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Showing posts from 2021

Make A Statement with Outdoor Media

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Marketing outdoors can be a huge way to reach your potential customers and spread the word about your business. An effective way to accomplish this is by using billboards. Many people assume that billboards are ineffective, but that is not the case. Here at Lake Printing, we assist your business with the best print marketing at the Lake of the Ozarks . We are proud to offer some incredible outdoor marketing options. If you are considering getting a billboard printed, read further to learn how these eye-catching signs will make a statement for your business. Brand Recognition Businesses have many options when it comes to advertising, and billboards are a powerful tool that will help you gain brand recognition. Think of billboards as a way to shout your message without actually having to raise your voice. Before anyone will use your services or buy your products, they want to know who you are and what you do. Using outdoor media for people to see your brand on a billboard during their co

3 Advantages of Using Promotional Products in Your Business

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Custom promotional products are a powerful marketing tool, giving businesses repeat exposure for a comparatively low cost. Items with your business logo printed on them are a great way to increase brand awareness. Lake Printing, your premier Lake of the Ozarks printing company , offers a plethora of products to help market your business or organization. From ink pens, cups and wine bottle openers to golf balls, key chains, and outdoor chairs – we can help you promote. Read on to learn how promotional items are an affordable way to increase brand awareness! 1.   Boost Your Brand Recognition Businesses want to build a strong reputation and stand out among their competition. Promotional products are a unique way that allows a business to apply their logo to an item that customers will use every day. Using promotional products will attract customers, which in turn will increase brand awareness for your company . People are always grateful for a free product, and promotional items are some

5 Tips from Your Printing Experts to Expedite Your Next Printing Project

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  As a business owner, you know that planning an event or preparing for a big sales special takes time, and as such, your seemingly endless list of “to-dos” can become quite cumbersome.  However, by hiring a professional printing company at the Lake of the Ozarks , you can alleviate the stress of planning and implementing your print advertising. As the printing hub of the Midwest , Lake Printing would be happy to help you create quality print advertisements for your business. In the meantime, here are a few tips from our experts to help you further expedite your next printing project! Speak With Your Printing Team Early If you’re in a time crunch to get some quality printing materials out to represent your business, it’s best to communicate with your printing company about your visions for the campaign as early as possible. This can allow them to brainstorm with you and provide you with valuable insights to create quality materials and save you time when it’s needed. Think about th

6 Ways to Enhance the Graphic Design of Your Marketing Materials

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 In an era where the language of marketing is an increasingly visual one, it’s essential that your print marketing at the Lake of the Ozarks is staying up on the latest trends to work effectively. It’s simply not enough to have something eye catching if it’s not conveying the right message to your target audience. In this week’s blog, your premier printing company at the Lake of the Ozarks is going to give you 6  tips to help you make the most of your print marketing materials. Conduct Thorough Market Research By analyzing the market around you, you can better identify marketing techniques that may be of use to your marketing campaign. Look at your competitors. What are they doing? What type of marketing content are they publishing? How does the language of the content look? This can give you an idea of what does and doesn’t work and give you ideas on how to create compelling content, without making costly mistakes first. Learn from other and ensure you create competitive market

6 Tips to Enhance Your Print Marketing this Spring

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 Now that it’s officially spring, have you considered updating your print marketing at the Lake of the Ozarks to give it a fresh new look? As the printing hub of the Midwest , Lake Printing has an expert team of graphic designers and marketing specialist that are fully equipped to help you do just that! In this week’s blog, we’re going to be giving you 6 tips to help you enhance your marketing materials this spring! Tip#1. Review Your Text Read all of your print marketing materials as if you were a potential customer. Does your message still create interest and convey the right information about your products and services? Your message should be showcasing how your company can solve a problem or satisfy a need that they have. Think of innovative ways you could convey this message to be more enticing to your audience.   Tip#2. Review Your Graphics If you’re still using the same designs from several years ago, perhaps it’s time to freshen it up a bit? In the ever-expanding wor

