Monday, June 25, 2018

Poster Marketing Strategies that Work

Posters are an excellent way to market your business in a big and boastful way. They can be a huge and effective part of your business's marketing strategy if done right. Lake Printing has some excellent ideas for making the most of your print marketing using posters to show your products and services! Check out some poster marketing tips we have to emphasis your poster marketing strategy:

Keep it Simple.
Don't worry about making your poster a work of art worthy of hanging in a museum. That's not the point of marketing. Your poster should have a call to action, an offer if applicable, and be easy to read. While nice graphics are eye-catching, too much text, color and graphics can take away from the message. When it comes to posters, simplicity sells.

Repetition Pays Off.
Being repetitive and consistent with your marketing is the only way it's going to work. You can't just pop out a poster one time and expect for it to drive in customers immediately or continuously. While you may see a small incline in sales, chances are if you don't stick to it, that flow is going to die down. You've got to keep drawing customers in with new offers and messages, all while sticking to your brand so they subconsciously recognize your business. And if your posters boast amazing offers, customers will look forward to your weekly advertisements.

Print for Impact and Longevity.
Have your posters printed on Lake Printing's state-of-the-art printing presses using high-quality materials such as 100-pound gloss text or cover stock, 16-point gloss cover stock, or 13-point recycled matte cover stock. We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. Our Pre-Press Department includes state of the art equipment such as an Epson 9900 Color Inkjet Printer and a Direct-to-Plate CREO Trendsetter to ensure that proofing requirements are met and your project is completed without sacrificing quality. Premium poster printing brings out the best in your design and also stands up better to weather and traffic.

Big and bold, posters make an immediate impression on a large number of people at any given time. They offer the unique ability to market a business with just one sales piece. And since they're economical to print and easy to distribute, posters are one of the best and easiest marketing strategies today. Be creative and eye-catching, and your poster will be primed for serious business. Lake Printing can help design a masterpiece poster to best showcase your business and boost your business marketing. Contact us today to discuss poster printing and all other promotional printing for your business!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Friday, June 15, 2018

3 Benefits of Wide Format Printing

Your office printer suffices for a number of every day small printing jobs that require little in the way of quality, size options and durability. But there are instances when businesses require printing larger-than-legal documents or graphics, such as rolling out a new marketing campaign. There may also be times when your office printer’s limited features prevent you from achieving a desired output quality on a bigger medium or handling a large quantity of prints in a short period of time. A wide format printer is the solution to these dilemmas. Check out 3 benefits of wide format printing!


1. Capacity to Print Large-Width Media
Wide format printers can handle and yield print media much greater than the standard print job. The designs are often printed on large rolls rather than on separate sheets such as those used by home or even office grade printers. Because of their capacity to produce refined and big prints, large format copiers are highly efficient in printing marketing signage, banners, and more! And because they allow for quick printing, turnaround time for print material is minimal.

2. Better Image Refinement
While large format printers are categorized as inkjet, lasers, thermal, or electrostatic, in theory they all employ droplet technology, a system that utilizes microscopic drops and a high-precision ejection process. One of the challenges with regular printers is that ink sometimes tends to smudge, blur, or overlap where images and text are found in the same document. Regardless of your chosen printing speed or whether you’re printing a high resolution image or a low DPI image, print quality remains consistently vibrant, sharp, and finely detailed. Wide format printers are able to identify text and graphics separately, so lines are sharper and texts and images are distinct from each other.

3. Print Speed, Accuracy and Convenience
These copiers are designed for speedy printing, producing high-quality prints at a rate of 125 to 5,000 square feet an hour. That means one to 10 massive posters in a span of 15 minutes. Given their speed, accuracy, and convenience, wide format printers allow us to provide greater efficiency and productivity. Wide format printing is also more affordable than screen printing!

When your business depends on large-scale prints, trust Lake Printing to handle your printing needs! Outsourcing your printing needs to us, especially for your wide format printing needs, provides better flexibility, convenience, and savings for your business! Give us a call at Lake Printing today to discuss your business print and marketing needs!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com


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Monday, June 11, 2018

10 Tips to Improve Your Marketing Game

Print marketing is a valuable way to advertise your business. Whether you're marketing with banners, business cards, promotional products, or catalogs - we can help. Of course, it's important to remember that there are good ways to market and other unproductive ways. Here are 10 tips to improve your marketing game we've learned in our 68 years of experience.


