Wednesday, July 26, 2017

3 Tips to Create an Impactful Menu

For restaurants and bars, your menu may be the most important form of advertisement that you have. It's the one thing that customers are guaranteed to look at. So why wouldn't you want to spend time to make your menu stand out and draw attention? This is literally the selling point for your products. Create a memorable and impactful piece that grabs your customer’s attention. With a large variety of paper stocks and custom printing effects available, you don’t have to succumb to standard ink and paper when it comes to your business's menu. Take a look at some of the tips Lake Printing has for creating impressionable and impactful menus.

1. Incorporate Custom Printing Effects
Using custom effects on your menu encourages customers to interact with your menu. Draw attention to particular items you want to showcase, such as a signature dish, with Spot UV Coating. This gives images and text contrast so it pops off the paper. Foil Stamping can add shimmer and texture to help highlight specific words or images. Metallic inks can create a subtle shine and luster that captures the eye when the light reflects off of it. You can even create a raised, three-dimensional effect with embossing, or enhance your menu by creating a cut out, layered look with die cutting.

2. Consider Convenient Folding Options
Making the choice to fold your menu is actually a really smart move! It reduces the size of a menu, which is especially great for crowded restaurants, without compromising the space for messaging. Folds create small sub-sections within your menu, making it easier to steer customer's attention in the direction you want. Creating a separate panel for appetizers, entrees, desserts, and drink specials helps your customer navigate your menu more easily.
  • Half-fold prints are perfect for menus with two categories such as appetizers and entrées. You can easily separate your menu into two sections while keeping a front and back cover for your company logo and information. 
  • Tri-fold prints are great for a large menu or a menu that offers variety. Tri-folds allow several panels for multiple categories such as breakfast, lunch and dinner options.

3. Choose Durable Lasting Paper
When you're designing your menu, one thing you definitely need to think about is durability. Your menus will be in the hands of hundreds of people on a daily basis, and will likely endure a spill or two. They need to be able to withstand spills, stains, and constant handling so you're not having to replace them over and over again. By selecting a sturdy paper that is water, tear, and stain resistant, or having your menu print laminated, you'll get more use out of your menus and spend less time and money replacing them. 

By following these 3 tips when designing restaurant menus at the Lake of the Ozarks, you'll save yourself time and money. We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. We also offer many additional small press capabilities as well as a variety of multiple special finishes in bindery to accommodate all of your needs. So, if you're looking to create a lasting impression for your customers, and keep them coming back time and again, contact Lake Printing today to get quality menus designed and printed for your restaurant or bar business!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Wednesday, July 19, 2017

Pair the Right Paper with Your Next Project

Choosing the right paper for your project can be the difference between your print material getting noticed or thrown in the trash. The trouble for most business owners is knowing what paper is best to use for their printing needs. Lake Printing can help! Some have different weights, while others have varied textures and glosses. Lake Printing can help you decide on the varieties of paper to make your project stand out. Here are some ideas to help you pair the right paper with your project.

The Difference Between Uncoated and Coated Paper

Uncoated Paper - If you use uncoated paper the ink dries by absorbing into the paper. There are many different paper types that are uncoated, and they are typically available in a variety of surfaces, both smooth and textured. You can save some cost on your presentation if you don't have high resolution images, photos, gradients or fine detailed images.

Coated Paper - Coated paper has a surface sealant that restricts ink from absorbing into the surface of the paper. The sealant allows for a crisper image on your print projects and it ideal with photos, gradients and fine detailed images. Sheen options (look and feel of the paper) typically fall under the categories of gloss, matte, dull and satin.

Paper Types at Lake Printing

We have many different varieties of paper to match with your print project. From uncoated and coated commercial papers to fine and specialty papers, we have got you covered. These are just a few of the paper types that are common in our print shop at the Lake of the Ozarks.

Typical Commercial Printing Papers Available at Lake Printing
  • Cover Paper - Mailers, posters and advertising 
  • Text Paper - Booklets, annual reports, books, high quality applications 
  • Custom Paper - Contact us for your special needs! 

Your print projects will stand out when paired with the correct paper. You can trust the best printing company to combine your needs, your preferences, and your budget to create a perfect presentation of your business. From glossy business cards, to custom company event cards on a linen textured paper, we'll help you find a fit that will impress your customers.

How Much Does Paper Weigh?

Depending on your print project, you may have some paper weight choices. In the printing industry, paper weight is defined as "how much does 500 sheets weigh." Your common printer paper is 20 to 50 lbs., while paper used for business cards may be 80 lbs. (typically called "cardstock") When you are picking out a paper to use on your print project, the weight is extremely important. A business card that is printed on a 50 lb. paper wouldn't hold up to the time it will spend in pockets, purses and cars - while a set of meeting notes wouldn't be practical (or very cost effective) if printed on very heavy cardstock. Our team can guide you through the paper varieties and help you pick the right weight for your project.

