Showing posts from December, 2020

Building Brand Exposure with Print Marketing: Events

 As we head into the new year, you'll have plenty of opportunities, both new and old, to promote your business at the Lake of the Ozarks.  When you market effectively at events such as trade shows, boat shows, expos, and other social events, you can capture a great deal of exposure for your brand. In this week's blog, the printing hub of the Midwest , Lake Printing, is here to showcase just how marketing your business at these types of events can benefit your business. Trade Shows Setting up an attractive display for your trade show feature is a great way to draw the crowd's attention and open the opportunity to build brand awareness and have one-on-one conversations. You can follow this up by implementing branded promotional products to help you stay top of mind with the potential clients and fellow business owners that you meet.  Boat Shows The 2021-boating season at the Lake of the Ozarks is sure to turn out record numbers, as the urge to shake free from the cabin fever

All About Newsletters & How they can Help Generate Sales

Advertising a business can be one of the largest expenses in a business's budget. Therefore, you'll want to ensure you're getting the best return on your dollars. Newsletters can be an invaluable piece to your marketing campaign. As your premier printing company at the Lake of the Ozarks , Lake Printing is here to elaborate on just how beneficial newsletters can be for the bottom line of your business. Read on to learn more! Reach Your Ideal Market You'll receive the best results when you specifically advertise to your target market - your ideal client. Newsletters are a form of advertising that gets sent to people that have already shown some interest in your business by subscribing or agreeing to a mailing list. What an effective way to reach your ideal clients! Newsletters help to promote your business, and since your mailing list is already interested in your company, you can use the newsletters to address specific information related to your business. Educate &am

Print Marketing Strategies for an Awesome 2021!

The end of the year is drawing closer, and you know what that means. Time to review your business's marketing strategy! You may have had a phenomenal 2020 business year, but you're looking to make 2021 even better, right? Well, print marketing is an important asset to use when advertising your business. In this week's blog, the printing hub of the Midwest , Lake Printing is here to shed some light on the most effective and efficient ways to market your business with print marketing. Read on to learn about these marketing strategy tips! Measure Marketing Results It's essential to your marketing success (and budget) to have ways of tracking marketing performance over a period of time. It's hard to determine just how well your marketing campaigns are doing without some sort of index for them. Doing so will allow you to analyze the marketing reports and pinpoint what's working, and more importantly, what's not. So that you can adjust your campaigns to the most

Holiday-Themed Promotional Products

With the holiday season in full swing, Lake Printing, your premier printing company at the Lake of the Ozarks , thought it fitting to highlight some phenomenal holiday-themed promotional products that benefit your Lake of the Ozarks business . Branded promotional products are a fantastic way to show clients you care and are dedicated to your cause. It also helps keep you top of mind if they use the branded item often in their daily lives. Continue reading to see a few featured holiday-themed promotional products! Holiday-Themed Promotional Products Baked fresh and shipped the same day containing no preservatives, these mouthwatering cookies have a two week recommended shelf life. A stock tin and a hand-signed card designer gift card are included. Customize the tin with a full-color, direct imprint of your logo or warm wishes! Spread some extra holiday cheer with this SuperSealed laminated greeting card! Available in several holiday-themed prints, the item includes an additional gift of

A Few Benefits of Direct-Mail Marketing

 In the modern world of marketing, many businesses have steered away from direct-mail marketing and have moved almost exclusively to email marketing. This is an effective method in some instances, but direct mail still has benefits that shouldn't be ignored. At Lake Printing, your premier printing hub of the Midwest , we work diligently to provide top-notch print services at the Lake of the Ozarks . In Today's blog, we're going to feature just a few of the benefits that direct-mail can bring to your business. Mail Stays with a Client Longer Physical mail tends to be viewed a multitude of times from the time it is received, till the time it is discarded. Think about how you receive mail and what you do with it afterward, does it look something like this? Take mail from the mailbox and set it on the countertop, then move it to the kitchen table, then maybe to the home office. As you can see, these are all times where the client is likely to come back into contact with your ma