can invest your money in high-quality printing and nice paper, but if you don't have a good design, the chances of it catching your customer's eye is slim. Let our graphic designers create an eye-catching piece for you!

PRINTING

We use top of the line printers to ensure that you are receiving a high-quality product. From large to small batches, and large to small products, we can do it all.

FINISHING

In order for your print product to look it's best, and perform the way you expect, finishing is required. From binding, trimming, laminating, foil stamping, die cutting, and more - we do it all!

FULL-COLOR VINYL BANNERS 

Banners are a great way to send a BIG message! They can be customized with any photos, logos, fonts, or colors - meaning the sky is the limit.

BINDING

There are many types of binding available, and all of these types have a specific purpose in your print materials. From ring binding to staple binding, we can help you make your print piece look professional and finished.

MAILING

Do you want to mail out a print piece? We can help you not only design and print your mailer, but then choose an ideal audience (or use your current addresses) and reach your clients!

PROMOTIONAL PRODUCTS

Did you know that a promotional product with your logo doesn't just appeal to your current clients, but also to the people they come in contact with? If you hand out a bag with your logo, not only will your client have your phone number when they need it, but they can also advertise to the people the run into at the store, post office, gas station, and more!

LAMINATION

The difference between a professional print piece and a piece that is damaged due to the elements is lamination. If you're making a cover, poster, or another project that requires the paper to be protected, lamination is what you need.

UV COATING (GLOSS, DULL, OR SOFT TOUCH)

UV coating is a process that we perform on your print piece to help preserve it and make it look even nicer. It looks spectacular on business cards, postcards, and other pieces that you may hand out.

AQUEOUS COATING (DULL OR GLOSS)

Not only does aqueous coating make your print piece look nice when you ha, it helps to deter fingerprints and smudges.

VARIABLE DATA

Have you ever wanted to create a print piece that is custom for every single person? Whether you want to put their individual name on each post cards or have another thing in mind, variable data allows you to do that - even in large quantities.

FOIL STAMPING

This process allows you to create an elegant look that can only be achieved through foil stamping.

DIE CUTTING

Die cutting gives you the flexibility to not only create a particular look for your print piece but to also use this process for more in-depth projects like packaging.


Our team is ready to assist you with any of your print needs, large or small. In fact, we are here to help you make great impressions. If you are looking for a business who can provide any of these services for you, we would be honored to be your small-town connection. Visit our website to learn more about our services, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Monday, February 26, 2018

Rely on Wallcoverings to Send a Powerful Message!

From hotels and convention centers to retail stores and office spaces, the new next level decor piece that's making a huge statement is digital wallcoverings! Wallcoverings can create an experience and evoke emotional response that can turn any setting into a visual stunner. For this reason alone, digital wallcoverings are becoming a powerful marketing tool for commercial design.


Perfect for Personalization
Digital printing technologies take wallcoverings to the next level by providing multitudes of opportunities for personalization. Custom designs can be created from scratch by our in-house designers working in collaboration with you to meet your specific needs and desires.

From Focal Point to Mood Setting
While wallcoverings continue to expand their use within the hospitality industry, the design opportunities are such that they truly can be used in any industry. Retail stores and corporations are embracing the brand capabilities of digital wallcoverings, communicating their brand and message through engaging visuals that draw the viewer into the brand experience. Digital wallcoverings can create fantastic focal points in reception areas, elevator lobbies, and restaurants. They can also be the perfect solution for setting the mood you're trying to evoke in your clientele and customers.

Expanding Aesthetics
Hotels can use digital imagery to enhance the destination experience. Retailers and corporations can brand their walls with colors, patterns, and textures that convey their brand essence. Wide-format printing allows for uninterrupted floor-to-ceiling artistic expression that engages the brand experience. With the right digital technology and state of the art equipment anything is possible!

Create an Unforgettable Experience with Lake Printing
Digital wallcoverings can add richness and depth while creating a stunning and memorable visual experience for your patrons. So, if you're looking to step up your marketing game and create a floor-to-ceiling brand experience that will make an impact and leave a good impression, let Lake Printing help you. We specialize in creating and printing digital wallcoverings. Give us a call at Lake Printing today and get a fresh new look that you never thought possible!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com


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Wednesday, February 21, 2018

Boost Your Mail Marketing Game with Variable Data Printing!

Imagine receiving a postcard in the mail from a corporation - but it's customized directly for you. With variable data printing, elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process. This allows you to pinpoint your marketing directly to an individual customer and not just to your customers as a whole.


Lake Printing can help you create a personalized print piece for every customer by working with our sister company, Lake Variable Solutions. They specialize in variable data printing, which fosters brand loyalty and personal relationships with your customers. Lake Variable Solutions has experienced excellent results in working with casinos to achieve a custom print product based on each individual client. Here are a few ways this print technique can help your business!

We Deliver...

Your Message
Defining your message and creating a cohesive campaign around it can be a major undertaking. If you need help with copy, design or marketing strategy, our team has over 50 combined years of experience in the industry. We want to help make your print promotions stand out!

Quality Products
A lot goes into the manufacturing process, and each step is vital. We start with choosing the best format for your mailer, then programming the variable data, ending with the production and mailing of your variable data print material. Our team follows strict quality control procedures to ensure your message is communicated correctly.

On Time
Database driven loyalty mailings are our specialty and are given a high priority in our shop. We understand the importance of getting your message in the hands of your customers, meaning we deliver on time.

Value
Putting a direct mail piece into your customer's mailbox is one of the best ways to get their attention. We guarantee to provide competitive pricing and save you money when possible. We also strive to give you the best return on your printing and mailing dollars.

Variable Data Digital Marketing
While variable data printing is and effective way to reach your customers, you can also utilize this in a digital form. Deliver direct messages to your customers through their digital devices that they use on a daily basis. We can incorporate personalized email marketing, mobile SMS/text, QR codes, personalized landing pages, social media integration and more. We also offer reporting and analytics so you can see how well this type of marketing is working for your business.

Quality Control
In this business, there is zero room for error. We've incorporated several checks and balances into our operating procedures to ensure that your print materials stay perfect through the entire manufacturing process. We also employ approvals and sign-offs to help provide 100% accuracy with our products. Here are a few of the ways process ensures accuracy and security:
  • Multiple internal sign-off for approval of proofs to ensure accuracy 
  • Secured FTP File Transfer 
  • Errors and Omission Insurance 
  • Plan to ensure completion of on-going production of jobs 
  • In the event of natural disaster or business interruption, we have production facilities in multiple locations 
  • Multi-step QC process for variable data 
  • Dedicated proofreaders 
  • Postal Experts to verify address panel 
  • In-line bindery processes 
  • Approval sign-offs from each process

We are the Best Variable Data Print Company
With our combined knowledge and experience, we work hard to make sure that your products are perfect. No matter who your customers are, we can help make your marketing pop with variable data printing. From customized print pieces to promotional products with your logo, Lake Printing is here to help. Contact us today for a quote on your next print marketing plan, we'll help you every step of the way.

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com



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