Friday, February 24, 2017

Speak the Right Color Language On Your Print Media

The colors you use speak a language all their own. Whether you're trying to communicate excitement, tranquility, or security - every color can say something different. In print media, it's especially important to say not only the right thing through the words you use and the photos you choose - but also through the colors that are being implemented on your piece. You can trust the team at Lake Printing to help you choose the right colors for your print piece at the Lake of the Ozarks with our team of highly trained graphic designers at the Lake of the Ozarks. Here are a few easy descriptions of colors to help give you and idea of the message you'll be conveying.

Cool Colors

Cool colors inspire a calming effect on the viewer. Of course, if they are used alone they can have a cold or impersonal feel, so it's important to pair them up with the correct color palette to avoid that.

On the positive side, blue and give a sense of tranquility, love, loyalty, security, trust, and intelligence. Yet on the negative side, blue can also bring coldness, fear, and masculinity.

Green and remind people of money, growth, fertility, freshness and healing, but it can also inspire envy, jealousy, and guilt.

Royalty, nobility, spirituality, luxury, and ambition are some of the great things purple can bring to mind. Don't forget, though, that it can also cause mystery or moodiness - neither of which are good for your small business at the Lake of the Ozarks.

This color, while similar to blue, inspires all new feelings of spiritual, healing, protection and sophistication. On the flip side, it also can remind viewers of envy and femininity.

Silver is glamorous, high-tech, graceful and sleek - yet it can also remind people of insincerity and being a dreamer.

Warm Colors

While warm colors are exciting, they are also over stimulating and can generate feelings of anger and violence. You want to combine the warm tones with cool tones to create a balance.

Love, energy, power, strength, passion, and heat are some positive emotions associated with red, but it can also inspire anger, danger, and warning. Use red cautiously, and with complimentary colors.

Pink inspires health, happiness, femininity, compassion, sweetness and playfulness. Of course, its strengths can also be its weakness because while femininity can be a good thing, for some industries, femininity is not. I can also remind others of weakness and immaturity.

This bright cheery color inspires just that - brightness, energy, sunshine, creativity, intellect, and happiness. Unfortunately, it also reminds some of irresponsibility and instability.

Courageous, confident, friendly, and successful are just a few positive characteristics that come to mind with this color. It can also inspire ignorance and sluggishness, though, so use it cautiously on your business materials.

While gold can cause someone to think of wealth, prosperity, being valuable, and traditional, it can also remind them of greediness and of being a dreamer.

Neutral Colors

Neutral colors mix beautifully with warm or cool palettes. They are great for backgrounds in your designs and help tone down bold colors.

This friendly, earthy colors reminds people of the outdoors, longevity and being conservative. It can also be dogmatic in feeling.

Tan or Beige
Dependable, flexible, crisp, and conservative are a few things that come to mind in the color tan - but it can also be perceived as dull or boring.

This shade can inspire security, reliability, intelligence, and solidarity. Yet is can also seem gloomy, sad and conservative.

Protection, dramatic, class and formal are just a few things that come to mind with black. Of course, it can also inspire death, evil, and mystery.

White inspires goodness, innocence, purity, freshness, easy, and clean. Excellent descriptions for your business! Yet it can also be associated with winter, cold, and distant - not always good characteristics.

Choosing the Right Colors For Your Print Piece

There are no "right" colors to use on your print piece, but there are recommendations, and you can use your target audience and their response to colors to help you. At Lake Printing, we can help you use colors to their fullest potential and inspire the best feelings in your clients. You can visit our website to learn more about our services, and how we can help you with your print media at the Lake of the Ozarks.

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Wednesday, February 15, 2017

Get Wedding Favors with Lake Printing

For many couples, one of the most debated details can be the wedding favors that you will gift at your wedding. Some couples choose something sentimental and others choose something fun. Some couples choose to go a "do it yourself" route, but that can be very time consuming as well as a little pricey. At Lake Printing, we specialize in creating custom promotional products, and while they are normally considered for your business - they can also be used as favors for your wedding! Here are a few promotional products we have available that would be perfect for your upcoming wedding at the Lake of the Ozarks.

