Showing posts from April, 2019

Improve Your Print Marketing Strategies

Are you re-thinking your business marketing strategies?  You may have had a pretty good year so far, but the goal is to make this summer the season your business booms!  Print marketing is a valuable way to advertise your business. Whether you're marketing with banners, business cards, promotional products, or catalogs, the experts at Lake Printing can help.  Let’s start by stressing the importance of remembering that there are good ways to market and other unproductive ways. Here are some lessons we have learned about marketing in our 70 years of experience. Know Your Target Audience / Know Who Your Customer Is A successful print campaign starts with identifying your audience.  Strive to understand your target audience – their wants, needs, shopping habits, and connections.  If you understand what your customer wants and needs, you will be better equipped to develop a clear message directed toward your audience about how your business can provide what they want or need.

Using Color to Market Effectively

Color plays a key role in effective print marketing.  The strategic use of color can be an absolute powerhouse when it comes to using print marketing to promote your business. Whether you realize it or not, your company’s logos, branding, and other promotional printing efforts rely on color as an asset to your messaging and designs. Color is what gets your customers to see what you want them to see, to feel how you want them to feel, and to do what you want them to do.  The psychology of color is a powerful tool.  Choosing the right colors can boost your message; on the same lines, poor color choices can have a negative impact on your message.  The trick to succeed with color and create effective print marketing is knowing what colors to use to get your message out there and to get people to respond accordingly.  This blog will discuss how different colors can influence consumer response to your marketing. The Role of Color in Print Marketing Your branding will be much more p

3 Ways to Use Direct Mail Marketing to Re-engage Customers

Reaching out to customers who have stopped frequenting your Mid-Missouri business can have a lasting effect on your business and its bottom line.  By using direct mail tactics to re-engage lapsed customers you stand to convert a segment of clientele that is already familiar with your brand. The expert designers at Lake Printing Company can help you create a simple, well-written mail piece to send out to your customers that may not be quite as engaged as you would like.  Continue reading to learn three tactics to use in order to create a fantastic win-back direct mail campaign. 1. Be Direct with Customers Send lapsed customers an eye-catching, easy-to-read survey.  Ask your customers directly why they left your business.  Make sure the survey is short and to the point (about three to five questions).  Include a business reply card – and don’t forget the pre-paid, pre-addressed envelope!  Consider providing an incentive of some type for completing the survey.  This incentive co

Print Marketing Tools You Can See Every Day

In an ever-changing digital era, print marketing is still imperative for many businesses.  At Lake Printing , your number one printing company at the Lake of the Ozarks , we are here to help ensure your print message is professional and visually appealing. These are vital aspects of print marketing, especially when it comes to reaching your target audience. Take a look around you.  You are probably reading this on a computer or other digital media format right now.  But we challenge you to look beyond that.  Think about your trip to the office today – did you see advertisements on billboards, pass flyers hung in the hallway, or perhaps you are sitting at a desk with a neat stack of business cards in front of you.  This is print marketing and it’s everywhere. There are several forms of print marketing that can be found in numerous places.  If you use coupons or clippings from advertisements sent by direct mail, you are a perfect target audience for print marketing.  Again, that f