Monday, July 9, 2018

Thank Your Employees this Labor Day!

Almost every holiday presents opportunity to make more money for a number of businesses. With the right exposure and smart marketing, you can turn any holiday into a memorable success! With the next major holiday coming up, Labor Day, NOW is the time to start thinking about how you'll advertise your business while simultaneously thanking your hard working employees!


Let Them Wear Their Pride
A happy employee will be glad to wear your company's name in public, even outside of normal business hours! Why not say thank you for their hard work and dedication by gifting them a personalized branded stylish and professional looking jacket or vest! While it may be hot right now, you'll want to get these gorgeous cover-ups ordered now so they're available in time to give them to your employees on Labor Day to gear them up for the cool fall ahead.

Give Them Something to Talk About
The one object your employees are guaranteed to carry with them everywhere is their phone! Give them some accessories they'll love to use and show off! We offer several phone accessories that offer convenience and simple marketing. Just a few examples of great mobile giveaways are our SlingGrips, Phone Pockets, Cell Phone Ring and the ever popular PopSockets!

Treat Them to Something Sweet & Savory
Sweeten the day for your employees by rewarding them with delicious treats they can share with family and friends! A delicious tin full of chocolate chip cookies or a sweet and salty mix should do the trick. Want to go bigger? We've got gift baskets that your employees will be thrilled to receive!

Gift Them with Classic Fun for Everyone
Challenge your employees to a game of skill with a quality pinewood Ring Toss set. See who's got the magic touch or who will topple the tower with a Giant Tumble Tower Game. Roll the dice with large wooden lawn dice, or have a friendly game of Bag Toss. Celebrate Labor Day with an employee appreciation picnic filled with fun games and great times!

These are just a few of thousands of ways you can show your appreciation to the folks who make your business run smoothly. Gifting them with some spectacular promotional items is not only a great way to show your appreciation, but it's also a great way to market your company through people who are proud to be a part of your business. For more great promotional product and gift ideas, visit our website to view over 100,000 customizable promotion items!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Monday, July 2, 2018

Establishing a Brand that Works for Your Business

One of the most important things you can do when starting a business is to establish your brand. This is how your customers will learn to identify and recognize your business quickly above your competitors. A good logo is only the start of this, branding goes so far as to include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. If you can establish a solid brand from the start, you'll not only create a very professional look, but it'll make it easier for customers to recognize your business. Here are a few things you can do to help make your branding sync, and establish a brand that works for you.


Stay Focused

A new business will always have limited resources, so it's important to use the funds you have to brand very specifically. Draw your attention to the single focus of your company, and brand that. Don't get distracted on rabbit trails within the business, and the small details that make it up. You want to clearly show your customers what you do, and after hooking their attention, then you can explain the rest. If you own a landscape company, but you also offer basic home repairs and lawn maintenance, keep the original focus on the landscaping. After you've had a chance to introduce yourself and your company, then you can go into the subcategories.

Keep It Simple

From the name of your company to the logo you choose, remember to keep it all simple. This will be the way people find you, and your name and logo will grace all of the promotional products and marketing materials that you use. Make your business name easy to spell and pronounce, and keep your logo visibly appealing, while not being complicated, confusing or distracting.

Use Your Brand Consistently

After you've established a brand, be sure to use it consistently. This is one area where many companies start to stray from their original plans. Just because another slogan develops, or a different image of your company starts to form as you go on, be sure to only stick to the original branding. It can be confusing for your consumers if your branding starts to change over time. Keep continuity in your business cards, promotional products, vinyl banners and other print materials. This will establish your brand, but also make it easier for someone to recognize your brand when they see it!


