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Showing posts with the label print marketing

Lake Printing: Serving the Lake Area & Clients Nationwide

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Lake Printing is proud to have provided printing services at the Lake of the Ozarks  and to clients nationwide for over 70 years! We've adapted and overcome a lot over those many years to better serve our community and clients' printing needs. In this week's blog, we're giving your a little information about our company, services, and the latest asset to assist with your print projects. Continue reading to learn more! Printing Hub of the Midwest Lake Printing began in 1949 as a small Letterpress Shop in a basement located in Lake of the Ozarks, Missouri. In 1990 we moved into our present home: a 30,000 square foot facility on a 40-acre tract in Osage Beach, Missouri. We boast top-of-the-line Presses to handle projects of all sizes from wide format pieces to large runs. We also offer many additional small press capabilities as well as a variety of multiple special finishes in bindery to accommodate all of your needs. Our Pre-Press Department includes state of the art eq...

4 Ways a Professional Graphic Designer Can Boost Your Print Marketing

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 Speaking the language of your customers is essential to any successful marketing campaign. In today's visual society, your clients are attracted to eye-catching graphics, which means if you're not "speaking" to them through visual mediums you could be missing out on potential customers. So, whether you have already incorporated graphic design into your marketing or you're looking to add it into your mix, Lake Printing is here to share a few tips on graphic design and why you should consider hiring a professional. Boosting Your Business Hiring a professional graphic designer can go a long way when it comes to drawing attention from potential clients, with the goal to increase sales and boost your bottom line. As we mentioned, we live in a visual era. Communicating to them in the language they're familiar with catchy designs, colors, and messages are vital to getting your message across. Visual marketing also gives you the ability to appeal to customer's e...

Top 3 Reasons to Use Wide-Format Printing

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 There are many ways to market your business in today's day and age. And while you may think that internet marketing is king on all playing fields, the printing hub of the Midwest , Lake Printing, would like to explain otherwise. Wide-format printing can be a huge (.... literally) asset in helping to promote your business at the Lake of the Ozarks.  Read on to learn more about this fantastic printing style! Demand Attention Wide-format imaging allows you the chance to make your business a "larger-than-life" appearance. Producing bold, high-quality images on large projects such as banners, marketing signage, and other large-scale materials. These work wonderfully to capture the attention of your audience and express something of value about your business, such as a promotion, new location, etc.  High-Quality Imaging Wide-format printers are built to handle and yield large print materials while keeping high-quality imagining through refinement. Typically, these printers are...

Using Professional Holiday Cards for Your Business

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The holiday season is the perfect time to capitalize on branded holiday cards. They are a great way to stay top of mind by sharing a little holiday spirit with your vendors, clientele, and those you work with on a daily basis. It lets them know that you are thinking about them, but also positively impacts your business by getting your brand in front of them - staying top of mind. At Lake Printing, the printing hub of the Midwest , we specialize in print materials large or small and have a vast portfolio of professionally crafted print projects. This gives us the capabilities and experience needed to design the perfect branded holiday card for your business. So, if you're looking for ways to stay at the forefront of your clientele's mind this holiday season, let Lake Printing assist you with all your Midwest printing needs. Top 5 Benefits of Sending Out Holiday Cards Brand marketing opportunity - professionally printed holiday cards are a way to increase brand awareness in a ...

3 Ways to Boost the Effectiveness of Your Marketing Material

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Business owners understand the importance of marketing company products and services  to attract more customers. While you likely have a number of marketing strategies already in place, there may be some marketing tools being left unutilized. As the printing hub of the Midwest , Lake Printing understands the importance of bold and strategic marketing to attract attention. We're here this week to give you 3 huge ways to improve the reach of your marketing material. Continue reading to learn more! Floor Graphics Floor graphics are an excellent way to get noticed, they stand out because they are out of the ordinary. Most advertisements and marketing are around eye-level, wall posters, stands, phones, televisions, etc. So, catching your consumers' attention by using something as unusual as a floor graphic is a great tactic to get noticed. If you think about it, in midst of the hustle and bustle of a busy life, people tend to look down while they walk because they are focused on man...

Why Work with Lake Printing?

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There are many ways to get your marketing message out to your audience and in this digital age one might wonder, why use print marketing? Well, let us tell you about our company and the reasons why our printing services are beneficial for your next marketing project. Our motto at Lake Printing is, "if you can think it, we can ink it". We are print specialists that can handle any project, large or small - including wide format with special finishes and much more. We are a local printing company in the Lake of the Ozarks, Missouri , but we handle big business, servicing clients nationwide. Whatever your print marketing needs, Lake Printing is your trusted source for quality print services in the Midwest , or wherever you're located! About Us Lake Printing began in 1949 as a small Letterpress Shop in a basement located in Lake of the Ozarks, Missouri. In 1990 we moved into our present home: a 30,000 square foot facility on a 40-acre tract in Osage Beach, Missouri. We boast t...

