Wednesday, November 28, 2018

Start Strategizing for an Epic 2019!

As we draw nearer to the end of the year, many businesses are beginning to review their marketing budgets and strategies. 2018 may have been pretty good for your business, but the goal is to make 2019 a record-breaking year! Print marketing is a valuable way to advertise your business. Whether you're marketing with banners, business cards, promotional products, or catalogs - we can help. Of course, it's important to remember that there are good ways to market and other unproductive ways. Here are 10 lessons we've learned about marketing in our 68 years of experience.

Choose Quality

Your customers and clients may not know everything about your business, but they DO know when you're skimping on the quality of your marketing. Choosing quality paper, products, and materials is a must.

Create an Emotional Connection

It's common knowledge that people buy for emotional reasons, so make your marketing emotional. Whether you include pets and kids on your promotional items, influence emotions with colors, or use highly effective text, you can create an emotional connection with your materials.

Measure Your Marketing

Find ways to measure your marketing. If you aren't measuring the success of your marketing, you won't know which channels are the most practical for you. Whether your marketing channels involve promotional products or banners, you'll want to use what works.

Utilize Promotions

Promotional products are a great way to appeal to your client. Utilizing promotional products, and promotions within your company are both valuable ways to market.

Be About People

People are the ones buying your product and using your service, make sure you are making them a priority in your marketing. Whether you're catering your marketing to them, or you are thanking them for their business with your company by giving them a promotional product - be about your customers.

Know Who Your Customer Is

In all marketing, it's important to know who your customers are. It can help you cater to their needs, wants, and better serve them - even through marketing.

Use Weakness as a Strength

“Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength….brilliant marketing is taking the product you have and figuring out the right positioning.”

– Reed Hastings, Co-Founder, and CEO of Netflix

Focus on Problems and Solutions

If your product or service can help solve a problem for your client - focus on that in your print media. They have a problem, you have a solution!

Market To Your Customers Shopping Habits

There are many different types of customers with different shopping habits. If you appeal to those habits, you can pinpoint exactly how to market. Whether you utilize direct mailing, posters, pamphlets or banners.

Be Creative!

Creativity is key when creating your print marketing. Our team of professionals can help you come up with creative ideas for your print marketing!

Your Marketing Partners

Whether you have a large project or a small print job - Lake Printing wants to help you. Visit our website to learn more about our print services, and don't hesitate to reach out to us when you have questions about our services or to get a quote. We look forward to helping you make great impressions!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Wednesday, November 21, 2018

We Offer a Variety of Printing Services!

At Lake Printing, we offer a variety of services, from printing to mailing. All of these services are available because we know how important it is for your business to make a great impression. We have been located at the Lake of the Ozarks for over sixty years and we look forward to being here for sixty years more. If you're looking for a print company who can meet your needs, big or small - check out our services!

Graphic Design
Good graphics are a way to make or break your print materials. You can invest your money in high-quality printing and nice paper, but if you don't have a good design, the chances of it catching your customer's eye is slim. Let our graphic designers create an eye-catching piece for you!

We use top of the line printers to ensure that you are receiving a high-quality product. From large to small batches, and large to small products, we can do it all.

In order for your print product to look it's best, and perform the way you expect, finishing is required. From binding, trimming, laminating, foil stamping, die cutting, and more - we do it all!

There are many types of binding available, and all of these types have a specific purpose in your print materials. From ring binding to staple binding, we can help you make your print piece look professional and finished.

Do you want to mail out a print piece? We can help you not only design and print your mailer, but then choose an ideal audience (or use your current addresses) and reach your clients!

Promotional Products
Did you know that a promotional product with your logo doesn't just appeal to your current clients, but also to the people they come in contact with? If you hand out a bag with your logo, not only will your client have your phone number when they need it, but they can also advertise to the people the run into at the store, post office, gas station, and more!

Full-Color Vinyl Banners 
Banners are a great way to send a BIG message! They can be customized with any photos, logos, fonts, or colors - meaning the sky's the limit.

The difference between a professional print piece and a piece that is damaged due to the elements is lamination. If you're making a cover, poster, or another project that requires the paper to be protected, lamination is what you need.

UV Coating
UV coating is a process that we perform on your print piece to help preserve it and make it look even nicer. It looks spectacular on business cards, postcards, and other pieces that you may hand out.

Aqueous Coating
Not only does aqueous coating make your print piece look nice when you ha, it helps to deter fingerprints and smudges.

