Technology has undeniably changed the direct marketing industry. Though the vast majority of people are frustrated by the online and email marketing efforts. They simply hit the delete button or scroll past without a second glance. Direct mail brings a much higher response rate to the table, with more people acting on direct mail and preferring it to email. This week, Lake Printing shares with you 4 reasons why direct mail marketing at Lake of the Ozarks works.

1. Get it in Their Hands
In an increasing digital world, the concept of a real thing has special weight. Mail is something people can touch & feel. Because direct mail is essentially delivered directly to your targeted market's hands, they are virtually guaranteed to see and read your message. Since customers can also physically touch a piece of mail, they are more likely to see its contents as reliable. You reach them with their physical senses. Studies show consumers look at direct mail more closely, remember it better and longer, and are more likely to act on it.

2. Personalize Your Direct Marketing
Lake Printing can help you personalize your direct marketing more easily to cater to a specific target market or area. Personalized direct mail can have impressive results and increase your brand awareness and bottom line. Our expert staff can help you personalize your direct marketing depending on your target audience or market area.

3. Direct Mail isn't Overly Saturated
The misconception that direct mail is too expensive and doesn’t work may actually work to your favor. While your competition believes this and chooses to use only digital marketing, you've got the upper hand in an open playing field. Why compete for attention in a crowded marketplace when you can engage on a channel that nearly 80% of consumers say they always pay attention to!

4. Everyone Reads Direct Mail

While we're very much a digitally driven society, nearly half of all people over age 65 do not use the internet regularly, if at all. Even millennials respond to direct mail since they were raised in a time of text messaging and social media instead of pen to paper and mailing a letter. Receiving direct marketing in the mail gives everyone a sense of nostalgia.

Putting a personalized tangible mailer in your customer’s hand helps you stand out above your competition, builds brand awareness, and drives real action. The flexibility and affordability of direct mail marketing in the Midwest makes it an excellent option for any company that wishes to create an effective marketing program. Contact Lake Printing & our knowledgeable staff to help amplify your direct marketing!

You Can Trust Lake Printing for Your Large & Small Print Needs




6815 Hwy 54 • Osage Beach MO 65065


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