Wednesday, November 23, 2016

Marketing Your Small Business During the Holidays

As the holiday season approaches, you may find that this is the best time to promote your product or services. From gift shops that sell products to landscaping companies to provide a service, the holidays are always a good time to promote. If you haven't considered some ways to increase sales during this season, there is still time before the holidays hit.

At Lake Printing, we take promoting your company very seriously, and because of that, we're giving you a few ideas on ways you can promote your business this holiday season!

Holiday Parades

Tis the season for parades, and with parades come floats! Take advantage of this great time of year to promote your company through driving through a parade. There are a few things you'll need to do ahead of time, though, in order to get yourself ready for the event. Every good float needs a banner so that everyone will know who you are. At Lake Printing, we provide the best banners at the Lake of the Ozarks. They come in many sizes, and with the ability to print full color your creativity can go wild.

You will also need something to hand out at the parade, and every company is different. Two good ideas are candy or promotional products. From custom printed mints and candy to items like erasers, magnets and more - we can help you find the products you need to market your company the best.

Sales & Specials

If your goal is to achieve sales, one of the best ways you can do that is be offering promotions and sales. What good is a sale, though, when no one knows about it! At Lake Printing, we not only provide printing services, but we can also mail your printed promotions to your clients! By creating a print piece that combines attractive art and compelling text you can make the best of your promotion. Then you can mail them either a specific client list, or we can help you create a list through specialized targeting.

Give Gifts!

Who doesn't love to get gifts? Use this festive time of year to get promotional products that show how much you love your current customers! If you don't know what to get them, we can help you narrow down gifts that will be a great representation of your business while still staying within your budget. From cups and pens to cozies and bags - the options are endless!

We Make Great Impressions

When your company is looking for the best promotional products at the Lake of the Ozarks, you have to come to the best - and we are. Lake Printing has been providing excellent printing services at the Lake of the Ozarks for over sixty years. We take pride in our work and aim to provide you with a promotional or print piece that reflects the core of your company. Visit our website to learn more, and submit a quote request - we would love to serve you.

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Tuesday, November 15, 2016

Business Banners and Why They Matter

There are many ways to advertise your business, from social media, the radio, television, and print materials. There is one way, however, that can make a huge difference in your company - banners. Vinyl banners may not come to mind as a great way to advertise, but we'd like to submit a few reasons why banners can influence your advertising efforts for the better.

Bright & Bold Colors

In the past, vinyl banners were a solid color in the background, and then vinyl letters were cut out of a machine and you had limited fonts and shapes to convey the message. That's a far cry from what you can do now with vinyl banners because we provide full-color banners at the Lake of the Ozarks that will help you speak the message you need. There are no limitations on the number of colors, and you can even go as far as using bright colors to show your customers how wonderful your business is.


Vinyl banners are made from a high-quality vinyl that can stand up to the necessary elements. You can advertise with your banner indoors for concerts, conventions, sales in your store, information about a new product or service. What makes banners an exceptional way to advertise is those same banners can then be taken outside to relay the exact same message. Vinyl banners are made to be used indoors and outdoors. You may have to choose a specific weight that works the best for both elements but you can be certain that they will be a productive advertising method no matter where you need to showcase your business.

Cost Effective

Vinyl banners are a cost-effective way to market your business because banners are quickly created and manufactured. Unlike other print materials that involve design, printing, cutting, and coating, banners don't require the same amount of materials, so the cost can stay effective for your business and do exactly what it's supposed to do - advertise.

Quick Turnaround

Because there are fewer materials and less time involved in creating a banner, you also get to reap the monetary benefits for your business. That's a two-fold benefit if you ask us. Not only do you save money on the creation, but you can then possibly make money from the message of the banner.


Finally, one of the last reasons a banner is a great choice for marketing is that it is reusable. If you offer a yearly sale on items in your store, you can use the same information every single year as long as you don't include time-sensitive information on the banner.

Whether your business is looking for a vinyl banner to advertise or Lake of the Ozarks business cards to showcase your company and make great impressions - Lake Printing is here to help. Our company has been located at the Lake of the Ozarks since 1949, and we are proud to use our years of experience to help you promote your company!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Tuesday, November 8, 2016

Making GREAT First Impressions with Business Cards

If you thought that your business card was just a way to pass along information - think again! While they were created to serve this purpose, they also are your best way to make a great first impression on a potential customer or client. At Lake Printing, we love to take your basic contact information, and create something truly unique that capture the attention and help convince your potential client(s) that YOU are the best connection out there. Here are a few things you can keep in mind as you make great first impressions with you business cards.

