Wednesday, September 27, 2017

Colors To Make Your Marketing Media Stand Out!

The colors that you choose for your marketing can play a huge role in how successful your print materials will be. Picking the right colors will ensure your project really shines. While Lake Printing stays on top of color trends and styles, we also use your product as the guideline to help us create the best print product for you. Here are a few tips to know which colors will help you out the most when creating print products.

Choose Colors Carefully

While it's hard to say why colors make people feel a certain way, researchers have found that up to 90% of fast judgments made about products can be based on color alone. Color can also play a role in your branding. In fact, when it comes to picking the "right" color, some research has found that predicting your customer’s reaction to the color in relation to the product is far more important than the individual color itself. If you're appealing to a group of people who want to feel rugged and strong, your product or print material that's covered in glitter and pink may not go over as well. Let your business and your demographic help you choose appropriate colors to represent your company.

Psychology of Color

Here is a guide that can help you choose the best colors for your custom print project.


Red invokes excitement, as well as youthfulness and boldness. The color is attractive and looks good in a variety of shades and on many projects. It conveys liveliness, potential power, passion, and enthusiasm. Red can also stimulate an appetite, which makes it a great color if you're in the food industry, and it's also a popular color with females.


Friendly, cheerful and confident are just a few of the feelings that orange brings about. It combines the energy of red and the happiness of yellow. Orange has a very high visibility and is a great option for catching someone's eye. It can also be a good choice when promoting food products and toys.


This bright, friendly color can invite optimism, clarity and warmth. It's an attention-grabbing color, and it blends well with dark backgrounds - making it a great color to feature in your print materials. On the flip side, yellow can be used to create feelings of caution, and studies show many people find this color unlikeable.


When you want to convey peace, growth and health you can use green to help get the point across. It also suggests stability and endurance, as well as safety when advertising medical products. Green is also a great color to show that you are a "green" company - like us! We include green hues throughout our print and web materials to convey that we are a green printing company in the United States.


Trust, dependability, and strength are just a few traits that blue can relay to your customers. It can also convey a sense of control and authority, which explains why you may find it in the logos of financial institutions, and well-known global brands.

Purple represents your company with sophistication and is a color that evokes beauty and luxury. It is generally linked with classy and/or pricey products, so you may target the high-paying or upscale market when you use this color.

Best Printing Company at the Lake of the Ozarks

The colors you use can help with the audience you're aiming for. Let our team help you target the right customers with your print and promotional materials. From large to small print orders we can help you achieve just what you need with your business cards, pamphlets, books, ads and more! Check out our website today to learn about the different services we offer and how we help protect the earth with our green printing.

You Can Trust Lake Printing for Your Large & Small Print Needs

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Wednesday, September 20, 2017

Why You Should Hire a Professional Graphic Designer

Marketing is about grabbing your customer’s attention in a way that your competitors aren't. By using bright photos and enticing graphics, you can educate your customers in your brand, product or services. It may seem cheaper to open publisher, grab a few pieces of clipart and drop some text on your flyer, but in the long run, it will take you more time than you realize - and you could be missing out on potential clients!

Here's why you should use a professional graphic designer:

It Can Save Time

You are a busy individual, and running a company takes energy and time. Why not hire a professional who knows exactly what can make your print media stand out? Professional graphic designers have spent hundreds of hours learning specialized graphic design software programs. These programs are in-depth and have a steep learning curve, and are expensive to purchase. In addition to having the right graphic design software, our graphic design team has many years of training to create top-of-the-line media that will stand out. Every detail of your design is important, from the obvious features like text and images to the subtle details that you would never notice immediately - but make your design really stand out. Utilize our graphic designers training and experience to create amazing pieces of art, so you don't have to.

You Will Get More Bang for Your Buck

Our graphic designers also realize they are creating something that represents your business and will hopefully increase your sales. What you invest in their time, you will reap in benefits of new customers that wouldn't have given your ad any attention before.


A stock design that you used from the cheap print service online will generally not give you the bold look you're trying to achieve. In fact, there could be many other businesses right around the corner with the same design as you. A professional graphic designer knows what styles, colors, and images are trending. They can wave their Magic Wand Tool in Photoshop and create a work of art that will increase your noticeability.

Your Look Will Remain Uniform

Your branding is important and but a professional graphic designer can make every piece look different while keeping your branding intact. They know what to do to make your logo stand out, and how to keep your custom business cards, tri-fold brochures and even your employee handbooks looking professional and consistent.

They Can Achieve the Results You Need

When you hire Lake Printing to create a print product for you, you probably want to either boost sales or promote a service. The best graphic designers at the Lake of the Ozarks can help you! You can trust our designers to create a product for you that will ensure you stand out from your competition.

Graphic Design at the Lake of the Ozarks
We have two excellent in-house graphic designers at Lake Printing. They can assist you in creating a promotional product, or print piece that can convey your business in an exciting way while maintaining the professionalism you need. Give us a call today at 573-346-0600 for a quote on your new, custom designed printing.

