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Showing posts from May, 2020

Build a Memorable Brand for Your Business

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Creating a strong, memorable brand is important for making your company stand out in customers' minds. You want to build a brand for your business that people immediately recognize and that brings to mind your products or services. 


This may begin with a good logo but branding encompasses so much more. Branding can include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. When you are able to establish a solid brand, it not only gives you the professional look you need but it will also make it easier for customers to continue to recognize your company. Our nationwide printing company in the Midwest has a few tips for you in today's blog that will help you build a brand that works.

Keep It Simple
You have less than 10 seconds to make a first impression. Make sure your name and logo are simple, relevant, and memorable while clearly conveying your brand's message. This will be the way customers find your business a…

Improve Your Business's Bottom Line With Print Marketing

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A constant goal for any business is growth. Strategic print materials and promotional products are an excellent way to not only attract new clients but also to keep them coming back. Lake Printing Company knows how to help you reach the people you're looking for with impressive print marketing for your business. The following ideas may be just what your company needs. 


Get Eyes on Your Website
Whether you create a custom brochure with important information about your business and what you offer clients or a promotional product that they can use daily - these are two great ways to catch a potential customer's eye. By including your website and possibly even your social media information on all print and promotional products, you can direct people to the places where they can learn more detailed information about your business and exactly what ou have to offer.

Thank Customers... in Print!
One way to make current customers feel valued and appreciated is to provide them with a custo…

5 Helpful Tips For An Impressive Print Marketing Campaign

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Re-thinking the marketing strategies for your business occasionally is an excellent way to grab the attention of new customers. Print marketing is an incredibly valuable way to advertise your business and it offers many different options to choose from. 

Lake Printing Company creates marketing tools for numerous clients across the country. We can make everything look great but it's up to you to make sure you are reaching your target audience. Here are some helpful tips to consider so that your print marketing materials will grab the attention of the right people. 


Know Who Your Customer Is
A successful print campaign starts with identifying your audience. Strive to understand your target audience – their wants, needs, shopping habits, and connections. Once you know those things, you will be better equipped to develop a clear message directed toward the right audience about how your business can provide what they are searching for.

Create an Emotional Connection
Part of knowing your t…

"WOW" Customers With Large, Colorful Wall Graphics

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Wall graphics for your business are a wonderful way to make a big impact. They say a picture is worth a thousand words, and large wall graphics from Lake Printing Company can help you to say a lot more than just a regular sign ever could.  


What is a Wall Graphic?
Also referred to as a "wall sticker," wall graphics are just that. A type of vinyl sticker that can be used for decoration or to convey information. 

In some cases, depending on what you need, wall graphics can be a small accent border, phrase, or design. On the other hand, we also have the capability to print wide-format, large scale wall graphics that can cover an entire wall, floor to ceiling.  

All of our wall graphics can be fully customized to fit your business or home decorating needs. From text to photographs or a combination of both, as we always say "If you think it, we can ink it!"  


Benefits of Wall Graphics
Unlike a paper sticker, these high-quality vinyl graphics are long-lasting and can adhere to…