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Showing posts from May, 2017

Newsletters Are Great Advertising Tools!

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Advertising a business at the Lake of the Ozarks can be among the biggest expenses in a company's budget. Few marketing options deliver more return on investment than newsletters. While they can't replace all other forms of promoting the business, newsletters are a valuable component and should not be looked by. Lake Printing, the best market printing company at the Lake of the Ozarks, is sharing the ways in which newsletters can benefit your business:

Reach Target Market
Newsletters get sent to people who have already shown interest in your business by buying your product or signing up for the business's mailing list. Since you already know the audience that you're directing your newsletters to, your newsletter can address topics you know your readers will be interested in. Newsletters promote your business in an unobtrusive way by sharing informative information without overtly pushing a sale. You can even place a stack of newsletters at your place of business, availab…

5 Marketing Catch Phrases to AVOID!

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Using cliche words in advertising at the Lake of the Ozarks isn't necessarily a bad thing. Advertising works best when it's able to transmit information and meaning with a single phrase. Saying a lot with a little is important in business marketing, and cliche catchphrases are one tool that can help do that. However, when they're overused, they lose their meaning and effectiveness. When consumers hear or see something so much it starts to become empty white noise. Lake Printing wants to make sure your print marketing at the Lake of the Ozarks makes a lasting impact for your customers. Take a look at our list of catchphrases to AVOID:



"BEST SERVICE"
Anyone can claim to have the “Best Service” - and who's to say whether it's true or not? What exactly is it about your company’s service that makes it the best? Claiming to have the best service is pretty vague and leaves consumers to wonder what exactly that means. Instead, be specific about what your business…

Effectively Using Color in Your Marketing Print

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People love color! Colors convey messages, evoke emotions, and add brilliance to everyday things. Color also plays a key role in effective marketing. It's what gets your customers to see what you want them to see, feel what you want them to feel, and do what you want them to do. However, poor color choices can have a negative impact on your message. The trick in effective print marketing at the Lake of the Ozarks is knowing what colors to use to get your message out there and to get people to respond accordingly. This week, Lake Printing is sharing information on how different colors can have an effect on consumer response to your marketing.


Color Role in Marketing Research has found that when it comes to picking the right color, predicting consumer reaction to color appropriateness in relation to the product is far more important than the color itself. For example, if the demographic you're trying to reach is essentially males, you could assume that pinks wouldn't sell ve…

Get Ready for Memorial Day Weekend With These Great Promotional Products!

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The upcoming Memorial Day weekend will bring in mass amounts of potential business to the Lake of the Ozarks as it does every year. This year, be prepared to draw in those customers with promotional products that WOW! Lake Printing has some stellar promotional products that people will LOVE getting this Memorial Day weekend! Take a look at some of the products we can design for YOUR promotional marketing at the Lake of the Ozarks:


Branded product that everyone can touch!
Whether you're hosting a fireworks show at your venue or hosting a waterfront music or boating event, get the crowd to be active participants in your event with the Patriotic Beach Ball! The 16" red, white and blue paneled inflatable ball will provide countless hours of summer fun for water polo, water volleyball and more. The patriotic beach ball makes a great promotional product for sporting events, trade shows, carnivals, rock concerts and more. Add your pad printed company name and logo to push your brand w…

Tips for Effective Marketing with Posters

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Posters aren't just for covering up every inch of white space in a teenager's room, boasting their favorite bands or sports teams. In fact, posters can be a huge and effective part of your business's marketing strategy at the Lake of the Ozarks if done right! Lake Printing has some excellent ways to make use of posters that will blow your marketing strategy up in a good way! Check out some poster marketing tips we have to make the most of your poster marketing strategy:


Keep it Simple.
Don't worry about making your poster a work of art worthy of hanging in a museum. That's not the point of marketing. Your poster should have a call to action, an offer if applicable, and be easy to read. While nice graphics are eye-catching, too much text, color and graphics can take away from the message. When it comes to posters, simplicity sells.

Repetition Pays Off.
Being repetitive and consistent with your marketing is the only way it's going to work. You can't just pop ou…