Branding Your Business

Our team of professional graphic designers would love to help you create a logo and brand that distinguishes your company, but also helps keep your brand consistent. At Lake Printing, we specialize in promoting your company through print products that get your name out there. From custom designed print products, to a custom mailing system to get those products to your customers, we help you take care of it all!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Monday, June 25, 2018

Poster Marketing Strategies that Work

Posters are an excellent way to market your business in a big and boastful way. They can be a huge and effective part of your business's marketing strategy if done right. Lake Printing has some excellent ideas for making the most of your print marketing using posters to show your products and services! Check out some poster marketing tips we have to emphasis your poster marketing strategy:

Keep it Simple.
Don't worry about making your poster a work of art worthy of hanging in a museum. That's not the point of marketing. Your poster should have a call to action, an offer if applicable, and be easy to read. While nice graphics are eye-catching, too much text, color and graphics can take away from the message. When it comes to posters, simplicity sells.

Repetition Pays Off.
Being repetitive and consistent with your marketing is the only way it's going to work. You can't just pop out a poster one time and expect for it to drive in customers immediately or continuously. While you may see a small incline in sales, chances are if you don't stick to it, that flow is going to die down. You've got to keep drawing customers in with new offers and messages, all while sticking to your brand so they subconsciously recognize your business. And if your posters boast amazing offers, customers will look forward to your weekly advertisements.

Print for Impact and Longevity.
Have your posters printed on Lake Printing's state-of-the-art printing presses using high-quality materials such as 100-pound gloss text or cover stock, 16-point gloss cover stock, or 13-point recycled matte cover stock. We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. Our Pre-Press Department includes state of the art equipment such as an Epson 9900 Color Inkjet Printer and a Direct-to-Plate CREO Trendsetter to ensure that proofing requirements are met and your project is completed without sacrificing quality. Premium poster printing brings out the best in your design and also stands up better to weather and traffic.

Big and bold, posters make an immediate impression on a large number of people at any given time. They offer the unique ability to market a business with just one sales piece. And since they're economical to print and easy to distribute, posters are one of the best and easiest marketing strategies today. Be creative and eye-catching, and your poster will be primed for serious business. Lake Printing can help design a masterpiece poster to best showcase your business and boost your business marketing. Contact us today to discuss poster printing and all other promotional printing for your business!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Friday, June 15, 2018

3 Benefits of Wide Format Printing

Your office printer suffices for a number of every day small printing jobs that require little in the way of quality, size options and durability. But there are instances when businesses require printing larger-than-legal documents or graphics, such as rolling out a new marketing campaign. There may also be times when your office printer’s limited features prevent you from achieving a desired output quality on a bigger medium or handling a large quantity of prints in a short period of time. A wide format printer is the solution to these dilemmas. Check out 3 benefits of wide format printing!


1. Capacity to Print Large-Width Media
Wide format printers can handle and yield print media much greater than the standard print job. The designs are often printed on large rolls rather than on separate sheets such as those used by home or even office grade printers. Because of their capacity to produce refined and big prints, large format copiers are highly efficient in printing marketing signage, banners, and more! And because they allow for quick printing, turnaround time for print material is minimal.

2. Better Image Refinement
While large format printers are categorized as inkjet, lasers, thermal, or electrostatic, in theory they all employ droplet technology, a system that utilizes microscopic drops and a high-precision ejection process. One of the challenges with regular printers is that ink sometimes tends to smudge, blur, or overlap where images and text are found in the same document. Regardless of your chosen printing speed or whether you’re printing a high resolution image or a low DPI image, print quality remains consistently vibrant, sharp, and finely detailed. Wide format printers are able to identify text and graphics separately, so lines are sharper and texts and images are distinct from each other.

3. Print Speed, Accuracy and Convenience
These copiers are designed for speedy printing, producing high-quality prints at a rate of 125 to 5,000 square feet an hour. That means one to 10 massive posters in a span of 15 minutes. Given their speed, accuracy, and convenience, wide format printers allow us to provide greater efficiency and productivity. Wide format printing is also more affordable than screen printing!

