Thursday, January 25, 2018

Promote Your Company with Customized Apparel

Your staff members are your biggest sales force, so it only makes sense that you would provide them with apparel that will advertise for you just as much as they do. At Lake Printing, we take your marketing and business as serious as you do. We help you promote your company through business cards and print products, to promotional products that you can disperse to your clientele, we are here to provide it all. Here are a few items that you can provide for your employees to help them advertise for you, and keep them looking professional.

Customized shirts are a great way to make a professional statement. If your team will be attending any vendor events, sales events, or clubs, a professionally customized shirt will make them stand out and be a venue of free advertising. Whether you opt for a t-shirt style, button-up, or pull over light long sleeve, it'll be the perfect look for any brand!

A vest can be a casual way to show which company you represent. Your employees may also be more apt to wear these out and about, not just when they're on working hours. Pull your promotional plan together with a custom imprinted vest! For those days that start off on the cold side, a vest will keep your employees warm and stylish.

Adding a clean customized ball cap to your employee's work attire can really help to pull off a uniform look and make them feel like part of a team. Not only does it promote a sense of being a part of a team, but allowing them to wear caps sporting your business logo on it can be a great conversation starter while they're out in public. Let your employees show off their pride in your business every day with a comfortable customized ball cap. 

Name Tags
If your employees attend any company events, are a part of a local club representing you, or will be talking with many potential customers, and name tag is a must. This small item can instantly help your team member show who they are where they are from, making it easier for your potential customers to relate to them. Name tags are frequently required at events, and a customized name tag will stand out and complete the look better than a sharpie-written sticker.

Custom dye sublimated weave lanyards are an easy, affordable, and fantastic way to increase exposure for sponsored events with crisp detailed images. This is a great way to market your company through not only your employees, but through your customers, too! As these make great promotional items that people can actually use, you can bet they'll get noticed and help to grow your brand recognition!

Business Cards
If you've been following our blog, you will see that we believe in the power of a good business card. You just can't beat a connection with a potential customer that's finalized by a firm handshake and a business card exchange. We can help you design a professional and custom business card that'll keep your business at top of mind for any recipient.

Hire the Best National Commercial Printing Company
At Lake Printing, we take your business seriously, and that's why we want to provide you with quality products that will help you promote your company. Let our experience help you promote your company professionally and successfully.

You Can Trust Lake Printing for Your Large & Small Print Needs

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Thursday, January 18, 2018

Color's Role in Effective Marketing

Color plays a key role in effective marketing for many reasons. Colors convey messages, evoke emotions, and add brilliance to everyday things. It's what gets your customers to see what you want them to see, feel what you want them to feel, and do what you want them to do. However, poor color choices can have a negative impact on your message. The trick in effective print marketing is knowing what colors to use to get your message out there and to get people to respond accordingly. This week, Lake Printing is sharing information on color roles in marketing and how to properly use color to positively affect consumer response.

Color Role in Marketing

Research has found that when it comes to picking the right color, predicting consumer reaction to color appropriateness in relation to the product is far more important than the color itself. For example, if the demographic you're trying to reach is essentially males, you could assume that pinks wouldn't sell very well. For women, you may be right on track with pinks. So it's important to take into consideration the product or service that you're selling and the demographic you're trying to reach.

Now, there are colors that typically do align with specific traits (i.e. red with excitement, purple with sophistication, brown with ruggedness). It is far more important for your brand's colors to support the personality you want to portray instead of trying to align with stereotypical color associations. Still, color can often be the sole reason someone purchases a product, where 93% of buyers focus on visual appearance and almost 85% claim color to be their primary reason for purchase!

Properly Using Colors

When designing your marketing print, use contrasts to reduce eyestrain and allow readers to focus their attention on the call to action. Vibrancy can dictate the emotional response users have to your design. For example, choosing brighter colors can lead users to feel more energetic, which can evoke better responses and reactions. But if your print is information-intensive, you may find that a darker color theme will make it easier for readers to process all your data.

When it comes to working with colors for your print market promotional products, it may take a few trial runs before settling on your colors. The colors you originally choose, may not get the response you desired, and by being open to change you allow yourself to feel out the consumer response and adjust accordingly to maximize your marketing effectiveness. At Lake Printing, the best commercial printing company, we specialize in graphic design and can help you come up with a brand and print product to best work for your business. Contact us today to discuss your next print marketing project!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Thursday, January 11, 2018

Print Tips to Improve Your Business Growth

As a business owner, one of your goals for 2018 may be to grow your business. Gaining new clients who will be meaningful to your business, and finding ways to keep them coming back are two things to help with your goal. One way you can assist in your effort to gain new clients is by providing strategic print materials and promotional products about your business. You can keep them coming back by not only providing a great experience but by showing your appreciation for their business. Here are a few ways that print and promotional products can help improve your business.

