Wednesday, April 26, 2017

IMPRESS with Your Marketing Material!

Part of making a great impression with your print projects is knowing what print solutions to use to make it stand out. The best thing that you can do to really boost the visual effect of your print is have it coated. Lake Printing offers two great print coating options for you to choose from when designing your marketing material at the Lake of the Ozarks. While both are environmentally friendly, and will make your product look sleek and stunning, there are some important differences to be aware of. Take a look at the two coating options Lake Printing offers to see which would best work for your printing project:

UV Coating or Aqueous Coating - Which Is Best For Your Print Project?

What is UV Coating?
UV (ultra violet) coating is a very shiny, glossy liquid coating that is used to cover print market products such as business cards, postcards, and catalogs to give it a rich, glossy, and dramatic look. UV coating is accomplished by applying the liquid coating to paper and then letting it cure under a UV light to harden it.

What are the Benefits of UV Coating?
UV coating makes your print product look sleek and stunning, especial on image-rich projects. It makes details pop and stand out. UV coating doesn't smudge as easily and is more resistant to chemicals and abrasion. Since UV drying is so quick and efficient, the turnaround time for producing and shipping and delivery UV coated prints is reduced considerably. This means you can get your product quickly. AND UV coating is environmentally friendly!

When is UV Coating NOT a Good Option?
While UV coating works great on most print projects, there are some things that it's better not to use UV coating for. If you're using metallic inks or foil stamping on your print, we would recommend choosing aqueous coating, as it will seal the ink from air and prevent tarnishing. For text weight paper under 100#, UV coating is not recommended. Anything that needs to be written on is best coated with a water-based coating such as an aqueous coating. The UV coating will be too slick and resistant for writing on.

What is Aqueous Coating?
This is a water-based coating that is applied by using a rubber blanket inline on a special dedicated press unit. Aqueous coating is the most commonly used coating for projects and it provides good protection from fingerprints and other blemishes. Because the aqueous coating is water-based and typically applied over the entire sheet it is best to use at least an 80# text weight or heavier paper to prevent the paper from curling, distorting, or wrinkling.

What are the Benefits of Aqueous Coating?
Because aqueous coating is water-based, it is typically more environmentally friendly than other coating options. Aqueous coating provides a high gloss or matte surface that deters against dirt and blemishes, is scuff resistant, and improves durability to the product. It looks great on brochures, catalog covers, and presentation folders.

When is Aqueous Coating NOT a Good Option?
While aqueous coating does improve the apparent saturation of ink, it somewhat reduces the readability of text. Like a varnish, some aqueous coatings will soften and flatten images slightly. It is also recommended to use a text weight paper of 80# or heavier to avoid curling and distortion.

Now that you know what each coating is and the benefits of both, you can more easily make a wise decision on the coating of your print projects. Will you go with high quality sleek and shine, or will you go with still durable, yet more standard work-and-turn coating for your project? Whichever you choose, we know you'll love the finished product! If you're still uncertain of what is best for your print, Lake Printing is happy to help you make the best choice for your marketing material at the Lake of the Ozarks. Contact us today to get started on your print project!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Thursday, April 20, 2017

Benefits of Branding Your Business Apparel

Regardless of the business industry you're in, one marketing strategy that works for every business is custom branded apparel. Not only does it create a professional appearance for your business, but it helps to promote company pride, credibility and trust, and brand recognition. Branded apparel is generally a low-cost way to boost your businesses image and recall rate. This week, Lake Printing shares with you some of the benefits of branding business apparel at the Lake of the Ozarks to help improve marketing.

Establish Company Pride

One great advantage of custom branded apparel is the effect it will have on your employee's attitude and work ethic. It helps create a sense of pride and community within your organization, which in turn helps promote employee interaction and collaboration. Wearing custom apparel with your business logo is a great way to create company unity and enhance the professional appearance during any special events that your business participates in.

Generate Credibility and Trust

Branding your business apparel can create trust and instill credibility by helping customers to identify your employees as members of your organization. It can help establish a level of professionalism for the business. As an added benefit, studies show that employees who wear logoed apparel tend to act more professionally, as they are held accountable for their actions while representing the company.

Achieve Brand Recognition

The more often someone sees your logo, the more likely they are to remember your business. "Soft" marketing with custom apparel can be a less intrusive way to promote your business and still create a powerful impression. Not to mention, the ease of mobile advertising - you and your employees are literally advertising for FREE by wearing the company logo in public!

Create More Revenue

Studies have shown that if you offer attractive branded apparel to customers, they will likely buy it! This is another way to increase revenue. It also helps to get your businesses name out there quicker and to a broader range of consumers because more than just your employees are promoting your brand. You can even sponsor an event and provide customized branded apparel as a free giveaway promo item. People LOVE free stuff, and they're still drawing people to your business when they wear it!

