Tuesday, March 28, 2017

10 Print Marketing Lessons from Lake Printing

Print marketing is a valuable way to advertise your business. Whether you're marketing with banners, business cards, promotional products, or catalogs - we can help. Of course, it's important to remember that there are good ways to market and other unproductive ways. Here are 10 lessons we've learned about marketing in our 68 years of experience.

Choose Quality

Your customers and clients may not know everything about your business, but they DO know when you're skimping on the quality of your marketing. Choosing quality paper, products, and materials is a must.

Create an Emotional Connection

It's common knowledge that people buy for emotional reasons, so make your marketing emotional. Whether you include pets and kids on your promotional items, influence emotions with colors, or use highly effective text, you can create an emotional connection with your materials.

Measure Your Marketing

Find ways to measure your marketing. If you aren't measuring the success of your marketing, you won't know which channels are the most practical for you. Whether your marketing channels involve promotional products or banners, you'll want to use what works.

Utilize Promotions

Promotional products are a great way to appeal to your client. Utilizing promotional products, and promotions within your company are both valuable ways to market.

Be About People

People are the ones buying your product and using your service, make sure you are making them a priority in your marketing. Whether you're catering your marketing to them, or you are thanking them for their business with your company by giving them a promotional product - be about your customers.

Know Who Your Customer Is

In all marketing, it's important to know who your customers are. It can help you cater to their needs, wants, and better serve them - even through marketing.

Use Weakness as a Strength

“Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength….brilliant marketing is taking the product you have and figuring out the right positioning.”

– Reed Hastings, Co-Founder, and CEO of Netflix

Focus on Problems and Solutions

If your product or service can help solve a problem for your client - focus on that in your print media. They have a problem, you have a solution!

Market To Your Customers Shopping Habits

There are many different types of customers with different shopping habits. If you appeal to those habits, you can pinpoint exactly how to market. Whether you utilize direct mailing, posters, pamphlets or banners.

Be Creative!

Creativity is key when creating your print marketing. Our team of professionals can help you come up with creative ideas for your print marketing!

Marketing at the Lake of the Ozarks

Whether you have a large project or a small print job - Lake Printing wants to help you. Visit our website to learn more about our print services at the Lake of the Ozarks, and don't hesitate to reach out to us when you have questions about our services or to get a quote. We look forward to helping you make great impressions!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Wednesday, March 22, 2017

Promotional Products for Lake Based Businesses

Spring is here, summer is coming quickly, and before you know it - summertime events will be flooding your corporate calendar. From fairs, parades, and vendor shows, you'll likely be advertising for your business a lot this summer, and one of the most important marketing tools you can have in your back pocket is an amazing promotional product. You may only have a few minutes, or even seconds, to grab the attention of a potential customer, but your promotional product can go home with them and keep advertising to them throughout the summer. Whether your business is lake related or not, here are a few key promo products you can utilize to advertise to people who LOVE the lake life!

Classic Neon Sunglasses

A great handout for college campuses, beach promotions, festivals and more, our UV400 protection neon sunglasses come in an assortment of four vibrant colors. One size fits most adults. Customize these plastic promo shades with an imprint of your event name or custom logo for maximum brand exposure. A great pair of shades is a must! Promote fun in the sun and invest in these neon sunglasses for your upcoming event.

Neoprene Sunglass Retainer

The sunglasses straps are made of durable neoprene. It is adjustable and washable and fits almost all sunglasses frames. You can imprint your logo and text on the outer side of the straps.

FoamZone Neoprene Collapsible Can Cooler

The Collapsible Can Cooler is the staple of the Promotional Products Industry. Can Coolers are perfect for sporting events, tailgates, festivals, giveaways, and social activities! A durable can cooler that will be taken home and reused. You will find Leprechaun Promotions price cannot be beaten! We are certain that our current promotional pricing is the BEST combination of service, turn-time, and price.

Waterproof Dry Ripstop Polyester Bag With PVC Backing

Our waterproof dry bag is made with ripstop polyester and has a PVC backing. Also includes a roll top closure with clip for snapping onto belts or other bags. This 5 liter bag floats if dropped in the water and is perfect for keeping contents dry and safe. They are also spot clean/air dry.

SPF 30 Sunscreen Suntan Lotion Bottle w/ Carabiner - 1.8 oz.

SPF 30 1.8 oz. sunscreen suntan lotion bottle with carabiner. Our SPF 30 sunscreen bottle with carabiner has a broad spectrum formula which protects both UVA and UVB rays, and reduces the risk of sunburn, skin cancer and premature skin aging. This bottle with carabiner clips on to a briefcase, backpack, etc and meets all FDA requirements. A great 1.8 oz. SPF 30 sunscreen suntan lotion bottle promotional product for a fun day in the sun!

