4 Impressive Benefits of Direct-Mail Campaigns
Many businesses incorrectly think that mail is a dead form of marketing and have moved to exclusively email marketing. While this can be effective in some scenarios, the benefits of direct mail marketing cannot be ignored. Lake Printing is the best printing company at the Lake of the Ozarks, so we understand the value of a great mail marketing campaign. Read on to learn some great reasons to continue using direct-mail marketing for your business.
With e-mail campaigns, there are several regulations involved with contacting potential customers. People have to opt-in or sign-up through a form in order for you to be allowed to contact them with marketing materials. It is also easier for someone to unsubscribe from an email campaign than it is for them to cancel mail from your business.
Direct-mail is different in that potential customers do not have to opt-in before you send materials to them. This gives you a much broader audience to which you can market.
People spend a lot of time online, but they are typically scrolling and quickly clicking through to the next item. Consumers have less patience with the amount of time an email can take to read through. Physical mail, however, tends to stay with people for a longer amount of time. They come in contact with your marketing message several times as they take it out of the mailbox, set it on the kitchen island, move it to their office, and so on. The same is not true of emails - very few people will open your email over and over to see it as often as they will see your direct mail.
There are some products that people simply do not trust to read about over email. If you are marketing a large item or something that would involve credit, the likelihood is that people will not trust an email to be legitimate. In fact, they may think your email is spam and permanently block you from their inbox. There is something that feels more secure and official about paper materials that have been through the mail system.
Some people truly love receiving mail. It's exciting to get something besides bills in the mail. There are several ways you can package your direct-mail in order to make it feel even more rewarding for potential clients to open. Let professionals help you get creative with your design!
Lake Printing is the best printing company at the Lake of the Ozarks, and we have all the resources you need to create and implement an outstanding direct-mail marketing campaign. Keep your business in front of customers with professional printing from our expert team. Call Lake Printing to get started! 573-346-0600
1) No Opt-In Necessary
With e-mail campaigns, there are several regulations involved with contacting potential customers. People have to opt-in or sign-up through a form in order for you to be allowed to contact them with marketing materials. It is also easier for someone to unsubscribe from an email campaign than it is for them to cancel mail from your business.
Direct-mail is different in that potential customers do not have to opt-in before you send materials to them. This gives you a much broader audience to which you can market.
2) Mail Stays With a Customer
People spend a lot of time online, but they are typically scrolling and quickly clicking through to the next item. Consumers have less patience with the amount of time an email can take to read through. Physical mail, however, tends to stay with people for a longer amount of time. They come in contact with your marketing message several times as they take it out of the mailbox, set it on the kitchen island, move it to their office, and so on. The same is not true of emails - very few people will open your email over and over to see it as often as they will see your direct mail.
3) More Trustworthy
There are some products that people simply do not trust to read about over email. If you are marketing a large item or something that would involve credit, the likelihood is that people will not trust an email to be legitimate. In fact, they may think your email is spam and permanently block you from their inbox. There is something that feels more secure and official about paper materials that have been through the mail system.
4) Psychology of Mail
Some people truly love receiving mail. It's exciting to get something besides bills in the mail. There are several ways you can package your direct-mail in order to make it feel even more rewarding for potential clients to open. Let professionals help you get creative with your design!
High-Quality Printing at the Lake
Lake Printing is the best printing company at the Lake of the Ozarks, and we have all the resources you need to create and implement an outstanding direct-mail marketing campaign. Keep your business in front of customers with professional printing from our expert team. Call Lake Printing to get started! 573-346-0600
You Can Trust Lake Printing for Your Large & Small Print Needs
You Can Trust Lake Printing for Your Large & Small Print Needs
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