You Can Trust Lake Printing for Your Large & Small Print Needs

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Tuesday, September 12, 2017

5 Print Marketing Design Mistakes to Avoid

While it may seem easy enough to sit down at your computer and pound out a well-enough design for your Lake of the Ozarks print marketing material, you may not realize all that goes into creating a visually stunning and print worthy product. As a print design company at the Lake of the Ozarks, we've seen our fair share of cringe-worthy print errors come through our door, and have had to educate many people who thought designing their print would be as easy as throwing together a design in Microsoft Office and sending it to the printer. To help you avoid some of the common print errors we see, we're sharing with you 5 print marketing mistakes to avoid when creating your next print design. Take a look:

Mistake #1: Not Leaving Bleed Room in Your Artwork
Bleeds allow you to run artwork to the edge of a page. On a press, the artwork is printed on a large sheet of paper and then trimmed down to size. If you do not allow for a 1/8 of an inch bleed, any misalignment while cutting will result with the artwork not running to the edge of the paper, thus leaving white space at the edge of your print. Bleeds ensure you get the results you need.

Mistake #2: Using Small Text on a Rich Black Background
Using fonts that are too small can cause readers to pass by your print material because it's too difficult to read. Not only that, but it can also cause the text to blur. If you absolutely need small text on a black background, make sure that it doesn’t include large amounts of cyan, magenta and yellow. If you do, the text will print blurred. This will happen because of ink-bleed and possible slight misalignment of printing plates, even if digital print is used.

Mistake #3: Not Creating Your Images in CMYK
Most computer programs have RGB colorspace as the default when designing files because computer monitors use the emittance of light to create colors. Because of this, if a project is created using RGB colorspace, it may not print as expected. The reason why RGB designs printed in CMYK don’t look the same is because the CMYK colorspace does not include all the colors in the color spectrum that RGB includes. While there are ways to convert a file from RGB to CMYK, not all colors may convert, meaning your project may still print with mismatched colors. It's best to start off using CMYK colorspace from the beginning to avoid such issues.

Mistake #4: Designing Without Quiet Borders
If you have a design where your text or images run to the edge of the document, there isn't room for cutting deviations. A quiet border is a sort of “buffer” area, where no text or defined elements (such as logos) should be located. Generally, you should leave about a 5mm quiet border from the edge of the document to allow for cutting. This will prevent your images, texts, and logos from being cut off and will prevent your design from looking uneven.

Mistake #5: Not Hiring a Graphic Designer
There's a LOT that goes into creating a print-approved design. If you're not familiar with the logistics of printing and how each part of your design can affect another part of it, you may be better off delegating the job. Especially if the last 4 mistakes sound like a foreign language to you. Even the smallest errors can cause a lot of print problems, take up much of your precious time, and cost you a ton of money. Save yourself the headache of finding out the hard way that print marketing design isn't as easy as it looks, and hire a Lake of the Ozarks graphic designer to handle this task for you. This will save you time, money, and your sanity!

Lake Printing has been creating print products for businesses locally and nationally, and we specialize in large AND small print orders. Our top of the line presses can handle projects of all sizes, including wide format pieces to large runs. From your small business cards to large banners and signs we can make your print ideas become a reality. Give us a call at 573-346-0600, or submit a print quote request on our website!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Thursday, September 7, 2017

5 Ways to Stand Out at Trade Shows

No matter what business you're in, attending a trade show is worth making the time for and spending some marketing money on. There are many reasons to participate in trade shows that include gaining valuable experience, knowledge, product exposure and more. But just showing up to represent your business isn't enough these days. You're going to need to put some real effort into this marketing opportunity if you want to stand above your competitors. Lake Printing, the best commercial printing company at the Lake of the Ozarks, offers 5 ways you can stand out at your next trade show:

1. Plan and Promote in Advance

In the weeks leading up to the event, have your staff and online followers vote on swag they'd want to receive as handouts (i.e. logos, pencils, T-shirts, etc.). Start building hype about the event by creating a hashtag and put together engaging, image-rich tweets and messages that stand out and capture attention.

2. Create a Video About Your Brand

At most industry trade shows, businesses do a lot of talking. And while they may be providing some excellent and informative content, it's more difficult to hold an audience's attention if you're just droning on about your products. Why not throw in a visual asset? A cool video about your company or one of your new products will impress your audience and grab their attention more easily.

3. Make One of Your Handouts a Large Reusable Bag

Everyone at a trade show gives stuff away, and most businesses usually have their own bag to put their swag in. The biggest bag usually wins, becoming the receptacle for all the other bags' contents. By making it reusable, you can almost guarantee that it'll be used beyond the trade show and won't end up in the trash like all the others.

4. Invest in a Spectacular Display

Typically at trade shows there will be several hundred, if not thousands, of people who will walk by your booth. If you haven't invested any time or effort into creating a display that will make them stop, you're losing out on a lot of potential customers. Take this event seriously and consider this part of your marketing budget for the year. If you have something printed that looks really great, you can also save it for future shows.

5. Give Away Stuff People ACTUALLY Want

Almost every company that attends the trade show will likely be handing out unoriginal stuff like pens, mugs, notepads and mouse pads. You can stand out from the rest by giving away something people actually want and still put your company's brand on it. Branded headphones, POPSockets, laptop skins, t-shirts, sunglasses, even Rubik's cubes; the options are endless, and the chances of standing out are huge!


Our team is ready to help you get prepared for your next trade show. So whether you need customized promotional products, personalized apparel for your team, or visually stunning banners for your vendor booth, we've got you covered.Visit our website to learn more about our services, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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