Monday, May 28, 2018

Mobile Friendly Promotional Items to Have at Your Next Event

We all know there are many different ways you can promote your business for events. Custom business cards, posters and other print media can appeal to your customers, but have you thought about using branded promotional items? There are thousands of promotional products that Lake Printing can create for you - but the key is to find one that will be used by your customer and represents your branding. In today's technology driven society, we know that most of your consumers always have one thing on hand at all times: their phone. So, this week, we're sharing with you some mobile accessories that you can easily get in your customers hands at any event that they actually want to use!


PopSockets
This is today's MUST-HAVE when it comes to cell phone accessories! PopSockets stick flat to the back of your phone, tablet or case with a rinseable, repositionable gel. You can lower it for video chat or extend it fully to use as a media stand or photo and texting grip for any brand of phone. The possibilities are endless when you utilize full color imprinting, and so are the imprint possibilities. The back of anyone's phone is prime real estate for any promotion. Stake your claim on premium advertising space now!

Cell Phone Wallet
Help your clients keep their valuables together with the help of this handy item! This soft silicone wallet with 3M adhesive backing securely holds 2-3 credit cards, driver's license, money, business cards, hotel room keycard and more. It's available in several choices of bright color options and easy to customize with your company logo to create a fun giveaway perfect for promoting your business.

Selfie Stick
These days you see people everywhere using their selfie sticks to capture moments at angles they wouldn't be able to get with just their arm. This item makes its way to all different locations and venues - advertising for you everywhere it goes! It's lightweight, with a stabilizer and arm extender which makes it easy to frame and shoot photos with your smartphone.

Battery Set
The Tough Tech (TM) Econo Battery Set is a must-have kit for charging devices on the go. The accessory case is made from rigid EVA plastic with a 1680d polyester cover and features an internal elastic mesh pocket and elastic strap with dual-zippered closure. The mobile charger is a portable Lithium-ion battery in ABS plastic shell that allows you to charge your devices virtually anywhere and includes standard USB connector cable to charge battery from any USB port with a power supply. Customize with a brand imprint to create a memorable corporate gift or incentive.


Lake Printing is Your Best Promotional Product Company
Don't just order your promotional products from a random internet business. The advantage of working with Lake Printing is that we are your liaison from beginning to end. We can assist you in picking your promotional products and answer your questions about the size, color, or quantity of a particular products quickly. Lake Printing has been in business for over 65 years because we care about your needs. From print to promotional we help represent you. Let our team assist you in creating a custom promotional product that will stand out for your company long after your customer leaves your event.

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting



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Friday, May 25, 2018

Power of Color: How Do Your Color Choices Affect Your Marketing?

The strategic use of colors play a key role in effective marketing. It's what gets your customers to see what you want them to see, feel what you want them to feel, and do what you want them to do. However, poor color choices can have a negative impact on your message. The trick in effective print marketing is knowing what colors to use to get your message out there and to get people to respond accordingly. Take a look at how different colors can have an effect on consumer response to your marketing.



Color Role in Marketing
Research has found that when it comes to picking the right color, predicting consumer reaction to color appropriateness in relation to the product is far more important than the color itself. For example, if the demographic you're trying to reach is essentially males, you could assume that pinks wouldn't sell very well. For women, you may be right on track with pinks. So it's important to take into consideration the product or service that you're selling and the demographic you're trying to reach.

Now, there are colors that typically do align with specific traits (i.e. red with excitement, purple with sophistication, brown with ruggedness). It is far more important for your brand's colors to support the personality you want to portray instead of trying to align with stereotypical color associations. Still, color can often be the sole reason someone purchases a product, where 93% of buyers focus on visual appearance and almost 85% claim color to be their primary reason for purchase! So let's take a look at different colors and how they typically influence people:

The Influence of Color
Red – Bold. Creates a sense of urgency, excitement, and passion. Encourages appetite. Physically stimulates the body.

Blue – Associated with peace, tranquility, and reliability. Blue provides a sense of security, curbs appetite, stimulates productivity, and promotes trust.

