Thursday, January 11, 2018

Print Tips to Improve Your Business Growth

As a business owner, one of your goals for 2018 may be to grow your business. Gaining new clients who will be meaningful to your business, and finding ways to keep them coming back are two things to help with your goal. One way you can assist in your effort to gain new clients is by providing strategic print materials and promotional products about your business. You can keep them coming back by not only providing a great experience but by showing your appreciation for their business. Here are a few ways that print and promotional products can help improve your business.

Create a Resource for Your Customer that Can Lead Them to Your Website
Whether you create a custom brochure with important information about your business and what you offer your clients or a promotional product that they can use daily - these are two great ways to catch their eye. By including your website and possibly your social media info on all print and promotional products, you are directing your potential customers to learn more information about you.

Consider Using Print Stickers To Generate Brand Awareness
Have you ever ordered a new product, and they send a sticker along with it? When you place this sticker on your car, notebook or computer, you are endorsing this product. You are helping to generate brand awareness for the company that you love. If this works for other businesses, this same tactic can work for you as well. Don't forget to put your website strategically on this sticker, you just never know when it will catch someone's eye and they will want to know more!

Design A Catalog To Establish Authority
A custom catalog is a great way to establish your authority in your product. For example, if you sell a line of vitamins, you can create a catalog to showcase the wide variety of your products. You can also include articles about how your product can help people and improve health. You can then distribute this catalog to the waiting rooms of different health care providers. While people are waiting, they can flip through your catalog, and learn more about your business. If the health care provider sells your products, then it's even easier to gain more customers.

Create a Printed Thank You Letter to Valued Customers and Clients
One way to make your current customers feel valued and appreciated is to provide them with a custom printed thank you card. This is a great way to also bring your business back to the forefront of their mind. You can even include a coupon for your product or service to encourage them to come back and visit. In fact, studies have shown that 83% of shoppers have made an unplanned purchase based on a promotion/coupon. Another valid reason to send a coupon, is that 89% of consumers still use a paper coupon to make their purchases, versus a digital coupon.

Promote Your Business with Lake Printing
We specialize in creating personalized print products to help maintain your brand recognition, and increase customer reach. From custom printed catalogs, brochures, business cards and promotional products, we can help you achieve your business goals through print products. Give us a call today to learn how we can help you accomplish your goals this year, and many years to come!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Thursday, January 4, 2018

Banner Advertisement Made Easy with Large Format Printing

Large banners are a great way to advertise a business or event. Whether it’s a sale, event, achievement or even a grand opening, banners can let the community know about it. Outdoor banners can get the attention of a large audience, who will then, hopefully, visit your business. Lake Printing offers state of the art digital printing for large format banners. Here are a few things you should consider before ordering your next banner:

Be Consistent with Branding
Make sure that your banner is concise with your business branding. Having a logo or a slogan on the banner is a good way to tie it back to your business. If possible, try to stick with colors and font that you use on all other marketing media.

Have a Purpose
What is this banner going to be used for? Have a strong purpose for your outdoor banner. Be concise and clear with the wording. Most of the time, people who see your banner will be passing by and not have a long time to read what is on it.

Have a Clear Call to Action
Not only do you want to have a strong purpose, but it is a good idea to have a clear call to action. What do you want your target audience to do after reading your banner? A website is an easy place to direct people to get more information about your business or event.

Location, Location, Location
Where will your banner be located? Who are you trying to reach? Will they be walking by your banner or driving by it? How big does it need to be in order for your target audience to see it? Also, make sure your design allows for mounting.

Think about Durability and Color
Outdoor signs need to be a lot more durable than indoor signs. Not only does it need to be a thicker vinyl than indoor signs, but it you need to think about fading. Bright colors will not only attract customers, but will still be readable during bright, sunny days and even cold, gloomy days.

Make it Simple
Have only one message on your banner. Outdoor banners are very different than indoor ones. Customers who see your banner indoors can take the time to read all the information, while those who see your outdoor banner may only have seconds to read it.

Choose a Legible Font
Font size and type is an important factor when creating outdoor banners. Your banner will not be very effective if people cannot read it. The distance between your banner and your intended audience will help you determine what size font will be necessary. Size isn’t the only factor in readability; a neutral font can help your audience read your message better.

Lake Printing, the best large format printing company, makes advertising easy! With fast turnaround on custom orders, it has never been easier to advertise your business with banners. If you need help with printing and design, make sure to contact Lake Printing!

You Can Trust Lake Printing for Your Large & Small Print Needs

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