Thursday, August 31, 2017

Make a TOUCHDOWN with Your Promotional Gear

Football season is just around the corner, and there are over 1,088,158 athletes who play on high school football teams who bring many supporters through family and friends to their games. Aside from high school team supporters, 64% of Americans watch NFL football, and over 15.8 million people attend college football events with 74.8 million watching it on TV. That is a LOT of people who not only support football, but will also be buying gear, wearing colors, and bringing promotional products to those games in the forms of noise makers, seat cushions, and even water bottles.

If you haven't tapped into this market, there's no better time than now to start appealing to your customers who appreciate these products! Here are just a few of the promotional products you can get from us that not only support football, but can feature YOUR logo and advertise for you locally, statewide, and even nationally.

Football Promotional Products

Inflatable Football
Inflatable Football
Score a touchdown with your next ad campaign using this Inflatable Football! The oversized novelty blow-up football is fun for any occasion, whether you're hanging out at the beach or passing it around the stadium at your next football game. Inflatables make great, affordably-priced promotional products for sporting events, spirit nights, tradeshows or more. This 16" inflatable football is priced per piece and sold in increments of one dozen. Make your company a winning team!

Football Totes
Football Totes
Make it easy for everyone to show support and team spirit with this Rallytotes (TM) Football Tote! Designed to look like a football, this product is made of ultra-durable, recyclable 80 GSM polypropylene material. It's available in eight college/team/school colors and the exterior features a white football stitching design pre-printed on it. It also has 28" handles and can be customized with your company name, logo and advertising message. Throw a pass over the heads of your competitors!

Football Bottle Opener Keychain
Football Bottle Opener
Quench your customer's thirst with this promo product they'll actually want and use! Not only will by help them open up a crisp refreshing beverage, but you'll open up their cheerful mood! A football shaped bottle opener is an excellent and affordable promotional gift for those who dream of gridiron glory. They are perfect for handing out during events. So if you wish to have a good promotional product for your business or sports bar or a local restaurant, you will find this a very attractive gift that people will use as well as love to carry.

Fun-Flinger Football
Fun-Flinger Football
We've added a new twist on the traditional football with these fun flinger toys! Each of these football throw toys will provide hours of fun and are a great way to connect with kids and adults who are young at heart. With the fun times this item will create and the convenient size, it's bound to make it to every tailgate event your customer attends. Let them pass your brand around by including this fun freebie in your promotional efforts in the office, at trade shows, at employment fairs and so much more. Score a promotional touchdown - order now!

Football Jersey
Football Jersey
Rally your team with matching uniforms that sport your company's favorite pro or local team! Not only will this give your employees something to appreciate, but will also provide a great conversation starter when they're out in public - making it easier for them to draw in new customers. You can even sponsor a local kid's team and get some promo time while they're out on the field wearing jerseys with your company name on them!

Promotional Products for YOUR Business
At Lake Printing, we take marketing for your company very seriously, and that's why we provide only the best products. From unique pieces that will really make your company stand out, to products that can appeal to your customers and their individual lives, we make getting promotional products at the Lake of the Ozarks easy. If you're not looking for a sports related item, you can scroll through our thousands of items listed on our site and separated into organized categories to find exactly what you need. Trust the printing company at the Lake of the Ozarks who has been providing you with the best products since 1949.

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Wednesday, August 23, 2017

Lake Printing is a Green Certified Printer

The average office worker uses 1.5 lbs. of paper per day, which equals roughly 360 lbs. per year. If you multiply that by the amount of people in your office, you'll see why green printing is so important. The use of paper isn't the problem, but it's how we create and print on the paper that makes the difference. Lake Printing's mission is to be a premier FSC/SFI certified graphics, print, and promotional products provider in the markets we serve.

There are many ways we can help you create print products that are beautiful while protecting the environment. We strive to work with companies that harvest trees in an environmentally conscience way and our printing processes also help our planet.

Our Green Certifications

FSC Certification

The Forest Stewardship Council (FSC) is an independent, non-profit organization. Its mission is to promote responsible management of the world's forests. FSC has developed strict standards for responsible forest management and forest product producers. The presence of the FSC chain of custody logo shows that every entity that has touched the final printed piece was certified and the paper was sourced responsibly.

