Lake Printing

These days in marketing, there's always the question 'how can we go bigger?' As a business owner, you want to make a big statement that will leave customers and clients remembering you long after they leave your establishment. From hotels and convention centers to retail stores and office spaces, the new next level decor piece that's making a huge statement is  digital wallcoverings ! See why digital wallcoverings are becoming a  powerful marketing tool for commercial design . From Focal Point to Mood Setting While wallcoverings continue to expand their use within the hospitality industry, the design opportunities are such that they truly can be used in any industry. Retail stores and corporations are embracing the brand capabilities of digital wallcoverings, communicating their brand and message through engaging visuals that draw the viewer into the brand experience. Digital wallcoverings can create fantastic focal points in reception areas, elevator lobbies,...

Establishing your business brand  is one of the most important things you can do for your business' growth and success. This will assist your customers in recognizing your business quickly from the colors, logo, or even font. A good logo is only the start of this. Branding goes so far as to include the look of your website, emails, business cards, promotional products, signage, and even your company apparel. And in this case, consistency does pay! From the get go, if you can establish a solid brand, it will not only give you a very professional look but make it easier for customers to recognize your company. Here are a few things you can do to help make your branding sync, and establish a brand that works for you. Stay Focused A new business will always have limited resources, so it's important to use the funds you have to brand very specifically. Draw your attention to the single focus of your company, and brand that. Don't get distracted on rabbit trails within th...

Print marketing is a valuable way to advertise your business. Whether you're marketing with banners, business cards, promotional products, or catalogs - we can help. Of course, it's important to remember that there are good ways to market and other unproductive ways. Here are 10 lessons we've learned about marketing in our 68 years of experience. 1. Choose Quality Your customers and clients may not know everything about your business, but they DO know when you're skimping on the quality of your marketing. Choosing quality paper, products, and materials is a must. 2. Create an Emotional Connection It's common knowledge that people buy for emotional reasons, so make your marketing emotional. Whether you include pets and kids on your promotional items, influence emotions with colors, or use highly effective text, you can create an emotional connection with your materials. 3. Measure Your Marketing Find ways to measure your marketing. If you aren't meas...

Using cliche words in advertising at the Lake of the Ozarks isn't necessarily a bad thing. Advertising works best when it's able to transmit information and meaning with a single phrase. Saying a lot with a little is important in business marketing, and cliche catchphrases are one tool that can help do that. However, when they're overused, they lose their meaning and effectiveness. When consumers hear or see something so much it starts to become empty white noise. Lake Printing wants to make sure your print marketing at the Lake of the Ozarks makes a lasting impact for your customers. Take a look at our list of catchphrases to AVOID: "BEST SERVICE" Anyone can claim to have the “Best Service” - and who's to say whether it's true or not? What exactly is it about your company’s service that makes it the best? Claiming to have the best service is pretty vague and leaves consumers to wonder what exactly that means. Instead, be specific about what your...

Posters aren't just for covering up every inch of white space in a teenager's room, boasting their favorite bands or sports teams. In fact, posters can be a huge and effective part of your business's marketing strategy at the Lake of the Ozarks if done right! Lake Printing has some excellent ways to make use of posters that will blow your marketing strategy up in a good way! Check out some poster marketing tips we have to make the most of your poster marketing strategy: Keep it Simple. Don't worry about making your poster a work of art worthy of hanging in a museum. That's not the point of marketing. Your poster should have a call to action, an offer if applicable, and be easy to read. While nice graphics are eye-catching, too much text, color and graphics can take away from the message. When it comes to posters, simplicity sells. Repetition Pays Off. Being repetitive and consistent with your marketing is the only way it's going to work. You can't...

Regardless of the business industry you're in, one marketing strategy that works for every business is custom branded apparel. Not only does it create a professional appearance for your business, but it helps to promote company pride, credibility and trust, and brand recognition. Branded apparel is generally a low-cost way to boost your businesses image and recall rate. This week, Lake Printing shares with you some of the benefits of branding business apparel at the Lake of the Ozarks to help improve marketing. Establish Company Pride One great advantage of custom branded apparel is the effect it will have on your employee's attitude and work ethic. It helps create a sense of pride and community within your organization, which in turn helps promote employee interaction and collaboration. Wearing custom apparel with your business logo is a great way to create company unity and enhance the professional appearance during any special events that your business participates ...