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Showing posts from 2018

Upcoming Events to Market at in 2019

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There are many opportunities coming up in 2019 that offer you a chance to get some product exposure and build brand recognition. But just showing up to represent your business isn't enough these days. You're going to need to put some real effort into this marketing opportunity if you want to stand above your competitors. Lake Printing, the best commercial printing company, offers some upcoming events to consider planning for:


Business Expos
Registering for a vendor booth at a business expo is a great way to get your business out there and seen! These shows feature a wide range of products and services including consumer goods, health and wellness, building contractors and suppliers, plumbing and electrical supplies; home improvement and remodeling, and much more. Be a part of the diverse selection of products and services for business, home, personal and lake living. Keep your services and product top of mind by planning out the BEST promotional product giveaways that consumers…

Newsletters Can Generate Sales for Your Business

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Advertising a business can be among the biggest expenses in a company's budget. Few marketing options deliver more return on investment than newsletters. While they can't replace all other forms of promoting the business, newsletters are a valuable component and should not be looked by. Lake Printing, the best market printing company, is sharing the ways in which newsletters can generate more sales for your business:


Reach Target Market
Newsletters get sent to people who have already shown interest in your business by buying your product or signing up for the business's mailing list. Since you already know the audience that you're directing your newsletters to, your newsletter can address topics you know your readers will be interested in. Newsletters promote your business in an unobtrusive way by sharing informative information without overtly pushing a sale. You can even place a stack of newsletters at your place of business, available to customers when they visit. Th…

Expedite Your Printing Projects with these Simple Tips

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With everything on your list of to-do's for planning an event or gearing up for a big sale, worrying about your print advertising shouldn't be one of those things you've got to stress about. But if you're on a time crunch, getting that print material back in time may be causing you a little anxiety. Thankfully, there are some things you can do to help expedite your printing jobs. Take a look at these easy tips to help you save time.


1. Communicate Early with Your Printer
The earlier you're able to communicate your print design needs and deadlines, the easier it will be for the print company to complete the job. A heads up does wonders when it comes to saving time and working efficiently. Get your printer’s input as soon as you can. Find out what might speed up your job and improve delivery time. Get a working schedule, share it with key colleagues, stick to it, and always keep your printer in the loop.

2. Proof Carefully Before Sending to be Printed
This is essential…

Order Your 2019 Promo Calendars NOW!

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Companies these days are using a wide variety of platforms to capture attention, promote their brand, and increase sales. Some of the higher cost methods that companies are using include commercials, billboards, radio ads, and other print advertising. A lower cost way to attract attention for your company can be a promotional calendar. A 2019 promotional calendar can speak to your customers every day, reminding them why they love coming back to you. Now is the time to place your promotional calendar order for your business!


Lake Printing provides a great option for your company's 2019 promotional calendar. Here are several great reasons why you should consider calling us for your calendar printing needs.

Calendars Are Cost Effective
Compared to other print advertising, calendars can be a very cost effective method of advertising. For the one time printing cost, you receive exposure for your company everyday of the year. Your company will be top of mind for your potential clients whe…

Start Strategizing for an Epic 2019!

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As we draw nearer to the end of the year, many businesses are beginning to review their marketing budgets and strategies. 2018 may have been pretty good for your business, but the goal is to make 2019 a record-breaking year! Print marketing is a valuable way to advertise your business. Whether you're marketing with banners, business cards, promotional products, or catalogs - we can help. Of course, it's important to remember that there are good ways to market and other unproductive ways. Here are 10 lessons we've learned about marketing in our 68 years of experience.


Choose Quality Your customers and clients may not know everything about your business, but they DO know when you're skimping on the quality of your marketing. Choosing quality paper, products, and materials is a must.

Create an Emotional Connection It's common knowledge that people buy for emotional reasons, so make your marketing emotional. Whether you include pets and kids on your promotional items, …

We Offer a Variety of Printing Services!

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At Lake Printing, we offer a variety of services, from printing to mailing. All of these services are available because we know how important it is for your business to make a great impression. We have been located at the Lake of the Ozarks for over sixty years and we look forward to being here for sixty years more. If you're looking for a print company who can meet your needs, big or small - check out our services!


Graphic Design
Good graphics are a way to make or break your print materials. You can invest your money in high-quality printing and nice paper, but if you don't have a good design, the chances of it catching your customer's eye is slim. Let our graphic designers create an eye-catching piece for you!

Printing
We use top of the line printers to ensure that you are receiving a high-quality product. From large to small batches, and large to small products, we can do it all.

Finishing
In order for your print product to look it's best, and perform the way you expec…

Market Your Business this Holiday Season!

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As the holiday season approaches, you may find that this is the best time to promote your product or services. From gift shops that sell products to landscaping companies to provide a service, the holidays are always a good time to promote. If you haven't considered some ways to increase sales during this season, there is still time before the holidays hit.

At Lake Printing, we take promoting your company very seriously, and because of that, we're giving you a few ideas on ways you can promote your business this holiday season!