SFI Certification

Sustainable Forest Initiative (SFI) is also an independent non-profit group. Their program is based on the idea that responsible environmental behavior and sound business practices can go together. SFI practices sustainability in all their program participant forests ensuring the long-term health and sustainability of millions of acres of forest.

How Lake Printing is Using Sustainable Printing Practices

Making a few changes in our workflow has made a HUGE impact on the earth. By recycling, and being aware of the materials used, we are helping to save the forests, one tree at a time. Check out these ways that our shop is helping the planet.
  • Using soy ink instead of petroleum based ink. Using alcohol-free press solutions.
  • Recycling all wastepaper, cardboard, used printing plates, solvents, and used toner cartridges.
  • Using recycled paper whenever possible.
  • Creating printing plates with computer-to-plate technology.
  • Using washable shop towels in production area instead of disposable.
  • Sending customer proofs as PDF format via email whenever possible.
  • Re-using boxes and packing material received in incoming shipments to package outgoing deliveries.

Lake Printing is a Green Certified Printer

Paper comes from forests that can provide us with clean water, fresh air, and protects us from global warming. Because of this, we intend to be the best green printing company in the country by offering you a paper that has been certified to be kinder to the environment. With over 68 years of printing experience, Lake Printing will provide you with print industry knowledge that can't be matched by online printers, as well as the ability to create print products that will keep the earth thriving for the next 68 years and more. Contact us at 573-346-0600 to learn more about what YOU can do to make your print requests more sustainable!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Wednesday, August 16, 2017

Get Mobile: Promo Products Your Customers Actually Want!

We all know there are many different ways you can promote your business. Custom business cards, posters and other print media can appeal to your customers, but have you thought about using branded promotional items? There are thousands of promotional products that Lake Printing can create for you - but the key is to find one that will be used by your customer and represents your branding. In today's technology driven society, we know that most of your consumers always have one thing on hand at all times: their phone. So, this week, we'll be showcasing some mobile accessories that you can easily get in your customers hands that they actually want to use!

This is today's MUST-HAVE when it comes to cell phone accessories! PopSockets stick flat to the back of your phone, tablet or case with a rinseable, repositionable gel. You can lower it for video chat or extend it fully to use as a media stand or photo and texting grip for any brand of phone. The possibilities are endless when you utilize full color imprinting, and so are the imprint possibilities. The back of anyone's phone is prime real estate for any promotion. Stake your claim on premium advertising space now!

Cell Phone Wallet
Help your clients keep their valuables together with the help of this handy item! This soft silicone wallet with 3M adhesive backing securely holds 2-3 credit cards, driver's license, money, business cards, hotel room keycard and more. It's available in several choices of bright color options and easy to customize with your company logo to create a fun giveaway perfect for promoting your business.

Selfie Stick
These days you see people everywhere using their selfie sticks to capture moments at angles they wouldn't be able to get with just their arm. This item makes its way to all different locations and venues - advertising for you everywhere it goes! It's lightweight, with a stabilizer and arm extender which makes it easy to frame and shoot photos with your smartphone.

Battery Set
The Tough Tech (TM) Econo Battery Set is a must-have kit for charging devices on the go. The accessory case is made from rigid EVA plastic with a 1680d polyester cover and features an internal elastic mesh pocket and elastic strap with dual-zippered closure. The mobile charger is a portable Lithium-ion battery in ABS plastic shell that allows you to charge your devices virtually anywhere and includes standard USB connector cable to charge battery from any USB port with a power supply. Customize with a brand imprint to create a memorable corporate gift or incentive.

Lake Printing is Your Best Promotional Product Company
Don't just order your promotional products from a random internet business. The advantage to working with Lake Printing is that we are your liaison from beginning to end. We can assist you in picking your promotional products and answer your questions about the size, color, or quantity of a particular products quickly. Lake Printing has been in business for 66 years because we care about your needs. From print to promotional we help represent you. Let our team assist you in creating a custom promotional product that will stand-in for your company long after your customer leaves your store.

You Can Trust Lake Printing for Your Large & Small Print Needs

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Thursday, August 10, 2017

Take Your Business Cards from Average to Eye-Catching!

