4 Tips to Make Your Business Card Stand Out

There's no denying the importance of business cards. Every business needs them, and if you don't have them you should get them. The problem with business cards though is that they are often easily forgotten or looked over. Don't let your business cards get passed by any longer. Lake Printing has some clever and exciting ways to make your business cards stand out above the rest!

Don't Skimp on the Paper

While it may be cheaper for you to go with a less quality paper product for your business cards, you're taking away from the overall quality of the impression your card makes for you. Studies have shown that a sturdier thicker stock paper leaves a better impression and improves your business branding efforts. The texture of the card can make an impressionable difference as well. Consider a business card with rounded corners or include raised text or impressions to give it a different feel than the typical matte surface so many others use.

Personalize the Card

All too often, we see business cards with the same old boring information on it. While, yes, you want to provide your contact information, you also want people to remember you above the rest. Not many people see an address on a card and think "Wow, that's catchy, I'll definitely remember this guy." Personalize it by including a clever catch phrase or by incorporating great visual art that will stand out and stick to memory. Another great trick is to leave one side of the card blank (white) so that you can write in personalized notes when you hand your card out - use this opportunity to jog their memory of meeting you (ie. "Enjoyed talking golf with you at the real estate social - Let's get together for a game!).


Include a Call to Action

The point of handing out a business card is to hopefully bring that client to your business, right? Unfortunately, if you're at a social event handing out your card, so are several other people and your card may get lost in the chaos. Avoid yours getting looked over by including a call to action on your card. For example, if you own or manage a restaurant, your business card may include a discount offer on appetizers or drinks. If you're a hair stylist, your business card can second as a rewards punch card - after so many visits to your salon the client gets a percentage off their next visit or a free sample product. This call to action can be anything that will have people hanging onto your card and drawing people in to check out your business.

Skip the Card Altogether

This doesn't mean don't have anything to give to new people you meet, but get creative with your business handouts. Consider promoting business at the Lake of the Ozarks by handing out useful promotional products. People are less likely to throw away something that has utility use to it - such as a mini notebook, a pen, or a pocket-size how-to pamphlet they can stick in their wallet. You still have all the space to include the necessities of a business card, but you're supplying something they can actually use! Guess what? Every time they use it they're going to see your business name, keeping you at the front of their mind!


By utilizing these 4 tips to make your business cards stand out above the rest, you'll have a better opportunity to see some improvement in your client reach. For more great ideas on building your business marketing and branding, visit our website or contact Lake Printing today. We don't just create impressionable business cards, we create print marketing at the Lake of the Ozarks for all of your businesses needs. From business cards to mailings to promotional products, we're the best print marketing company at the Lake of the Ozarks and we want to help you succeed!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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