Showing posts from February, 2021

How to Build a Brand That Will be Remembered

 We can all agree that being recognized as reputable and valuable is important for any business. You'll want to build a brand for your business that people recognize and resonate with as soon as they see your logo. In this week's blog, your premier printing company at the Lake of the Ozarks , Lake Printing is going to give you three steps to help build a memorable brand. Be Consistent Brand consistency is essential to building the brand to be remembered fondly. It coincides with familiarity, which leads to trust and therefore more business & referrals. It can be tempting as your business grows, to make continuous adjustments. However, this can cause your brand to stray away from its original message. Once you find the "magic formula" that works for your brand - stick with it! Innovations are still great and if you must adapt to something affecting your market, do so... but make sure your message stays on target. Keep It Simple... Studies have shown that you only

Enhance Your Marketing Campaign With These 5 Print Marketing Tools

 When creating or revamping your marketing campaign for a business , never underestimate the value of print marketing. They're shown to have higher longevity and can have a great impact on your potential client. There are many ways that a professional printing company at the Lake of the Ozarks can help boost your marketing campaign. Lake Printing is here to give you 5 popular items to help maximize your reach. Professional Business Cards While you may already have business cards, creating a professional appearance or updating your cards over the years can help increase awareness of your business. Cards that are unique and offer good appeal work best and make clients want to use your business over competitors without.  Magnets Magnets are great promotional items as they can be placed around the office, homes, etc ensuring that you are in front of them every time they pass by it. Even if it's only to hold up papers on their fridge, your business is front and center. Flyers &

Lake Printing: Serving the Lake Area & Clients Nationwide

Lake Printing is proud to have provided printing services at the Lake of the Ozarks  and to clients nationwide for over 70 years! We've adapted and overcome a lot over those many years to better serve our community and clients' printing needs. In this week's blog, we're giving your a little information about our company, services, and the latest asset to assist with your print projects. Continue reading to learn more! Printing Hub of the Midwest Lake Printing began in 1949 as a small Letterpress Shop in a basement located in Lake of the Ozarks, Missouri. In 1990 we moved into our present home: a 30,000 square foot facility on a 40-acre tract in Osage Beach, Missouri. We boast top-of-the-line Presses to handle projects of all sizes from wide format pieces to large runs. We also offer many additional small press capabilities as well as a variety of multiple special finishes in bindery to accommodate all of your needs. Our Pre-Press Department includes state of the art eq

4 Ways a Professional Graphic Designer Can Boost Your Print Marketing

 Speaking the language of your customers is essential to any successful marketing campaign. In today's visual society, your clients are attracted to eye-catching graphics, which means if you're not "speaking" to them through visual mediums you could be missing out on potential customers. So, whether you have already incorporated graphic design into your marketing or you're looking to add it into your mix, Lake Printing is here to share a few tips on graphic design and why you should consider hiring a professional. Boosting Your Business Hiring a professional graphic designer can go a long way when it comes to drawing attention from potential clients, with the goal to increase sales and boost your bottom line. As we mentioned, we live in a visual era. Communicating to them in the language they're familiar with catchy designs, colors, and messages are vital to getting your message across. Visual marketing also gives you the ability to appeal to customer's e