Friday, December 14, 2018

Newsletters Can Generate Sales for Your Business

Advertising a business can be among the biggest expenses in a company's budget. Few marketing options deliver more return on investment than newsletters. While they can't replace all other forms of promoting the business, newsletters are a valuable component and should not be looked by. Lake Printing, the best market printing company, is sharing the ways in which newsletters can generate more sales for your business:


Reach Target Market
Newsletters get sent to people who have already shown interest in your business by buying your product or signing up for the business's mailing list. Since you already know the audience that you're directing your newsletters to, your newsletter can address topics you know your readers will be interested in. Newsletters promote your business in an unobtrusive way by sharing informative information without overtly pushing a sale. You can even place a stack of newsletters at your place of business, available to customers when they visit. This may include your lobby, waiting room, retail store, or showroom.

Educate and Inform
A major benefit of newsletters is that it is directly geared toward your business. You can educate readers about new products, share successes, highlight employees, and announce upcoming events or promotions - AND you don't have to worry about competing with other business ads convoluting your reach! Newsletters are a great way to promote sales and offer coupons or specials. Newsletters are also great for spotlighting and providing in-depth information about products and services that regular ads can't convey.

Maintain Relationships
Sending newsletters on a regular basis reminds readers about your business. This is a good way to keep in touch with customers or interested people with very little effort. Your target audience is more likely to call your business for products and services if they receive newsletters because your brand is at top of mind regularly. Mail your newsletter to all former and current customers. Don't forget potential clients who may have requested information from you in the past, but haven't purchased yet.

Advertise Inexpensively
Compared with other advertising and marketing vehicles, newsletters are relatively inexpensive to produce. A two-page or four-page newsletter doesn't require the addition of a new employee but can be worked into existing employees' workloads or hired out to Lake Printing. Once the newsletter's format is laid out and recurring topics are chosen, the newsletter becomes even easier to produce as time goes on. Plus, newsletters can have a longer shelf life than an ad. Customers may receive a newsletter in the mail and save the article or share with someone else who may be interested. Ads are rarely kept.


Newsletters can be used to attract new customers, increase repeat business from existing clients, and improve customer communications. It is important to choose industry-focused articles and offer helpful information to gain more business. Your favorite commercial printing company offers many options for paper stock, sizes, as well as mailing. Lake Printing can create an eye-catching company newsletter to help you start generating more sales today! REQUEST A QUOTE to get started!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Wednesday, December 12, 2018

Expedite Your Printing Projects with these Simple Tips

With everything on your list of to-do's for planning an event or gearing up for a big sale, worrying about your print advertising shouldn't be one of those things you've got to stress about. But if you're on a time crunch, getting that print material back in time may be causing you a little anxiety. Thankfully, there are some things you can do to help expedite your printing jobs. Take a look at these easy tips to help you save time.


1. Communicate Early with Your Printer
The earlier you're able to communicate your print design needs and deadlines, the easier it will be for the print company to complete the job. A heads up does wonders when it comes to saving time and working efficiently. Get your printer’s input as soon as you can. Find out what might speed up your job and improve delivery time. Get a working schedule, share it with key colleagues, stick to it, and always keep your printer in the loop.

2. Proof Carefully Before Sending to be Printed
This is essential for saving time. Proof every job carefully before you send a file to your printer. In fact, do it multiple times and put a second or third set of eyes on the design before sending. This way, there should be no corrections or edits when you get the proof.

3. Review Proofs Quickly
Once the designer has sent you a preview of your print project, take the time to review it rather than putting it off for a later time. The longer you hold onto a proof and the more people you involve in the approval process, the longer it will take to print and deliver the job. Streamline this step internally and turn proofs around fast.

4. Use In-House Paper
We understand that you want your print to stand out and be special and different, and we wholeheartedly support that! But when it comes to being in a time crunch, waiting on a specialty paper can cause timing issues. Printers stock certain paper (text weight and cover), so it’s there when customers need it. This is paper that a printer’s already tested on their presses and bindery equipment, so they know the job will run smoothly on the sheet. Sometimes specialty paper can take weeks to locate and get shipped to your printer.

5. Design in Standard Sizes
Take advantage of common sheet sizes, which will also save you money and reduce waste. Ask your print rep what’s standard for the paper you’re considering. Sometimes a print project that is sized as a 5.5×8.5, instead of printing 2 up on an 8.5×11 sheet, it can actually be printed 4 up on an 11×17 sheet which saves a big chunk of change. All of the above are common sizes, and a good rule of thumb is to print in increments of 8.5×11 or what can fit into that.

6. Choose a Professional Printing Company
Keeping your print jobs local can help to save you time and money because you can quickly swing by our office to pick up your print projects once they're completed. If your print job requires mailing and fulfillment, we can help you save time and money by doing this for you. Plus, you’ll have one graphic designer in charge of your job, not several. Keeping all of the work in-house is a big time saver.

So if you're planning an event or prepping for an upcoming sale, make sure to get your marketing products designed and printed at Lake Printing! We'll be happy to help you create a design to fit your event theme - just give us a call or REQUEST A FREE QUOTE ONLINE today! We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. We also offer many additional small press capabilities as well as a variety of multiple special finishes in bindery to accommodate all of your event printing needs!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Wednesday, December 5, 2018

Order Your 2019 Promo Calendars NOW!

Companies these days are using a wide variety of platforms to capture attention, promote their brand, and increase sales. Some of the higher cost methods that companies are using include commercials, billboards, radio ads, and other print advertising. A lower cost way to attract attention for your company can be a promotional calendar. A 2019 promotional calendar can speak to your customers every day, reminding them why they love coming back to you. Now is the time to place your promotional calendar order for your business!


Lake Printing provides a great option for your company's 2019 promotional calendar. Here are several great reasons why you should consider calling us for your calendar printing needs.

Calendars Are Cost Effective
Compared to other print advertising, calendars can be a very cost effective method of advertising. For the one time printing cost, you receive exposure for your company everyday of the year. Your company will be top of mind for your potential clients when they are ready to buy.

Calendars Are Useful
Calendars are still a useful way to keep track of your schedule, important dates, or even just the day of the week. In a digital age people are using their phones for those same things, but the purpose of a promotional calendar is still just as practical as it ever was. Because of their usefulness, you may find that a promotional calendar will also increase your brand recognition.

Calendars Increase Brand Recognition
When you promote your business through promotional calendars, you are increasing your chances of having your customers remember you. Your logo will be on their wall or desk 24/7, which means that for 365 days of the year, you will be reaching your audience. The more your customer sees you, your logo and your brand, the more they may be likely to call you when they need your services.

Calendars Are A Great Way to Say Thank You!
Our calendars are a great way to say thank you to your long-standing customers. They are also a wonderful way to surprise your new clients. Unlike some promotional products that may not be used, a calendar will be something they can use all through the year. Our stunning photos of the Lake of the Ozarks will make a beautiful addition to their home or office.

Calendar Distribution is Easy
Calendars are easy to get to your customers! They can be mailed or handed to them personally, and you will stay connected with your clients with this beautiful gift that will keep them thinking about you and your business all year long.

Choose Lake Printing
Calendars are just one easy way we can help you inform your customers about who you are and what you do. When you want to reach your clients with promotional products and print materials that will make an impact and leave a good impression, let Lake Printing help you. From business cards to posters and everything in between, we specialize in printing at the Lake of the Ozarks and around the nation. We're taking orders for the 2019 calendars now, so be sure to give us a call at 573-346-0600 and place your order today!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting


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