Tuesday, October 31, 2017

5 Show-Stopping Finishing Options for Your Business Card

There's no denying that business cards are an important part of a business's marketing strategy. And these days everyone has business cards. But not everyone has a business card that will capture attention and keep their business top of mind. It's so easy to just go online and order your basic template business cards because the design doesn't really matter anyway, right? Wrong! If your business card is just like everyone else's it's going to end up where everyone else's do too: the trash can. By venturing away from the comfort of a standard template business card and getting creative with finishing print options, you'll give a different look and an extra edge to your business cards that'll set you apart from everyone else.

Here are 5 finishing options to consider adding to your business card design to really make it stand out:

1. Varnish & Spot UV
This is one of the most used finishes on business cards. Because of it's durable quality, most of the cards printed in any graphic place already include a varnish finish instead of the old paper feel. A varnish finish is a coating of matte, silk or gloss that can be applied to the business card to protect the paper making it last longer, and also enhance the look and feel of the design. A varnish card has the plastic feeling to it and it’s also very shiny. Spot UV is an ultraviolet varnishing that is used to enhance certain areas of the card making the color appear richer and shine with the varnish coating feel to it.

2. Die Cutting
Die cutting is becoming a very popular choice for business cards. The reason for this is because people tend to be drawn to cards that aren't the cookie cutter size and shape. The creativity of designers are making business cards intriguing by changing the shape according to business needs. Die cutting is the simple process of cutting the card into different shapes.

3. Foil Sampling
A foil finish gives a touch of shimmering elegance to the business card with a nice textured feel and look. This process is created by pressing a colored foil into the card paper with a heated die. It’s mostly used to enhance typography and logos, and is a beautiful way to make your design memorable.

4. Folding
Folded business cards are like standard business cards but with twice the space. Since this finish is unique in the business card standards, they tend to stand out from the norm, and can even have a multipurpose use: providing pertinent information about your business, and playing the role of a coupon, promo, or appointment card. So the extra real estate can add valuable use to the receiver!

5. Embossing & Debossing
Embossing is created by heat pressing into the card paper without any use of ink or foil. It gives a very strong textured feel to the card and in some cases a 3 dimensional visual effect to it. Debossing has the opposite effect of embossing by depressing the print. It gives the same feel but the paper is actually pressed in instead of popping out, and it also creates 3 dimensional visual effects.

 As you can see, there are many finishing options that can really make your business cards stand out. And you don’t have to go with just one finish - you can mix them up to show off your creativity and come up with a totally unique business card! Now, it's likely that you're on a time crunch and don't have time to spend designing some super spectacular cards. That's okay, because that's why we're here! We've got graphic designers in house that can come up with unique business card designs for you that not only stand out above the rest, but also amplify your brand. So, if you're tired of handing out the same old boring template cards, give us a call and let's get started on creating a unique business card just for you!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Tuesday, October 24, 2017

The Ultimate Guide for Creating an Effective Coupon Ad

In today's society with the ever rising cost of consumer products, couponing has become more popular than ever. And while many consumers may not shop at your establishment regularly, when they get an opportunity to save some money at your store, they're going to take it. Coupon advertising, however, isn’t just a way to draw in the deal hunters. It’s an essential way to draw in new customers to your business. Here are some ways to ensure that your coupons are drawing in consumers and building excitement to shop at your store.

Have a Strong Call to Action
Are you trying to drive your customers to shop in store or online? You can guide shoppers to visit your store or online site easily by enticing them with a coupon offering a discount if the consumer shops in whichever venue you desire. Perhaps you're trying to get new customers through the door. You can easily do this by offering an incentive, such as a percentage off or a free item, to your current customers to bring in friends who haven't shopped your product or services yet. Make sure your call to action is highly visible and easy to understand.

Stand Out with Visual Appeal
Coupons that provide full-color, eye-catching content can compel customers to read your message. Give your content the professional and stylish look it needs. Include your logo and photos of your products to intrigue consumers. Put the discounted price or percentage off next to the image of your product to really drive home the incentive and entice consumers to shop.

Use Clear and Concise Text
We all know there's nothing more frustrating than getting what we assume to be an exceptionally wonderful incentive, get all excited while shopping, have our carts full and ready to check out... only to find out that half the items in your cart are exceptions to the coupon. Often times companies who make those irritatingly tricky coupons don't disclose restrictions in a easy to understand way. Avoid a frustrated consumer and answer every concern a buyer could think of. What: 20% off your purchase, Where: both in-store and online, When: until December 31st, and How: use the code 12345 or present coupon at time of checkout. Don’t try to trick your customers and always specify if there are certain restrictions. This honesty will demonstrate that your brand or company is trustworthy.

