Create a Brochure that Works, NOT Bores
As a business owner, print marketing at the Lake of the Ozarks is extremely important if you're going to stay relevant and top of mind. One of the easiest ways to do this is to have business brochures placed around the area that showcase your services and products. Keep in mind that there are different kinds of brochures that are appropriate for specific scenarios, such as leave behinds, point of sale, direct mail, response and sales support. So, you don't have to narrow the focus to just one category. You can use multiple brochures to promote different aspects of your company’s services. No matter what your focus is, Lake Printing offers some tips on how to create a brochure that will capture your target market's attention. Take a look:
There's no rule that says brochures must be clear, cut and dry. So have fun with yours! Use creative typography that represents your business and catches the eye. Use some contrasting colors to make your message pop. Break out of the traditional brochure expectations and don't feel stuck segmenting your information. And don't forget to include great images! Having a brochure full of text and no visual content is a quick way to lose your reader. Show, don't tell!
By following these tips when creating your Lake of the Ozarks business marketing brochure, you'll be more successful in drawing customers' attention to your products and services. Just remember to keep your customers' wants and needs in mind, rather than focusing on taking about the business. If you need help designing your businesses brochure, contact Lake Printing today to schedule a meeting with our resident graphic designers. We're happy to sit down with you to come up with a stunning and capturing brochure plan for your business!
Have a Purpose to Your Piece
Before beginning, figure out what you're trying to accomplish. This will help with coming up with a message and a clear call to action. Avoid filling the white space with unnecessary information about yourself and your business. This will bore the customer, and take away from the point you're trying to make. Instead, think about the customer. Focus your message on the problem you can solve for the customer, instead of product that you do it with.
Make the Cover Count
The cold, hard truth is that no matter what we'd like to believe, people do judge the book by the cover. While your brochure isn't (hopefully) a novel, the rule still applies. If the cover is boring, it's going to get passed up. The cover gives the first impression of what your brochure has to offer, so it should be powerful and captivating. Otherwise, your target market may not even bother looking.
Don't Be Afraid of White Space
Often times, it's easy to get carried away with trying to fit every bit of information into your brochure. You want your customers to be well-educated in the services you provide, we get it. But in overloading your brochures with too much text, you could be losing customer interest. If your brochure appears too busy, the eye will have no path to follow. Most people will abandon trying to read through the piece. White space helps readers to focus, improves readability, and creates balance. White space is your friend!
Get Creative with the Design
There's no rule that says brochures must be clear, cut and dry. So have fun with yours! Use creative typography that represents your business and catches the eye. Use some contrasting colors to make your message pop. Break out of the traditional brochure expectations and don't feel stuck segmenting your information. And don't forget to include great images! Having a brochure full of text and no visual content is a quick way to lose your reader. Show, don't tell!By following these tips when creating your Lake of the Ozarks business marketing brochure, you'll be more successful in drawing customers' attention to your products and services. Just remember to keep your customers' wants and needs in mind, rather than focusing on taking about the business. If you need help designing your businesses brochure, contact Lake Printing today to schedule a meeting with our resident graphic designers. We're happy to sit down with you to come up with a stunning and capturing brochure plan for your business!
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