Create Your Print Projects with Lake Printing

Lake Printing has been creating print products for businesses locally and nationally, and we specialize in large AND small print orders. Our top of the line presses can handle projects of all sizes, including wide format pieces to large runs. From your small business cards to large banners and signs we can make your print ideas become a reality. Give us a call at 573-346-0600, or submit a print quote request on our website!

You Can Trust Lake Printing for Your Large & Small Print Needs

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Tuesday, July 11, 2017

4 Necessary Parts to Include in Your Marketing Material

When building your business and getting your name out there, print marketing design can be essential to your business’ success. Print marketing is an effective, widely used form of marketing and will continue to be so for years to come. Lake Printing offers some tips to ensure that your print marketing at the Lake of the Ozarks has all the necessary parts to make the most of your print material. Take a look at the 4 necessary things you should include in your print marketing material to maximize its effectiveness:

1. Capturing Headline
This is the first text content that your readers will see, so your headline must be attractive. A good headline should motivate the customer to continue reading. It must encourage them to move their eyes past the title to the text. Then it’s up to your writing abilities to lead the reader through the rest of your print material.

2. Informative Content
Decide on your target audience. This is essential. The main text of your print material should be very informative with pertinent information your target market will want to read. You will probably need to do some pretesting with that audience as well. This will help you decide how the entire message will be conveyed. Make sure your benefit statements are understandable to that audience.

3. Eye-Catching Graphics
If you do decide to use a graphic, your choice of image is very important. Studies have shown that 70% of people only look at the graphic when viewing a print ad or poster, while 30% only read the headline. Therefore, the image you use is going to be the most important part of the process in making a poster. This image may be the main focus of the ad or other printed material (especially when you’ve designed an ad to show readers your product), or it may be secondary to the copy.

4. Logos, Signatures, & Slogans
Maintaining a strong brand identity should be a priority for every business. It is an investment that will continue to pay back on itself as your company grows and expands. Your logo is an important place to start. Create one that's visually appealing, memorable, and unique. Visual branding extends beyond just your logo though. Consider how your visuals make an impression on viewers and how you can use your visual assets to set your company apart from the competition. By including your logos, signatures, and slogans to all of your print market material at the Lake of the Ozarks, you'll help build your businesses brand recognition and stay top of mind for potential customers.

Together with a solid logo design, your marketing materials are the face of your business. They are your visual identity and the representation of your brand. Having effective, well-designed print marketing materials at the Lake of the Ozarks will contribute to the credibility of your business, and build brand recognition. Your branding creates a visual and emotional connection with your customers, and good design can be the reason people do or don’t buy from you. For all of your print marketing needs, trust the best commercial print marketing company at the Lake of the Ozarks to handle the design and print of your materials!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Wednesday, July 5, 2017

Create a Brochure that Works, NOT Bores

As a business owner, print marketing at the Lake of the Ozarks is extremely important if you're going to stay relevant and top of mind. One of the easiest ways to do this is to have business brochures placed around the area that showcase your services and products. Keep in mind that there are different kinds of brochures that are appropriate for specific scenarios, such as leave behinds, point of sale, direct mail, response and sales support. So, you don't have to narrow the focus to just one category. You can use multiple brochures to promote different aspects of your company’s services. No matter what your focus is, Lake Printing offers some tips on how to create a brochure that will capture your target market's attention. Take a look:

Have a Purpose to Your Piece

Before beginning, figure out what you're trying to accomplish. This will help with coming up with a message and a clear call to action. Avoid filling the white space with unnecessary information about yourself and your business. This will bore the customer, and take away from the point you're trying to make. Instead, think about the customer. Focus your message on the problem you can solve for the customer, instead of product that you do it with.

Make the Cover Count

The cold, hard truth is that no matter what we'd like to believe, people do judge the book by the cover. While your brochure isn't (hopefully) a novel, the rule still applies. If the cover is boring, it's going to get passed up. The cover gives the first impression of what your brochure has to offer, so it should be powerful and captivating. Otherwise, your target market may not even bother looking.

Don't Be Afraid of White Space

Often times, it's easy to get carried away with trying to fit every bit of information into your brochure. You want your customers to be well-educated in the services you provide, we get it. But in overloading your brochures with too much text, you could be losing customer interest. If your brochure appears too busy, the eye will have no path to follow. Most people will abandon trying to read through the piece. White space helps readers to focus, improves readability, and creates balance. White space is your friend!

Get Creative with the Design

There's no rule that says brochures must be clear, cut and dry. So have fun with yours! Use creative typography that represents your business and catches the eye. Use some contrasting colors to make your message pop. Break out of the traditional brochure expectations and don't feel stuck segmenting your information. And don't forget to include great images! Having a brochure full of text and no visual content is a quick way to lose your reader. Show, don't tell!

By following these tips when creating your Lake of the Ozarks business marketing brochure, you'll be more successful in drawing customers' attention to your products and services. Just remember to keep your customers' wants and needs in mind, rather than focusing on taking about the business. If you need help designing your businesses brochure, contact Lake Printing today to schedule a meeting with our resident graphic designers. We're happy to sit down with you to come up with a stunning and capturing brochure plan for your business!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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