Create a Powerful Marketing Campaign with Your Visual Content


Visual content is key in marketing for your business.  In a day with modern technology and advertising that is grabbing for your consumer's attention, your visuals may be one of the most important aspects of your marketing strategy.  This isn't just true for your digital presence, but also for your print marketing.  The visual impact on your product is so powerful, in fact, that there are entire studies to see how it impacts your bottom line.
  
Studies have shown that we retain 80 percent of what we see, 20 percent of what we read, and 10 percent of what we hear.  In a study conducted by 3M, it was found that 90 percent of the information transmitted to the brain is visual. Further, visuals are processed 60,000 times faster than text.  In other words, we remember things more easily when we see good visual representation versus reading about it.  This instant communication makes visual marketing one of the most powerful tools a business can employ to connect with customers.  Your number one printing company wants to help you share information about your business, product, or service in the most effective way possible.  Here are a few things you need to keep in mind as you think about graphic design and your print marketing materials.


Powerful Visual Content is Part of Your Brand


Visuals affect every piece of print material you put out.  When thinking about your next business card or flyer, it's just as important to think about the graphics as the text - if not more so.  Researchers have discovered that visual content is simply processed differently than text.  In fact, studies have shown that the conversion rates when using custom visual content are 7 times higher.  Visuals communicate more information, more effectively.  The visual cues you use in your marketing campaign provide instant communication to your potential customers.

Visual Content Isn't Easy

If you've ever tried to sit down and design graphics for your business - you've probably encountered challenges, if not designed something and still not liked what you saw. 49% of business have small content marketing teams, if any at all, that serve the entire company. In a day and age where marketing, promotions, and more are extremely valuable, you can't take this risk. Of course, who has time to hire more people to take care of this? Allow Lake Printing to help! Our team of graphic designers can help you create content that is visually appealing, matches the theme of your company, and is effective in reaching your consumers.

Get More Publicity

Did you know that your content can get 94% more views if it has relevant images? It must be true what they say, that “a picture is worth 1,000 words.”  Relevant content and images are extremely important and can mean something different for every business.  This is why your marketing campaign needs visual guidelines – creating a campaign with relevant images that are geared to your target audience and that also impress an emotion upon your potential customers is key.  Relatable images have become a high currency in the world of content marketing. For example, if you have a brick and mortar store with a product, maybe you should focus on incorporating those photos into your promotions.  At Lake Printing, we can print full-color banners; this is a great way to promote your visual content. Banners of the past could only use certain graphics and fonts, but now with modern technology, we can print virtually anything on your banner.

When in Doubt, Keep it Simple

Having too much information or too many images can take away from your message. Likewise, too many colors or an image that is hard to focus on can take away from the overall message. When in doubt, it's best to keep it simple and focus on the main idea you are trying to convey with your visual. Try to use relevant images and a color scheme that goes with your brand.  By keeping your design simple, you’ll have better results because consumers are less likely to become overwhelmed.

Trust Our Graphic Designers

Trust the experts in business marketing design and printing to help you create a stand-out, powerful visual that will draw in both new and existing customers.  Lake Printing has been helping businesses of all sizes reach and grow their client base since 1949.  Over the years we've gained a lot of knowledge and experience in effective marketing strategies.  If you're in need of a revamp on your marketing materials, and need a company who can create graphics for your business that are not only relevant but visually appealing, give us a call at 573-346-0600.  We have in-house graphic designers that can help you create a marketing masterpiece to build your brand and clientele!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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