When your business depends on large-scale prints, trust Lake Printing to handle your printing needs! Outsourcing your printing needs to us, especially for your wide format printing needs, provides better flexibility, convenience, and savings for your business! Give us a call at Lake Printing today to discuss your business print and marketing needs!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com


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Monday, June 11, 2018

10 Tips to Improve Your Marketing Game

Print marketing is a valuable way to advertise your business. Whether you're marketing with banners, business cards, promotional products, or catalogs - we can help. Of course, it's important to remember that there are good ways to market and other unproductive ways. Here are 10 tips to improve your marketing game we've learned in our 68 years of experience.


1. Choose Quality
Your customers and clients may not know everything about your business, but they DO know when you're skimping on the quality of your marketing. Choosing quality paper, products, and materials is a must.

2. Create an Emotional Connection
It's common knowledge that people buy for emotional reasons, so make your marketing emotional. Whether you include pets and kids on your promotional items, influence emotions with colors, or use highly effective text, you can create an emotional connection with your materials.

3. Measure Your Marketing
Find ways to measure your marketing. If you aren't measuring the success of your marketing, you won't know which channels are the most practical for you. Whether your marketing channels involve promotional products or banners, you'll want to use what works.

4. Utilize Promotions
Promotional products are a great way to appeal to your client. Utilizing promotional products, and promotions within your company are both valuable ways to market.

5. Be About People
People are the ones buying your product and using your service, make sure you are making them a priority in your marketing. Whether you're catering your marketing to them, or you are thanking them for their business with your company by giving them a promotional product - be about your customers.

6. Know Who Your Customer Is
In all marketing, it's important to know who your customers are. It can help you cater to their needs, wants, and better serve them - even through marketing.

7. Use Weakness as a Strength
“Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength….brilliant marketing is taking the product you have and figuring out the right positioning." – Reed Hastings, Co-Founder, and CEO of Netflix

8. Focus on Problems and Solutions
If your product or service can help solve a problem for your client - focus on that in your print media. They have a problem, you have a solution!

9. Market To Your Customers Shopping Habits
There are many different types of customers with different shopping habits. If you appeal to those habits, you can pinpoint exactly how to market. Whether you utilize direct mailing, posters, pamphlets or banners.

10. Be Creative!
Creativity is key when creating your print marketing. Our team of professionals can help you come up with creative ideas for your print marketing!

Improve Your Marketing Strategy
Whether you have a large project or a small print job - Lake Printing wants to help you. Visit our website to learn more about our print services, and don't hesitate to reach out to us when you have questions about our services or to get a quote. We look forward to helping you make great impressions!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Friday, June 1, 2018

Generate More Sales with Company Newsletters

Advertising a business can be among the biggest expenses in a company's budget. Few marketing options deliver more return on investment than newsletters. While they can't replace all other forms of promoting the business, newsletters are a valuable component and should not be looked by. Lake Printing, the best market printing company, is sharing the ways in which newsletters can generate more sales for your business:


Reach Target Market
Newsletters get sent to people who have already shown interest in your business by buying your product or signing up for the business's mailing list. Since you already know the audience that you're directing your newsletters to, your newsletter can address topics you know your readers will be interested in. Newsletters promote your business in an unobtrusive way by sharing informative information without overtly pushing a sale. You can even place a stack of newsletters at your place of business, available to customers when they visit. This may include your lobby, waiting room, retail store, or showroom.

Educate and Inform
A major benefit of newsletters is that it is directly geared toward your business. You can educate readers about new products, share successes, highlight employees, and announce upcoming events or promotions - AND you don't have to worry about competing with other business ads convoluting your reach! Newsletters are a great way to promote sales and offer coupons or specials. Newsletters are also great for spotlighting and providing in-depth information about products and services that regular ads can't convey.

Maintain Relationships
Sending newsletters on a regular basis reminds readers about your business. This is a good way to keep in touch with customers or interested people with very little effort. Your target audience is more likely to call your business for products and services if they receive newsletters because your brand is at top of mind regularly. Mail your newsletter to all former and current customers. Don't forget potential clients who may have requested information from you in the past, but haven't purchased yet.