Green – Associated with health, tranquility, power, and nature. Used in stores to relax customers and for promoting environmental issues. Green stimulates harmony in your brain. Encourages a balance leading to decisiveness.

Purple – Commonly associated with royalty, wisdom, and respect. Stimulates problem solving as well as creativity. Frequently used to promote beauty and anti-aging products.

Orange & Yellow
– Cheerful colors that promote optimism. Used to create a sense of anxiety that can draw in impulsive buyers and window shoppers.

Black – Associated with authority, power, stability, and strength. Often a symbol of intelligence, but can become overwhelming if used to frequently.

Grey – Symbolizes feelings of practicality, old age, and solidarity. But too much grey can lead to feelings of nothingness and depression.

White – Associated with feelings of purity, cleanliness and safety. Can be used to project an absence of color or neutrality. White space helps spark creativity.



Properly Using Colors
When designing your marketing print, use contrasts to reduce eyestrain and allow readers to focus their attention on the call to action. Vibrancy can dictate the emotional response users have to your design. For example, choosing brighter colors can lead users to feel more energetic, which can evoke better responses and reactions. But if your print is information-intensive, you may find that a darker color theme will make it easier for readers to process all your data.

When it comes to working with colors for your print market products, it may take a few trial runs before settling on your colors. The colors you originally choose, may not get the response you desired, and by being open to change you allow yourself to feel out the consumer response and adjust accordingly to maximize your marketing effectiveness. At Lake Printing, the best print marketing company, we specialize in graphic design and can help you come up with a brand and print product to best work for your business. Contact us today to discuss your next print marketing project!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Friday, May 18, 2018

What You Need to Consider for Outdoor Banners

Large banners are a great way to advertise a business or event. Whether it’s a sale, event, achievement or even a grand opening, banners can let the community know about it. Outdoor banners can get the attention of a large audience, who will then, hopefully, visit your business. Lake Printing offers state of the art digital printing for large format banners. Here are a few things you should consider before ordering your next banner:

Be Consistent with Branding
Make sure that your banner is concise with your business branding. Having a logo or a slogan on the banner is a good way to tie it back to your business. If possible, try to stick with colors and font that you use on all other marketing media.

Have a Purpose
What is this banner going to be used for? Have a strong purpose for your outdoor banner. Be concise and clear with the wording. Most of the time, people who see your banner will be passing by and not have a long time to read what is on it.

Have a Clear Call to Action
Not only do you want to have a strong purpose, but it is a good idea to have a clear call to action. What do you want your target audience to do after reading your banner? A website is an easy place to direct people to get more information about your business or event.

Location, Location, Location
Where will your banner be located? Who are you trying to reach? Will they be walking by your banner or driving by it? How big does it need to be in order for your target audience to see it? Also, make sure your design allows for mounting.

Think about Durability and Color
Outdoor signs need to be a lot more durable than indoor signs. Not only does it need to be a thicker vinyl than indoor signs, but it you need to think about fading. Bright colors will not only attract customers, but will still be readable during bright, sunny days and even cold, gloomy days.

Make it Simple
Have only one message on your banner. Outdoor banners are very different than indoor ones. Customers who see your banner indoors can take the time to read all the information, while those who see your outdoor banner may only have seconds to read it.

Choose a Legible Font
Font size and type is an important factor when creating outdoor banners. Your banner will not be very effective if people cannot read it. The distance between your banner and your intended audience will help you determine what size font will be necessary. Size isn’t the only factor in readability; a neutral font can help your audience read your message better.

Lake Printing, the best large format printing company, makes advertising easy! With fast turnaround on custom orders, it has never been easier to advertise your business with banners. If you need help with printing and design, make sure to contact Lake Printing!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting



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Friday, May 11, 2018

3 Tips for Creating Effective Flyers

Flyers can be a huge and effective part of your business's marketing strategy if done right! Lake Printing has some excellent ways to make use of flyers that will blow your marketing strategy up in a good way! Check out some flyer marketing tips we have to make the most of your marketing strategy:


1. Keep it Simple.
Don't worry about making your flyer a work of art worthy of hanging in a museum. That's not the point of marketing. Your flyer should have a call to action, an offer if applicable, and be easy to read. While nice graphics are eye-catching, too much text, color and graphics can take away from the message. When it comes to flyers, simplicity sells.

