Wednesday, September 19, 2018

Marketing Events to Plan Ahead For

No matter what business you're in, there will be many opportunities this fall and winter that offer you a chance to get some product exposure and build brand recognition. But just showing up to represent your business isn't enough these days. You're going to need to put some real effort into this marketing opportunity if you want to stand above your competitors. Lake Printing, the best commercial printing company, offers some upcoming events to consider planning for:


Boating Shows
As we enter the fall season, and boating season begins to wind down, boaters will be looking for opportunities to check out new and upcoming products and services to prepare them for next year's boating season. Boat and dock dealers, marinas, boating accessory businesses, and any other businesses in the marine industry will have some upcoming opportunities to shine in the spotlight and draw in some new business! Show off your products and services at the fall boat shows and get noticed with eye catching marketing material that will keep your products at top of mind.

Business Expos
Registering for a vendor booth at a business expo is a great way to get your business out there and seen! These shows feature a wide range of products and services including consumer goods, health and wellness, building contractors and suppliers, plumbing and electrical supplies; home improvement and remodeling, and much more. Be a part of the diverse selection of products and services for business, home, personal and lake living. Keep your services and product top of mind by planning out the BEST promotional product giveaways that consumers will use on a daily basis - keeping your business brand in their hands and mind at all times!

Bridal Shows
Mid April through Mid October is typically considered to be wedding season, which means that during the months of January-March are the PERFECT times to start thinking about targeting those browsing brides! How do your services or products play a role in planning a wedding? Are you a hairdresser? Do you provide makeup services or photography? Maybe you provide music services or offer a new venue location! Regardless as to what your role in the bridal industry is, if you're looking to make the most of the 2019 bridal season, you need to be visible at the upcoming bridal shows! Make sure you have some great handouts and competitive marketing strategies to draw in those deal searching brides. Catch their eye with stunning and whimsical advertising and signage.

Holiday Celebrations
In the marketing industry, NOW is the best time to start planning for the upcoming holiday celebrations. There are parades, holiday parties, and tons of other community events that take place in celebration of the upcoming festive holidays! Be sure your business is a part of the fun and out in the community by promoting with glam marketing material, banners, promo product handouts, party giveaways and more!

Print Marketing with Lake Printing
Our team is ready to help you get prepared for your next business expo, bridal show, boat show or upcoming holiday celebration. So whether you need customized promotional products, personalized apparel for your team, or visually stunning banners for your vendor booth, we've got you covered.Visit our website to learn more about our services, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Wednesday, September 12, 2018

Your One-Stop-Shop for All of Your Print Marketing Needs!

At Lake Printing, we offer a variety of services, from printing to mailing to graphic design. All of these services are available because we know how important it is for your business to make a great impression. If you're looking for a print company who can meet your needs, big or small - check out our many print marketing services!


Lake Printing offers a full range of print marketing services, including:

Graphic Design
Graphic design is more than just aesthetics; graphic design is a form of communication between your business and your audience. Graphic design is important for any business wanting to make a positive, lasting impression. The first time a visitor interacts with your brand in any capacity will set the tone for the rest of your business relationship.

Printing, Finishing, & Binding
Discover the value and quality of our high-volume printing services. We use top of the line printers to ensure that you are receiving a high-quality product. From large to small batches, and large to small products, you can count on our experts every step of the way. From binding, trimming, laminating, foil stamping, die cutting, and more - we do it all!

Shipping/Mailing
Do you want to mail out a print piece? We can help you not only design and print your mailer, but then choose an ideal audience (or use your current addresses) and reach your clients!

Promotional Products
Did you know that a promotional product with your logo doesn't just appeal to your current clients, but also to the people they come in contact with? A study conducted by L.J. Market Research found that 52% of participants given a promotional item ultimately did business with that company. If you hand out a bag with your logo, not only will your client have your phone number when they need it, but they can also advertise to the people the run into at the store, post office, gas station, and more!