Advertise Inexpensively
Compared with other advertising and marketing vehicles, newsletters are relatively inexpensive to produce. A two-page or four-page newsletter doesn't require the addition of a new employee but can be worked into existing employees' workloads or hired out to Lake Printing. Once the newsletter's format is laid out and recurring topics are chosen, the newsletter becomes even easier to produce as time goes on. Plus, newsletters can have a longer shelf life than an ad. Customers may receive a newsletter in the mail and save the article or share with someone else who may be interested. Ads are rarely kept.


Newsletters can be used to attract new customers, increase repeat business from existing clients, and improve customer communications. It is important to choose industry-focused articles and offer helpful information to gain more business. Your favorite commercial printing company offers many options for paper stock, sizes, as well as mailing. Lake Printing can create an eye-catching company newsletter to help you start generating more sales today! REQUEST A QUOTE to get started!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Monday, May 28, 2018

Mobile Friendly Promotional Items to Have at Your Next Event

We all know there are many different ways you can promote your business for events. Custom business cards, posters and other print media can appeal to your customers, but have you thought about using branded promotional items? There are thousands of promotional products that Lake Printing can create for you - but the key is to find one that will be used by your customer and represents your branding. In today's technology driven society, we know that most of your consumers always have one thing on hand at all times: their phone. So, this week, we're sharing with you some mobile accessories that you can easily get in your customers hands at any event that they actually want to use!


PopSockets
This is today's MUST-HAVE when it comes to cell phone accessories! PopSockets stick flat to the back of your phone, tablet or case with a rinseable, repositionable gel. You can lower it for video chat or extend it fully to use as a media stand or photo and texting grip for any brand of phone. The possibilities are endless when you utilize full color imprinting, and so are the imprint possibilities. The back of anyone's phone is prime real estate for any promotion. Stake your claim on premium advertising space now!

Cell Phone Wallet
Help your clients keep their valuables together with the help of this handy item! This soft silicone wallet with 3M adhesive backing securely holds 2-3 credit cards, driver's license, money, business cards, hotel room keycard and more. It's available in several choices of bright color options and easy to customize with your company logo to create a fun giveaway perfect for promoting your business.

Selfie Stick
These days you see people everywhere using their selfie sticks to capture moments at angles they wouldn't be able to get with just their arm. This item makes its way to all different locations and venues - advertising for you everywhere it goes! It's lightweight, with a stabilizer and arm extender which makes it easy to frame and shoot photos with your smartphone.

Battery Set
The Tough Tech (TM) Econo Battery Set is a must-have kit for charging devices on the go. The accessory case is made from rigid EVA plastic with a 1680d polyester cover and features an internal elastic mesh pocket and elastic strap with dual-zippered closure. The mobile charger is a portable Lithium-ion battery in ABS plastic shell that allows you to charge your devices virtually anywhere and includes standard USB connector cable to charge battery from any USB port with a power supply. Customize with a brand imprint to create a memorable corporate gift or incentive.


Lake Printing is Your Best Promotional Product Company
Don't just order your promotional products from a random internet business. The advantage of working with Lake Printing is that we are your liaison from beginning to end. We can assist you in picking your promotional products and answer your questions about the size, color, or quantity of a particular products quickly. Lake Printing has been in business for over 65 years because we care about your needs. From print to promotional we help represent you. Let our team assist you in creating a custom promotional product that will stand out for your company long after your customer leaves your event.

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting



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Friday, May 25, 2018

Power of Color: How Do Your Color Choices Affect Your Marketing?

The strategic use of colors play a key role in effective marketing. It's what gets your customers to see what you want them to see, feel what you want them to feel, and do what you want them to do. However, poor color choices can have a negative impact on your message. The trick in effective print marketing is knowing what colors to use to get your message out there and to get people to respond accordingly. Take a look at how different colors can have an effect on consumer response to your marketing.



Color Role in Marketing
Research has found that when it comes to picking the right color, predicting consumer reaction to color appropriateness in relation to the product is far more important than the color itself. For example, if the demographic you're trying to reach is essentially males, you could assume that pinks wouldn't sell very well. For women, you may be right on track with pinks. So it's important to take into consideration the product or service that you're selling and the demographic you're trying to reach.

