Friday, December 30, 2016

How Copyrighting Can Affect Your Print Materials

In a world where everything is made easily accessible through internet searches - it's easier than ever to accidentally break the law with your print materials. As a small business, you're probably trying to balance many hats, so it only makes sense to be your own graphic designer when you need to make posters, pamphlets, and business cards at the Lake of the Ozarks. Unfortunately, many individuals run to Google when they need certain photos, logos, graphics, and even fonts, and those materials are not up for grabs. January first is Copyright Law Day, so we wanted to take some time to dig into copyright laws and how that can affect you as a business through your print materials.


The Definition

There are three types of legally protected materials that could be important to you, and it's important to know the difference: patents, trademarks, and copyrights. A patent protects an invention, think of things like tools, vehicles, supplies, etc. A trademark protects brand names and logos that appear on goods and services. Finally, a copyright protects original and artistic works - this is probably where a small business will need to be cautious.

Protecting Your Print Materials

There are two things to keep in mind when thinking about protecting your print materials - protecting them from being stolen, and protecting you from accidentally stealing. In the first situation, if you've created a logo, taken photos, or written anything special for your print piece and you don't want anyone to reuse it without your permission, you'll need to have it copywritten. There are some laws that can protect you even if you don't pay the copyright fee - but if you want to ultimately be protected, it's easier to go through the proper channels.

In the second instance, you need to protect yourself from being called into court because you used something that was copywritten. The most common ways you'll probably infringe copyright is through photos, logos, and even fonts. Did you realize that many items on the web are copywritten and not available for use?

From graphics that you grabbed from Google for your poster to the cool font that matched the theme of your event - when you use these items for commercial use you are opening yourself up for trouble. There are some exceptions for personal use, and sometimes there are items that are in public domain, but it's always best to try and not evade the laws. If you really want to use something for commercial use, you can try to reach out to the copyright holder and get permission.


How Lake Printing Can Help

Do you want to stay safe while still getting designs that are professional? Lake Printing can help! We believe in making great impressions through your print materials, and part of making great impressions is keeping everything legal. From the fonts, photos, and graphics, we can help you achieve the look you love without being afraid that it will come back to bite you in the end. Visit our website to learn more about our graphic design at the Lake of the Ozarks, as well as all Lake of the Ozarks print materials!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Tuesday, December 20, 2016

Fun Facts About Printing

Printing has been around for thousands of years, in one for or another. From a homemade ink on leaves to the beautifully finished print products at the Lake of the Ozarks that you can appreciate today. There are some pretty unusual and interesting facts tied to the history of printing, and while we are completely automated and up to date on our printing process, we thought it would be fun to take a look at printing from yesteryear and a few other fun facts!



Did you know that Ben Franklin was not the first printer in his family? He was only a teenager when his older brother was publishing the New England Courant. Of course, by the age of 22, Ben was in business for himself and getting the Pensylvania Gazette out on the street.

According to the Guinness World Book of Records, the smallest book printed is a 22-page Japanese picture book. It contains mostly flowers, and measures 0.0291x0.0295". You will need a magnifying glass to see the images!

Before programs and computers were invented, typefaces and fonts were originally created by hand and often named after the printer who created them. A great example is French printer Claude Garamonde - and his font is still used today.

J.K Rowling's "Harry Potter and the Deathly Hallows" broke a printing industry record! The pop-culture phenomenon had print runs in the millions, anyway, but "Deathly Hallows" great outnumbered the others with 12 million copies in its first run - making it the largest initial print run ever recorded!

When the incredible Hulk was initially printed, his skin was actually supposed to be gray. There was a mistake in the printing which gave him a different hue in each copy. When Stan Lee saw the way his character turned out, he decided green suited him much better than gray.

Did you know that portable printing presses were used on the battlefields during the Civil War? These small, mobile presses allowed soldiers to set up print shops on the battlefield.

Lake Printing History

Lake Printing began in 1949 as a small Letterpress Shop in a basement located in Lake of the Ozarks, Missouri. In 1990 we moved into our present home: a 30,000 square foot facility on a 40-acre tract in Osage Beach, Missouri.

We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. We also offer many additional small press capabilities as well as a variety of multiple special finishes in bindery to accommodate all of your needs. Our Pre-Press Department includes state of the art equipment such as an Epson 9900 Color Inkjet Printer and a Direct-to-Plate CREO Trendsetter to ensure that proofing requirements are met and your project is completed without sacrificing quality.

Print Products Have Come A Long Way

Whether your print needs are large or small, our print shop at the Lake of the Ozarks can help you make great impressions. We have been doing what we love for almost 70 years, and when businesses need quality printing at the Lake of the Ozarks, they know who to call. Visit our website to learn more about our services, or submit a quote request!


