5 Marketing Catch Phrases to AVOID!
Using cliche words in advertising at the Lake of the Ozarks isn't necessarily a bad thing. Advertising works best when it's able to transmit information and meaning with a single phrase. Saying a lot with a little is important in business marketing, and cliche catchphrases are one tool that can help do that. However, when they're overused, they lose their meaning and effectiveness. When consumers hear or see something so much it starts to become empty white noise. Lake Printing wants to make sure your print marketing at the Lake of the Ozarks makes a lasting impact for your customers. Take a look at our list of catchphrases to AVOID:
"BEST SERVICE"
Anyone can claim to have the “Best Service” - and who's to say whether it's true or not? What exactly is it about your company’s service that makes it the best? Claiming to have the best service is pretty vague and leaves consumers to wonder what exactly that means. Instead, be specific about what your business does and offer evidence that shows why you do it best.
"ONE STOP SHOP"
When you promote your business as a one stop shop, this can actually make your business sound unremarkable and unspecialized. If your company is versatile, agile and multifaceted, there are much more creative ways of saying that than “one stop shop.” Instead use taglines that offer focus to what makes your business unique. Your label catchphrase should be short, descriptive, and memorable.
"WORLD CLASS"
"World Class" means to be among the best in the world. Who defines your business to be "World Class"? The answer is probably just you. Let's face it, if you're a small business at the Lake of the Ozarks, chances are you're not well-known across the world. Yes, you may have received some incredible feedback from your customers, but does that really make you "World Class"? It's definitely okay to be proud, just don't over-do it. Customers may perceive your enthusiasm as arrogance and avoid your product or service because of this.
"HIGHEST QUALITY"
There’s no shame in showing off your best selling point, and for many companies, that’s the quality of their products. But it often seems like everyone says they’ve got the “highest quality" product or service. Avoid broad generalizations and be specific about your product or service's value by using numbers and hard evidence.
"LOWEST PRICES"
In today's world, people will search high and low for the best possible prices to save money. With as easy as technology makes it to price check, by claiming to offer the "Lowest Prices", you may be setting yourself up for failure. If you really strive to offer the lowest prices, consider featuring "Price Match" or "Price Beat" advertising. This promotes a call to action rather than a claim to fame.
By avoiding these cliche catchphrases, and instead focusing on a tagline that speaks of your business's attributes, you'll avoid promoting messages that aren't reaching customers. And remember, there’s nothing wrong with using a phrase that’s been proven to get results, even if it’s a phrase that’s been used before. Just make sure you’re using them because they’re the best possible way to communicate with your audience. For more handy tips for your next marketing campaign at the Lake of the Ozarks, contact Lake Printing!
"BEST SERVICE"
Anyone can claim to have the “Best Service” - and who's to say whether it's true or not? What exactly is it about your company’s service that makes it the best? Claiming to have the best service is pretty vague and leaves consumers to wonder what exactly that means. Instead, be specific about what your business does and offer evidence that shows why you do it best.
"ONE STOP SHOP"
When you promote your business as a one stop shop, this can actually make your business sound unremarkable and unspecialized. If your company is versatile, agile and multifaceted, there are much more creative ways of saying that than “one stop shop.” Instead use taglines that offer focus to what makes your business unique. Your label catchphrase should be short, descriptive, and memorable.
"WORLD CLASS"
"World Class" means to be among the best in the world. Who defines your business to be "World Class"? The answer is probably just you. Let's face it, if you're a small business at the Lake of the Ozarks, chances are you're not well-known across the world. Yes, you may have received some incredible feedback from your customers, but does that really make you "World Class"? It's definitely okay to be proud, just don't over-do it. Customers may perceive your enthusiasm as arrogance and avoid your product or service because of this.
"HIGHEST QUALITY"
There’s no shame in showing off your best selling point, and for many companies, that’s the quality of their products. But it often seems like everyone says they’ve got the “highest quality" product or service. Avoid broad generalizations and be specific about your product or service's value by using numbers and hard evidence.
"LOWEST PRICES"
In today's world, people will search high and low for the best possible prices to save money. With as easy as technology makes it to price check, by claiming to offer the "Lowest Prices", you may be setting yourself up for failure. If you really strive to offer the lowest prices, consider featuring "Price Match" or "Price Beat" advertising. This promotes a call to action rather than a claim to fame.By avoiding these cliche catchphrases, and instead focusing on a tagline that speaks of your business's attributes, you'll avoid promoting messages that aren't reaching customers. And remember, there’s nothing wrong with using a phrase that’s been proven to get results, even if it’s a phrase that’s been used before. Just make sure you’re using them because they’re the best possible way to communicate with your audience. For more handy tips for your next marketing campaign at the Lake of the Ozarks, contact Lake Printing!
You Can Trust Lake Printing for Your Large & Small Print Needs
You Can Trust Lake Printing for Your Large & Small Print Needs
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