Showing posts from October, 2020

The Impact of Bold Visual Content Marketing

 In the modern technological era that we currently live in, it's essential that you capture your consumer's attention quickly and effectively. Today, there are thousands of digitals ads for products and services hitting consumers at all times, this makes it more imperative than ever to have striking visuals on not only your digital marketing but your print marketing content as well. The visual impact of your marketing is so vital to the success of your business that it has been the subject of numerous studies, showing how companies' visuals directly impacted their bottom line. In this week's blog, we will discuss a few things to keep in mind when contemplating graphic design and print materials . Bold Visuals It has been shown that visual content is processed nearly 60,000 times faster than plain text. When thinking about how this would relate to your business, it's relative to every piece of printed marketing material. This means that it is wise to strategically d

3 Ways to Boost the Effectiveness of Your Marketing Material

Business owners understand the importance of marketing company products and services  to attract more customers. While you likely have a number of marketing strategies already in place, there may be some marketing tools being left unutilized. As the printing hub of the Midwest , Lake Printing understands the importance of bold and strategic marketing to attract attention. We're here this week to give you 3 huge ways to improve the reach of your marketing material. Continue reading to learn more! Floor Graphics Floor graphics are an excellent way to get noticed, they stand out because they are out of the ordinary. Most advertisements and marketing are around eye-level, wall posters, stands, phones, televisions, etc. So, catching your consumers' attention by using something as unusual as a floor graphic is a great tactic to get noticed. If you think about it, in midst of the hustle and bustle of a busy life, people tend to look down while they walk because they are focused on man

Draw More Attention at Your Next Expo

Expos are a fantastic way to network, speak with as many people as possible, display your products and services, as well as give you an opportunity to educate, create awareness, gather leads. This is the time to capitalize, and ensuring that you have a concise, yet appealing setup is a great way to demand attention for your booth.  But how do you get quality materials to set up your booth? That's where a professional printing service in the Midwest can help out, by thoughtfully designing branded print and promotional products to be displayed at your table. At Lake Printing, we use our printing expertise at the Lake of the Ozarks to assist in promoting your business using top of the line equipment and materials. In this week's blog, we'll feature just a few tips to give you a competitive edge at your next Expo. Plan Your Display Your booth is the centerpiece for an Expo, so strategically planning the layout of the booth well ahead of the event itself is essential for creat

Lake Printing: est. 1949

Lake Printing has been a staple printing service for the Lake of the Ozarks for over 70 years now. We've seen MANY changes in the printing industry over those years. We attribute our longevity and success to our willingness to adapt and expand with the times, while never forgetting where we started and practicing our core values. We are proud to be the printing hub of the Midwest , serving clients across the country, and always striving to provide top-of-the-line printing services with exceptional customer service. Continue reading our blog to learn more about the history of Lake Printing. Humble Beginnings Lake Printing started with humble beginnings, established in 1949 as a small letterpress shop in the basement located in the Lake of the Ozarks, Missouri. In 1990 we were able to move to our current home; a 30,000 sqft facility on a 40-acre tract in Osage Beach, Missouri. Fast-forward to 2020, as we've adapted to the innovations in our market over time our top of the line p

Fresh Ideas to Create an Exceptional Restaurant Menu

Visual appeal is an important component of a restaurant. So, you've nailed the atmosphere with your interior designer or design skills, but what about your menu? While the menu is not the first thing your customers see, it is a close second. If your menu is strategically designed and printed professionally, say by the best printing hub in the Midwest , it can be a huge asset to your advertising and product promotion. As the premier printing service at the Lake of the Ozarks , Lake Printing strives to provide bold, eye-catching designs to demand attention and convey your company's message to your audience. Continue reading our blog to learn more about how to create the perfect menu for your restaurant! Keep it Simple Your customers don't want to read an entire novel just to try and decide what to eat, keep it concise! While you may think that having a photo for each and every dish is essential, it actually overloads the menu with content, making it far too lengthy and cumber