Variable Data
Have you ever wanted to create a print piece that is custom for every single person? Whether you want to put their individual name on each post cards or have another thing in mind, variable data allows you to do that - even in large quantities.

Foil Stamping
This process allows you to create an elegant look that can only be achieved through foil stamping.

Die Cutting
Die cutting gives you the flexibility to not only create a particular look for your print piece but to also use this process for more in-depth projects like packaging.

Printing Services
Our team is ready to assist you with any of your print needs, large or small. In fact, we are here to help you make great impressions. If you are looking for a business who can provide any of these services for you, we would be honored to be your small-town connection. Visit our website to learn more about our services, or give us a call at 573-346-0600 today!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Wednesday, November 14, 2018

Market Your Business this Holiday Season!

As the holiday season approaches, you may find that this is the best time to promote your product or services. From gift shops that sell products to landscaping companies to provide a service, the holidays are always a good time to promote. If you haven't considered some ways to increase sales during this season, there is still time before the holidays hit.

At Lake Printing, we take promoting your company very seriously, and because of that, we're giving you a few ideas on ways you can promote your business this holiday season!

Holiday Parades

Tis the season for parades, and with parades come floats! Take advantage of this great time of year to promote your company through driving through a parade. There are a few things you'll need to do ahead of time, though, in order to get yourself ready for the event. Every good float needs a banner so that everyone will know who you are. At Lake Printing, we provide the best banners. They come in many sizes, and with the ability to print full color your creativity can go wild.

You will also need something to hand out at the parade, and every company is different. Two good ideas are candy or promotional products. From custom printed mints and candy to items like erasers, magnets and more - we can help you find the products you need to market your company the best.

Sales & Specials

If your goal is to achieve sales, one of the best ways you can do that is be offering promotions and sales. What good is a sale, though, when no one knows about it! At Lake Printing, we not only provide printing services, but we can also mail your printed promotions to your clients! By creating a print piece that combines attractive art and compelling text you can make the best of your promotion. Then you can mail them either a specific client list, or we can help you create a list through specialized targeting.

Give Gifts!

Who doesn't love to get gifts? Use this festive time of year to get promotional products that show how much you love your current customers! If you don't know what to get them, we can help you narrow down gifts that will be a great representation of your business while still staying within your budget. From cups and pens to cozies and bags - the options are endless!

We Make Great Impressions

When your company is looking for the best promotional products, you have to come to the best - and we are. Lake Printing has been providing excellent printing services for over sixty years. We take pride in our work and aim to provide you with a promotional or print piece that reflects the core of your company. Visit our website to learn more, and submit a quote request - we would love to serve you.

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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Tuesday, November 6, 2018

Make an Impact with Powerful Visual Content

In a day with modern technology and advertising that is grabbing for your consumer's attention, your visual content is key. This isn't just true for your digital presence, but also for your print marketing as well. The visual impact on your product is so powerful, in fact, that there are entire studies to see how it impacts your bottom line. Here are a few things you need to keep in mind as you think about graphic design and your print materials.

Powerful Visual Content

Did you know that visuals are processed 60,000 times faster than text? This is important for you to know because it affects every piece of print material you put out. When thinking about your next business card or flyer, it's just as important to think about the graphics as the text - if not more so. In fact, studies have shown that the conversion rates when using custom visual content is 7 times higher.

Visual Content Isn't Easy

If you've ever tried to sit down and design graphics for your business - you've probably encountered challenges, if not designed something and still not liked what you saw. 49% of business have small content marketing teams if any at all that serve the entire company. In a day and age where marketing, promotions and more are extremely valuable, you can't take this risk. Of course, who has time to hire more people to take care of this? Here comes Lake Printing to the rescue. Our team of graphic designers can help you create content that is visually appealing, matches the theme of your company and is effective in reaching your consumers.

Get More Publicity

Did you know that your content can get 94% more views if it has relevant images? I guess that means it's true what they say, that a picture is worth 1,000 words. Relevant content and images can mean something different for every business. If you have a brick and mortar store with a product, maybe you should focus on incorporating those photos into your promotions. At Lake Printing, we can print full-color banners -  which is a great way to promote your visual content. Banners of the past could only use certain graphics and fonts, but now with modern technology, we can print virtually anything on your banner.

Trust Our Graphic Designers

Are you looking for a company who can create graphics for your business that are not only relevant but visually appealing? At Lake Printing our team can help you from start to finish with your marketing. From deciding what fonts and colors to use, to even how to distribute them, we are your one-stop-shop for all of your commercial printing needs.

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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