Tuesday, May 30, 2017

Newsletters Are Great Advertising Tools!

Advertising a business at the Lake of the Ozarks can be among the biggest expenses in a company's budget. Few marketing options deliver more return on investment than newsletters. While they can't replace all other forms of promoting the business, newsletters are a valuable component and should not be looked by. Lake Printing, the best market printing company at the Lake of the Ozarks, is sharing the ways in which newsletters can benefit your business:

Reach Target Market
Newsletters get sent to people who have already shown interest in your business by buying your product or signing up for the business's mailing list. Since you already know the audience that you're directing your newsletters to, your newsletter can address topics you know your readers will be interested in. Newsletters promote your business in an unobtrusive way by sharing informative information without overtly pushing a sale. You can even place a stack of newsletters at your place of business, available to customers when they visit. This may include your lobby, waiting room, retail store, or show room.

Educate and Inform
A major benefit of newsletters is that it is directly geared toward your business. You can educate readers about new products, share successes, highlight employees, and announce upcoming events or promotions - AND you don't have to worry about competing with other business ads convoluting your reach! Newsletters are a great way to promote sales and offer coupons or specials. Newsletters are also great for spotlighting and providing in-depth information about products and services that regular ads can't convey.

Maintain Relationships
Sending newsletters on a regular basis reminds readers about your business. This is a good way to keep in touch with customers or interested people with very little effort. Your target audience is more likely to call your business for products and services if they receive newsletters because your brand is at top of mind regularly. Mail your newsletter to all former and current customers. Don't forget potential clients who may have requested information from you in the past, but haven't purchased yet.

Advertise Inexpensively
Compared with other advertising and marketing vehicles, newsletters are relatively inexpensive to produce. A two-page or four-page newsletter doesn't require the addition of a new employee but can be worked into existing employees' workloads or hired out to Lake Printing. Once the newsletter's format is laid out and recurring topics are chosen, the newsletter becomes even easier to produce as time goes on. Plus, newsletters can have a longer shelf life than an ad. Customers may receive a newsletter in the mail and save the article or share with someone else who may be interested. Ads are rarely kept.


Newsletters can be used to attract new customers, increase repeat business from existing clients, and improve customer communications. It is important to choose industry-focused articles and offer helpful information to gain more business. Your Lake of the Ozarks commercial printing company offers many options for paper stock, sizes, as well as mailing. Lake Printing can create an eye-catching company newsletter to help you start generating more sales today! REQUEST A QUOTE to get started!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Wednesday, May 24, 2017

5 Marketing Catch Phrases to AVOID!

Using cliche words in advertising at the Lake of the Ozarks isn't necessarily a bad thing. Advertising works best when it's able to transmit information and meaning with a single phrase. Saying a lot with a little is important in business marketing, and cliche catchphrases are one tool that can help do that. However, when they're overused, they lose their meaning and effectiveness. When consumers hear or see something so much it starts to become empty white noise. Lake Printing wants to make sure your print marketing at the Lake of the Ozarks makes a lasting impact for your customers. Take a look at our list of catchphrases to AVOID:



"BEST SERVICE"
Anyone can claim to have the “Best Service” - and who's to say whether it's true or not? What exactly is it about your company’s service that makes it the best? Claiming to have the best service is pretty vague and leaves consumers to wonder what exactly that means. Instead, be specific about what your business does and offer evidence that shows why you do it best.

"ONE STOP SHOP"
When you promote your business as a one stop shop, this can actually make your business sound unremarkable and unspecialized. If your company is versatile, agile and multifaceted, there are much more creative ways of saying that than “one stop shop.” Instead use taglines that offer focus to what makes your business unique. Your label catchphrase should be short, descriptive, and memorable.

"WORLD CLASS"
"World Class" means to be among the best in the world. Who defines your business to be "World Class"? The answer is probably just you. Let's face it, if you're a small business at the Lake of the Ozarks, chances are you're not well-known across the world. Yes, you may have received some incredible feedback from your customers, but does that really make you "World Class"? It's definitely okay to be proud, just don't over-do it. Customers may perceive your enthusiasm as arrogance and avoid your product or service because of this.

