Wednesday, June 28, 2017

5 Benefits of Variable Data Printing to Boost Your Marketing Campaign

Nowadays, consumers may get a mailed market campaign and just toss it in the trash because it's a very general ad and doesn't immediately capture their attention. While sending out these direct mail marketing campaigns can draw in some clientele, chances are if you're sending out the same old mail piece to all of your target market, you're losing at least half of your efforts to the trash can. Lake Printing offers a solution to your print marketing strategy at the Lake of the Ozarks that will capture your audience's attention and save your mail pieces from going directly in the trash. It's called Variable Data Printing. Let's take a look at what this is and the benefits it can have for your marketing efforts.


First of all, Variable Data Printing (VDP) allows you to customize and personalize your direct mailing campaigns. This means that you can create more attention-grabbing pieces that appeal to your target market, rather than sending out the same print to all consumers with the same message. By having this option to change up your market pieces, you're likely to grab the eye of a larger number of customers.


Variable Data Printing allows you to adjust the content on your mail piece based on the consumer's interests, location, familial status, or any other data you have on your audience. This means that your direct mail piece will be more appealing and relevant to the recipient.


Since you have more flexibility with this service, you can personalize the information on your mailing piece with information that is pertinent to the recipient. So for instance, if you have a store location near where you're sending the mailing to, it wouldn't make sense to list a phone number and store address for a location that's over 100 miles from them when there's one only 10 miles from them. You can easily generate print that provides contact information, business hours, and specific services to the consumer for the location that's closest to them. Not only will they be more likely to contact or visit your business when it's nearby, but it will help to reduce the number of phone calls asking for location information for stores near them.


Going with Variable Data Printing allows you the freedom to take your marketing to a whole new level. You can build your campaign both online and with print components that will achieve maximum effectiveness quickly and easily. VDP also allows for you to expand your marketing campaign to not just printed ads, but to promotional products as well that are guaranteed to grab consumer's attention. So you can take your campaign on the road and to events with you and spread your marketing even further.


Finally, one of the greatest advantages of using variable data printing is the opportunity to track response rates more efficiently. VDP allows for unique barcodes and coupon identification numbers to be placed on communication pieces which provides marketers with an easier and more efficient way of tracking your results.

As you may well know, consumers are becoming more adept at tuning out boring, old traditional marketing campaigns. This summer don't let your marketing efforts go to waste. By personalizing your material to your target audience, you can increase customer engagement and response rates and, ultimately, your ROI. Contact Lake Printing to discuss designing a Variable Data Print marketing campaign at the Lake of the Ozarks that will draw in your target market, and get noticed!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Wednesday, June 21, 2017

Interact with Prospects Outside the Office

One common mistake businesses make when trying to build their clientele is waiting for prospective clients to seek them out and visit their office. While, yes, if someone is in need of your services, they may do some research to seek you out. But what about those that aren't actively seeking? You could be potentially missing out on a lot of future business if you're just sitting around waiting for the phone to ring or waiting on that client to walk through your door. This week, Lake Printing has some great ways for you to put your print marketing at the Lake of the Ozarks to work and interact with prospects out of the office!

Participate in Local Sporting Events

Summertime brings along many opportunities for community involvement in children's sporting events. Whether you sponsor a specific team, show up to the games to show your support, or donate to cover funding costs for the venue, one thing remains the same - you're out in the community and people will notice your involvement. It also gives you a great opportunity to get to know some of the locals and build relationships.

Host a Community Picnic or Grassroots Event

There's nothing better than getting people together to celebrate and enjoy the community you live in. You can use this as a way to show appreciation to current and previous customers, and to also draw in new prospects to your business. They may not use your services now, but after attending your picnic or grassroots event, they will remember how much fun they had engaging with your company, and you'll be at top of mind in the future if they ever do need your services.

Visit Trade Shows, Socials, and Local Festivities

Take time to do some research for upcoming trade shows. See what socials are being held around the area that are open to the public. Plan to attend the weekly activities taking place on the strip. During this time of year, there are always local events taking place that are typically free to the public. This means that you could potentially have access to hundreds of new prospects. Take advantage of these opportunities to get out, support local events, and meet new prospective customers! The more events you attend, the more likely people are to recognize you and turn to you as the expert in your field.

Make Sure to Keep Print Product On Hand

While you're participating in events and getting involved with the community, this is a great time to hand out some business cards or promotional products at the Lake of the Ozarks. Pick out some useful products that people would get use out of and want to take home, such as a water bottle to keep them hydrated while they're enjoying outdoor events, or a pair of sunglasses to wear at the ball field. With your logo printed on it, they'll easily keep your business at top of mind!

