1. Incorporate Custom Printing EffectsUsing custom effects on your menu encourages customers to interact with your menu. Draw attention to particular items you want to showcase, such as a signature dish, with Spot UV Coating. This gives images and text contrast so it pops off the paper. Foil Stamping can add shimmer and texture to help highlight specific words or images. Metallic inks can create a subtle shine and luster that captures the eye when the light reflects off of it. You can even create a raised, three-dimensional effect with embossing, or enhance your menu by creating a cut out, layered look with die cutting.
Making the choice to fold your menu is actually a really smart move! It reduces the size of a menu, which is especially great for crowded restaurants, without compromising the space for messaging. Folds create small sub-sections within your menu, making it easier to steer customer's attention in the direction you want. Creating a separate panel for appetizers, entrees, desserts, and drink specials helps your customer navigate your menu more easily.
- Half-fold prints are perfect for menus with two categories such as appetizers and entrées. You can easily separate your menu into two sections while keeping a front and back cover for your company logo and information.
- Tri-fold prints are great for a large menu or a menu that offers variety. Tri-folds allow several panels for multiple categories such as breakfast, lunch and dinner options.
3. Choose Durable Lasting Paper
When you're designing your menu, one thing you definitely need to think about is durability. Your menus will be in the hands of hundreds of people on a daily basis, and will likely endure a spill or two. They need to be able to withstand spills, stains, and constant handling so you're not having to replace them over and over again. By selecting a sturdy paper that is water, tear, and stain resistant, or having your menu print laminated, you'll get more use out of your menus and spend less time and money replacing them.
By following these 3 tips when designing restaurant menus at the Lake of the Ozarks, you'll save yourself time and money. We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. We also offer many additional small press capabilities as well as a variety of multiple special finishes in bindery to accommodate all of your needs. So, if you're looking to create a lasting impression for your customers, and keep them coming back time and again, contact Lake Printing today to get quality menus designed and printed for your restaurant or bar business!