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Showing posts from November, 2018

Start Strategizing for an Epic 2019!

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As we draw nearer to the end of the year, many businesses are beginning to review their marketing budgets and strategies. 2018 may have been pretty good for your business, but the goal is to make 2019 a record-breaking year! Print marketing is a valuable way to advertise your business. Whether you're marketing with banners, business cards, promotional products, or catalogs - we can help. Of course, it's important to remember that there are good ways to market and other unproductive ways. Here are 10 lessons we've learned about marketing in our 68 years of experience. Choose Quality Your customers and clients may not know everything about your business, but they DO know when you're skimping on the quality of your marketing. Choosing quality paper, products, and materials is a must. Create an Emotional Connection It's common knowledge that people buy for emotional reasons, so make your marketing emotional. Whether you include pets and kids on your promotio

We Offer a Variety of Printing Services!

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At Lake Printing , we offer a variety of services, from printing to mailing. All of these services are available because we know how important it is for your business to make a great impression. We have been located at the Lake of the Ozarks for over sixty years and we look forward to being here for sixty years more. If you're looking for a print company who can meet your needs, big or small - check out our services! Graphic Design Good graphics are a way to make or break your print materials. You can invest your money in high-quality printing and nice paper, but if you don't have a good design, the chances of it catching your customer's eye is slim. Let our graphic designers create an eye-catching piece for you! Printing We use top of the line printers to ensure that you are receiving a high-quality product. From large to small batches, and large to small products, we can do it all. Finishing In order for your print product to look it's best, and perform t

Market Your Business this Holiday Season!

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As the holiday season approaches, you may find that this is the best time to promote your product or services. From gift shops that sell products to landscaping companies to provide a service, the holidays are always a good time to promote. If you haven't considered some ways to increase sales during this season, there is still time before the holidays hit. At Lake Printing, we take promoting your company very seriously, and because of that, we're giving you a few ideas on ways you can promote your business this holiday season! Holiday Parades Tis the season for parades, and with parades come floats! Take advantage of this great time of year to promote your company through driving through a parade. There are a few things you'll need to do ahead of time, though, in order to get yourself ready for the event. Every good float needs a banner so that everyone will know who you are. At Lake Printing, we provide the  best banners . They come in many sizes, and with the ab

Make an Impact with Powerful Visual Content

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In a day with modern technology and advertising that is grabbing for your consumer's attention, your visual content is key. This isn't just true for your digital presence, but also for your print marketing as well. The visual impact on your product is so powerful, in fact, that there are entire studies to see how it impacts your bottom line. Here are a few things you need to keep in mind as you think about graphic design and your print materials . Powerful Visual Content Did you know that visuals are processed 60,000 times faster than text? This is important for you to know because it affects every piece of print material you put out. When thinking about your next business card or flyer, it's just as important to think about the graphics as the text - if not more so. In fact, studies have shown that the conversion rates when using custom visual content is 7 times higher. Visual Content Isn't Easy If you've ever tried to sit down and design graphics for yo