Trends in Print Marketing for 2020

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Believe it or not, print marketing is still a huge part of business marketing. At Lake Printing , we’re here to make sure that you are staying on top of the trends so that your business always looks good. If you are still trying to figure out what the best ways for print marketing are for your business, here are a few trends that are incredibly popular right now and how we can help you make dreams into reality. Merging Digital and Print Marketing What makes marketing in this day and age so unique is that you get to combine the best of both worlds. All of the personal, colorful, and textural aspects of print marketing can bring out the best of digital marketing and vice versa. You can easily make your print marketing reflect your digital marketing, and your digital marketing reflects your print marketing. What’s more, you can have them work together! QR codes are still a huge part of marketing and are an easy way to get people where you want them to go. In fact, they are even more popu...

Grab Customers' Attention with Wide-Format Printing

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The printer in your office is sufficient for every day small print jobs that require little in the way of quality, size options, and durability. There are many instances when your business will need to print items on a much larger scale the typical piece of paper that will be used to promote your services.  For those jobs, wide-format printing for your business is what you are looking for.  The office printer's limited features may prevent you from achieving the desired effect.  Lake Printing Company has the capability to provide wide-format printing in a variety of sizes, in large quantities, and we can get them to you quickly. Interested? Here are 3 benefits of wide-format printing that highlight the reasons this is a tremendous marketing tool.  Eye-Catching Large-Width Media Wide-format printers can handle and yield print media much greater than the standard print job. The designs are often printed on large rolls rather than on separate sheets. Be...

Promote Your Business Outside of the Office

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One common mistake businesses make when trying to build their clientele is waiting for prospective clients to seek them out and visit their office.  If someone is in need of your services, they may do some research to seek you out, but what about those potential clients that aren't actively seeking your services?  You are left with the possibility of missing out on a lot of future business if you are just sitting around waiting for the phone to ring or waiting on that client to walk through your door.  This week, Lake Printing has some great ways for you to put your print marketing campaign to work and interact with prospective clients outside of the office! Participate in Local Sporting Events Summertime brings along many opportunities for community involvement in children's sporting events.  Whether you sponsor a specific team, show up to the games to show your support, or donate to cover funding costs for the venue, one thing remains the same - you're out ...

How to Pick the BEST Marketing Products for Your Growing Business

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Whether you are starting a new business or have been in business for a while, one thing remains true. Having an active marketing campaign is key to running and growing a successful business. However, when it comes to choosing the best marketing products for your business, sometimes it can seem overwhelming.  There are so many marketing product choices out there and it can be easy to get bogged down with not knowing what products will be best for your business.  At Lake Printing , we want to help you take the hassle out of making the right decision for your business, and help you make great impressions with every print piece you hand out.  No matter what your company needs, we are here to help with your printing and promotional products . Here are a few ways to help you choose the best product for your company. WHAT Am I Promoting? Think about what you are wanting to promote. Do you need to let people know about an event you're hosting, a product that has just hit ...

3 Benefits of Wide Format Printing

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Your office printer suffices for a number of every day small printing jobs that require little in the way of quality, size options and durability. But there are instances when businesses require printing larger-than-legal documents or graphics, such as rolling out a new marketing campaign. There may also be times when your office printer’s limited features prevent you from achieving a desired output quality on a bigger medium or handling a large quantity of prints in a short period of time. A wide format printer is the solution to these dilemmas. Check out 3 benefits of  wide format printing ! 1. Capacity to Print Large-Width Media Wide format printers can handle and yield print media much greater than the standard print job. The designs are often printed on large rolls rather than on separate sheets such as those used by home or even office grade printers. Because of their capacity to produce refined and big prints, large format copiers are highly efficient in printing marke...

Generate More Sales with Company Newsletters

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Advertising a business  can be among the biggest expenses in a company's budget. Few marketing options deliver more return on investment than newsletters. While they can't replace all other forms of promoting the business, newsletters are a valuable component and should not be looked by.  Lake Printing , the  best market printing company , is sharing the ways in which newsletters can generate more sales for your business: Reach Target Market Newsletters get sent to people who have already shown interest in your business by buying your product or signing up for the business's mailing list. Since you already know the audience that you're directing your newsletters to, your newsletter can address topics you know your readers will be interested in. Newsletters promote your business in an unobtrusive way by sharing informative information without overtly pushing a sale. You can even place a stack of newsletters at your place of business, available to customers when the...