You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Tuesday, December 13, 2016

Print Services At Lake Printing

At Lake Printing, we offer a variety of services, from printing to mailing. All of these services are available because we know how important it is for your business to make a great impression. We have been located at the Lake of the Ozarks for over sixty years and we look forward to being here for sixty years more. If you're looking for a print company who can meet your needs, big or small - check out our services!



Graphic Design

Good graphics are a way to make or break your print materials. You can invest your money in high-quality printing and nice paper, but if you don't have a good design, the chances of it catching your customer's eye is slim. Let our graphic designers at the Lake of the Ozarks create an eye-catching piece for you!

Printing

We use top of the line printers to ensure that you are receiving a high-quality product. From large to small batches, and large to small products, we can do it all.

Finishing

In order for your print product to look it's best, and perform the way you expect, finishing is required. From binding, trimming, laminating, foil stamping, die cutting, and more - we do it all!

Binding

There are many types of binding available, and all of these types have a specific purpose in your print materials. From ring binding to staple binding, we can help you make your print piece look professional and finished.

Mailing

Do you want to mail out a print piece at the Lake of the Ozarks? We can help you not only design and print your mailer, but then choose an ideal audience (or use your current addresses) and reach your clients!

Promotional Products

Did you know that a promotional product with your logo doesn't just appeal to your current clients, but also to the people they come in contact with? If you hand out a bag with your logo, not only will your client have your phone number when they need it, but they can also advertise to the people the run into at the store, post office, gas station, and more!

Full-Color Vinyl Banners 

Banners are a great way to send a BIG message! They can be customized with any photos, logos, fonts, or colors - meaning the sky is the limit.

Lamination

The difference between a professional print piece and a piece that is damaged due to the elements is lamination. If you're making a cover, poster, or another project that requires the paper to be protected, lamination is what you need.

UV Coating (gloss, dull, or soft touch)

UV coating is a process that we perform on your print piece to help preserve it and make it look even nicer. It looks spectacular on business cards, postcards, and other pieces that you may hand out.

Aqueous Coating (dull or gloss)

Not only does aqueous coating make your print piece look nice when you ha, it helps to deter fingerprints and smudges.

Variable Data

Have you ever wanted to create a print piece that is custom for every single person? Whether you want to put their individual name on each post cards or have another thing in mind, variable data allows you to do that - even in large quantities.

Foil Stamping

This process allows you to create an elegant look that can only be achieved through foil stamping.

Die Cutting

Die cutting gives you the flexibility to not only create a particular look for your print piece but to also use this process for more in-depth projects like packaging.

Our team is ready to assist you with any of your print needs, large or small. In fact, we are here to help you make great impressions. If you are looking for a business who can provide any of these services for you, we would be honored to be your small-town connection. Visit our website to learn more about our services, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Wednesday, December 7, 2016

9 Strong Words You Can Use In Print Marketing

While the graphic, colors, and paper all play a role in the success of your print marketing, one of the biggest aspects is the words that you use. A picture may say a thousand words, but there is still a fundamental difference between reading words and looking at images. As you're writing the material for your next print piece, keep these nine words in mind and see how much of an impact they can make.


YOU

Marketing is always about the consumer, when you use a word that denotes that, you capture the purpose of your marketing. Remind them why they need your product or service.

Example:
If you aren't seeing the results you desire from your marketing - try delivering your message right to their door. Every Door Direct Mail (EDDM) gives you the opportunity to select the ideal market, and tell them exactly what YOU can do for them!


FREE

Who doesn't love to get something for free? You can quickly grab the attention of your clients when you offer something that they either can't get anywhere else or something that they will use.

Example:
Do you think that marketing is too expensive for your business? Don't count on it! Visit our website for a FREE quote! See how easy you can reach your clientele through our print materials, promotional products and more.


BECAUSE

Using this word can help to show your consumer WHY the need what you offer. Because you're the best, because you're faster than the competitor, and because you have the best prices.

Example:
Why do you need print marketing? Because your clients need to see what you have to offer. A customer may not just wander into your door on their own, but if you entice them through print marketing, you could see amazing results.


RISK-FREE

Allow your client the ability to feel secure in giving you their business. If they feel like they aren't risking anything to work with you, you've already won half the battle.

Example:
Are you looking for a risk-free way to market to your clients? Try promotional brochures. You can fit more information on them than a business card, while not overwhelming them. Include bright photos, powerful text and watch the sales come flying in.

SECRET

When this "s" word comes up, you can't help but be interested. Provide special tips, tricks or deals to you clients, with this 'secret' information.