Now, there are colors that typically do align with specific traits (i.e. red with excitement, purple with sophistication, brown with ruggedness). It is far more important for your brand's colors to support the personality you want to portray instead of trying to align with stereotypical color associations. Still, color can often be the sole reason someone purchases a product, where 93% of buyers focus on visual appearance and almost 85% claim color to be their primary reason for purchase! So let's take a look at different colors and how they typically influence people:

The Influence of Color
Red – Bold. Creates a sense of urgency, excitement, and passion. Encourages appetite. Physically stimulates the body.

Blue – Associated with peace, tranquility, and reliability. Blue provides a sense of security, curbs appetite, stimulates productivity, and promotes trust.

Green – Associated with health, tranquility, power, and nature. Used in stores to relax customers and for promoting environmental issues. Green stimulates harmony in your brain. Encourages a balance leading to decisiveness.

Purple – Commonly associated with royalty, wisdom, and respect. Stimulates problem solving as well as creativity. Frequently used to promote beauty and anti-aging products.

Orange & Yellow
– Cheerful colors that promote optimism. Used to create a sense of anxiety that can draw in impulsive buyers and window shoppers.

Black – Associated with authority, power, stability, and strength. Often a symbol of intelligence, but can become overwhelming if used to frequently.

Grey – Symbolizes feelings of practicality, old age, and solidarity. But too much grey can lead to feelings of nothingness and depression.

White – Associated with feelings of purity, cleanliness and safety. Can be used to project an absence of color or neutrality. White space helps spark creativity.



Properly Using Colors
When designing your marketing print, use contrasts to reduce eyestrain and allow readers to focus their attention on the call to action. Vibrancy can dictate the emotional response users have to your design. For example, choosing brighter colors can lead users to feel more energetic, which can evoke better responses and reactions. But if your print is information-intensive, you may find that a darker color theme will make it easier for readers to process all your data.

When it comes to working with colors for your print market products, it may take a few trial runs before settling on your colors. The colors you originally choose, may not get the response you desired, and by being open to change you allow yourself to feel out the consumer response and adjust accordingly to maximize your marketing effectiveness. At Lake Printing, the best print marketing company, we specialize in graphic design and can help you come up with a brand and print product to best work for your business. Contact us today to discuss your next print marketing project!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Friday, May 18, 2018

What You Need to Consider for Outdoor Banners

Large banners are a great way to advertise a business or event. Whether it’s a sale, event, achievement or even a grand opening, banners can let the community know about it. Outdoor banners can get the attention of a large audience, who will then, hopefully, visit your business. Lake Printing offers state of the art digital printing for large format banners. Here are a few things you should consider before ordering your next banner:

Be Consistent with Branding
Make sure that your banner is concise with your business branding. Having a logo or a slogan on the banner is a good way to tie it back to your business. If possible, try to stick with colors and font that you use on all other marketing media.

Have a Purpose
What is this banner going to be used for? Have a strong purpose for your outdoor banner. Be concise and clear with the wording. Most of the time, people who see your banner will be passing by and not have a long time to read what is on it.

Have a Clear Call to Action
Not only do you want to have a strong purpose, but it is a good idea to have a clear call to action. What do you want your target audience to do after reading your banner? A website is an easy place to direct people to get more information about your business or event.

Location, Location, Location
Where will your banner be located? Who are you trying to reach? Will they be walking by your banner or driving by it? How big does it need to be in order for your target audience to see it? Also, make sure your design allows for mounting.

Think about Durability and Color
Outdoor signs need to be a lot more durable than indoor signs. Not only does it need to be a thicker vinyl than indoor signs, but it you need to think about fading. Bright colors will not only attract customers, but will still be readable during bright, sunny days and even cold, gloomy days.

Make it Simple
Have only one message on your banner. Outdoor banners are very different than indoor ones. Customers who see your banner indoors can take the time to read all the information, while those who see your outdoor banner may only have seconds to read it.

