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Showing posts from May, 2018

Mobile Friendly Promotional Items to Have at Your Next Event

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We all know there are many different ways you can promote your business for events. Custom business cards, posters and other print media can appeal to your customers, but have you thought about using branded promotional items? There are thousands of promotional products that Lake Printing can create for you - but the key is to find one that will be used by your customer and represents your branding. In today's technology driven society, we know that most of your consumers always have one thing on hand at all times: their phone. So, this week, we're sharing with you some mobile accessories that you can easily get in your customers hands at any event that they actually want to use!


PopSockets
This is today's MUST-HAVE when it comes to cell phone accessories! PopSockets stick flat to the back of your phone, tablet or case with a rinseable, repositionable gel. You can lower it for video chat or extend it fully to use as a media stand or photo and texting grip for any brand of p…

Power of Color: How Do Your Color Choices Affect Your Marketing?

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The strategic use of colors play a key role in effective marketing. It's what gets your customers to see what you want them to see, feel what you want them to feel, and do what you want them to do. However, poor color choices can have a negative impact on your message. The trick in effective print marketing is knowing what colors to use to get your message out there and to get people to respond accordingly. Take a look at how different colors can have an effect on consumer response to your marketing.



Color Role in Marketing
Research has found that when it comes to picking the right color, predicting consumer reaction to color appropriateness in relation to the product is far more important than the color itself. For example, if the demographic you're trying to reach is essentially males, you could assume that pinks wouldn't sell very well. For women, you may be right on track with pinks. So it's important to take into consideration the product or service that you're…

What You Need to Consider for Outdoor Banners

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Large banners are a great way to advertise a business or event. Whether it’s a sale, event, achievement or even a grand opening, banners can let the community know about it. Outdoor banners can get the attention of a large audience, who will then, hopefully, visit your business. Lake Printing offers state of the art digital printing for large format banners. Here are a few things you should consider before ordering your next banner:

Be Consistent with Branding
Make sure that your banner is concise with your business branding. Having a logo or a slogan on the banner is a good way to tie it back to your business. If possible, try to stick with colors and font that you use on all other marketing media.

Have a Purpose
What is this banner going to be used for? Have a strong purpose for your outdoor banner. Be concise and clear with the wording. Most of the time, people who see your banner will be passing by and not have a long time to read what is on it.

Have a Clear Call to Action
Not only d…

3 Tips for Creating Effective Flyers

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Flyers can be a huge and effective part of your business's marketing strategy if done right! Lake Printing has some excellent ways to make use of flyers that will blow your marketing strategy up in a good way! Check out some flyer marketing tips we have to make the most of your marketing strategy:


1. Keep it Simple.
Don't worry about making your flyer a work of art worthy of hanging in a museum. That's not the point of marketing. Your flyer should have a call to action, an offer if applicable, and be easy to read. While nice graphics are eye-catching, too much text, color and graphics can take away from the message. When it comes to flyers, simplicity sells.

2. Repetition Pays Off.
Being repetitive and consistent with your marketing is the only way it's going to work. You can't just pop out a flyer one time and expect for it to drive in customers immediately or continuously. While you may see a small incline in sales, chances are if you don't stick to it, that fl…

Window, Wall, & Floor Graphics for Your Business

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From hotels and convention centers to retail stores and office spaces, staying ahead of the marketing industry is the name of the game. How will you capture attention and keep the interest of your patrons? We've got a few marketing tools that will help create an experience and evoke an emotional response that can turn any marketing message into a streaming line of revenue for your business. Take a look at some of the graphics we can design for you that will be a powerful marketing tool for any business.



Wallcoverings
Digital wallcoverings can add richness and depth while creating a stunning and memorable visual experience for your patrons. Custom wallpaper & mural printing provides a host of marketing opportunities that allow you to enhance your company office, building exterior or public space. Custom wallpaper is a lightweight, durable material which has a variety of uses, from commercial to residential installations. If you are looking for branded wall graphics or a custom w…