Fishing Bobber Floater Key Tag

Combine humor and marine safety with the promotional look of this fishing bobber shaped floater key tag. This polyurethane floater is perfect for boaters, yachters, fishermen, Jet Ski enthusiasts and other water sports. A fun fishing bobber shape is sure to catch eyes and raise humor, all while showing off an imprint of your tackle shop name, marine dealership logo and more. It's soft, squeezable, and comes complete with a beaded keychain. Add your brand and put your brand on the water with this promo today!

Select this Cool Gear (TM) small chill polycarbonate sports bottle for your upcoming health and fitness campaign! This 22 oz. BPA free bottle comes with an attached plastic twist off lid with a push / pull cap. A patented freezer stick attaches to the lid to keep your beverages ice cold. Ideal for health clubs, spas, gyms, exercise enthusiasts, joggers and runners, this bottle stands 8 9/16" tall with a 2 3/8" bottom diameter. With a lifetime guarantee, this supplier is QCA certified as well. Closeout pricing.

Your Promotional Products at the Lake of the Ozarks

Advertising your business can be a very seasonal thing - and there's no time like the present to start taking advantage of summer strategies. Marketing at the Lake of the Ozarks is very "lake" geared, because that is what brings in so many customers and visitors. Gear your promotional plans towards lake fun, lake safety, and lake planning, and help stay top of mind for your customers. Do you need ideas for promoting your business at the Lake of the Ozarks? Let us help!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Friday, March 17, 2017

Custom Apparel at the Lake

While we primarily concentrate on printing materials at the Lake of the Ozarks, promotional products, and green printing, we have another service that we'd like to focus on - customized apparel. Whether you're a small business or a large facility, it can be important for your team to have a uniform look and style. We understand this better than anyone, so we want to show you a few ways your apparel can be customized.


This option is ideal when you want to create a professional look. You can embroidery virtually any color and logo, with only a few exceptions. Some complicated logos may not be able to be replicated exactly with thread, but there are generally ways to work around this, and your logo can be manipulated in such a way that it still looks appropriate. You can embroider hats, shirts, jackets, coats, visors, headbands, purses & bags, towels, blankets, and more. The options are practically limitless. Do you want to learn more about embroidery at the Lake of the Ozarks? Give our shop a call and we can assist you with this form of promotion.

Screen Printing

This is a very popular method of apparel customization at the Lake of the Ozarks. It can be a casual way of getting your business, team, club, or event across, and cost effective as well. Many sports teams count on customized apparel for all of their sports events, and screen printing is ideal for the job. It's durable, easy to care for, and easy to duplicate onto apparel. It's most common on t-shirts, and while other types of materials can be screen printed, they won't be as easy to manipulate as shirts. Screen printing will need a special file type to get the job done, so if you aren't sure how to set up the files you can contact our graphic designers at the Lake of the Ozarks and they can help.

Digital Print

This is a newer method in apparel customization, and while it hasn't picked up in popularity around the country, it's an excellent way to get the exact look of your logo. If you have a logo with faded colors, gradients, LOTS of colors, or intricate designs, digital printing is the way to go. Unlike screen printing, which is priced out per color, digital printing can be printed on just like your printer makes copies, all of the colors are done as once, and the attention to detail is impeccable. While there can be some restrictions when it comes to screen printing, the benefits far outweigh the limitations.

Most Popular Apparel to Customize

  • Polo Shirts
  • T-Shirts
  • Hoodies
  • Zipper Jackets
  • Hats
  • Visors

Customized Apparel at the Lake of the Ozarks

Lake Printing is here to help with ALL of your marketing needs. From print materials to the uniforms your employees wear - we've got you covered (literally!). Let our team of professionals assist you in the design and creation of your custom apparel, because you can count on a high standard and amazing quality when you work with Lake Printing. Visit our website to learn more about our services, and don't forget to give us a call at 573-346-0600 to get a quote on your next print materials at the Lake of the Ozarks.

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Wednesday, March 8, 2017

8 Tips for Effective Proofreading

In our industry, proofreading and correcting typos are all extremely important. We rely on our customers to inspect and approve the products that they are ordering to make sure that everything looks correct, but it can still be easy for something to go unnoticed by a customer, and a whole line of print pieces have a spelling error. Because we hate to see this happen to our clients, we're celebrating Proofreading Day (March 8th) and teaching a few easy tips to keep your print pieces at the Lake of the Ozarks error free and ready to be distributed.