Choose a Legible Font
Font size and type is an important factor when creating outdoor banners. Your banner will not be very effective if people cannot read it. The distance between your banner and your intended audience will help you determine what size font will be necessary. Size isn’t the only factor in readability; a neutral font can help your audience read your message better.

Lake Printing, the best large format printing company, makes advertising easy! With fast turnaround on custom orders, it has never been easier to advertise your business with banners. If you need help with printing and design, make sure to contact Lake Printing!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting



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Friday, May 11, 2018

3 Tips for Creating Effective Flyers

Flyers can be a huge and effective part of your business's marketing strategy if done right! Lake Printing has some excellent ways to make use of flyers that will blow your marketing strategy up in a good way! Check out some flyer marketing tips we have to make the most of your marketing strategy:


1. Keep it Simple.
Don't worry about making your flyer a work of art worthy of hanging in a museum. That's not the point of marketing. Your flyer should have a call to action, an offer if applicable, and be easy to read. While nice graphics are eye-catching, too much text, color and graphics can take away from the message. When it comes to flyers, simplicity sells.

2. Repetition Pays Off.
Being repetitive and consistent with your marketing is the only way it's going to work. You can't just pop out a flyer one time and expect for it to drive in customers immediately or continuously. While you may see a small incline in sales, chances are if you don't stick to it, that flow is going to die down. You've got to keep drawing customers in with new offers and messages, all while sticking to your brand so they subconsciously recognize your business. And if your flyers boast amazing offers, customers will look forward to your weekly advertisements.

3. Print for Impact and Longevity.
Have your flyers printed on Lake Printing's state-of-the-art printing presses using high-quality materials such as 100-pound gloss text or cover stock, 16-point gloss cover stock, or 13-point recycled matte cover stock. We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. Our Prepress Department includes state of the art equipment such as an Epson 9900 Color Inkjet Printer and a Direct-to-Plate CREO Trendsetter to ensure that proofing requirements are met and your project is completed without sacrificing quality. Premium printing brings out the best in your design and also stands up better to weather and traffic.


Flyers make an immediate impression on a large number of people at any given time. They offer the unique ability to market a business with just one sales piece. And since they're economical to print and easy to distribute, flyers are one of the best and easiest marketing strategies for any business. Be creative and eye-catching, and your flyer will be primed for serious business. Lake Printing can help design a masterpiece flyer to best showcase your business and boost your business marketing. Contact us today to discuss flyer printing and all other promotional printing for your business!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Thursday, May 3, 2018

Window, Wall, & Floor Graphics for Your Business

From hotels and convention centers to retail stores and office spaces, staying ahead of the marketing industry is the name of the game. How will you capture attention and keep the interest of your patrons? We've got a few marketing tools that will help create an experience and evoke an emotional response that can turn any marketing message into a streaming line of revenue for your business. Take a look at some of the graphics we can design for you that will be a powerful marketing tool for any business.



Wallcoverings
Digital wallcoverings can add richness and depth while creating a stunning and memorable visual experience for your patrons. Custom wallpaper & mural printing provides a host of marketing opportunities that allow you to enhance your company office, building exterior or public space. Custom wallpaper is a lightweight, durable material which has a variety of uses, from commercial to residential installations. If you are looking for branded wall graphics or a custom wall mural, we can help!

Floor Decals
Give your retail store or business location a professional look by creating and installing our custom vinyl floor decals and graphics. Floor graphics that Lake Printing produces can add flair to any retail shop, venue, or community event. Not only do they look sharp and draw foot traffic, but they’re easy to remove and replace. Add the feel of a high profile atmosphere with stunning floor decals!



Window Decals
There’s plenty of ways to drive more customers into your store, but one of the easiest and most effective options is to invest in store window graphics. With their enticing, full-color imagery, window graphics transform your storefront, helping you attract customers and drive revenue through your doors. Catch the eye of customers with personalized window decals. Whether you're using them to advertise sales, post your hours or brand your office, all you have to do is peel off the backing and apply.