Determine the Value of the Coupon
Set a reasonable sales or revenue-based goal. This will help you decide how much money to spend on the campaign and ultimately, help you measure the results. Remember, the main goal of offering coupons is to encourage consumers to try your products or services. If what you offer is really good, they’ll most likely continue to shop with you. Coupons give you the opportunity to persuade new customers to switch to your brand. Make it count!

Trust the experts in retail marketing design and printing to help you create a stand out coupon that will draw in new and existing clients and have them shopping your products and services. Lake Printing has been helping retail businesses of all sizes reach and grow their client base since 1949. Over the years we've gained a lot of knowledge and experience in effective retail marketing strategies. If you're in need of a revamp on your retail marketing materials, give us a call at 573-346-0600. We've got in house graphic designers that can help you create a marketing masterpiece to build your brand and clientele!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Tuesday, October 17, 2017

7 Rules for Proper Business Card Etiquette

Business cards are the staple of business success. You may be able to smooth talk your way through a crowd, give firm convincing handshakes and dress to the nines, but if you're unfamiliar with the etiquettes of giving and receiving business cards, you may be wasting your time and effort. So to avoid losing those potential leads and sales, here are 7 basic rules to follow to ensure a productive exchange of business cards.

1. Never leave your home or office without your cards.  
Make sure you have plenty of them on hand.  There is nothing more unprofessional or uncomfortable than someone asking for a business card that you can't provide.

2. Know where your business cards are at all times. 
And be able to locate them quickly. If you have to search through every jacket and pants pocket or every nook and cranny of a briefcase to find a business card you lose credibility immediately.

3. Invest in a business card case. 
This will keep your cards protected from wear and tear.  Handing out a crumpled business card makes a poor first impression and can make it seem as though you're not organized.

4. Avoid appearing aggressive with business cards. 
Wait to be asked for yours. If that isn’t happening, ask the other person for a card. Reciprocity generally follows. And be sure to hand them out with discretion. Handing out stacks of your cards not only sends a message that your cards aren't worth much, but can come across as desperate.

5. Give the card so it can be seen.
The person who is receiving it should be able read it without having to turn it around. Always make a comment about a card when you receive it. Note the logo, the business name or some other piece of information. This places value on the card. And hand your card to the reciprocant with your right hand. This can make a difference when doing business internationally.

6. Don’t write notes to yourself on someone else’s business card.
You may want a reminder as to why you requested someone's card, but don't jot down notes during the exchange unless they appear relevant. For example, if someone asks me to send information about a service or product, it makes perfect sense to write “Send email about services” on the back of that card. However, that would not be the time to write “good lead for...” on the card. Do that at a later time when you're out of sight.

7. Keep your business cards up to date. 
When any of your contact information changes, you NEED to get new cards printed. It is substandard business etiquette to hand out cards on which you have crossed off an old phone number and written in the new one.

By following these 7 rules for proper business card etiquette, you'll have a better experience in building relations with potential clients and getting return business. For more great ideas on building your business marketing and branding, visit our website or contact Lake Printing today. We don't just create impressionable business cards, we create print marketing at the Lake of the Ozarks for all of your businesses needs. From business cards to mailings to promotional products, we're the best print marketing company at the Lake of the Ozarks and we want to help you succeed!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Thursday, October 12, 2017

6 Simple Ways to Speed Up Your Printing Job

Planning a printing project shouldn't be a stressful task, but when you're on a time crunch, you might feel the pressure. With everything else going on with planning an event or gearing up for a big sale, worrying about your print advertising shouldn't be one of those things you've got to stress about. And thankfully, there are some things you can do to help alleviate some of those stresses and speed up your printing jobs. Take a look at some of the easy tips we have to help you save time.

1. Communicate Early with Your Printer
The earlier you're able to communicate your print design needs and deadlines, the easier it will be for the print company to complete the job. A heads up does wonders when it comes to saving time and working efficiently. Get your printer’s input as soon as you can. Find out what might speed up your job and improve delivery time. Get a working schedule, share it with key colleagues, stick to it, and always keep your printer in the loop.