Holiday Parades Tis the season for parades, and with parades come floats! Take advantage of this great time of year to promote your company through driving through a parade. There are a few things you'll need to do ahead of time, though, in order to get yourself ready for the event. Every good float needs a banner so that everyone will know who you are. At Lake Printing, we provide the best banners. They come in many sizes, and with the ability to p…

Make an Impact with Powerful Visual Content

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In a day with modern technology and advertising that is grabbing for your consumer's attention, your visual content is key. This isn't just true for your digital presence, but also for your print marketing as well. The visual impact on your product is so powerful, in fact, that there are entire studies to see how it impacts your bottom line. Here are a few things you need to keep in mind as you think about graphic design and your print materials.


Powerful Visual Content Did you know that visuals are processed 60,000 times faster than text? This is important for you to know because it affects every piece of print material you put out. When thinking about your next business card or flyer, it's just as important to think about the graphics as the text - if not more so. In fact, studies have shown that the conversion rates when using custom visual content is 7 times higher.

Visual Content Isn't Easy If you've ever tried to sit down and design graphics for your business…

Don't Become a Victim of Copyright Infringement!

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In a world where everything is made easily accessible through internet searches - it's easier than ever to accidentally break the law with your print materials. Unfortunately, many individuals run to Google when they need certain photos, logos, graphics, and even fonts, and those materials are not always up for grabs. So we wanted to take some time to dig into copyright laws and how that can affect you as a business through your print marketing materials.


The Definition There are three types of legally protected materials that could be important to you, and it's important to know the difference: patents, trademarks, and copyrights. A patent protects an invention, think of things like tools, vehicles, supplies, etc. A trademark protects brand names and logos that appear on goods and services. Finally, a copyright protects original and artistic works - this is probably where a small business will need to be cautious.

Protecting Your Print Materials There are two things to keep i…

Making Great Graphic Design Work for You!

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You understand how competitive the business market can be - especially in a small town. Small businesses are always looking for the best way to promote their company, a way that will increase their customer base and boost sales. We don't have to tell you what you already know. But what we will tell you is that there are ways that you can outsmart and out-market the competition! Today we're sharing with you a few reasons why great graphic design for your marketing material matters for your small business and few tips that'll make a huge difference in your visibility and brand recognition.


Let Your Design Do the Selling
Studies have shown that when you invest in design, it invests in you. Graphic design isn't just the art of making something pretty, it's about making something appealing. No matter what your business, what you're selling, or what you're providing - when you sell yourself with the right design, you can reap the rewards.

Market with Emotion Rememb…

Coupon Advertising for the Holidays!

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As the holidays draw nearer, people will be coming out in force to shop for gifts and special deals that they may not be able to get during the rest of the year. They'll be looking for the super great deals to be rolling out and searching high and low for any money saving opportunities they can find. Coupon advertising, however, isn’t just a way to draw in the deal hunters. It’s an essential way to draw in new customers to your business. Here are some ways to ensure that your coupons are drawing in consumers and building excitement to shop at your store.


Have a Strong Call to Action
Are you trying to drive your customers to shop in store or online? You can guide shoppers to visit your store or online site easily by enticing them with a coupon offering a discount if the consumer shops in whichever venue you desire. Perhaps you're trying to get new customers through the door. You can easily do this by offering an incentive, such as a percentage off or a free item, to your current…

Creating Effective and Meaningful Holiday Cards for Your Business

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The holidays are quickly approaching. If you're hesitant about sending out holiday cards to your customers, prospects, vendors, partners and employees, you need to know that there's real value in doing so. Not only does it show your patrons and employees that you're thinking of them and value the relationship, but it also keeps your business top of mind. But just sending out a digital holiday card isn't good enough. It really needs to be a personalized printed card. Here are some tips for creating an effective and meaningful holiday card that'll show you truly care!


5 Reasons to Send Out Holiday Cards
Professionally printed holiday cards are an ideal way to market your business in a very personal manner during the holiday season.A printed holiday business card gives you an opportunity to reconnect with customers and others you may have lost touch with.Well-designed and professionally printed holiday cards make a lasting impression on recipients. The impression you wi…

Brand Building for Your Business

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When starting a new business, one of the most important things you can do is work on building a memorable brand. As you grow and make your business known in the community, your customers will begin recognizing your business quickly from the brand you build. A good logo is only the start of this. Branding goes so far as to include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. From the get go, if you can establish a solid brand, it will not only give you a very professional look but make it easier for customers to recognize your company. Here are a few things you can do to help build a brand that works for you.


Stay Focused
A new business will always have limited resources, so it's important to use the funds you have to brand very specifically. Draw your attention to the single focus of your company, and brand that. Don't get distracted on rabbit trails within the business, and the small details that make it up. Yo…

Think Green: Lake Printing Makes An Impact

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In a day and age where many are trying to make an impact on the earth through their daily living habits - Lake Printing is no different. We have changed the way we work in the past few years, so that we are using products can be recycled and conserving on products that can't. Have you ever wondered why green print processes matter and make a difference? Here are a few really good reasons:



You Aren't Just Reducing Your Carbon Footprint While many individuals choose to go green for the sake of reducing the impact they leave on the earth, in the past it also came with a price to pay. Either it was literally a higher price, or you weren't getting as high of quality in your product - that's not how it is any more! When you choose to go with recycled paper or soy ink, you are actually getting a very high quality product that matches if not exceeds the former, while still making a great impact.

It's Not Just About the Earth While we do gain a sense of satisfaction from kn…