Create an Unforgettable Experience with Lake Printing
These forms of marketing tools can add richness and depth while creating a stunning and memorable visual experience for your patrons. So, if you're looking to step up your marketing game and create a floor-to-ceiling brand experience that will make an impact and leave a good impression, let Lake Printing help you. We specialize in creating and printing digital wallcoverings, floor and window decals. Give us a call at Lake Printing today and get a fresh new look that you never thought possible!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com


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Friday, April 27, 2018

Lake Printing Services

Lake Printing began in 1949 as a small Letterpress Shop. Since 1949 we have expanded our product line and serve clients nationwide! We have top of the line Presses to handle projects of all sizes. We have printing capabilities from small press to wide format printing and large runs. Lake Printing has a large product offering and would like to share with you the services we offer.


Graphic Design


One thing that makes Lake Printing unique is we offer in-house graphic design services. Marketing your business starts with a great design! Lake Printing offers superior graphic design services at the Lake of the Ozarks and nationwide to accommodate all your printing needs.


Promotional Products 


We offer a plethora of products to help market your business or organization. From ink pens, cups, wine bottle openers, to golf balls, key chains, and outdoor chairs. We want to help you promote your business! Visit our website to view over 100,000 promotional product options! 

Full-Color Vinyl Banners


With our wide format printing, we can do full-color vinyl banners! These banners are great for any marketing campaign. They are weather and tear resistant which makes them perfect for the outdoors. The great thing about these banners is because they are so durable, they can be used over and over again! For the price, our Vinyl Banners make for the perfect marketing campaign signage!

Customized Apparel


A great way to promote your business is with great apparel. Order custom apparel for special events, employees, or shop merchandise. The best part about your business logo being on appeal is anyone who wears it is essentially a walking billboard for your company!


Lamination


Need anything laminated? We have you covered! Laminating machines can be costly, so let us help you with all your laminating needs. There is no need to buy your own machine, plus we guarantee your product will come out looking very professional.

Binding


If you want a proposal or presentation to look professional, our binding services are the perfect fit. Our binding will set your proposal or presentation apart from everyone else by giving it a professional look. Our binding services are also great for books and magazines. Contact us today for a free quote!

Aqueous Coating


We offer both dull or gloss aqueous coating. It is used to protect your printing materials and helps to deter dirt and fingerprints. This coating is great for mail pieces such as postcards because the coating makes it more durable. Having your business cards made with the aqueous coating is also a nice touch because it can make them last longer, especially when they are carried around in other people’s pockets.

UV Coating


UV coating has a lot of the same benefits as the aqueous coating. UV coating provides the highest gloss versus other coatings. If you are looking for more of a hard finish on your printing materials, then UV coating is perfect for those materials.

Die Cutting


Die cutting is used for cutting specific shapes out of paper. The purpose of die cutting is to make a unique product that will stand out. Die cutting is great for business cards, brochures, or rack cards. The reason you would want to use die cutting is to get the attention of consumers. Having something in a unique shape, such as a brochure can catch the eye of the consumer and cause them to do a double take. That extra couple of seconds may be what causes them to choose your business.


Lake Printing is the printing hub of the Midwest, serving clients nationwide. We work with our clients on jobs large and small. From wide format printing, business cards, graphic design, binding services, and more, we are here to serve you with all your printing needs. Contact us today at 573-346-0600 or visit our website for a free quote!   

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Friday, April 20, 2018

The Best Signage For Your Marketing Campaign

Are you thinking about upping your marketing campaign game? Having visually stimulating signage can play a huge roll in a successful marketing campaign. Lake Printing is here to help you by producing your business' signs that will attract consumers. Lake Printing offers a variety of printing products that can help you with all aspects of your marketing campaign. Below are what we believe are the best signage for your marketing campaign.