2. Proof Carefully Before Sending to be Printed
This is essential for saving time. Proof every job carefully before you send a file to your printer. In fact, do it multiple times and put a second or third set of eyes on the design before sending. This way, there should be no corrections or edits when you get the proof.

3. Review Proofs Quickly
Once the designer has sent you a preview of your print project, take the time to review it rather than putting it off for a later time. The longer you hold onto a proof and the more people you involve in the approval process, the longer it will take to print and deliver the job. Streamline this step internally and turn proofs around fast.

4. Use In-House Paper
We understand that you want your print to stand out and be special and different, and we wholeheartedly support that! But when it comes to being in a time crunch, waiting on a specialty paper can cause timing issues. Printers stock certain paper (text weight and cover), so it’s there when customers need it. This is paper that a printer’s already tested on their presses and bindery equipment, so they know the job will run smoothly on the sheet. Sometimes specialty paper can take weeks to locate and get shipped to your printer.

5. Design in Standard Sizes
Take advantage of common sheet sizes, which will also save you money and reduce waste. Ask your print rep what’s standard for the paper you’re considering. Sometimes a print project that is sized as a 5.5×8.5, instead of printing 2 up on an 8.5×11 sheet, it can actually be printed 4 up on an 11×17 sheet which saves a big chunk of change. All of the above are common sizes, and a good rule of thumb is to print in increments of 8.5×11 or what can fit into that.

6. Choose a Lake of the Ozarks Printing Company
Keeping your print jobs local can help to save you time and money because you can quickly swing by our office to pick up your print projects once they're completed. If your print job requires mailing and fulfillment, we can help you save time and money by doing this for you. Plus, you’ll have one graphic designer in charge of your job, not several. Keeping all of the work in-house is a big time saver.

So if you're planning an event or prepping for an upcoming sale, make sure to get your Lake of the Ozarks marketing products designed and printed at Lake Printing! We'll be happy to help you create a design to fit your event theme - just give us a call or REQUEST A FREE QUOTE ONLINE today! We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. We also offer many additional small press capabilities as well as a variety of multiple special finishes in bindery to accommodate all of your event printing needs!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Wednesday, October 4, 2017

How to Successfully Advertise Your Business With Banners

Banners are a great way to advertise a business at the Lake of the Ozarks. Whether it’s a sale, event, achievement or even a grand opening, banners can let the community know about it. Outdoor banners can get the attention of a large audience, who will then, hopefully, visit your business. Lake Printing offers state of the art digital printing for outdoor banners. Here are a few things you should consider before ordering your next outdoor banner:

Be Consistent with Branding
Make sure that your banner is concise with your business branding. Having a logo or a slogan on the banner is a good way to tie it back to your business. If possible, try to stick with colors and font that you use on all other marketing media.

Have a Purpose
What is this banner going to be used for? Have a strong purpose for your outdoor banner. Be concise and clear with the wording. Most of the time, people who see your banner will be passing by and not have a long time to read what is on it.

Have a Clear Call to Action
Not only do you want to have a strong purpose, but it is a good idea to have a clear call to action. What do you want your target audience to do after reading your banner? A website is an easy place to direct people to get more information about your business or event.

Location, Location, Location
Where will your banner be located? Who are you trying to reach? Will they be walking by your banner or driving by it? How big does it need to be in order for your target audience to see it? Also, make sure your design allows for mounting.

Think about Durability and Color
Outdoor signs need to be a lot more durable than indoor signs. Not only does it need to be a thicker vinyl than indoor signs, but it you need to think about fading. Bright colors will not only attract customers, but will still be readable during bright, sunny days and even cold, gloomy days.

Make it Simple
Have only one message on your banner. Outdoor banners are very different than indoor ones. Customers who see your banner indoors can take the time to read all the information, while those who see your outdoor banner may only have seconds to read it.

Choose a Legible Font
Font size and type is an important factor when creating outdoor banners. Your banner will not be very effective if people cannot read it. The distance between your banner and your intended audience will help you determine what size font will be necessary. Size isn’t the only factor in readability; a neutral font can help your audience read your message better.

Lake Printing, the best commercial printing company in Missouri, makes advertising easy! With fast turnaround on custom orders, it has never been easier to advertise your business with outdoor banners. If you need help with printing and design, make sure to contact Lake Printing in Osage Beach!

You Can Trust Lake Printing for Your Large & Small Print Needs

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