Full Color Vinyl Banners
A banner is one of the easiest ways to spread the word about your business. They are easy to hang with the grommets in the corner and can be hung in many different places. They are also extremely affordable, and you can purchase multiple banners for one event while still staying within budget.

Customized Apparel
Regardless of the business industry you're in, one marketing strategy that works for every business is custom branded apparel. Not only does it create a professional appearance for your business, but it helps to promote company pride, credibility and trust, and brand recognition. Branded apparel is generally a low-cost way to boost your businesses image and recall rate.

UV & Aqueous Coating
UV coating is a process that we perform on your print piece to help preserve it and make it look even nicer. It looks spectacular on business cards, postcards, and other pieces that you may hand out. It makes your colors look richer and your design even more amazing. An aqueous coating is clean, fast-drying, and water-based. It is used to protect your print piece, and it provides a high-gloss or matte surface. It can deter dirt and fingerprints, which makes it ideal for any piece that will be handled on a routine basis.

Variable Data Printing
Variable Data Printing (VDP) allows you to customize and personalize your direct mailing campaigns. This means that you can create more attention-grabbing pieces that appeal to your target market, rather than sending out the same print to all consumers with the same message. By having this option to change up your market pieces, you're likely to grab the eye of a larger number of customers.

Your One-Stop-Shop for All of Your Print Marketing Needs!
Our team is ready to assist you with any of your print marketing needs, large or small. In fact, we are here to help you make great impressions. If you are looking for a business who can provide any of these services for you, we would be honored to be your connection. Visit our website to learn more about our services, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Wednesday, September 5, 2018

Creating the Right Business Card for YOUR Business

Business cards are typically the first marketing tool you hand out when you meet new potential customers. It's part of the first impression someone has of your business, so you want it to make an impression that will make it easy for the recipient to remember you and want to reach out. At Lake Printing, we make your print marketing pieces a priority, and from the smallest business card to the largest banner, we want to put the same amount of care into your product. Here are a few things to remember as you have your professional business cards designed.


Think Outside the Box
Appearance is everything, and details matter. What we mean by this, is that when designing your business cards, don't be afraid to splurge a little on the extra details because those are what grab the attention of your customer. If you are an roofing company you can get creative by having a business card die cut into the shape of a house. Something like this is different enough that you can be sure customers aren't going to forget about your business card, and they may even hang onto it to show friends and family, or at least put it on their fridge. You can think outside the box and use special shapes, colors, textures, and designs to make your card exceptional.

Include Key Information
When you have a business card designed by our graphic designers, we help you narrow down what the best information will be. You want to make it quick and direct. When someone picks up your card, it's because they want to potentially contact you, the same as if someone gives them your card. They are already interested, now you just have to convince them that you are the best client. Put your name, phone number and location if you have one. Make the website a prominent piece of the card as well, because that will probably be the first thing someone goes to look at. You will also want your email address because people are more likely to email you with questions than call you in this day and age. If you have a fax number and want to include that, you can, but other than that, you really don't need much more.

Choose the Right Finish
If you didn't think that the finish was important - think again. A business card needs to be able to stand up to the pressures of life in a wallet, desk drawer, on the fridge or in a wallet. A coating will look great on your card, but if you are a doctor or hair stylist that takes appointments and want to write them on the back of your card, you may only want a shiny finish on the front. If you want to use foil stamping to catch the eye of your customers, you won't want a finish at all because the foil stamping won't stick to it. However, if you want your card to stand up to heavy-duty wear and tear, a coating will protect the paper from deteriorating quickly.

Create Eye Catching Business Cards
Don't take your business card lightly - they make an impact that you may not even realize. While you can design them yourself and then print them on your home printer, you probably won't be able to achieve the same results as a professional print company. We want to help you promote your business and make great impressions from start to finish. Give us a call today, or visit our website to learn more about our services and submit a quote!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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