Showing posts from January, 2021

Print Marketing is All Around!

 You may not have thought about these everyday print marketing tools that you see every day! In the ever-expanding digital age, you may wonder, " why use print marketing today?" Well, we hope that these examples of excellent print marketing tools will help you realize the impact a professional print marketing campaign can have on your business.  Billboards These are hard to miss! Digital age or not, people are still traveling on the road often. Whether driving to/from work, a sporting event, grocery store, etc. People are still out and about, making billboards (one of the largest forms of print marketing) a great outlet for companies to promote their message! Billboards are a great way to attract attention as people go about their daily lives.  Vehicle Wraps Another way to market yourself on the roadways is to utilize branded vehicle wraps. As a business, you'll likely be traveling around your local area as well. So, creating some eye-catching artwork in addition to you

A Few Tips for Creating an Effective Print Marketing Campaign

A new year could be new marketing strategies for your business at the Lake of the Ozarks . With over seven decades of service to the Lake area, your printing hub of the Midwest , Lake Printing has invaluable information to help you boost your marketing campaign this year! Interested in more effective ways of attracting new customers? Read on to learn more! Know your Customer The first step in any successful campaign is to identify your audience. To do this, you'll need to strive to understand their wants, needs, habits, and connections. Once you have these items figured out you're much better equipped to market to them.  Create Emotional Connections  Believe it or not, there is a lot of emotional influence when shopping or selecting a service. Humans are inherently emotional beings and will connect with a message that is relevant to them and targets these emotions. Draw Attention You have a short amount of time to capture someone's attention, so making a great first impress

Ways to WOW at your Next Expo!

A successful business expo can give your business a huge boost, but trying to plan the perfect design and products can be a time-consuming challenge. That's where the printing hub of the Midwest comes in! We can help you design the perfect products that will have your booth standing out from the competition. If you're planning to attend an expo this year, we encourage you to contact Lake Printing to inquire about our customized event products . Here are just a few of the products to boost your expo presence. Signage A large, themed sign can help the flow of traffic at your station. Giving directions, instructions, or simply an attractive appearance to help support your mission. These signs work best when they are professionally crafted, giving them a high-end appearance and focused message. Branded Promotional Items Crating branded promotional items is another great way to stand out at your next event. Make the items something that is usable in someone's daily life. This w

Top 3 Reasons to Use Wide-Format Printing

 There are many ways to market your business in today's day and age. And while you may think that internet marketing is king on all playing fields, the printing hub of the Midwest , Lake Printing, would like to explain otherwise. Wide-format printing can be a huge (.... literally) asset in helping to promote your business at the Lake of the Ozarks.  Read on to learn more about this fantastic printing style! Demand Attention Wide-format imaging allows you the chance to make your business a "larger-than-life" appearance. Producing bold, high-quality images on large projects such as banners, marketing signage, and other large-scale materials. These work wonderfully to capture the attention of your audience and express something of value about your business, such as a promotion, new location, etc.  High-Quality Imaging Wide-format printers are built to handle and yield large print materials while keeping high-quality imagining through refinement. Typically, these printers are