Lake Printing

4 WAYS TO AMPLIFY YOUR DIRECT MARKETING Technology has undeniably changed the direct marketing industry. Though the vast majority of people are frustrated by the online and email marketing efforts. They simply hit the delete button or scroll past without a second glance. Direct mail brings a much higher response rate to the table, with more people acting on direct mail and preferring it to email. This week, Lake Printing shares with you 4 reasons why direct mail marketing at Lake of the Ozarks works. 1. Get it in Their Hands In an increasing digital world, the concept of a real thing has special weight. Mail is something people can touch & feel. Because direct mail is essentially delivered directly to your targeted market's hands, they are virtually guaranteed to see and read your message. Since customers can also physically touch a piece of mail, they are more likely to see its contents as reliable. You reach them with their physical senses. Studies show consumers look at ...

 In the modern world of marketing, many businesses have steered away from direct-mail marketing and have moved almost exclusively to email marketing. This is an effective method in some instances, but direct mail still has benefits that shouldn't be ignored. At Lake Printing, your premier printing hub of the Midwest , we work diligently to provide top-notch print services at the Lake of the Ozarks . In Today's blog, we're going to feature just a few of the benefits that direct-mail can bring to your business. Mail Stays with a Client Longer Physical mail tends to be viewed a multitude of times from the time it is received, till the time it is discarded. Think about how you receive mail and what you do with it afterward, does it look something like this? Take mail from the mailbox and set it on the countertop, then move it to the kitchen table, then maybe to the home office. As you can see, these are all times where the client is likely to come back into contact with your ma...

Many businesses incorrectly think that mail is a dead form of marketing and have moved to exclusively email marketing. While this can be effective in some scenarios, the benefits of direct mail marketing cannot be ignored. Lake Printing is the best printing company at the Lake of the Ozarks , so we understand the value of a great mail marketing campaign. Read on to learn some great reasons to continue using direct-mail marketing for your business. 1) No Opt-In Necessary With e-mail campaigns, there are several regulations involved with contacting potential customers. People have to opt-in or sign-up through a form in order for you to be allowed to contact them with marketing materials. It is also easier for someone to unsubscribe from an email campaign than it is for them to cancel mail from your business. Direct-mail is different in that potential customers do not have to opt-in before you send materials to them. This gives you a much broader audience to which you can marke...

Reaching out to customers who have stopped frequenting your Mid-Missouri business can have a lasting effect on your business and its bottom line.  By using direct mail tactics to re-engage lapsed customers you stand to convert a segment of clientele that is already familiar with your brand. The expert designers at Lake Printing Company can help you create a simple, well-written mail piece to send out to your customers that may not be quite as engaged as you would like.  Continue reading to learn some tactics to use in order to create a fantastic win-back direct mail campaign. Always Be Direct Send lapsed customers an eye-catching, easy-to-read survey.  Ask your customers directly why they left your business.  Make sure the survey is short and to the point (about three to five questions).  Include a business reply card – and don’t forget the pre-paid, pre-addressed envelope!  Consider providing an incentive of some type for completing the survey....

Reaching out to customers who have stopped frequenting your Mid-Missouri business can have a lasting effect on your business and its bottom line.  By using direct mail tactics to re-engage lapsed customers you stand to convert a segment of clientele that is already familiar with your brand. The expert designers at Lake Printing Company can help you create a simple, well-written mail piece to send out to your customers that may not be quite as engaged as you would like.  Continue reading to learn three tactics to use in order to create a fantastic win-back direct mail campaign. 1. Be Direct with Customers Send lapsed customers an eye-catching, easy-to-read survey.  Ask your customers directly why they left your business.  Make sure the survey is short and to the point (about three to five questions).  Include a business reply card – and don’t forget the pre-paid, pre-addressed envelope!  Consider providing an incentive of some type for completing t...

While it's essential to do online marketing, print marketing is still the best tangible way to get your message in the hands of your customers. Because of this, you shouldn't ignore tried and true marketing tactics such as direct mail. By working with a printing company to  create a quality direct mail piece , you can have a successful marketing campaign that will work to drive customers to reach out to you. Check out 3 reasons to continue using direct mail marketing . 1. Consumers React to Tangible Messaging A piece of direct mail delivers a tangible message that online marketing simply can't. Think about it this way: when you receive a letter or package in the mail, you're eager to open it to see what it is, right? But when you see a new email come into your inbox, you probably sigh and immediately delete it. You're not the only one who reacts like this. While your potential customer may not be ready to purchase your product or service today, with your direc...

While it's easy to get caught up in the latest advertising trends, it's important to remember that print marketing is still the best tangible way to get your message in the hands of your customers. Because of this, it's essential that you don't ignore tried and true marketing tactics such as direct mail. By working with a printing company to create a quality direct mail piece , you can have a successful marketing campaign that will work to drive customers to reach out to you. Check out these reasons why Lake Printing thinks direct mail marketing is an excellent addition to your marketing campaign. Consumers React to Tangible Messaging A piece of direct mail delivers a tangible message that online marketing simply can't. Think about it this way: when you receive a letter or package in the mail, you're eager to open it to see what it is, right? But when you see a new email come into your inbox, you probably sigh and immediately delete it. You're not the...

Imagine receiving a postcard in the mail from a corporation - but it's customized directly for you. With variable data printing, elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process. This allows you to pinpoint your marketing directly to an individual customer and not just to your customers as a whole. Lake Printing can help you create a personalized print piece for every customer by working with our sister company, Lake Variable Solutions . They specialize in variable data printing , which fosters brand loyalty and personal relationships with your customers. Lake Variable Solutions has experienced excellent results in working with casinos to achieve a custom print product based on each individual client. Here are a few ways this print technique can help your business! We Deliver... Your Message Defining your message and creating a cohesive campaign around it can be a major und...

It’s undeniable that technology has changed the direct marketing industry. However, the truth is that a vast majority of people are becoming frustrated by the online and email marketing efforts and simply hitting that delete button or scrolling past without a second glance. Direct mail brings a much higher response rate to the table, with more people acting on direct mail and preferring it to email. So this week, Lake Printing shares with you 4 reasons why direct mail marketing at the Lake of the Ozarks works. 1. Direct Mail is Tangible In an increasing digital world, the concept of a real thing has special weight. Mail is tangible. Because direct mail is essentially delivered directly to your targeted market's hands, they are virtually guaranteed to see and read your message. Since customers can also physically touch a piece of mail, they are more likely to see its contents as reliable. You reach them with their physical senses. Studies show consumers look at direct mail...