Create a Resource for Your Customer that Can Lead Them to Your Website
Whether you create a custom brochure with important information about your business and what you offer your clients or a promotional product that they can use daily - these are two great ways to catch their eye. By including your website and possibly your social media info on all print and promotional products, you are directing your potential customers to learn more information about you.

Consider Using Print Stickers To Generate Brand Awareness
Have you ever ordered a new product, and they send a sticker along with it? When you place this sticker on your car, notebook or computer, you are endorsing this product. You are helping to generate brand awareness for the company that you love. If this works for other businesses, this same tactic can work for you as well. Don't forget to put your website strategically on this sticker, you just never know when it will catch someone's eye and they will want to know more!

Design A Catalog To Establish Authority
A custom catalog is a great way to establish your authority in your product. For example, if you sell a line of vitamins, you can create a catalog to showcase the wide variety of your products. You can also include articles about how your product can help people and improve health. You can then distribute this catalog to the waiting rooms of different health care providers. While people are waiting, they can flip through your catalog, and learn more about your business. If the health care provider sells your products, then it's even easier to gain more customers.

Create a Printed Thank You Letter to Valued Customers and Clients
One way to make your current customers feel valued and appreciated is to provide them with a custom printed thank you card. This is a great way to also bring your business back to the forefront of their mind. You can even include a coupon for your product or service to encourage them to come back and visit. In fact, studies have shown that 83% of shoppers have made an unplanned purchase based on a promotion/coupon. Another valid reason to send a coupon, is that 89% of consumers still use a paper coupon to make their purchases, versus a digital coupon.

Promote Your Business with Lake Printing
We specialize in creating personalized print products to help maintain your brand recognition, and increase customer reach. From custom printed catalogs, brochures, business cards and promotional products, we can help you achieve your business goals through print products. Give us a call today to learn how we can help you accomplish your goals this year, and many years to come!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Thursday, January 4, 2018

Banner Advertisement Made Easy with Large Format Printing

Large banners are a great way to advertise a business or event. Whether it’s a sale, event, achievement or even a grand opening, banners can let the community know about it. Outdoor banners can get the attention of a large audience, who will then, hopefully, visit your business. Lake Printing offers state of the art digital printing for large format banners. Here are a few things you should consider before ordering your next banner:

Be Consistent with Branding
Make sure that your banner is concise with your business branding. Having a logo or a slogan on the banner is a good way to tie it back to your business. If possible, try to stick with colors and font that you use on all other marketing media.

Have a Purpose
What is this banner going to be used for? Have a strong purpose for your outdoor banner. Be concise and clear with the wording. Most of the time, people who see your banner will be passing by and not have a long time to read what is on it.

Have a Clear Call to Action
Not only do you want to have a strong purpose, but it is a good idea to have a clear call to action. What do you want your target audience to do after reading your banner? A website is an easy place to direct people to get more information about your business or event.

Location, Location, Location
Where will your banner be located? Who are you trying to reach? Will they be walking by your banner or driving by it? How big does it need to be in order for your target audience to see it? Also, make sure your design allows for mounting.

Think about Durability and Color
Outdoor signs need to be a lot more durable than indoor signs. Not only does it need to be a thicker vinyl than indoor signs, but it you need to think about fading. Bright colors will not only attract customers, but will still be readable during bright, sunny days and even cold, gloomy days.

Make it Simple
Have only one message on your banner. Outdoor banners are very different than indoor ones. Customers who see your banner indoors can take the time to read all the information, while those who see your outdoor banner may only have seconds to read it.

Choose a Legible Font
Font size and type is an important factor when creating outdoor banners. Your banner will not be very effective if people cannot read it. The distance between your banner and your intended audience will help you determine what size font will be necessary. Size isn’t the only factor in readability; a neutral font can help your audience read your message better.

Lake Printing, the best large format printing company, makes advertising easy! With fast turnaround on custom orders, it has never been easier to advertise your business with banners. If you need help with printing and design, make sure to contact Lake Printing!

You Can Trust Lake Printing for Your Large & Small Print Needs

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