No matter what industry your business falls in, branded apparel is ALWAYS a fantastic way to market a business at the Lake of the Ozarks. It is not only a great way to get your business recognized, but a great way to improve employee pride in their work! For all of your business printing at the Lake of the Ozarks, contact Lake Printing TODAY to discuss what we can do to help you successfully brand your business!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Wednesday, April 12, 2017

4 Tips to Make Your Business Card Stand Out

There's no denying the importance of business cards. Every business needs them, and if you don't have them you should get them. The problem with business cards though is that they are often easily forgotten or looked over. Don't let your business cards get passed by any longer. Lake Printing has some clever and exciting ways to make your business cards stand out above the rest!

Don't Skimp on the Paper

While it may be cheaper for you to go with a less quality paper product for your business cards, you're taking away from the overall quality of the impression your card makes for you. Studies have shown that a sturdier thicker stock paper leaves a better impression and improves your business branding efforts. The texture of the card can make an impressionable difference as well. Consider a business card with rounded corners or include raised text or impressions to give it a different feel than the typical matte surface so many others use.

Personalize the Card

All too often, we see business cards with the same old boring information on it. While, yes, you want to provide your contact information, you also want people to remember you above the rest. Not many people see an address on a card and think "Wow, that's catchy, I'll definitely remember this guy." Personalize it by including a clever catch phrase or by incorporating great visual art that will stand out and stick to memory. Another great trick is to leave one side of the card blank (white) so that you can write in personalized notes when you hand your card out - use this opportunity to jog their memory of meeting you (ie. "Enjoyed talking golf with you at the real estate social - Let's get together for a game!).

Include a Call to Action

The point of handing out a business card is to hopefully bring that client to your business, right? Unfortunately, if you're at a social event handing out your card, so are several other people and your card may get lost in the chaos. Avoid yours getting looked over by including a call to action on your card. For example, if you own or manage a restaurant, your business card may include a discount offer on appetizers or drinks. If you're a hair stylist, your business card can second as a rewards punch card - after so many visits to your salon the client gets a percentage off their next visit or a free sample product. This call to action can be anything that will have people hanging onto your card and drawing people in to check out your business.

Skip the Card Altogether

This doesn't mean don't have anything to give to new people you meet, but get creative with your business handouts. Consider promoting business at the Lake of the Ozarks by handing out useful promotional products. People are less likely to throw away something that has utility use to it - such as a mini notebook, a pen, or a pocket-size how-to pamphlet they can stick in their wallet. You still have all the space to include the necessities of a business card, but you're supplying something they can actually use! Guess what? Every time they use it they're going to see your business name, keeping you at the front of their mind!

By utilizing these 4 tips to make your business cards stand out above the rest, you'll have a better opportunity to see some improvement in your client reach. For more great ideas on building your business marketing and branding, visit our website or contact Lake Printing today. We don't just create impressionable business cards, we create print marketing at the Lake of the Ozarks for all of your businesses needs. From business cards to mailings to promotional products, we're the best print marketing company at the Lake of the Ozarks and we want to help you succeed!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Friday, April 7, 2017

4 Print-Worthy Ways to Promote Your Business

Whether you're starting a new business or have been in business for awhile, one thing remains true. Having an active marketing campaign is key to running and growing a successful business. The only way you can grow your company is by expanding your clientele and getting your name out there for people to know and trust. In today's marketing world, many folks will say that online marketing is the new way of advertising, but we know that print marketing is still highly sought out and still has a HUGE impact in the advertising world. Lake Printing has 4 print-worthy ideas to beef up your marketing at the Lake of the Ozarks and bring in those customers!

Business and Savings Cards

The quickest and easiest way to promote yourself and your business is by handing out business cards to everyone you meet. If your business cards are bland and boring, it'll likely make its way to the nearest trash can. Avoid people tossing out your card by letting us help you create a business card that is not only professional, but eye-catching and that people will hang on to. Amp up the appeal of checking out your business by handing out rewards or savings cards - everyone loves a freebie or discount!

Customized Apparel

A nicely dressed professional is more likely to get the business of a new client than someone who shows up in jeans and a tee. Keep your entire staff looking professional and uniform in stylish customized apparel. Whether it's just your company logo, or a detailed artistic screen print that shows off the fun side of your business - we've got the right equipment and marketing strategy to make your business apparel catch attention in a good way!

Attractive Banners 

New to the area? Perhaps you're just starting your new business and could use a boost in your marketing strategy. Visual print advertising is the best way to attract attention and draw in potential customers. We can create a capturing banner for your business to beef up your marketing campaign and help attract new business. Banners work as great advertisement for businesses attending expos and socials as well!

Promotional Products

Whether you're at a trade show event, hosting a social, or just out and about in the community spreading the word of your business, you'll want to have some fresh gear to hand out. Having product in hand is a great visual reminder that your business is there if they need your services. Visually stunning product that promotes your business is sure to keep a customer's attention.

If you can't figure out why your phone's not ringing more or why people are still asking you what services your company offers, chances are it's because your marketing game isn't up to par. Don't struggle anymore with marketing at the Lake of the Ozarks. We've got an experienced and knowledgeable staff who can help get you on the right track with your print marketing campaign in no time. We have state of the art equipment so all of your projects will be of high quality. For all of your print marketing at the Lake of the Ozarks, request a FREE quote on your printing needs today!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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