Showing posts from September, 2017

Colors To Make Your Marketing Media Stand Out!

The colors that you choose for your marketing can play a huge role in how successful your print materials will be. Picking the right colors will ensure your project really shines. While  Lake Printing  stays on top of color trends and styles, we also use your product as the guideline to help us create the best print product for you. Here are a few tips to know which colors will help you out the most when creating print products. Choose Colors Carefully While it's hard to say why colors make people feel a certain way, researchers have found that up to 90% of fast judgments made about products can be based on color alone. Color can also play a role in your branding. In fact, when it comes to picking the "right" color, some research has found that predicting your customer’s reaction to the color in relation to the product is far more important than the individual color itself. If you're appealing to a group of people who want to feel rugged and strong, your produ

Why You Should Hire a Professional Graphic Designer

Marketing is about grabbing your customer’s attention in a way that your competitors aren't. By using bright photos and enticing graphics, you can educate your customers in your brand, product or services. It may seem cheaper to open publisher, grab a few pieces of clipart and drop some text on your flyer, but in the long run, it will take you more time than you realize - and you could be missing out on potential clients! Here's why you should use a professional graphic designer: It Can Save Time You are a busy individual, and running a company takes energy and time. Why not hire a professional who knows exactly what can make your print media stand out? Professional graphic designers have spent hundreds of hours learning specialized graphic design software programs. These programs are in-depth and have a steep learning curve, and are expensive to purchase. In addition to having the right graphic design software, our graphic design team has many years of training to c

5 Print Marketing Design Mistakes to Avoid

While it may seem easy enough to sit down at your computer and pound out a well-enough design for your Lake of the Ozarks print marketing material , you may not realize all that goes into creating a visually stunning and print worthy product. As a print design company at the Lake of the Ozarks , we've seen our fair share of cringe-worthy print errors come through our door, and have had to educate many people who thought designing their print would be as easy as throwing together a design in Microsoft Office and sending it to the printer. To help you avoid some of the common print errors we see, we're sharing with you 5 print marketing mistakes to avoid when creating your next print design. Take a look: Mistake #1: Not Leaving Bleed Room in Your Artwork Bleeds allow you to run artwork to the edge of a page. On a press, the artwork is printed on a large sheet of paper and then trimmed down to size. If you do not allow for a 1/8 of an inch bleed, any misalignment while cutti

5 Ways to Stand Out at Trade Shows

No matter what business you're in, attending a trade show is worth making the time for and spending some marketing money on. There are many reasons to participate in trade shows that include gaining valuable experience, knowledge, product exposure and more. But just showing up to represent your business isn't enough these days. You're going to need to put some real effort into this marketing opportunity if you want to stand above your competitors. Lake Printing, the best commercial printing company at the Lake of the Ozarks , offers 5 ways you can stand out at your next trade show: 1. Plan and Promote in Advance In the weeks leading up to the event, have your staff and online followers vote on swag they'd want to receive as handouts (i.e. logos, pencils, T-shirts, etc.). Start building hype about the event by creating a hashtag and put together engaging, image-rich tweets and messages that stand out and capture attention. 2. Create a Video About Your Brand At