It can take a lot of focus to proofread. In fact, if you allow distractions while you are approving your print piece, you are taking the risk of approving a typo. Put the cell phone away, close your email, ask others not to bother you for a bit, and focus on what you're doing.

Proofread Differently

When you look at something on a screen versus on paper, you will read it differently, and maybe even catch more mistakes! The same also goes for reading aloud. In many cases, your ear will catch something that your eye missed - so if you are afraid you're missing errors, try reading your text.


These tricky typos can catch anyone by surprise but can affect the credibility of your piece. Homonyms are words that share the same spelling or pronunciation but have different meanings. Some that will trip you up are accept and except or complement and compliment. Know the difference so you can fix them.


Their, they're, and there ... these can be extremely confusing to some, but it's important to get it correct. The same applies for your and you're. Learn the difference and be vigilant in correcting them.


Paying close attention to the words is great, but you should also pay attention to the punctuation as well. Capitalization, commas, periods, quotations (and what goes inside and outside of them), and so are all important to direct your attention to.

Go Backwards

It may seem drastic, but when you read something too many times, your eye becomes trained to what it says, and you become blind to your own words and your brain automatically corrects the errors without you even noticing it. Read the text backward to help you go word by word.

Check Numbers

If you're in real estate, and you state that a home sold for $92,000 instead of $920,000, that can make a big difference in the message you're trying to convey. Pay attention to commas and decimals, and all of the zeros that you include in your totals.

Enlist Help

Finally, there's no harm in asking someone else to take a look at your text before sending it off to print. In fact, you'll probably be glad that you did if they find a major error that you wouldn't have wanted to print.

Your Local Printer at the Lake of the Ozarks

Your print piece can look amazing, but one little typo can throw it all off. We rely on our customers to view and proof their pieces before sending them to us because you know your content better than anyone. At Lake Printing, we will also send you a proof of your print piece so that you can do one final look over to make sure everything looks perfect. Take time to brush up on your proofreading skills today, and help make your print pieces look amazing!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Friday, March 3, 2017

Brand Your Business With Print Marketing

The dictionary defines a brand as this: a kind or variety of something distinguished by some distinctive characteristic. Do you have anything distinctive about your print marketing and branding to help it stand out and get attention? If you don't, the team at Lake Printing would like to invite you to visit with us. From print marketing to promotional products at the Lake of the Ozarks, our team is here for you and your business to help you start making improvements in your branding. Here are a few ways you can improve your branding and marketing through print and promotional products.

Direct Mail

EDDM = Every Door Direct Mailing. This is a great way to reach out to your clients and inform them of what you do. At Lake Printing, we can help you design a postcard, compile a list of areas to reach out to, and then help you mail it to everyone on the list. Instead of delivering just to lists of individual people - EDDM can help you deliver to whole neighborhoods and areas to get the word out effectively.


Are you looking for a fun way to market your business? Stickers are not only unique and interesting, but they are also easy to use anywhere. They can be affixed to anything from windows to notebooks, tools, and supplies, etc. We have a library of promotional products, and stickers are included! Visit our website at www.LakePrinting.com to learn more.


While many individuals use their smartphones for keeping track of their schedule, there are MANY who still use calendars - or both! Don't miss out on this form of branding and marketing. At Lake Printing, we can help you personalize a calendar with your logo and contact information. It will be easy to find for your customers when they need to contact you.


Full-color banners are an exceptional way to advertise and increase your branding. You can put virtually anything on a banner now, with no limit to colors, fonts, art and more. Whether you're opening a new store, releasing a new product, or hosting a sale - a vinyl banner can make a difference in your marketing efforts.

Business Cards

This is a standard branding and marketing piece. While you can probably attest to the value of a business card - do you have any? Many new businesses realize that they are a valuable piece of marketing, but it can be easy to forget about them when you're in the process of starting a new business. If you need business cards at the Lake of the Ozarks, look no further! The Lake Printing team can help you design them.

Brochures, Magazines, and Booklets

Finally, brochures, magazines, and booklets are all great ways to go into more detail about the products and services you provide. You can make them visually appealing with colors, photos, and exciting text. Then they can be displayed at local businesses that you work with, in your storefront, and handed out to customers and clients through gift baskets.

Make Marketing a Priority in 2017

There's no better time than now to start making marketing a priority. From small items like business cards to larger pieces like a banner - they both provide value to your business. Visit our website to learn more about the services we offer at Lake Printing and how we can help you market a small business and make a difference.

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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