"HIGHEST QUALITY"
There’s no shame in showing off your best selling point, and for many companies, that’s the quality of their products. But it often seems like everyone says they’ve got the “highest quality" product or service. Avoid broad generalizations and be specific about your product or service's value by using numbers and hard evidence.

"LOWEST PRICES"
In today's world, people will search high and low for the best possible prices to save money. With as easy as technology makes it to price check, by claiming to offer the "Lowest Prices", you may be setting yourself up for failure. If you really strive to offer the lowest prices, consider featuring "Price Match" or "Price Beat" advertising. This promotes a call to action rather than a claim to fame.

By avoiding these cliche catchphrases, and instead focusing on a tagline that speaks of your business's attributes, you'll avoid promoting messages that aren't reaching customers. And remember, there’s nothing wrong with using a phrase that’s been proven to get results, even if it’s a phrase that’s been used before. Just make sure you’re using them because they’re the best possible way to communicate with your audience. For more handy tips for your next marketing campaign at the Lake of the Ozarks, contact Lake Printing!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Tuesday, May 16, 2017

Effectively Using Color in Your Marketing Print

People love color! Colors convey messages, evoke emotions, and add brilliance to everyday things. Color also plays a key role in effective marketing. It's what gets your customers to see what you want them to see, feel what you want them to feel, and do what you want them to do. However, poor color choices can have a negative impact on your message. The trick in effective print marketing at the Lake of the Ozarks is knowing what colors to use to get your message out there and to get people to respond accordingly. This week, Lake Printing is sharing information on how different colors can have an effect on consumer response to your marketing.


Color Role in Marketing

Research has found that when it comes to picking the right color, predicting consumer reaction to color appropriateness in relation to the product is far more important than the color itself. For example, if the demographic you're trying to reach is essentially males, you could assume that pinks wouldn't sell very well. For women, you may be right on track with pinks. So it's important to take into consideration the product or service that you're selling and the demographic you're trying to reach.

Now, there are colors that typically do align with specific traits (i.e. red with excitement, purple with sophistication, brown with ruggedness). It is far more important for your brand's colors to support the personality you want to portray instead of trying to align with stereotypical color associations. Still, color can often be the sole reason someone purchases a product, where 93% of buyers focus on visual appearance and almost 85% claim color to be their primary reason for purchase! So let's take a look at different colors and how they typically influence people:

The Influence of Color

Red – Bold. Creates a sense of urgency, excitement, and passion. Encourages appetite. Physically stimulates the body.

Blue – Associated with peace, tranquility, and reliability. Blue provides a sense of security, curbs appetite, stimulates productivity, and promotes trust.

Green – Associated with health, tranquility, power, and nature. Used in stores to relax customers and for promoting environmental issues. Green stimulates harmony in your brain. Encourages a balance leading to decisiveness.

Purple – Commonly associated with royalty, wisdom, and respect. Stimulates problem solving as well as creativity. Frequently used to promote beauty and anti-aging products.

Orange & Yellow – Cheerful colors that promote optimism. Used to create a sense of anxiety that can draw in impulsive buyers and window shoppers.

Black – Associated with authority, power, stability, and strength. Often a symbol of intelligence, but can become overwhelming if used to frequently.

Grey – Symbolizes feelings of practicality, old age, and solidarity. But too much grey can lead to feelings of nothingness and depression.

White – Associated with feelings of purity, cleanliness and safety. Can be used to project an absence of color or neutrality. White space helps spark creativity.

Properly Using Colors

When designing your marketing print, use contrasts to reduce eyestrain and allow readers to focus their attention on the call to action. Vibrancy can dictate the emotional response users have to your design. For example, choosing brighter colors can lead users to feel more energetic, which can evoke better responses and reactions. But if your print is information-intensive, you may find that a darker color theme will make it easier for readers to process all your data.

When it comes to working with colors for your print market products at the Lake of the Ozarks, it may take a few trial runs before settling on your colors. The colors you originally choose, may not get the response you desired, and by being open to change you allow yourself to feel out the consumer response and adjust accordingly to maximize your marketing effectiveness. At Lake Printing, the best print marketing company at the Lake of the Ozarks, we specialize in graphic design and can help you come up with a brand and print product to best work for your business. Contact us today to discuss your next print marketing project at the Lake of the Ozarks!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Tuesday, May 9, 2017

Get Ready for Memorial Day Weekend With These Great Promotional Products!