Brand Consistently is Important 


Before you decide what kind of signs you should use to advertise a business or event, you should think about what you want your signs to look like. Brand consistency is a very important part of any marketing campaign. You should try to make all your ads look similar. Use the same colors, fonts, and logos in all your advertisement. Every advertisement shouldn't look identical, but you should try to have a common theme or element in all your ads, especially your logo. The reason you want brand consistency is so your brand gets into consumers' minds. Often, establishing brand recognition takes time. When you have a consistent look, feel, and logo, it is easier for consumers to associate your brand with your advertisements.

Vinyl Banners 


Lake printing has the equipment to produce digital printing for large format banners. Large banners are effective because you can get the attention of a large audience at any event. When your banner is displayed at a large event, it is a relatively inexpensive way to get your brand in front of a lot of people. 

Another plus to using large banner advertisement is the durability. Vinyl banners last longer than paper or cloth. Banners can be put outside because they are tear-resistant and weatherproof. 

Versatility is another huge benefit of vinyl banners. Typically, banners are outdoors, but you can put your banner anywhere. We find that large banners are extremely effective, but we can make them in all sizes. Best of all, you can move your banner anytime you want. For one price, you can have a long-lasting banner that can be used over and over again. 

Decal Printing

Decal printing is great for retail store windows and doors. We can print in all different shapes, colors, and sizes. Decals are great because they can be removed easily. Decals can also be used for walls. Like vinyl banners, decal printing is a versatile marketing tool. 

Floor to Ceiling Prints      

Lake Printing even has printers big enough to create a floor to ceiling advertisement! One way to get consumers attention is a full wall advertisement. These are great for entryways and wall murals. Make a statement and contact Lake printing at the Lake of the Ozarks to print one today! 

Kiosks 

If you want to get your advertisement in front of a lot of people, Kiosk advertising can be very effective. Kiosks are similar to billboards because they are placed in areas where people travel through. An advantage that kiosks have over billboards is that consumers can stop to look at the advertisement in detail. With billboards, consumers typically can only see the advertisement for a few seconds while they are driving.    

Lake printing is here to help you will all your digital printing needs. We pride ourselves on a fast turnaround on custom orders. Having a successful marketing campaign starts with quality advertisement prints. If you need any help with the printing and design for your marketing campaign, give Lake Printing a call at 573-346-0600.    

You Can Trust Lake Printing for Your Large & Small Print Needs


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Monday, April 9, 2018

Add Richness and Depth to Your Business with Digital Wallcoverings!

From hotels and convention centers to retail stores and office spaces, the new next level decor piece that's making a huge statement is digital wallcoverings! Wallcoverings can create an experience and evoke emotional response that can turn any setting into a visual stunner. For this reason alone, digital wallcoverings are becoming a powerful marketing tool for commercial design.


Perfect for Personalization
Digital printing technologies take wallcoverings to the next level by providing multitudes of opportunities for personalization. Custom designs can be created from scratch by our in-house designers working in collaboration with you to meet your specific needs and desires.

From Focal Point to Mood Setting
While wallcoverings continue to expand their use within the hospitality industry, the design opportunities are such that they truly can be used in any industry. Retail stores and corporations are embracing the brand capabilities of digital wallcoverings, communicating their brand and message through engaging visuals that draw the viewer into the brand experience. Digital wallcoverings can create fantastic focal points in reception areas, elevator lobbies, and restaurants. They can also be the perfect solution for setting the mood you're trying to evoke in your clientele and customers.

Expanding Aesthetics
Hotels can use digital imagery to enhance the destination experience. Retailers and corporations can brand their walls with colors, patterns, and textures that convey their brand essence. Wide-format printing allows for uninterrupted floor-to-ceiling artistic expression that engages the brand experience. With the right digital technology and state of the art equipment anything is possible!

Create an Unforgettable Experience with Lake Printing
Digital wallcoverings can add richness and depth while creating a stunning and memorable visual experience for your patrons. So, if you're looking to step up your marketing game and create a floor-to-ceiling brand experience that will make an impact and leave a good impression, let Lake Printing help you. We specialize in creating and printing digital wallcoverings. Give us a call at Lake Printing today and get a fresh new look that you never thought possible!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com


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