Showing posts from February, 2020

The Psychology of Color in Marketing

Did you know that certain colors can invoke specific reactions in your customers? There is a lot of psychology behind how colors and influence your audience. Lake Printing is the best printing company at the Lake of the Ozarks and we have the tips and information you need to make an informed decision about your marketing materials and their color schemes. Read on to learn more! Gendered Colors While colors themselves clearly aren't gendered, there are still a lot of stereotypes attached to certain colors. For example, products that are heavily colored with pink or purple may not sell well to the male demographic. It's important to take well-established associations into account when determining your marketing color scheme so you can be as successful as possible.  The Significance of Colors Red  This color can create a sense of urgency, excitement, and passion. It encourages appetite, so it can be a perfect color for a restaurant or eatery. It has also

Is Paper Old News in the Digital Age?

Digital and internet marketing can seem like it's taking over these days. It's enough to make some people wonder if paper marketing tools are out of date. As the best printing company at the Lake of the Ozarks , Lake Printing knows that print marketing is still alive and well, and bringing customers into businesses that may not have otherwise shopped there. Today we are talking about print and paper marketing and why it is still relevant and important for businesses today. Read on to learn more! Networking Imagine you are at a networking social with other local businesses and consumers in your area. You've been having a great conversation with a business that would partner well with you for referrals and then they ask you for a business card. What happens next can make a big difference in how this businessperson will see you for the remainder of your conversation. If you tell them no and offer to add your contact info into their phone, they may think that you are

Event Products That Wow!

Planning an event can be a stressful activity - trying to make sure every piece is in place, the design is perfect, and the schedule is on time. Lake Printing is the perfect resource to help ease the burden and make your event stand out. As the best printing company at the Lake of the Ozarks, we are experienced in creating beautiful and creative designs to help make events a success. Read on to learn about some of the great products we can provide for your special event!  Invitations The start of any event is determining the theme, date, time, and location. Once those details are nailed down, it is time to put together the invitations and let everyone know about your event. The invitation tells your guests a lot about your event. The style, script, images... everything works together to paint a picture of what your guests can expect. Wow them with the best invitation printing at the Lake of the Ozarks, and contact Lake Printing! Signage Themed signs can help direct guests

Promote Health with These Great Promotional Products!

Lake Printing loves helping build businesses and their marketing campaigns with top quality print materials. That's why we're the best printing company at the Lake of the Ozarks ! Whether it's printing flyers or promotional materials, we have the tools and expertise to help make your business shine! In today's blog, we're talking about some of the great health-related promotional products available for you and your business. Keep reading to learn more! Bottle Dash 17 This water bottle is a convenient product your potential customers will love! It is a 8.75" tall, 17 oz. transparent AS plastic water bottle with a stylish stainless screw-on lid. It features an integrated hand strap that can be selected in 7 different colors. Your potential customers will love that this bottle is BPA free! One color/two location imprint is included.  Bottle Shake For avid exercisers that love starting their routine with a protein shake, this is the perfect