Showing posts from 2019

Brand Building for Your Small Business

When starting a new business from the ground up, one of the most important things you can do is make yourself known as a company.  To do this, building a memorable brand is imperative.  As you grow and make your business known in the community, your customers will begin recognizing your business quickly from the brand you build.  This may begin with a good logo, but branding encompasses so much more.  Branding can include the look of your website, emails, business cards, promotional products, signage, and event your company apparel.  If you are able to establish a solid brand for your small business from the very beginning, it will not only give you the professional look you want for your business, but it will also make it easier for customers to continue to recognize your company.  Your number one printing company at the Lake of the Ozarks has provided a few things you can do to help build a brand that works for you and your new business.

Maintain Focus As a new business, you will m…

5 Tips to Help Speed Up Your Next Printing Project

Planning an event or gearing up for a big sale takes time, and your list of to-dos can become lengthy.  Having a professional printing company at the Lake of the Ozarks to help you with your print advertising can take some of the stress off your shoulders. Having commercial grade printed products is not only more professional looking for your business, but using a commercial printer can offer organization printing capabilities you can’t perform at the office by yourself.  On top of that, using commercial printers are the most economical way to produce a large number of copies. If you're on a time crunch, however, getting your print material back in time may be causing you a little anxiety. Many business owners and marketing departments that are new to the process wonder how they can speed up future printing projects when working on a tight deadline.  Thankfully, there are some things you can do to help expedite your printing jobs, and Lake Printing has provided some tips to help you…

Get Ready for Summer Events With Promotional Products!

The upcoming Memorial Day weekend will bring in mass amounts of potential business to the Lake of the Ozarks as it does every year. Following Memorial Day will continue the multitude of events that occur at the Lake of the Ozarks each summer.  This year be prepared to draw in potential customers with promotional products that WOW! Lake Printing has some stellar promotional products that people will love getting this summer! Take a look at some of the products we can design for your promotional marketing at the Lake of the Ozarks:

Branded Product for Everyone to Touch Whether you are hosting a Memorial Day pool party, attending a massive firework show this Fourth of July, or are attending a crowded summer concert, this branded beach ball is sure to be a crowd pleaser!  Toss around multiple branded beach balls and everyone at your event will be able to touch a product with your company’s name printed on it.  Leave the branded beach balls and potential customers will have a summer pool …

Improve Your Print Marketing Strategies

Are you re-thinking your business marketing strategies?  You may have had a pretty good year so far, but the goal is to make this summer the season your business booms!  Print marketing is a valuable way to advertise your business. Whether you're marketing with banners, business cards, promotional products, or catalogs, the experts at Lake Printing can help.  Let’s start by stressing the importance of remembering that there are good ways to market and other unproductive ways. Here are some lessons we have learned about marketing in our 70 years of experience.
Know Your Target Audience / Know Who Your Customer Is A successful print campaign starts with identifying your audience.  Strive to understand your target audience – their wants, needs, shopping habits, and connections.  If you understand what your customer wants and needs, you will be better equipped to develop a clear message directed toward your audience about how your business can provide what they want or need.

Create a…

Using Color to Market Effectively

Color plays a key role in effective print marketing.  The strategic use of color can be an absolute powerhouse when it comes to using print marketing to promote your business. Whether you realize it or not, your company’s logos, branding, and other promotional printing efforts rely on color as an asset to your messaging and designs.

Color is what gets your customers to see what you want them to see, to feel how you want them to feel, and to do what you want them to do.  The psychology of color is a powerful tool.  Choosing the right colors can boost your message; on the same lines, poor color choices can have a negative impact on your message.  The trick to succeed with color and create effective print marketing is knowing what colors to use to get your message out there and to get people to respond accordingly.  This blog will discuss how different colors can influence consumer response to your marketing.
The Role of Color in Print Marketing Your branding will be much more powerful …

3 Ways to Use Direct Mail Marketing to Re-engage Customers

Reaching out to customers who have stopped frequenting your Mid-Missouri business can have a lasting effect on your business and its bottom line.  By using direct mail tactics to re-engage lapsed customers you stand to convert a segment of clientele that is already familiar with your brand. The expert designers at Lake Printing Company can help you create a simple, well-written mail piece to send out to your customers that may not be quite as engaged as you would like.  Continue reading to learn three tactics to use in order to create a fantastic win-back direct mail campaign.
1. Be Direct with Customers Send lapsed customers an eye-catching, easy-to-read survey.  Ask your customers directly why they left your business.  Make sure the survey is short and to the point (about three to five questions).  Include a business reply card – and don’t forget the pre-paid, pre-addressed envelope!  Consider providing an incentive of some type for completing the survey.  This incentive could be a…

Print Marketing Tools You Can See Every Day

In an ever-changing digital era, print marketing is still imperative for many businesses.  At Lake Printing, your number one printing company at the Lake of the Ozarks, we are here to help ensure your print message is professional and visually appealing. These are vital aspects of print marketing, especially when it comes to reaching your target audience.