While business cards were created for the purpose of passing along contact information, they also are your best way to make a great first impression on a potential customer or client. At Lake Printing, we can take your basic contact information, and create something truly unique that captures the attention and helps convince your potential clients that YOU are the best connection out there. Here are a few things to keep in mind as you begin creating your business cards.

Make It Stand Out

There is more than one way to make your card stand out, and the font or colors that you choose are just scratching the surface. Don't be afraid to include creativity in your business card - this is what makes great impressions! You can utilize die cutting, foil stamping, and many different paper types to create a piece that expresses your company's style. Whether bold or minimalist, artistic or clean, there is a perfect style out there for you that can be achieved when you hire our Lake of the Ozarks graphic designers for your business card creation.

Keep a Clear Point

When someone looks at your business cards, you don't want them to be so overwhelmed by the artistic flair that they miss the whole point of the card. At the same time, you don't want the design to be cookie cutter so that it doesn't stand out. Hire a graphic designer to help you find a good balance between stylish and pointed. They can combine the artistic design your company needs, while still making sure that the key contact information is not only easy to read, but easy to find.

Don't Neglect Quality

You can have the best design in the world, but if it's printed on a common card-stock out of your home printer, you're going to find that the quality is less than great. In fact, it can ruin your entire message. By combining the right paper texture with the best finish, and a high-quality print job, you'll see that the final product is above the average expectation for business card quality!

Create Something Shareable

While you do want to make great first impressions, the goal is to make your card shareable - and keepable! You don't want to design something that is not memorable. You want to create a print piece that grabs the attention of your client, and then captivates them so they want to contact you when they need your services. You want to create a card that gets put in their wallet and carried around with them, and even better - passed on to other potential clients when the need arises.

Hire the Best Business Card Company at the Lake of the Ozarks

When you hire Lake Printing, you are getting more than 65 years of experience. We aren't a fly by night company that wants to create a business card for you and then vanish. We're an established business with extensive knowledge in creating impressionable print marketing products at the Lake of the Ozarks. And we want to help you continue to improve your marketing beyond just your business card. If you're ready to take your business cards and other marketing materials from average to eye-catching, visit our website to learn more, or give us a call at 573-346-0600!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Wednesday, August 2, 2017

4 Reasons Why Direct Mail Marketing Works

It’s undeniable that technology has changed the direct marketing industry. However, the truth is that a vast majority of people are becoming frustrated by the online and email marketing efforts and simply hitting that delete button or scrolling past without a second glance. Direct mail brings a much higher response rate to the table, with more people acting on direct mail and preferring it to email. So this week, Lake Printing shares with you 4 reasons why direct mail marketing at the Lake of the Ozarks works.

1. Direct Mail is Tangible
In an increasing digital world, the concept of a real thing has special weight. Mail is tangible. Because direct mail is essentially delivered directly to your targeted market's hands, they are virtually guaranteed to see and read your message. Since customers can also physically touch a piece of mail, they are more likely to see its contents as reliable. You reach them with their physical senses. Studies show consumers look at direct mail more closely, remember it better and longer, and are more likely to act on it.

2. Print Can be Personalized

Digital printing allows direct mail to be personalized more easily to cater to a specific target market or region. Personalized direct mail can have impressive results, scoring a 20% lift in response rates. Personalization isn’t just limited to copy either – you can swap out new images, designs, and more based on any criteria: demographic, geographic, even lead score.

3. Direct Mail isn't Overly Saturated

The misconception that direct mail is too expensive and doesn’t work may actually work to your favor. While your competition believes this and chooses to use only digital marketing, you've got the upper hand in an open playing field. Why compete for attention in a crowded marketplace when you can engage on a channel that nearly 80% of consumers say they always pay attention to?

4. Direct Mail is for Everyone
While we're very much a digitally driven society, nearly half of all people over age 65 do not use the internet regularly, if at all. And with the overwhelming sensory overload that the digital world and technology can create, even millennials respond to direct mail with as much vigor as their parents.

Putting personalized real stuff in your customer’s hand helps you stand out above your competition, builds brand recognition, and drives real action. The flexibility, affordability, and user-friendliness of direct mail makes it an excellent option for any company that wishes to create a cohesive and effective marketing program. For your direct mail marketing at the Lake of the Ozarks, contact Lake Printing!

You Can Trust Lake Printing for Your Large & Small Print Needs

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