Lake Printing

Football season is just around the corner, and there are over one million athletes who play on high school football teams and bring many supporters, including family and friends to their games. Aside from high school team supporters, there are also millions of Americans watching NFL football and college football, whether it is attending the game or watching on TV. That is a LOT of people who not only support football, but will also be buying gear, wearing colors, and bringing promotional products to those games in the forms of seat cushions, tote bags, and even bottle openers. With the NFL regular season beginning on September 9th, it is time to start appealing to customers who appreciate these products. Lake Printing is here this week to share some of our favorite promotional products that will not only support football, but can also feature your logo and advertise for you locally, statewide, and even nationwide. Football Promotional Products Inflatable Football Score a touchdown wi...

Business cards are an important part of a business’s marketing strategy. Everyone has business cards, but not everyone has a business card that will capture attention and keep their business top of mind. When a business card is designed, the color scheme and the paper chosen can speak volumes about your brand. Here at Lake Printing , we make it a priority to help you create a classy and professional piece to represent your business. By venturing away from the comfort of a standard template business card and getting creative with finishing print options, you will give a different look and an extra edge to your business cards that will set you apart from everyone else. Why Does Texture Matter? Often before someone looks at your business card, they will feel it. When your card feels nice in the hand, it can catch attention and appeal to many different senses. It can be easy to overlook the texture and jump straight to the design but take a few moments while planning out your cards to rea...

Advertising a business can be one of the largest expenses in a business's budget. Therefore, it is important to ensure that you are getting the best return on your dollars. Newsletters can be an invaluable piece to your marketing campaign. As your premier printing company at the Lake of the Ozarks , Lake Printing is here to elaborate on just how beneficial newsletters can be for the bottom line of your business. Read on to learn more! Reach Your Target Market You will receive the best results when you specifically advertise to your target market - your ideal client. Newsletters get sent to people who have already shown interest in your business by buying your product or signing up for the business's mailing list. What an effective way to reach your ideal clients! Newsletters promote your business in a discreet way by sharing informative information without overtly pushing a sale. Newsletters help to promote your business, and since your mailing list is already interested in y...

In a world where trends are constantly changing, it can be hard to maintain a modern image. Rebranding is an option that many business owners often overlook. You should know that keeping the look and feel of your brand fresh and current can be the key to your business staying at the top of your industry. Whether you want to update your business cards, redesign your logo, or completely overhaul your public message, your printing hub of the Midwest is here to help! Continue reading for a few benefits of why rebranding can help improve and grow your business. 1. Stimulate Growth of Your Business By giving your company a new look or message, you can take a fresh perspective on your current customer demands, and create a brand that will meet their needs. Do some market research to pinpoint exactly what your customer’s wants and needs are, and rebrand to meet these needs. This can help stimulate growth by targeting exactly what your customers are looking for. If you have expanded to o...

From the curb appeal of the parking lot to the exterior and interior layout, people are judging your business, professionally and qualitatively based on these initially visible features. Wall graphics for your business are a wonderful way to make a big impact. They say a picture is worth a thousand words, and large wall graphics from Lake Printing Company can help you to say a lot more than just a regular sign ever could. As the printing hub of the Midwest , Lake Printing is here to tell you that branded wall graphics can be a great tool for enhancing the visual impact and impression of your business, while effectively communicating your message to passersby. Continue reading to find out more about this high-impact tool. What is a Wall Graphic? Also referred to as a "wall sticker," wall graphics are just that. A type of vinyl sticker that can be used for decoration or to convey information. In some cases, depending on what you need, wall graphics can be a small accent bo...

Branded apparel can have a huge impact on any type of business. Getting apparel made with your company’s logo on it is a great way to improve your brand image and enhance employee confidence. As the printing hub of the Midwest, we would love to promote your business all over town. Read on to learn about five advantages that will add value to your business with customized apparel. 1. Brand Recognition The more customers see your logo, the more likely they are to remember your company. Customized apparel is great because unlike a radio advertisement, it does not pressure potential customers into buying your products or using your services. Branded apparel is a very subtle, yet powerful impression to help identify your employees and promoting your business. Whether your company prefers uniforms, t-shirts, hats, or jackets, allow the best professional printing company at the Lake of the Ozarks to enhance your brand! 2. Sense of Community People like to feel as though they belong to a ...

 When creating or revamping your marketing campaign for a business , never underestimate the value of print marketing. They're shown to have higher longevity and can have a great impact on your potential client. There are many ways that a professional printing company at the Lake of the Ozarks can help boost your marketing campaign. Lake Printing is here to give you 5 popular items to help maximize your reach. Professional Business Cards While you may already have business cards, creating a professional appearance or updating your cards over the years can help increase awareness of your business. Cards that are unique and offer good appeal work best and make clients want to use your business over competitors without.  Magnets Magnets are great promotional items as they can be placed around the office, homes, etc ensuring that you are in front of them every time they pass by it. Even if it's only to hold up papers on their fridge, your business is front and center. Flyers ...

There are many ways to get your marketing message out to your audience and in this digital age one might wonder, why use print marketing? Well, let us tell you about our company and the reasons why our printing services are beneficial for your next marketing project. Our motto at Lake Printing is, "if you can think it, we can ink it". We are print specialists that can handle any project, large or small - including wide format with special finishes and much more. We are a local printing company in the Lake of the Ozarks, Missouri , but we handle big business, servicing clients nationwide. Whatever your print marketing needs, Lake Printing is your trusted source for quality print services in the Midwest , or wherever you're located! About Us Lake Printing began in 1949 as a small Letterpress Shop in a basement located in Lake of the Ozarks, Missouri. In 1990 we moved into our present home: a 30,000 square foot facility on a 40-acre tract in Osage Beach, Missouri. We boast t...

From screen printing to embroidery, having customized apparel for your business, events, and organizations can make a huge difference. However, it can be a time filled with questions and decisions, so if you don’t know what to expect, it may feel a bit overwhelming as you get started. Here are a few frequently asked questions that can help give you a starting place before placing your order with Lake Printing at Lake of the Ozarks . Frequently Asked Questions Q: How much does it cost to make a custom shirt? A: This question is pretty relative, but will depend on the type of garment that you’re ordering, how many you’re ordering, how many locations you want to print, and how many colors are printed on each location. Q: What file format do you need for artwork? A: This depends on what type of customization you are having done. If you are choosing a screen print or vinyl, an illustrator or Photoshop file are great. If you need to do something different, other options are .eps or .svg. If ...

Visual content is key in marketing for your business.  In a day with modern technology and advertising that is grabbing for your consumer's attention, your visuals may be one of the most important aspects of your marketing strategy.  This isn't just true for your digital presence, but also for your print marketing.  The visual impact on your product is so powerful, in fact, that there are entire studies to see how it impacts your bottom line.    Studies have shown that we retain 80 percent of what we see, 20 percent of what we read, and 10 percent of what we hear.  In a study conducted by 3M, it was found that 90 percent of the information transmitted to the brain is visual. Further, visuals are processed 60,000 times faster than text.  In other words, we remember things more easily when we see good visual representation versus reading about it.  This instant communication makes visual marketing one of the most powerful tools a busin...