Take a look around you.  You are probably reading this on a computer or other digital media format right now.  But we challenge you to look beyond that.  Think about your trip to the office today – did you see advertisements on billboards, pass flyers hung in the hallway, or perhaps you are sitting at a desk with a neat stack of business cards in front of you.  This is print marketing and it’s everywhere.

There are several forms of print marketing that can be found in numerous places.  If you use coupons or clippings from advertisements sent by direct mail, you are a perfect target audience for print marketing.  Again, that flyer yo…

Top 3 Print Marketing Tools to Expand Your Business

In the past, we have discussed the many reasons why print marketing is still a valuable form of marketing for your Lake of the Ozarks business.  We have delved into different types of print marketing and what Lake Printing, your number one printing company at the Lake of the Ozarks, can do for you in terms of creating the perfect print marketing product.  We are going to go back to basics and discuss the top three print marketing tools that you should be using to expand your business and increase your customer reach. 

Business Cards  Business cards are an excellent way to reach out to potential new clients.  They are easy to carry and can create a big impact within a small, tangible format.  When people can carry a reminder of your services around with them at all times (say, in their wallet), they are more likely to call your business in a time of need.  Having current clients recommend your services by handing out your business cards is another way to increase your visibility to po…

You’re Invited!

It’s starting to warm up at the Lake of the Ozarks, as spring and then summer will be here before you know it. This is the perfect time to think about all the warm-weather events that will be occurring in your schedule this upcoming year.  Let our Midwest printing company help you design stand-out invitations for all your events.

Spring and Summer Events Think about the spring and summer events you host each year.  It may not seem like a lot at first, but keep thinking. Do you often invite a crowd for an outdoor bar-b-que? Do you have children with spring and summer birthdays? Any important anniversary’s coming up that you wish to celebrate with friends and family? These can all add up, and so can the stress of making your own personalized invitations, without expert help.  Wouldn’t you rather be frosting cupcakes then spending days on your invitations? At Lake Printing, we can help you through all the stages of creating your own personalized, unique, invitations.
Why Use a Printing …

5 Reasons Business Cards are Still Important!

Business cards have been around since at least 17th century Europe. At that time, they were used to announced the arrival of well-known aristocratic people to their town or home. In 2019, we still use these small pieces of paper to announce who we are and what we do, and they are still just as important today as they were then. You business card may be the first impression that someone received of your company, and you want it to be a good one.

At Lake Printing, we can help you achieve business card success through the design and style of your card. If you think that business cards are going out of style, think again. Here are five reasons they are just as important as ever.

1. They are An Effective Marketing Tool Internet marketing, direct mailing, and search engine optimization are all great ways to market your company. There is still something very effective in a person to person meeting sealed with a handshake and a business card exchange. The best thing about business cards is th…

Why Flyers are Still Important as a Marketing Strategy

In the modern world of marketing, you may think that flyers are an outdated way to advertise your business.  While flyers cannot compete in terms of being your only form of marketing, using flyers in addition to other marketing strategies can be extremely beneficial. At Lake Printing, the printing hub of the Midwest, we are here to explain some of the potential benefits of using flyers as a marketing strategy for your business. 

Cost Effective Flyers are relatively low-cost compared to other forms of advertisement and have an incredibly high return on investment.  Working with a local printing company can help you produce a high-quality and effective flyer for a low cost.
High Impact Although flyers may not be as costly as other forms of marketing, they can still create quite an impact depending on what you are advertising.  Working with a printing company to design an eye-catching flyer for a special event, for example, would be one way to utilize a flyer for your business.  Handing …

Create a Business Card that Stands Out

At Lake Printing Company, Inc., the printing hub of the Midwest, we strive to fulfill all your printing needs, large and small.  Business cards are an essential part of any marketing strategy.  We have multiple state-of-the-art services we can offer to enhance and design business cards.  Let us at Lake Printing Company, Inc., located in Osage Beach, MO, help you attract more clients by providing your company with a stand-out business card.

It is important to recognize that a business card should not only look good, it should feel good. We want your clients and potential clients to remember your company. This can be accomplished with a visually and tactually pleasing business card.  In today’s blog, we will discuss services that we offer to help you create the best business card for your clients and potential clients.  We offer several finishing services for business cards that can enhance them dramatically.
UV Coating (gloss, dull, or soft touch) UV coatings are visually pleasing, es…