Showing posts from July, 2017

3 Tips to Create an Impactful Menu

For restaurants and bars, your menu may be the most important form of advertisement that you have. It's the one thing that customers are guaranteed to look at. So why wouldn't you want to spend time to make your menu stand out and draw attention? This is literally the selling point for your products. Create a memorable and impactful piece that grabs your customer’s attention. With a large variety of paper stocks and custom printing effects available, you don’t have to succumb to standard ink and paper when it comes to your business's menu. Take a look at some of the tips Lake Printing has for creating impressionable and impactful menus. 1. Incorporate Custom Printing Effects Using custom effects on your menu encourages customers to interact with your menu. Draw attention to particular items you want to showcase, such as a signature dish, with Spot UV Coating. This gives images and text contrast so it pops off the paper. Foil Stamping can add shimmer and texture to

Pair the Right Paper with Your Next Project

Choosing the right paper for your project can be the difference between your print material getting noticed or thrown in the trash. The trouble for most business owners is knowing what paper is best to use for their printing needs. Lake Printing can help! Some have different weights, while others have varied textures and glosses.  Lake Printing  can help you decide on the varieties of paper to make your project stand out. Here are some ideas to help you pair the right paper with your project. The Difference Between Uncoated and Coated Paper Uncoated Paper - If you use uncoated paper the ink dries by absorbing into the paper. There are many different paper types that are uncoated, and they are typically available in a variety of surfaces, both smooth and textured. You can save some cost on your presentation if you don't have high resolution images, photos, gradients or fine detailed images. Coated Paper - Coated paper has a surface sealant that restricts ink from absorb

4 Necessary Parts to Include in Your Marketing Material

When building your business and getting your name out there, print marketing design can be essential to your business’ success. Print marketing is an effective, widely used form of marketing and will continue to be so for years to come. Lake Printing offers some tips to ensure that your print marketing at the Lake of the Ozarks has all the necessary parts to make the most of your print material. Take a look at the 4 necessary things you should include in your print marketing material to maximize its effectiveness: 1. Capturing Headline This is the first text content that your readers will see, so your headline must be attractive. A good headline should motivate the customer to continue reading. It must encourage them to move their eyes past the title to the text. Then it’s up to your writing abilities to lead the reader through the rest of your print material. 2. Informative Content Decide on your target audience. This is essential. The main text of your print material shoul

Create a Brochure that Works, NOT Bores

As a business owner, print marketing at the Lake of the Ozarks is extremely important if you're going to stay relevant and top of mind. One of the easiest ways to do this is to have business brochures placed around the area that showcase your services and products. Keep in mind that there are different kinds of brochures that are appropriate for specific scenarios, such as leave behinds, point of sale, direct mail, response and sales support. So, you don't have to narrow the focus to just one category. You can use multiple brochures to promote different aspects of your company’s services. No matter what your focus is, Lake Printing offers some tips on how to create a brochure that will capture your target market's attention. Take a look: Have a Purpose to Your Piece Before beginning, figure out what you're trying to accomplish. This will help with coming up with a message and a clear call to action. Avoid filling the white space with unnecessary information ab