Stadium Cups

If you and your soon-to-be spouse are football fans (and even if you're not!) these stadium cups could make a fun addition to your wedding. Not only do they come in many fun colors, but you can have your names, wedding date, and even hashtag printed onto the cup. BONUS: if you gift these cups, then you don't have to provide disposable cups for your guests. They can use these and take them home.

MADE IN USA Premium Foam Collapsible Beverage Insulator

Are you planning a fun filled wedding outdoors with canned and bottled beverages? These collapsible beverage insulators are perfect for your big day. You can customize them with whatever message you would like, from text and fonts to licensed artworks. This product also comes in many colors: Green Camo, Black, White, Gray, Khaki Warm Gray 2, Yellow, Chocolate, Burgandy, Orange, Texas Orange, Red, Tan Camo, Purple, Navy, Royal, Neon Blue, Teal, Hunter, Kelly, Lime, Fuchsia, Pink, Charcoal, Robin's Egg Blue (Tiffany), Placid Blue, Mint, Burnt Orange, Coral, Dusty Rose, Raspberry, Orchid

4 Inch Round Full Color Glass Coaster

Give you guests a beautiful keepsake from your big day with these glass coasters. It measures four inches across and can be left blank or enhanced with a full color or laser engraved imprint. This is a useful and sentimental wedding favor that your guests will love.

Credit Card Size Bottle Opener

Give your guest the gift that keeps on giving - an open bottle whenever they need it! This bottle opener is about the size of a credit card, and can easily go wherever you guests do. It's made of stainless steel for a modern and sophisticated look, and the imprint method is a silkscreen process.

Bottle Opener Malibu Sunglasses

Stay cool in more ways than one with these sunglasses that double as a bottle opener. They are perfect for a summer wedding where your guests will be enjoying time outdoors for the reception or the wedding. They also will come in handy when you provide bottled beverages at the reception.

We Can Help With Your Wedding

With a little creativity and time to get your order placed - you could have amazing wedding favors for your big day. Visit our website to view all of the different promotional products at the Lake of the Ozarks, and see how we can help you with this aspect of your wedding. Don't forget that we also provide quality print products at the Lake of the Ozarks and can help you with your invitations, programs and thank you notes.

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Thursday, February 9, 2017

Vinyl Banners For Your Business

Your business is unique, and because of that, you need a unique marketing plan. Banners can provide many benefits for marketing for your business, from being easy to view, easy to transport, and cost effective. Here at Lake Printing, we specialize in helping you market your business through print materials, promotional products, and vinyl banners at the Lake of the Ozarks. If you are thinking about purchasing a vinyl banner for your next vendor event, product sale, or marketing scheme - here are a few reasons it can be beneficial.

Banners Are Easy to Use and Affordable

A banner is one of the easiest ways to spread the word about your business. They are easy to hang with the grommets in the corner and can be hung in many different places. They are also extremely affordable, and you can purchase multiple banners for one event while still staying withing budget.

Banners Are Portable and Reusable

A vinyl banner can be hung nearly anywhere, and display your message prominently for all to see. They are easily portable as well because you can quickly roll them up and take them from one place to another. They can be stored for any length of time, and then pulled out again next year for your next event (so long as you don't have dates printed on it.)

Banners are a Popular Choice for Sponsored Events

Fundraisers, farmers' markets, festivals, fairs, and many other events can be sponsored by local businesses. When you sponsor those events, they will generally ask to hang your banner to show off all of the businesses that have assisted with the event. This is a great way to advertise your business, in a quick and easy to do way.

You Can Display a Lot with a Banner

Sometimes, you need more than your name to fully display everything your business does. From photos, text, clipart, colors, and patterns, you can display a lot of important information on a full-color vinyl banner. A large banner can share information in such a way that you could entice customers to contact you or come visit your store.

Where Can You Hang Your Banner?

There are so many places that you can hang your banner, it's virtually limitless. You can hang banners on your building, or inside your building. Banners can be hung on the stage of a music festival, performances in the community, on railroad and freeway overpasses (so long as you have permission), at ball games, or even in a shopping mall.

Custom Vinyl Banners at the Lake of the Ozarks

When you need to market your company in a way that's practical and eye-catching - come talk to Lake Printing. We specialize in marketing at the Lake of the Ozarks and would love to help you and your business create a banner that advertises for your business. Give us a call for a quote, or stop by our shop to see examples.

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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