3 Tips for Creating Effective Flyers

Flyers can be a huge and effective part of your business's marketing strategy if done right! Lake Printing has some excellent ways to make use of flyers that will blow your marketing strategy up in a good way! Check out some flyer marketing tips we have to make the most of your marketing strategy:

1. Keep it Simple.
Don't worry about making your flyer a work of art worthy of hanging in a museum. That's not the point of marketing. Your flyer should have a call to action, an offer if applicable, and be easy to read. While nice graphics are eye-catching, too much text, color and graphics can take away from the message. When it comes to flyers, simplicity sells.

2. Repetition Pays Off.
Being repetitive and consistent with your marketing is the only way it's going to work. You can't just pop out a flyer one time and expect for it to drive in customers immediately or continuously. While you may see a small incline in sales, chances are if you don't stick to it, that flow is going to die down. You've got to keep drawing customers in with new offers and messages, all while sticking to your brand so they subconsciously recognize your business. And if your flyers boast amazing offers, customers will look forward to your weekly advertisements.

3. Print for Impact and Longevity.
Have your flyers printed on Lake Printing's state-of-the-art printing presses using high-quality materials such as 100-pound gloss text or cover stock, 16-point gloss cover stock, or 13-point recycled matte cover stock. We boast top of the line Presses to handle projects of all sizes from wide format pieces to large runs. Our Prepress Department includes state of the art equipment such as an Epson 9900 Color Inkjet Printer and a Direct-to-Plate CREO Trendsetter to ensure that proofing requirements are met and your project is completed without sacrificing quality. Premium printing brings out the best in your design and also stands up better to weather and traffic.

Flyers make an immediate impression on a large number of people at any given time. They offer the unique ability to market a business with just one sales piece. And since they're economical to print and easy to distribute, flyers are one of the best and easiest marketing strategies for any business. Be creative and eye-catching, and your flyer will be primed for serious business. Lake Printing can help design a masterpiece flyer to best showcase your business and boost your business marketing. Contact us today to discuss flyer printing and all other promotional printing for your business!

You Can Trust Lake Printing for Your Large & Small Print Needs

6815 Hwy 54 • Osage Beach MO 65065

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