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Showing posts from January, 2018

Promote Your Company with Customized Apparel

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Your staff members are your biggest sales force, so it only makes sense that you would provide them with apparel that will advertise for you just as much as they do. At Lake Printing, we take your marketing and business as serious as you do. We help you promote your company through business cards and print products, to promotional products that you can disperse to your clientele, we are here to provide it all. Here are a few items that you can provide for your employees to help them advertise for you, and keep them looking professional.


Shirts
Customized shirts are a great way to make a professional statement. If your team will be attending any vendor events, sales events, or clubs, a professionally customized shirt will make them stand out and be a venue of free advertising. Whether you opt for a t-shirt style, button-up, or pull over light long sleeve, it'll be the perfect look for any brand!

Vests
A vest can be a casual way to show which company you represent. Your employees may …

Color's Role in Effective Marketing

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Color plays a key role in effective marketing for many reasons. Colors convey messages, evoke emotions, and add brilliance to everyday things. It's what gets your customers to see what you want them to see, feel what you want them to feel, and do what you want them to do. However, poor color choices can have a negative impact on your message. The trick in effective print marketing is knowing what colors to use to get your message out there and to get people to respond accordingly. This week, Lake Printing is sharing information on color roles in marketing and how to properly use color to positively affect consumer response.


Color Role in Marketing Research has found that when it comes to picking the right color, predicting consumer reaction to color appropriateness in relation to the product is far more important than the color itself. For example, if the demographic you're trying to reach is essentially males, you could assume that pinks wouldn't sell very well. For women…

Print Tips to Improve Your Business Growth

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As a business owner, one of your goals for 2018 may be to grow your business. Gaining new clients who will be meaningful to your business, and finding ways to keep them coming back are two things to help with your goal. One way you can assist in your effort to gain new clients is by providing strategic print materials and promotional products about your business. You can keep them coming back by not only providing a great experience but by showing your appreciation for their business. Here are a few ways that print and promotional products can help improve your business.


Create a Resource for Your Customer that Can Lead Them to Your Website
Whether you create a custom brochure with important information about your business and what you offer your clients or a promotional product that they can use daily - these are two great ways to catch their eye. By including your website and possibly your social media info on all print and promotional products, you are directing your potential custo…

Banner Advertisement Made Easy with Large Format Printing

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Large banners are a great way to advertise a business or event. Whether it’s a sale, event, achievement or even a grand opening, banners can let the community know about it. Outdoor banners can get the attention of a large audience, who will then, hopefully, visit your business. Lake Printing offers state of the art digital printing for large format banners. Here are a few things you should consider before ordering your next banner:

Be Consistent with Branding
Make sure that your banner is concise with your business branding. Having a logo or a slogan on the banner is a good way to tie it back to your business. If possible, try to stick with colors and font that you use on all other marketing media.

Have a Purpose
What is this banner going to be used for? Have a strong purpose for your outdoor banner. Be concise and clear with the wording. Most of the time, people who see your banner will be passing by and not have a long time to read what is on it.

Have a Clear Call to Action
Not only d…