5 Ways to Stand Out at Trade Shows
No matter what business you're in, attending a trade show is worth making the time for and spending some marketing money on. There are many reasons to participate in trade shows that include gaining valuable experience, knowledge, product exposure and more. But just showing up to represent your business isn't enough these days. You're going to need to put some real effort into this marketing opportunity if you want to stand above your competitors. Lake Printing, the best commercial printing company at the Lake of the Ozarks, offers 5 ways you can stand out at your next trade show:
1. Plan and Promote in Advance
In the weeks leading up to the event, have your staff and online followers vote on swag they'd want to receive as handouts (i.e. logos, pencils, T-shirts, etc.). Start building hype about the event by creating a hashtag and put together engaging, image-rich tweets and messages that stand out and capture attention.
2. Create a Video About Your Brand
At most industry trade shows, businesses do a lot of talking. And while they may be providing some excellent and informative content, it's more difficult to hold an audience's attention if you're just droning on about your products. Why not throw in a visual asset? A cool video about your company or one of your new products will impress your audience and grab their attention more easily.
3. Make One of Your Handouts a Large Reusable Bag
Everyone at a trade show gives stuff away, and most businesses usually have their own bag to put their swag in. The biggest bag usually wins, becoming the receptacle for all the other bags' contents. By making it reusable, you can almost guarantee that it'll be used beyond the trade show and won't end up in the trash like all the others.
4. Invest in a Spectacular Display
Typically at trade shows there will be several hundred, if not thousands, of people who will walk by your booth. If you haven't invested any time or effort into creating a display that will make them stop, you're losing out on a lot of potential customers. Take this event seriously and consider this part of your marketing budget for the year. If you have something printed that looks really great, you can also save it for future shows.
5. Give Away Stuff People ACTUALLY Want
Almost every company that attends the trade show will likely be handing out unoriginal stuff like pens, mugs, notepads and mouse pads. You can stand out from the rest by giving away something people actually want and still put your company's brand on it. Branded headphones, POPSockets, laptop skins, t-shirts, sunglasses, even Rubik's cubes; the options are endless, and the chances of standing out are huge!
PRINTING AT THE LAKE OF THE OZARKS
Our team is ready to help you get prepared for your next trade show. So whether you need customized promotional products, personalized apparel for your team, or visually stunning banners for your vendor booth, we've got you covered.Visit our website to learn more about our services, or give us a call at 573-346-0600 today!
1. Plan and Promote in Advance
In the weeks leading up to the event, have your staff and online followers vote on swag they'd want to receive as handouts (i.e. logos, pencils, T-shirts, etc.). Start building hype about the event by creating a hashtag and put together engaging, image-rich tweets and messages that stand out and capture attention.
2. Create a Video About Your Brand
At most industry trade shows, businesses do a lot of talking. And while they may be providing some excellent and informative content, it's more difficult to hold an audience's attention if you're just droning on about your products. Why not throw in a visual asset? A cool video about your company or one of your new products will impress your audience and grab their attention more easily.
3. Make One of Your Handouts a Large Reusable Bag
Everyone at a trade show gives stuff away, and most businesses usually have their own bag to put their swag in. The biggest bag usually wins, becoming the receptacle for all the other bags' contents. By making it reusable, you can almost guarantee that it'll be used beyond the trade show and won't end up in the trash like all the others.
4. Invest in a Spectacular Display
Typically at trade shows there will be several hundred, if not thousands, of people who will walk by your booth. If you haven't invested any time or effort into creating a display that will make them stop, you're losing out on a lot of potential customers. Take this event seriously and consider this part of your marketing budget for the year. If you have something printed that looks really great, you can also save it for future shows.
5. Give Away Stuff People ACTUALLY Want
Almost every company that attends the trade show will likely be handing out unoriginal stuff like pens, mugs, notepads and mouse pads. You can stand out from the rest by giving away something people actually want and still put your company's brand on it. Branded headphones, POPSockets, laptop skins, t-shirts, sunglasses, even Rubik's cubes; the options are endless, and the chances of standing out are huge!PRINTING AT THE LAKE OF THE OZARKS
Our team is ready to help you get prepared for your next trade show. So whether you need customized promotional products, personalized apparel for your team, or visually stunning banners for your vendor booth, we've got you covered.Visit our website to learn more about our services, or give us a call at 573-346-0600 today!
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