Is Paper Old News in the Digital Age?
Digital and internet marketing can seem like it's taking over these days. It's enough to make some people wonder if paper marketing tools are out of date. As the best printing company at the Lake of the Ozarks, Lake Printing knows that print marketing is still alive and well, and bringing customers into businesses that may not have otherwise shopped there. Today we are talking about print and paper marketing and why it is still relevant and important for businesses today. Read on to learn more!
Imagine you are at a networking social with other local businesses and consumers in your area. You've been having a great conversation with a business that would partner well with you for referrals and then they ask you for a business card. What happens next can make a big difference in how this businessperson will see you for the remainder of your conversation.
If you tell them no and offer to add your contact info into their phone, they may think that you aren't professional. They may also feel uncomfortable handing their phone over to you. And trying to dictate the correct spelling of your name and business name, your phone number, and email address could be difficult, especially in the potentially loud environment of a networking social.
Instead, imagine being able to answer "Absolutely!" and handing them a professional, crisp business card with all your contact information listed neatly. This can make a great impression on the person you're speaking with. It could even turn into a lead or great partnership as a result.
Some people simply still prefer doing business with paper. They may still research your company online for reviews, but a lot of potential customers want to be able to hold something real in their hands. The quality of the print material can tell them a lot about your business. The paper quality, images, color, and overall design say a lot about you as a company. Use a professional printing company to convey the right message.
Digital marketing is effective and can help your business a lot, but there is also a lot of information online. If online marketing is your only strategy, you could get left in the dust. Think about everywhere else that consumers exist outside of their computers and phones. Flyers can help get you and your business out in front of potential customers when they aren't prepared for it. Consumers expect ads online and can become used to tuning them out. Seeing a flyer while they are out shopping can catch their eye and draw them in to look at what you're offering.
Flyers are also a great easy and non-committal way to communicate with customers at trade shows. They may not want to write their information down on a newsletter signup sheet right away, but almost everyone will take a flyer with them. That is why it is important to hire a professional company to print your marketing materials so that customers get a good impression and want to use your business.
Lake Printing is the best printing company at the Lake of the Ozarks, and we are here to serve you. If you need business cards, flyers, or nearly anything else design and printed, then give us a call! We love working with businesses to create the perfect materials that will leave a lasting impression with consumers. If you can think it, we can ink it!
Networking
Imagine you are at a networking social with other local businesses and consumers in your area. You've been having a great conversation with a business that would partner well with you for referrals and then they ask you for a business card. What happens next can make a big difference in how this businessperson will see you for the remainder of your conversation.
If you tell them no and offer to add your contact info into their phone, they may think that you aren't professional. They may also feel uncomfortable handing their phone over to you. And trying to dictate the correct spelling of your name and business name, your phone number, and email address could be difficult, especially in the potentially loud environment of a networking social.
Instead, imagine being able to answer "Absolutely!" and handing them a professional, crisp business card with all your contact information listed neatly. This can make a great impression on the person you're speaking with. It could even turn into a lead or great partnership as a result.
Tactile and Personal
Some people simply still prefer doing business with paper. They may still research your company online for reviews, but a lot of potential customers want to be able to hold something real in their hands. The quality of the print material can tell them a lot about your business. The paper quality, images, color, and overall design say a lot about you as a company. Use a professional printing company to convey the right message.
Catch Their Eye
Digital marketing is effective and can help your business a lot, but there is also a lot of information online. If online marketing is your only strategy, you could get left in the dust. Think about everywhere else that consumers exist outside of their computers and phones. Flyers can help get you and your business out in front of potential customers when they aren't prepared for it. Consumers expect ads online and can become used to tuning them out. Seeing a flyer while they are out shopping can catch their eye and draw them in to look at what you're offering.
Flyers are also a great easy and non-committal way to communicate with customers at trade shows. They may not want to write their information down on a newsletter signup sheet right away, but almost everyone will take a flyer with them. That is why it is important to hire a professional company to print your marketing materials so that customers get a good impression and want to use your business.
Best Printing at the Lake
Lake Printing is the best printing company at the Lake of the Ozarks, and we are here to serve you. If you need business cards, flyers, or nearly anything else design and printed, then give us a call! We love working with businesses to create the perfect materials that will leave a lasting impression with consumers. If you can think it, we can ink it!
You Can Trust Lake Printing for Your Large & Small Print Needs
You Can Trust Lake Printing for Your Large & Small Print Needs
Comments
Post a Comment