Keep a Clear Point

When someone looks at your business cards, you don't want them to be so overwhelmed by the artistic flair that they miss the whole point of the card. At the same time, you don't want the design to be cookie cutter so that it doesn't stand out. You can find a good balance between stylish and pointed when you hire a graphic designer. They can combine the artistic design your company needs, while still making sure that the key contact information is not only easy to read, but easy to find.

Make It Stand Out

There is more than one way to make your card stand out, and the font or colors that you choose are just scratching the surface. Don't be afraid to include creativity in your business card - this is what makes GREAT impressions! You can utilize die cutting, foil stamping, and many different paper types to create a piece that expresses your companies style. Whether bold or minimalist, artistic or clean, there is a style out there that can be achieved when you hire our Lake of the Ozarks graphic designers for your business cards.

Create Something Shareable

While you do want to make great first impressions, your next goal is to make your card shareable - and keepable! You don't want to design something that is not memorable. You want to create a print piece that grabs the attention of your client, and then captivates them so they want to contact you when they need your services. You want to create a card that gets put in their wallet and carried around with them, and even better - passed on to other potential clients when the need arises.

Don't Neglect Quality

You can have the best design in the world, but if it's printed on a common card-stock out of your home printer, you're going to find that the quality is less than great. In fact, it can ruin your entire message. By combining the right paper texture with the best finish, and a high-quality print job, you'll see that the final product isn't just normal, it's GREAT!

Hire the Best Business Card Company at the Lake of the Ozarks

When you hire Lake Printing, you are getting more than 65 years of experience. We aren't a fly by night company that wants to create a business card for you and then vanish - we are an established business with the knowledge to create a print piece at the Lake of the Ozarks, and then help you continue to improve your marketing with even more. If you're ready to take your business cards from one star to five star, visit our website to learn more, or give us a call at 573-346-0600.

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Tuesday, November 1, 2016

5 Reasons Your Graphic Design Matters for Your Small Business

More than anyone, we're sure that you understand how competitive the business market can be - especially in a small town. Small businesses are always looking for the best way to promote their company, a way that will increase their customer base and boost sales. Today we're going to show you five reasons graphic design will matter for your small business and make a huge difference.

A Good Design Sells

Studies have shown that when you invest in design, it invests in you. Graphic design isn't just the art of making something pretty, it's about making something appealing. No matter what your business, what you're selling, or what you're providing - when you sell yourself with the right design, you can reap the rewards.

Your Packaging Can Affect Impression

Packaging affects your sales more than you'll ever know. Have you chosen a movie or book based on the cover? They say don't judge a book by it's cover, but we all know that an eye-catching cover will have books leaping off the shelves more than something that wasn't created with a purpose. Good packaging works the same way.

A Good Design Keeps You Top of Mind

When you have a print piece designed by a professional, you're giving yourself the benefit of staying top of mind In fact, when your brand, design, and product all interact harmoniously it will be hard for your customers to forget it. Likewise, they will probably be more apt to share it with others.

Design Doesn't Just Equal Looks

A good design should actually be invisible. If you thought it was all about the looks and the way it makes you feel, you're missing a key component in design. Graphic design is just as scientific, mathematical, and strategic - and it's not just about a pretty picture. A good design works for you. It grabs the attention of your key consumers, and it speaks the words that you don't have time to say. While it can be about how you feel, it's also how it makes you act.

Design Allows You To Communicate Your Values

A design is like a language. Through type, colors, photos, icons, and textures you are able to communicate to your customers what is important to you. You can inspire someone to buy your product and use your services because they feel compelled to support your cause.

Print Products at the Lake of the Ozarks

Don't let your print pieces get lost in the crowd, and make sure that they are communicating exactly what you want them to say. This applies to business cards, brochures, signs, packaging, books, banners, and more. A business person realizes the value of a good design and let's creativity and vision carry them where they couldn't go before. At Lake Printing, we know that your business is important, and we stand beside you the entire way. Our promotional products at the Lake of the Ozarks are created and designed for one purpose - to achieve your goals. Contact us today, or visit our website at to learn more about our printing services at the Lake of the Ozarks.

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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