Showing posts from December, 2016

How Copyrighting Can Affect Your Print Materials

In a world where everything is made easily accessible through internet searches - it's easier than ever to accidentally break the law with your print materials. As a small business, you're probably trying to balance many hats, so it only makes sense to be your own graphic designer when you need to make posters, pamphlets, and business cards at the Lake of the Ozarks . Unfortunately, many individuals run to Google when they need certain photos, logos, graphics, and even fonts, and those materials are not up for grabs. January first is Copyright Law Day, so we wanted to take some time to dig into copyright laws and how that can affect you as a business through your print materials. The Definition There are three types of legally protected materials that could be important to you, and it's important to know the difference: patents, trademarks, and copyrights. A patent protects an invention, think of things like tools, vehicles, supplies, etc. A trademark protects brand

Fun Facts About Printing

Printing has been around for thousands of years, in one for or another. From a homemade ink on leaves to the beautifully finished print products at the Lake of the Ozarks that you can appreciate today. There are some pretty unusual and interesting facts tied to the history of printing, and while we are completely automated and up to date on our printing process, we thought it would be fun to take a look at printing from yesteryear and a few other fun facts! Did you know that Ben Franklin was not the first printer in his family? He was only a teenager when his older brother was publishing the New England Courant. Of course, by the age of 22, Ben was in business for himself and getting the Pensylvania Gazette out on the street. According to the Guinness World Book of Records, the smallest book printed is a 22-page Japanese picture book. It contains mostly flowers, and measures 0.0291x0.0295". You will need a magnifying glass to see the images! Before programs and computer

Print Services At Lake Printing

At Lake Printing , we offer a variety of services, from printing to mailing. All of these services are available because we know how important it is for your business to make a great impression. We have been located at the Lake of the Ozarks for over sixty years and we look forward to being here for sixty years more. If you're looking for a print company who can meet your needs, big or small - check out our services! Graphic Design Good graphics are a way to make or break your print materials. You can invest your money in high-quality printing and nice paper, but if you don't have a good design, the chances of it catching your customer's eye is slim. Let our graphic designers at the Lake of the Ozarks create an eye-catching piece for you! Printing We use top of the line printers to ensure that you are receiving a high-quality product. From large to small batches, and large to small products, we can do it all. Finishing In order for your print product

9 Strong Words You Can Use In Print Marketing

While the graphic, colors, and paper all play a role in the success of your print marketing, one of the biggest aspects is the words that you use. A picture may say a thousand words, but there is still a fundamental difference between reading words and looking at images. As you're writing the material for your next print piece, keep these nine words in mind and see how much of an impact they can make. YOU Marketing is always about the consumer, when you use a word that denotes that, you capture the purpose of your marketing. Remind them why they need your product or service. Example: If you aren't seeing the results you desire from your marketing - try delivering your message right to their door. Every Door Direct Mail (EDDM) gives you the opportunity to select the ideal market, and tell them exactly what YOU can do for them! FREE Who doesn't love to get something for free? You can quickly grab the attention of your clients when you offer something that they ei

5 Holiday Gifts Your Employees Will Love

The holidays are approaching quickly - and will be here before you know it, are you ready? As the owner or manager of a business, this is a great time to thank your amazing employees who have worked hard all year long and celebrate successes. Studies show that when a manager recognizes an employees performance, they increase the engagement by nearly 60% - and 65% of American said that they didn't receive recognition during the past year at their work. While there is more to recognizing and appreciating your employees, one great way would be to gift them a gift. At Lake Printing, we can help you give each of your employees a gift, along with the chance for you to personally thank them for their hard work this past year. Here are a few Lake of the Ozarks promotional products that would make great gifts for your employees . Large Window Bag with Chocolate Almonds This recloseable black window bag is filled with Chocolate Almonds and comes with a 1-color hot stamp of your lo