The upcoming Memorial Day weekend will bring in mass amounts of potential business to the Lake of the Ozarks as it does every year. This year, be prepared to draw in those customers with promotional products that WOW! Lake Printing has some stellar promotional products that people will LOVE getting this Memorial Day weekend! Take a look at some of the products we can design for YOUR promotional marketing at the Lake of the Ozarks:


Branded product that everyone can touch!
Whether you're hosting a fireworks show at your venue or hosting a waterfront music or boating event, get the crowd to be active participants in your event with the Patriotic Beach Ball! The 16" red, white and blue paneled inflatable ball will provide countless hours of summer fun for water polo, water volleyball and more. The patriotic beach ball makes a great promotional product for sporting events, trade shows, carnivals, rock concerts and more. Add your pad printed company name and logo to push your brand while it gets tossed around. Order in increments of one dozen to make sure you have enough fun to go around!


Go with a COOL product that people 
can use again and again!
It's going to be a scorcher! Keep customers cool and hydrated with an American flag-design PE plastic water bottle! It has a drinking spout, safety strap on the lid and an integrated carry handle. It flattens for easy transport and includes a 50mm aluminum carabiner clip. People will love this promotional product because it serves a functional purpose, is convenient, AND looks cool!


Promo products that bikers will appreciate!
Many of the tourists that come to the Lake are bikers. Why not promote a business at the Lake of the Ozarks with a promotional product they can use? This 22" cotton Stars and Stripes bandana will show off your patriotic pride! This eye-catching item is a perfect piece of headwear to keep the sun off your customer's head and sweat out of their eyes, and it can also be used as a napkin for your next USA-inspired event. Customize with a silkscreened imprint of your company name and logo to show your brand's love for America!

With these awesome promotional product ideas to use for your business marketing at the Lake of the Ozarks, you're sure to draw in customers and get your name out there during Memorial Day weekend! We've got tons of great promotional products to choose from. Visit our website to get more product ideas to suit your business needs. Contact Lake Printing TODAY to get started on designing your promotional products at the Lake of the Ozarks!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Wednesday, May 3, 2017

Tips for Effective Marketing with Posters

Posters aren't just for covering up every inch of white space in a teenager's room, boasting their favorite bands or sports teams. In fact, posters can be a huge and effective part of your business's marketing strategy at the Lake of the Ozarks if done right! Lake Printing has some excellent ways to make use of posters that will blow your marketing strategy up in a good way! Check out some poster marketing tips we have to make the most of your poster marketing strategy:


Keep it Simple.
Don't worry about making your poster a work of art worthy of hanging in a museum. That's not the point of marketing. Your poster should have a call to action, an offer if applicable, and be easy to read. While nice graphics are eye-catching, too much text, color and graphics can take away from the message. When it comes to posters, simplicity sells.

Repetition Pays Off.
Being repetitive and consistent with your marketing is the only way it's going to work. You can't just pop out a poster one time and expect for it to drive in customers immediately or continuously. While you may see a small incline in sales, chances are if you don't stick to it, that flow is going to die down. You've got to keep drawing customers in with new offers and messages, all while sticking to your brand so they subconsciously recognize your business. And if your posters boast amazing offers, customers will look forward to your weekly advertisements.

Print for Impact and Longevity.
Have your posters printed on Lake Printing's state-of-the-art printing presses using high-quality materials such as 100-pound gloss text or cover stock, 16-point gloss cover stock, or 13-point recycled matte cover stock. We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. Our Pre-Press Department includes state of the art equipment such as an Epson 9900 Color Inkjet Printer and a Direct-to-Plate CREO Trendsetter to ensure that proofing requirements are met and your project is completed without sacrificing quality. Premium poster printing brings out the best in your design and also stands up better to weather and traffic.

Big and bold, posters make an immediate impression on a large number of people at any given time. They offer the unique ability to market a business at the Lake of the Ozarks with just one sales piece. And since they're economical to print and easy to distribute, posters are one of the best and easiest marketing strategies at the Lake of the Ozarks today. Be creative and eye-catching, and your poster will be primed for serious business. Lake Printing can help design a masterpiece poster to best showcase your business and boost your business marketing at the Lake of the Ozarks. Contact us today to discuss poster printing and all other promotional printing for your business!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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