Lake Printing

4 WAYS TO AMPLIFY YOUR DIRECT MARKETING Technology has undeniably changed the direct marketing industry. Though the vast majority of people are frustrated by the online and email marketing efforts. They simply hit the delete button or scroll past without a second glance. Direct mail brings a much higher response rate to the table, with more people acting on direct mail and preferring it to email. This week, Lake Printing shares with you 4 reasons why direct mail marketing at Lake of the Ozarks works. 1. Get it in Their Hands In an increasing digital world, the concept of a real thing has special weight. Mail is something people can touch & feel. Because direct mail is essentially delivered directly to your targeted market's hands, they are virtually guaranteed to see and read your message. Since customers can also physically touch a piece of mail, they are more likely to see its contents as reliable. You reach them with their physical senses. Studies show consumers look at ...

Reaching out to customers who have stopped frequenting your Mid-Missouri business can have a lasting effect on your business and its bottom line.  By using direct mail tactics to re-engage lapsed customers you stand to convert a segment of clientele that is already familiar with your brand. The expert designers at Lake Printing Company can help you create a simple, well-written mail piece to send out to your customers that may not be quite as engaged as you would like.  Continue reading to learn some tactics to use in order to create a fantastic win-back direct mail campaign. Always Be Direct Send lapsed customers an eye-catching, easy-to-read survey.  Ask your customers directly why they left your business.  Make sure the survey is short and to the point (about three to five questions).  Include a business reply card – and don’t forget the pre-paid, pre-addressed envelope!  Consider providing an incentive of some type for completing the survey....

Reaching out to customers who have stopped frequenting your Mid-Missouri business can have a lasting effect on your business and its bottom line.  By using direct mail tactics to re-engage lapsed customers you stand to convert a segment of clientele that is already familiar with your brand. The expert designers at Lake Printing Company can help you create a simple, well-written mail piece to send out to your customers that may not be quite as engaged as you would like.  Continue reading to learn three tactics to use in order to create a fantastic win-back direct mail campaign. 1. Be Direct with Customers Send lapsed customers an eye-catching, easy-to-read survey.  Ask your customers directly why they left your business.  Make sure the survey is short and to the point (about three to five questions).  Include a business reply card – and don’t forget the pre-paid, pre-addressed envelope!  Consider providing an incentive of some type for completing t...

It’s undeniable that technology has changed the direct marketing industry. However, the truth is that a vast majority of people are becoming frustrated by the online and email marketing efforts and simply hitting that delete button or scrolling past without a second glance. Direct mail brings a much higher response rate to the table, with more people acting on direct mail and preferring it to email. So this week, Lake Printing shares with you 4 reasons why direct mail marketing at the Lake of the Ozarks works. 1. Direct Mail is Tangible In an increasing digital world, the concept of a real thing has special weight. Mail is tangible. Because direct mail is essentially delivered directly to your targeted market's hands, they are virtually guaranteed to see and read your message. Since customers can also physically touch a piece of mail, they are more likely to see its contents as reliable. You reach them with their physical senses. Studies show consumers look at direct mail...

EDDM stands for Every Door Direct Mailing, and it allows you to reach the customers who mean so much to your company by targeting very specific neighborhoods or ZIP codes. This is certainly a breakthrough for your company when you want to send out mailings that are specifically for a certain area or a low cost. Here are a few reasons that you will want to incorporate EDDM into your next Lake of the Ozarks marketing plan. It's Easy It's as simple as telling us what you would like done, and then seeing it appear in print! We will use the insight you have about your company and customers to create a design that will catch your attention. After you give us the details you want on the postcard or flyer, we do the rest - easy as that. We design, we print, we add postage and we mail your next marketing plan out to your customers so they can know exactly what's happening at your company and why they should come. It's Direct Our graphic designers are a skilled team ...

Direct mailing can be a powerful tool for improving your bottom line. You can create an ad or print material that is geared specifically for your customer, giving them something they want and a reason to buy from you. In some cases, you can remind your customers of a reason that they wanted to come visit you, and even give them the incentive to do so. While many may think that the old-fashioned mailings are out of date, here are a few ways they can still benefit your business. Highly Targeted When you send a mailing out, you aren't just sending them out to anyone and everyone. These mailings are highly targeted to reach the customers who need them. Whether you're appealing to long-time customers or new prospects, you can send a coupon or special announcement to your customers through print materials. Show your customers you care about them, by giving them the info that they want to see. Mail Is Tangible While internet marketing and email blasts can be effective forms o...