Example:
The secret to great marketing is great graphics. Did you know that companies who incorporate design usefully within their organizations increase the demands for their services and for their product? Hire the best graphic designers at the Lake of the Ozarks to create a print piece that will grab the attention of your clients.


INSTANTLY

Fast. Everyone wants something quickly, whether it's their breakfast or their product. By instantly gratifying that need, you can give them a payoff for their time/money.

Example:
Do you want to see instant results in your marketing? Add a call to action. Tell your customer what to do with the information you've given them. Do you want them to call you? Make your phone number bold and obvious. If you want them to visit your online retail store, use a QR code to direct them there or give them an offer they can't refuse for signing up for your newsletters.

LIMITED TIME

If clients think that something won't last for very long, it creates a sense of urgency, thus improving your chance of them acting on your request.

Example:
Do you want to make great impressions around the holidays? Give them the gift of your services - but time is limited! Place your print or promotional order as soon as possible to guarantee it's finished in time.


EASY

Would you sign up for something that you thought would be difficult? Or a hassle? Your clients most likely won't either. Make buying from you EASY, efficient, hassle-free.

Example:
Are you looking for an easy way to grab the attention of new and old customers? Try a promotional product! Not only is it easy to place your order, but it's easy for your client to get a hold of you when your name and phone number is displayed prominently on their favorite pen.

DON'T MISS

Consumers are afraid of missing out - from deals to opportunities.

Example:
Do your customers know about the services you provide? Don't miss out on the chance to introduce yourself to them with a full-color banner. You can capitalize on your message with full-color photos, fonts, graphics and more.

Marketing at the Lake of the Ozarks

Lake Printing is ready to help you with your marketing needs. From print materials to promotional products, and everything in between - we can help you make a great impression We have ben located at the Lake of the Ozarks for over sixty years, and we look forward to continuing to support your business with our services. Visit our website to learn more, or give us a call at 573-346-0600.

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Thursday, December 1, 2016

5 Holiday Gifts Your Employees Will Love

The holidays are approaching quickly - and will be here before you know it, are you ready? As the owner or manager of a business, this is a great time to thank your amazing employees who have worked hard all year long and celebrate successes. Studies show that when a manager recognizes an employees performance, they increase the engagement by nearly 60% - and 65% of American said that they didn't receive recognition during the past year at their work.


While there is more to recognizing and appreciating your employees, one great way would be to gift them a gift. At Lake Printing, we can help you give each of your employees a gift, along with the chance for you to personally thank them for their hard work this past year. Here are a few Lake of the Ozarks promotional products that would make great gifts for your employees.

Large Window Bag with Chocolate Almonds

This recloseable black window bag is filled with Chocolate Almonds and comes with a 1-color hot stamp of your logo or a full-color gift card with a gold bow. An elegant way to show your clients you care, and a great food gift idea for the holiday or Christmas. Available in multiple colors and designs. Great window bag with chocolate almonds gift. All window bags are hot stamped with Gold or Silver only.

The Gala Box with Chocolate Chip Cookies - Bakery Items

Choose the box that's dressed up inside and out! This gala box includes gourmet chocolate chip cookies. The glossy exterior is an indication of the premier treats to be discovered inside. Choose from a variety of fills. These bakery items are a great corporate food gift for Christmas and the holiday season.

Copper Plated Moscow Mule Mug

If there's one thing that makes you think of the holidays, it's a mug filled with hot chocolate! This copper plated mug is a fun way to enjoy any of your favorite drinks. Features copper-plated stainless steel construction.

Round Bluetooth Speaker

Play your music anywhere with your Bluetooth Speaker! Quality sound, compact innovative design, connects to your mobile device using wireless Bluetooth technology or through the 3.5mm audio cable. Long lasting rechargeable Lithium-ion battery will keep your music playing. The all aluminum speaker offers a slick design and will be engraved or imprinted with your logo.

Put a twist on your next promotional product with the sleek Sierra pen! This twist-action pen makes writing simple even on tablets or other touchscreen devices with a stylus tip at the top making it easy to go from paper to pad. It's made using plastic and has a look that will truly set it apart from its peers. Add a custom imprint of your organization's name, logo and advertising message to complete the look.

Your Connection To Great Promotional Products

Whether you're promoting your business to you customers, or thanking your employees for the hard work they've done - promotional products are a great way to make a great impression. At Lake Printing, we specialize in helping you find just what you need when marketing at the Lake of the Ozarks, from print products to apparel. As you're preparing for the holiday season, don't forget that we can work with orders, big or small, and if you want your orders in time, the sooner you order, the better.

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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