We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. We also offer many additional small press capabilities as well as a variety of multiple special finishes in bindery to accommodate all of your needs. Our Pre-Press Department includes state of the art equipment such as an Epson 9900 Color Inkjet Printer and a Direct-to-Plate CREO Trendsetter to ensure that proofing requirements are met and your project is completed without sacrificing quality. Request a FREE quote today for your Lake of the Ozarks printing needs!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Wednesday, June 14, 2017

Lake Printing Can Make Event Planning a Breeze

Whether it's a birthday party, wedding, family reunion, or company event, one thing is certain. You're going to need to let people know about it! Why not let the best printing company at the Lake of the Ozarks help you get ready for the big day? Here are a just a few of many ways we can help make your next big event an amazing turnout:

Event Invitations

When planning any kind of event, the most important part of the planning is making sure that people show up. The best way to ensure that your guests arrive is to send them an invite. Personalize it with your own special message and theme. If you're uncertain of how you want your invitations to look, you can schedule a meeting with our in-house graphic designers to come up with the perfect print design for your invitations that you will love!

Personalized Gifts

What better way to thank your guests for coming than to give them a take home gift that matches the theme of your event? Whether it's a koozie, a water bottle, tote bag or sunglasses, your guests will love being able to take a memorabilia home with them as a reminder of the fun they had at your event. Lake Printing offers a plethora of products to help promote your business or event. From ink pens, cups and wine bottle openers to golf balls, key chains and outdoor chairs – we can personalize any of these products for your big day!

Themed Signage

Make finding your event easier with themed directional signage or promote easily throughout town with eye-catching advertising signs. This is a great way to remind people that your event is taking place as they drive by your signs every day on their commute to and from work. You can even have signs made to let guests know where restrooms, ceremonies, receptions, etc. are going to be located at during the event.

Customized Apparel

Boost the fun factor by creating customized apparel that your guests, wedding party, or employees can wear that fits the theme of your event. This is a great way for people to identify those who are either helping out with the event or to identify employees if it's a company event. For wedding parties, it's a great way to say thanks to those who were part of your special day! And if your event is a big hit and you plan to make it an annual event, this is a great way to promote the event freely for the upcoming year!

So if you're planning an event this summer, make sure to get your Lake of the Ozarks event products designed and printed at Lake Printing! We'll be happy to help you create a design to fit your event theme - just give us a call or REQUEST A FREE QUOTE ONLINE today! We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. We also offer many additional small press capabilities as well as a variety of multiple special finishes in bindery to accommodate all of your event printing needs!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Tuesday, June 6, 2017

Lake Printing Offers a Multitude of Services!

At Lake Printing, we offer a variety of services, from printing to mailing. All of these services are available because we know how important it is for your business to make a great impression. We have been located at the Lake of the Ozarks for over sixty years and we look forward to being here for sixty years more. If you're looking for a print company at the Lake of the Ozarks who can meet your needs, big or small - check out our services!


Good graphics are a way to make or break your print materials. You can invest your money in high-quality printing and nice paper, but if you don't have a good design, the chances of it catching your customer's eye is slim. Let our graphic designers at the Lake of the Ozarks create an eye-catching piece for you!


We use top of the line printers to ensure that you are receiving a high-quality product. From large to small batches, and large to small products, we can do it all.


In order for your print product to look it's best, and perform the way you expect, finishing is required. From binding, trimming, laminating, foil stamping, die cutting, and more - we do it all!


Banners are a great way to send a BIG message! They can be customized with any photos, logos, fonts, or colors - meaning the sky is the limit.


There are many types of binding available, and all of these types have a specific purpose in your print materials. From ring binding to staple binding, we can help you make your print piece look professional and finished.


Do you want to mail out a print piece at the Lake of the Ozarks? We can help you not only design and print your mailer, but then choose an ideal audience (or use your current addresses) and reach your clients!


Did you know that a promotional product with your logo doesn't just appeal to your current clients, but also to the people they come in contact with? If you hand out a bag with your logo, not only will your client have your phone number when they need it, but they can also advertise to the people the run into at the store, post office, gas station, and more!


The difference between a professional print piece and a piece that is damaged due to the elements is lamination. If you're making a cover, poster, or another project that requires the paper to be protected, lamination is what you need.


UV coating is a process that we perform on your print piece to help preserve it and make it look even nicer. It looks spectacular on business cards, postcards, and other pieces that you may hand out.


Not only does aqueous coating make your print piece look nice when you ha, it helps to deter fingerprints and smudges.


Have you ever wanted to create a print piece that is custom for every single person? Whether you want to put their individual name on each post cards or have another thing in mind, variable data allows you to do that - even in large quantities.


This process allows you to create an elegant look that can only be achieved through foil stamping.


Die cutting gives you the flexibility to not only create a particular look for your print piece but to also use this process for more in-depth projects like packaging.

Our team is ready to assist you with any of your print needs, large or small. In fact, we are here to help you make great impressions. If you are looking for a business who can provide any of these services for you, we would be honored to be your small-town connection. Visit our website to learn more about our services, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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