2. Repetition Pays Off.
Being repetitive and consistent with your marketing is the only way it's going to work. You can't just pop out a flyer one time and expect for it to drive in customers immediately or continuously. While you may see a small incline in sales, chances are if you don't stick to it, that flow is going to die down. You've got to keep drawing customers in with new offers and messages, all while sticking to your brand so they subconsciously recognize your business. And if your flyers boast amazing offers, customers will look forward to your weekly advertisements.

3. Print for Impact and Longevity.
Have your flyers printed on Lake Printing's state-of-the-art printing presses using high-quality materials such as 100-pound gloss text or cover stock, 16-point gloss cover stock, or 13-point recycled matte cover stock. We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. Our Prepress Department includes state of the art equipment such as an Epson 9900 Color Inkjet Printer and a Direct-to-Plate CREO Trendsetter to ensure that proofing requirements are met and your project is completed without sacrificing quality. Premium printing brings out the best in your design and also stands up better to weather and traffic.


Flyers make an immediate impression on a large number of people at any given time. They offer the unique ability to market a business with just one sales piece. And since they're economical to print and easy to distribute, flyers are one of the best and easiest marketing strategies for any business. Be creative and eye-catching, and your flyer will be primed for serious business. Lake Printing can help design a masterpiece flyer to best showcase your business and boost your business marketing. Contact us today to discuss flyer printing and all other promotional printing for your business!

You Can Trust Lake Printing for Your Large & Small Print Needs


6815 Hwy 54 • Osage Beach MO 65065
573-346-0600


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Thursday, May 3, 2018

Window, Wall, & Floor Graphics for Your Business

From hotels and convention centers to retail stores and office spaces, staying ahead of the marketing industry is the name of the game. How will you capture attention and keep the interest of your patrons? We've got a few marketing tools that will help create an experience and evoke an emotional response that can turn any marketing message into a streaming line of revenue for your business. Take a look at some of the graphics we can design for you that will be a powerful marketing tool for any business.



Wallcoverings
Digital wallcoverings can add richness and depth while creating a stunning and memorable visual experience for your patrons. Custom wallpaper & mural printing provides a host of marketing opportunities that allow you to enhance your company office, building exterior or public space. Custom wallpaper is a lightweight, durable material which has a variety of uses, from commercial to residential installations. If you are looking for branded wall graphics or a custom wall mural, we can help!

Floor Decals
Give your retail store or business location a professional look by creating and installing our custom vinyl floor decals and graphics. Floor graphics that Lake Printing produces can add flair to any retail shop, venue, or community event. Not only do they look sharp and draw foot traffic, but they’re easy to remove and replace. Add the feel of a high profile atmosphere with stunning floor decals!



Window Decals
There’s plenty of ways to drive more customers into your store, but one of the easiest and most effective options is to invest in store window graphics. With their enticing, full-color imagery, window graphics transform your storefront, helping you attract customers and drive revenue through your doors. Catch the eye of customers with personalized window decals. Whether you're using them to advertise sales, post your hours or brand your office, all you have to do is peel off the backing and apply.


Create an Unforgettable Experience with Lake Printing
These forms of marketing tools can add richness and depth while creating a stunning and memorable visual experience for your patrons. So, if you're looking to step up your marketing game and create a floor-to-ceiling brand experience that will make an impact and leave a good impression, let Lake Printing help you. We specialize in creating and printing digital wallcoverings, floor and window decals. Give us a call at Lake Printing today and get a fresh new look that you never thought possible!

You Can Trust Lake Printing for Your Large & Small Print Needs
www.LakePrinting.com


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