Our Commitment to Your Business & Printing Needs

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As the printing hub of the Midwest , Lake Printing takes pride in providing exceptional printing products and services to our clients, not only at the Lake, but nationwide. We have a vast array of experience, having grown from a small letterpress workshop in a garage in 1949 to over a 30,000sqft facility in Osage Beach. Over that time, we’ve seen a lot and have adapted to any challenges posed. One thing that has remained constant over those many years, our commitment to your business. As always, we’ve continued to use our expertise to promote your business at the Lake of the Ozarks and beyond. In this week’s blog, we’re going to elaborate on that commitment and our ability to assist with all your printing needs. Our Mission Lake Printing’s mission is to be premier FSC® and SFI certified graphics, print and promotional products provider in the markets we serve through skilled teamwork, integrity and technology in an environment that stimulates personal growth & development,

5 Popular Printing Techniques to Make Your Business Cards Stand Out

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 Having a striking, yet well-refined business card can do wonders for helping grow your business at the Lake of the Ozarks. After all, many businesses have business cards, so ensuring yours stands out from the pack is essential to attracting new business. As the printing hub of the Midwest , we’ve been assisting clients in growing their business with our top-notch printing services for years. In this week’s blog, we’re covering 5 of the most popular printing techniques to enhance your business cards! 1.        Foil Printing This form of printing embeds foil into your card, adding an extra sheen to it. This effect gives the card a feeling of elegance. Some of the best areas of your card to implement this foil method is to highlight the logos and important typography. 2.        Laser Cutting In this process, the card is cut with precision lasers that can make a sharp, crisp appearance. With the digital aspect of this, you can laser cut many different types of cards that can bett

Summer Fun Promotional Products

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With the official start of summer beginning in just two months, we’re highlighting some fun promotional products from Lake Printing, your premier Lake of the Ozarks printing company . If it’s brand recognition, leads or sales you’re after, look no further than these personalized and practical summer items. If you can think it, we can print it! Here are some top promotional accessories you’ll want to get in on to promote your business for the summer season!                            Branded Summer Sunglasses These fun sunglasses come in 10 awesome colors. Add your business name and logo, favorite sports team, charity or organizational slogan to these shades to run a fun promotion that’s in line with your budget. These branded summer shades are the ideal way to remind potential customers that your business comes in when needed most!                                     Flying Frisbee Who doesn’t like to toss the frisbee every now and again? With this hard plastic 10” disc,

How to Build a Brand That Will be Remembered

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 We can all agree that being recognized as reputable and valuable is important for any business. You'll want to build a brand for your business that people recognize and resonate with as soon as they see your logo. In this week's blog, your premier printing company at the Lake of the Ozarks , Lake Printing is going to give you three steps to help build a memorable brand. Be Consistent Brand consistency is essential to building the brand to be remembered fondly. It coincides with familiarity, which leads to trust and therefore more business & referrals. It can be tempting as your business grows, to make continuous adjustments. However, this can cause your brand to stray away from its original message. Once you find the "magic formula" that works for your brand - stick with it! Innovations are still great and if you must adapt to something affecting your market, do so... but make sure your message stays on target. Keep It Simple... Studies have shown that you only

Enhance Your Marketing Campaign With These 5 Print Marketing Tools

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 When creating or revamping your marketing campaign for a business , never underestimate the value of print marketing. They're shown to have higher longevity and can have a great impact on your potential client. There are many ways that a professional printing company at the Lake of the Ozarks can help boost your marketing campaign. Lake Printing is here to give you 5 popular items to help maximize your reach. Professional Business Cards While you may already have business cards, creating a professional appearance or updating your cards over the years can help increase awareness of your business. Cards that are unique and offer good appeal work best and make clients want to use your business over competitors without.  Magnets Magnets are great promotional items as they can be placed around the office, homes, etc ensuring that you are in front of them every time they pass by it. Even if it's only to hold up papers on their fridge, your business is front and center. Flyers &