1. Choose Quality
Your customers and clients may not know everything about your business, but they DO know when you're skimping on the quality of your marketing. Choosing quality paper, products, and materials is a must.

2. Create an Emotional Connection
It's common knowledge that people buy for emotional reasons, so make your marketing emotional. Whether you include pets and kids on your promotional items, influence emotions with colors, or use highly effective text, you can create an emotional connection with your materials.

3. Measure Your Marketing
Find ways to measure your marketing. If you aren't measuring the success of your marketing, you won't know which channels are the most practical for you. Whether your marketing channels involve promotional products or banners, you'll want to use what works.

4. Utilize Promotions
Promotional products are a great way to appeal to your client. Utilizing promotional products, and promotions within your company are both valuable ways to market.

5. Be About People
People are the ones buying your product and using your service, make sure you are making them a priority in your marketing. Whether you're catering your marketing to them, or you are thanking them for their business with your company by giving them a promotional product - be about your customers.

6. Know Who Your Customer Is
In all marketing, it's important to know who your customers are. It can help you cater to their needs, wants, and better serve them - even through marketing.

7. Use Weakness as a Strength
“Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength….brilliant marketing is taking the product you have and figuring out the right positioning." – Reed Hastings, Co-Founder, and CEO of Netflix

8. Focus on Problems and Solutions
If your product or service can help solve a problem for your client - focus on that in your print media. They have a problem, you have a solution!

9. Market To Your Customers Shopping Habits
There are many different types of customers with different shopping habits. If you appeal to those habits, you can pinpoint exactly how to market. Whether you utilize direct mailing, posters, pamphlets or banners.

10. Be Creative!
Creativity is key when creating your print marketing. Our team of professionals can help you come up with creative ideas for your print marketing!

Improve Your Marketing Strategy
Whether you have a large project or a small print job - Lake Printing wants to help you. Visit our website to learn more about our print services, and don't hesitate to reach out to us when you have questions about our services or to get a quote. We look forward to helping you make great impressions!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Friday, June 1, 2018

Generate More Sales with Company Newsletters

Advertising a business can be among the biggest expenses in a company's budget. Few marketing options deliver more return on investment than newsletters. While they can't replace all other forms of promoting the business, newsletters are a valuable component and should not be looked by. Lake Printing, the best market printing company, is sharing the ways in which newsletters can generate more sales for your business:


Reach Target Market
Newsletters get sent to people who have already shown interest in your business by buying your product or signing up for the business's mailing list. Since you already know the audience that you're directing your newsletters to, your newsletter can address topics you know your readers will be interested in. Newsletters promote your business in an unobtrusive way by sharing informative information without overtly pushing a sale. You can even place a stack of newsletters at your place of business, available to customers when they visit. This may include your lobby, waiting room, retail store, or showroom.

Educate and Inform
A major benefit of newsletters is that it is directly geared toward your business. You can educate readers about new products, share successes, highlight employees, and announce upcoming events or promotions - AND you don't have to worry about competing with other business ads convoluting your reach! Newsletters are a great way to promote sales and offer coupons or specials. Newsletters are also great for spotlighting and providing in-depth information about products and services that regular ads can't convey.

Maintain Relationships
Sending newsletters on a regular basis reminds readers about your business. This is a good way to keep in touch with customers or interested people with very little effort. Your target audience is more likely to call your business for products and services if they receive newsletters because your brand is at top of mind regularly. Mail your newsletter to all former and current customers. Don't forget potential clients who may have requested information from you in the past, but haven't purchased yet.

Advertise Inexpensively
Compared with other advertising and marketing vehicles, newsletters are relatively inexpensive to produce. A two-page or four-page newsletter doesn't require the addition of a new employee but can be worked into existing employees' workloads or hired out to Lake Printing. Once the newsletter's format is laid out and recurring topics are chosen, the newsletter becomes even easier to produce as time goes on. Plus, newsletters can have a longer shelf life than an ad. Customers may receive a newsletter in the mail and save the article or share with someone else who may be interested. Ads are rarely kept.


Newsletters can be used to attract new customers, increase repeat business from existing clients, and improve customer communications. It is important to choose industry-focused articles and offer helpful information to gain more business. Your favorite commercial printing company offers many options for paper stock, sizes, as well as mailing. Lake Printing can create an eye-catching company newsletter to help you start generating more sales today! REQUEST A QUOTE to get started!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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