Showing posts from March, 2017

10 Print Marketing Lessons from Lake Printing

Print marketing is a valuable way to advertise your business. Whether you're marketing with banners, business cards, promotional products, or catalogs - we can help. Of course, it's important to remember that there are good ways to market and other unproductive ways. Here are 10 lessons we've learned about marketing in our 68 years of experience. Choose Quality Your customers and clients may not know everything about your business, but they DO know when you're skimping on the quality of your marketing. Choosing quality paper, products, and materials is a must. Create an Emotional Connection It's common knowledge that people buy for emotional reasons, so make your marketing emotional. Whether you include pets and kids on your promotional items, influence emotions with colors, or use highly effective text, you can create an emotional connection with your materials. Measure Your Marketing Find ways to measure your marketing. If you aren't measuring t

Promotional Products for Lake Based Businesses

Spring is here, summer is coming quickly, and before you know it - summertime events will be flooding your corporate calendar. From fairs, parades, and vendor shows, you'll likely be advertising for your business a lot this summer, and one of the most important marketing tools you can have in your back pocket is an amazing promotional product. You may only have a few minutes, or even seconds, to grab the attention of a potential customer, but your promotional product can go home with them and keep advertising to them throughout the summer. Whether your business is lake related or not, here are a few key promo products you can utilize to advertise to people who LOVE the lake life! Classic Neon Sunglasses A great handout for college campuses, beach promotions, festivals and more, our UV400 protection neon sunglasses come in an assortment of four vibrant colors. One size fits most adults. Customize these plastic promo shades with an imprint of your event name or custom logo

Custom Apparel at the Lake

While we primarily concentrate on printing materials at the Lake of the Ozarks , promotional products, and green printing, we have another service that we'd like to focus on - customized apparel. Whether you're a small business or a large facility, it can be important for your team to have a uniform look and style. We understand this better than anyone, so we want to show you a few ways your apparel can be customized. Embroidery This option is ideal when you want to create a professional look. You can embroidery virtually any color and logo, with only a few exceptions. Some complicated logos may not be able to be replicated exactly with thread, but there are generally ways to work around this, and your logo can be manipulated in such a way that it still looks appropriate. You can embroider hats, shirts, jackets, coats, visors, headbands, purses & bags, towels, blankets, and more. The options are practically limitless. Do you want to learn more about embroidery at the La

8 Tips for Effective Proofreading

In our industry, proofreading and correcting typos are all extremely important. We rely on our customers to inspect and approve the products that they are ordering to make sure that everything looks correct, but it can still be easy for something to go unnoticed by a customer, and a whole line of print pieces have a spelling error. Because we hate to see this happen to our clients, we're celebrating Proofreading Day (March 8th) and teaching a few easy tips to keep your print pieces at the Lake of the Ozarks  error free and ready to be distributed. Concentrate It can take a lot of focus to proofread. In fact, if you allow distractions while you are approving your print piece, you are taking the risk of approving a typo. Put the cell phone away, close your email, ask others not to bother you for a bit, and focus on what you're doing. Proofread Differently When you look at something on a screen versus on paper, you will read it differently, and maybe even catch more mis

Brand Your Business With Print Marketing

The dictionary defines a brand as this: a kind or variety of something distinguished by some distinctive characteristic. Do you have anything distinctive about your print marketing and branding to help it stand out and get attention? If you don't, the team at Lake Printing would like to invite you to visit with us. From print marketing to promotional products at the Lake of the Ozarks , our team is here for you and your business to help you start making improvements in your branding. Here are a few ways you can improve your branding and marketing through print and promotional products. Direct Mail EDDM = Every Door Direct Mailing. This is a great way to reach out to your clients and inform them of what you do. At Lake Printing, we can help you design a postcard, compile a list of areas to reach out to, and then help you mail it to everyone on the list. Instead of delivering just to lists of individual people - EDDM can help you deliver to whole neighborhoods and areas to ge