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Showing posts from October, 2017

5 Show-Stopping Finishing Options for Your Business Card

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There's no denying that business cards are an important part of a business's marketing strategy. And these days everyone has business cards. But not everyone has a business card that will capture attention and keep their business top of mind. It's so easy to just go online and order your basic template business cards because the design doesn't really matter anyway, right? Wrong! If your business card is just like everyone else's it's going to end up where everyone else's do too: the trash can. By venturing away from the comfort of a standard template business card and getting creative with finishing print options, you'll give a different look and an extra edge to your business cards that'll set you apart from everyone else.


Here are 5 finishing options to consider adding to your business card design to really make it stand out:

1. Varnish & Spot UV
This is one of the most used finishes on business cards. Because of it's durable quality, most …

The Ultimate Guide for Creating an Effective Coupon Ad

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In today's society with the ever rising cost of consumer products, couponing has become more popular than ever. And while many consumers may not shop at your establishment regularly, when they get an opportunity to save some money at your store, they're going to take it. Coupon advertising, however, isn’t just a way to draw in the deal hunters. It’s an essential way to draw in new customers to your business. Here are some ways to ensure that your coupons are drawing in consumers and building excitement to shop at your store.


Have a Strong Call to Action
Are you trying to drive your customers to shop in store or online? You can guide shoppers to visit your store or online site easily by enticing them with a coupon offering a discount if the consumer shops in whichever venue you desire. Perhaps you're trying to get new customers through the door. You can easily do this by offering an incentive, such as a percentage off or a free item, to your current customers to bring in fri…

7 Rules for Proper Business Card Etiquette

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Business cards are the staple of business success. You may be able to smooth talk your way through a crowd, give firm convincing handshakes and dress to the nines, but if you're unfamiliar with the etiquettes of giving and receiving business cards, you may be wasting your time and effort. So to avoid losing those potential leads and sales, here are 7 basic rules to follow to ensure a productive exchange of business cards.


1. Never leave your home or office without your cards.  
Make sure you have plenty of them on hand.  There is nothing more unprofessional or uncomfortable than someone asking for a business card that you can't provide.

2. Know where your business cards are at all times. 
And be able to locate them quickly. If you have to search through every jacket and pants pocket or every nook and cranny of a briefcase to find a business card you lose credibility immediately.

3. Invest in a business card case. 
This will keep your cards protected from wear and tear.  Handing o…

6 Simple Ways to Speed Up Your Printing Job

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Planning a printing project shouldn't be a stressful task, but when you're on a time crunch, you might feel the pressure. With everything else going on with planning an event or gearing up for a big sale, worrying about your print advertising shouldn't be one of those things you've got to stress about. And thankfully, there are some things you can do to help alleviate some of those stresses and speed up your printing jobs. Take a look at some of the easy tips we have to help you save time.


1. Communicate Early with Your Printer
The earlier you're able to communicate your print design needs and deadlines, the easier it will be for the print company to complete the job. A heads up does wonders when it comes to saving time and working efficiently. Get your printer’s input as soon as you can. Find out what might speed up your job and improve delivery time. Get a working schedule, share it with key colleagues, stick to it, and always keep your printer in the loop.

2. Proo…

How to Successfully Advertise Your Business With Banners

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Banners are a great way to advertise a business at the Lake of the Ozarks. Whether it’s a sale, event, achievement or even a grand opening, banners can let the community know about it. Outdoor banners can get the attention of a large audience, who will then, hopefully, visit your business. Lake Printing offers state of the art digital printing for outdoor banners. Here are a few things you should consider before ordering your next outdoor banner:


Be Consistent with Branding
Make sure that your banner is concise with your business branding. Having a logo or a slogan on the banner is a good way to tie it back to your business. If possible, try to stick with colors and font that you use on all other marketing media.

Have a Purpose
What is this banner going to be used for? Have a strong purpose for your outdoor banner. Be concise and clear with the wording. Most of the time, people who see your banner will be passing by and not have a long time to read what is on it.

Have a Clear Call to Act…